Advertising Formats. BerlinOnline Stadtportal GmbH & Co. KG

Transcription

1 Advertising Formats BerlinOnline Stadtportal GmbH & Co. KG 2016

2 2 / 20 Table of content Overview advertising media formats 3 MobileAds for mobile devices Standard Advertising / UAP 4 Retain control 19 Wallpaper / Halfpage Ad 5 Contact 20 Layer Ad / Bottom Ad 6 Billboard / Banderole Ad 7 Sidebar 8 Click-Through-Rate compared 9 Special-Advertising 1. Teaser TeaserAd Sponsored Link Advertorial BerlinFinder 15

3 3 / 20 Overview advertising media formats 3er-Kombi Wallpaper Halfpage Ad Layer Ad Billboard Ad Sidebar Superbanner Skyscraper Content Ad Superbanner + Skyscraper All formats are desktop and tablet compatible. Bottom Ad Teaser / Teaser Ad Sponsored Link Microsite BerlinFinder Already got banners? We ll gladly produce advertising materials for you. We can guide you through the whole process, from the first draft to the final advert. Please don t hesitate to contact us!

4 4 / 20 Standard Advertising / UAP 1 2 1) Leaderboard* Specifications: 728 x 90 px File format: gif, jpg, HTML 5 File capacity: max. 95 KB CPM: EUR 3 2) Skyscraper* Specifications:: 120 x 600 px / 160 x 600 px File format: gif, jpg, HTML 5 File capacity: max. 95 KB Optional: sticky - sticks to the position even when site is scrolled down CPM: EUR 3) MPU* Specifications: 300 x 250 px File format: gif, jpg, HTML 5 File capacity: max. 95 KB CPM: EUR UAP Universal Ad Package: Superbanner / leaderboard + Skyscraper + MPU CPM: EUR *bookable for: Berlin.de, BerlinOnline.de, visitberlin.de, B2B-Deutschland.de, Berliner-Zeitung.de, Berliner-Kurier.de

5 5 / 20 Wallpaper / Halfpage Ad 2 1 1) Wallpaper* A wallpaper is a combination of: Horizontal: Leaderboard (728 x 90 px) Vertical: Skyscraper (120 x 600 px / 160 x 600 px) File format: gif, jpg, HTML 5 Optional: Background colouring (no additional charge) CPM: EUR 2) Halfpage Ad** Specifications: 300 x 600 px File format: gif, jpg, HTML 5 File capacity: max. 95 KB CPM: EUR *bookable for: Berlin.de, BerlinOnline.de, visitberlin.de, B2B-Deutschland.de, Berliner-Zeitung.de, Berliner-Kurier.de **bookable for: Berlin.de, BerlinOnline.de, B2B-Deutschland.de, Berliner-Zeitung.de, Berliner-Kurier.de

6 6 / 20 Layer Ad / Bottom Ad 1) Layer Ad* + highly perceptive - is positioned in the middle of a page Specifications: variable (max. 500 x 500 px) File format: gif, jpg, HTML 5 File capacity: max. 95 KB CPM: EUR 1 2) Bottom Ad* + sticks to the bottom of a browser window (sticky) Specifications: 800 x 250 px (other formats on request) File format: gif, jpg, HTML 5 File capacity: max. 95 KB CPM: EUR 2 *bookable for: Berlin.de, BerlinOnline.de, B2B-Deutschland.de, Berliner-Zeitung.de, Berliner-Kurier.de

7 7 / 20 Billboard / Banderole Ad 1) Billboard* + fixed position between page header & content 1 Specifications: 800 x 250 px File format: gif, jpg, HTML 5 File capacity: max. 95 KB CPM: EUR 2) Banderole Ad** + expands over full width of the page + can be opened and closed Specifications: 770 x 250 px File format: gif, jpg, HTML 5 File capacity: max. 95 KB CPM: EUR 2 *bookable for: BerlinOnline.de, B2B-Deutschland.de, Berliner-Zeitung.de, Berliner-Kurier.de **bookable for: Berlin.de, BerlinOnline.de, B2B-Deutschland.de, Berliner-Zeitung.de, Berliner-Kurier.de

8 8 / 20 Sidebar Sidebar* + adapts itself dynamically between website content and the very right screen border, so it uses the full space + also the height can vary, up to the full screen height Specifications: 160 x 600 px - max x screen height File format: gif, jpg, HTML 5 File capacity: max. 95 KB CPM: EUR *bookable for: Berlin.de, BerlinOnline.de, visitberlin.de, B2B-Deutschland.de, Berliner-Zeitung.de, Berliner-Kurier.de

9 9 / 20 Click-Through-Rate compared* Superbanner 0.07 % Content Ad 0.20 % Skyscraper 0.25 % Halfpage Ad 0.40 % Teaser 0.41 % Layer 0.92 % Wallpaper 1.06 % Banderole 1.26 % Billboard 3.19 % Bottom Ad 3.61 % *acquisition period: jan - dez 2015 BerlinOnline Network (Berlin.de, BerlinOnline.de, visitberlin.de, B2B-Deutschland.de, Berliner-Zeitung.de, Berliner-Kurier.de)

10 10 / 20 Special Advertising - Teaser Teaser* + your advert in editorial shape with text and image + can be placed nearly everywhere + direct link to your page with SEO relevance + Advertising is resistant to AdBlocker Image: variable (depends on the website) Headline: ca. 40 characters incl. blanks Promotion text: ca. 140 characters incl. blanks Fixed price: from EUR / week Long term positioning: from EUR / year *bookable for: Berlin.de, BerlinOnline.de, visitberlin.de, B2B-Deutschland.de, Berliner-Zeitung.de, Berliner-Kurier.de

11 11 / 20 Special Advertising - TeaserAd TeaserAd* + your advert in editorial shape with text and image (page 9) + delivery via AdServer, that enables Geo-Targeting, Predictive Behavioral Targeting and Frequency Capping + placed sticky or run over a few channels or websites Image: variable (depends on the website) Headline: ca. 40 characters incl. blanks Promotion text: ca. 140 characters incl. blanks CPM: 10,00 EUR *bookable for: Berlin.de, BerlinOnline.de, B2B-Deutschland.de, Berliner-Zeitung.de, Berliner-Kurier.de

12 12 / 20 Special Advertising - Sponsored Link Sponsored Link* A Sponsored Link is a combination of: 1) Keyword Advertising + your image-text-advert in our portal search results + keyword specific + max. 30 words for quick search + Advertising is resistant to AdBlocker 1 2) Sponsored Link + your text advert on a cost-per-click-basis + Advertising is resistant to AdBlocker Image: 122 x 92 px Headline: ca. 40 characters incl. blanks Promotion text: ca. 140 characters incl. blanks Cost-per-Click: 0.20 EUR Startbudget: min EUR 2 *bookable for: Berlin.de, BerlinOnline.de, visitberlin.de, B2B-Deutschland.de

13 13 / 20 Special Advertising - Advertorial Advertorial* + Your content will be integrated individually with the look & feel of Berlin.de, BerlinOnline.de, visitberlin.de and B2B-Deutschland.de + texts, images, PDF files, videos, Google Map widget - your requirement result in a site layout + various direct links to your website (SEO relevant) + daily page view and click tracking + all changes are free + Advertising is resistant to AdBlocker Fixed price: EUR / week *bookable for: Berlin.de, BerlinOnline.de, visitberlin.de, B2B-Deutschland.de

14 14 / 20 How users will find your advertorial Advertorial Banner advertising Teaser Sponsored Link

15 15 / 20 Special Advertising - BerlinFinder Berlin Finder - The directory Berlin.de, BerlinOnline.de, Berlin-Zeitung.de and Berlin-Kurier.de Your company s entry on four websites at once. 1) Premium Package* + top placement in search results + up to 5 categories + 20 keywords to find your advert + a detail site (3) without competitive entries + up to 10 images and 1 Video + direct link to your website (SEO relevant) 1 2 Fixed price: 588,00 EUR / year 2) Business Package* + advanced placement above all basic entries + up to 2 categories + 5 keywords to find your advert + a detail site (3) without competitive entries + up to 3 images + direct link to your website (SEO relevant) Fixed price: 468,00 EUR / year 3

16 16 / 20 MobileAds 7.12 Mio PIs* / month (Berlin.de)** 3.66 Mio PIs* / month (Berliner-Kurier.de)** 3.77 Mio PIs* / month (Berliner-Zeitung.de)** *Page Impressions **IVW online Nutzungsdaten

17 17 / 20 MobileAds for smartphones Mobile Content Ad + Standard creative for mobiles with an aspect ratio of 6:1, 4:1, 3:1, or 2:1. Specifications: 320 x 50 px / 320 x 75px / 320 x 100 / 320 x 150 px File format: gif, jpg, png, HTML 5 File capacity: max. 20 KB CPM: 5,00 EUR / 6,00 EUR / 7,00 EUR / 8,00 EUR Mobile Interstitial + A screen filling creative which either can be closed by users or clothes automatically after 5-7 seconds. Specifications: 320 x 416 px File format: gif, jpg, png incl. close button, HTML 5 File capacity: max. 25 KB CPM: 15,00 EUR Mobile Flip Ad + The mobile website flips around its own axis, a screen filling creative appears. After 5 seconds the site flips back again. Specifications: 320 x 416 px File format: gif, jpg, png incl. close button, HTML 5 File capacity: max. 25 KB CPM: 15,00 EUR Mobile Sticky Footer Ad + A Mobile Sticky Ad sticks to the top of a website even when scrolling down. After 10 seconds it returns back to the bottom. Specifications: 320 x 50 px File format: gif, jpg, png incl. close button, HTML 5 File capacity: max. 20 KB CPM: 8,00 EUR

18 18 / 20 MobileAds für Smartphones Mobile Reveal Ad + The creative opens automatically and pushes the website content down. After 3-5 seconds it returns back to the top. Mobile Slider Ad / Swipe Ad + This creative is a variation of a Mobile Content Ad. Up to 5 motives can be displayed by scrolling to the left and right. Max. px expanded: 320 x 416 px File format: gif, jpg, png incl. close button, HTML 5 File capacity: max. 25 KB Reminder: MCA 4:1 / 6:1 CPM: 10,00 EUR Specifications: 320 x 100 px File format: gif, jpg, png, HTML 5 File capacity: max. 15 KB per motive CPM: 7,00 EUR 1 2 1) Mobile PreExpandable Ad + Expanding creative which can minimized by user 2) Mobile Expandable Ad + Creative which can be expanded ( openend ) by user Max. px expanded: 320 x 416 px File format: gif, jpg, png incl. close button, HTML 5 File capacity: max. 25 KB Reminder: MCA 4:1 / 6:1 CPM (Mobile PreExpandable Ad): 12,00 EUR CPM (Mobile Expandable Ad): 8,00 EUR Mobile Video Interstitial / Layer + This video layer can be closed by user interaction or after the end of a video. Bookable for iphone / ipad. Specifications: backgroundgraphic ipad: 3768 x 1004 px Video: position up, middle or down aspect ratio: 4:3 / 16:9 File format: gif, jpg, png (graphic), Mp4, H264 / AVC (video; max. 10 sec. of length), HTML 5 CPM: 15,00 EUR

19 19 / 20 Retain control Optimize your appearance: + Insight of your statistics on a regular basis + Changes in booking of your adverts during a campaign + free changes of your text within your advertorial + You can use several motives in one campaign Control your success by: + Detailed evaluations and consulting by our competent sales team + Measurable benchmarks (impressions, click-through-rate etc.) Regio-targeting enables delivery of creatives to users from a certain region or city. Predictive Behavioral Targeting aims at users with a certain sociodemographics, certain interests in products and services etc. Frequency Capping defines the amount of ad-impressions per user in a specified time frame. Targeting optimizes the delivery of ads to a certain target group with a low loss rate. + your budget ist managed efficiently + online users see relevant ads only, which highers the acceptance + targeting applies only for banner creatives

20 20 / 20 Your contacts in charge Our team Thomas Brettschneider Wenke Steinmann Nadin Hornberger René Semmlack Head of Sales Senior Sales Manager tourism & hotels shopping Sales Manager culture & tickets clubs events cinema Sales Manager immovables economy jobs & training health & beauty travel Fon.: Fon.: Fon.: Fon.: thomas.brettschneider@berlinonline.de wenke.steinmann@berlinonline.de nadin.hornberger@berlinonline.de rene.semmlack@berlinonline.de Ad Management Fax Sales Fon.: Fax: media@berlinonline.de