Expedia Production Specs

Transcription

1 Digital Display Estimated Impressions tbd - Expedia Brand Portfolio (EBP) IMAGE SIZE: 160x600, 300x250, 970x90, 728x90, 468x60, 300x50 px EXPEDIA.com, TRAVELOCITY.com - RESULTS PAGES: 160x600 px HOTELS.com - ROS: 970x90, 728x90, 300x50, 468x60 FILE TYPE: GIF, PNG, JPG, HTML5, Third Party MAX FILE SIZE: 40kb (image); 200kb (HTML5) HTML5 ACCEPTED: MAXIMUM FILE SIZE: 200kb :15-second animation, 3 loop max Accepted as a 3rd party tag or a ZIP Bundle creative ZIP bundle must contain a click track macro JavaScript tags not allowed. No cross-domain scripting allowed. Clickthrough and click trackers must be implemented client-side. Backup image file required THIRD PARTY SERVED ADS ACCEPTED: Iframe, Standard, and Internal Redirect DoubleClick Pointroll Casale Media SpongeCell Atlas Rich Media Mediaplex Flashtalking EyeReturn Sizmek - formerly MediaMind/EyeBlaster Only one version allowed.

2 Dedicated Estimated Impressions tbd SUBJECT: 50 characters max (including spaces) HEADLINE TEXT: 40 characters max (including spaces) BODY COPY: 400 characters max (including spaces) Offer must not advertise starting price point (i.e. Rooms starting at $57 ). Use bullet points for easier readability and to highlight important information. Must provide T&Cs. Copy subject to edits to adhere to Expedia brand voice & guidelines. Final copy to be provided for approval IMAGE SIZE: 2000x1125 px minimum, high resolution; no text or logos LOGO: PNG, EPS, AI - vector files; provided separately BEST PRACTICES Body copy short and concise Include offer in the beginning of the copy Convey sense of urgency Complimentary imagery

3 DESTINATION IMAGE Native Tile Specs: Desktop DESTINATION TITLE DESTINATION DESCRIPTION COPY NATIVE TILES 532 X 299 EXPEDIA MUST MAKE THIS UNIT 1) HORIZONTAL HIGH RESOLUTION IMAGES THAT CAN BE RESIZED/CROPPED. Image must be a destination image and cannot have people or text in the image. 2) DESTINATION TITLE COPY: Max 36 characters including spaces. 3) DESTINATION DESCRIPTION COPY: Max 90 characters including spaces. 4) PLEASE NOTE OUR COPY WRITER WILL EDIT THE COPY WHERE NECESSARY. 5) MUST LINK BACK INTO EXPEDIA. LINK OFF IS NOT ALLOWED.

4 Native Tile Specs: Desktop NATIVE TILE EXAMPLES LOCATION ON PAGE

5 TABLET VIEW Native Image Links MOBILE BIG VIEW MOBILE SMALL VIEW 1) EXPEDIA MUST MAKE THIS UNIT. 2) IMAGE SIZE: 160x90px and 80x80 (can provide larger image and Expedia can crop to actual size). 3) IMAGE RECOMMENDATION: Image is recommended to have primary focal point that can be easily identified by the customer on a small screen size. e.g Destination location, Hotel building, Airplane wing, Advertiser logo etc. 4) FINAL FILE SILE: Should be 20kb or less and at 72 dpi. 5) TITLE COPY: Max-length is 25 characters, including spaces. 6) DESCRIPTION COPY: Max-length is 60 characters, including spaces. 7) CALL TO ACTION: Configurable, max 13 characters. Defaults to Learn More. Could be one of the Learn More, Shop Now, Book Now, See deals, Go now, See More or many other CTA s 8) URL: Link in url or Link-off url.

6 TABLET: LOCATION ON PAGE, BOTTOM OF SEARCH RESULTS Native Image Links MOBILE: LOCATION ON PAGE (LEFT, BIG VIEW. RIGHT, SMALL VIEW)

7 Homepage Takeover CONSISTS OF: 1) MARQUEE UNIT AT THE TOP OF THE PAGE 2) RESPONSIVE UNIT BELOW THE MARQUEE 3) 3 NATIVE TILES LAID HORIZONTALLY SIDE BY SIDE IN THE MIDDLE OF THE PAGE. MUST BE 3 UNIQUE NATIVE TILES CREATIVE. 4) 3 300X250 AD UNIT LAID HORIZONTALLY SIDE BY SIDE AT THE BOTTOM OF THE PAGE. MUST BE 3 UNIQUE 300X250 CREATIVES.

8 Marquee 1) EXPEDIA MUST MAKE THIS UNIT 2) IMAGE: Horizontal hi-resolution image. Image should be destination/landscape focus and cannot have people or animals as a focal point of the image. 3) AD COPY: Expedia s copy writer will edit where necessary 4) LOGO CREATIVE TIPS Avoid: food, plain textural backgrounds, alcohol, people as primary focus, working animals, non-travel related images, content that promotes different product lines - Ex. People riding on sea turtle or elephant - Ex. Can of soda with brand, restaurant exterior with name Interior images are hard to crop and difficult to define - Encourage outdoor, destination images

9 Responsive Unit 1) SIZE: 970x90, 729x90, 468x60 300x50 2) FILE FORMAT ACCEPTED: JPG, GIF, HTML5 3rd party served IFRAME tags. 3) FILE SIZE: Static ads 40k, Animated ads 200k HTML5 ACCEPTED: A zip bundle creative Backup image required Clickthrough and Click Trackers must be implemented client-side Zip bundle must contain a click track macro MAXIMUM FILE SIZE: 200kb Do not hard code any click through URLs in the HTML5 THIRD PARTY SERVED ADS ACCEPTED: File size limits above also apply to ads being 3rd party served Must be in an IFRAME Must be on a secure server meaning the tags will start https: and not http: We accept 3rd party tags from the below vendor list. If your tag is not on the approved vendor list than your tag will need to go through ad eng test. Please note testing can take approximately 1 week to complete. Approved vendor list: - DoubleClick - Sizmek (formerly MediaMind/EyeBlaster) - Pointroll - Casale Media - SpongeCell - Atlas Rich Media - Mediaplex - Flashtalking

10 3 NATIVE TILES 3 Native Tiles 3 300X250 1) SIZE: 300x250 2) FILE FORMAT ACCEPTED: JPG, GIF, HTML5 3rd party served IFRAME tags. 3) FILE SIZE: Static ads 40k, Animated ads 200k HTML5 ACCEPTED: A zip bundle creative Backup image required Clickthrough and Click Trackers must be implemented client-side Zip bundle must contain a click track macro MAXIMUM FILE SIZE: 200kb Do not hard code any click through URLs in the HTML5 THIRD PARTY SERVED ADS ACCEPTED: File size limits above also apply to ads being 3rd party served Must be in an IFRAME Must be on a secure server meaning the tags will start https: and not http: We accept 3rd party tags from the below vendor list. If your tag is not on the approved vendor list than your tag will need to go through ad eng test. Please note testing can take approximately 1 week to complete. Approved vendor list: - DoubleClick - Sizmek (formerly MediaMind/EyeBlaster) - Pointroll - Casale Media - SpongeCell - Atlas Rich Media - Mediaplex - Flashtalking