How you can reach the world. derstandard.at advertising types

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Lambert Porter
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1 How you can reach the world. derstandard.at advertising types derstandard.at advertising types Stand:

2 Advertising types overview Dynamically positioned advertising types You specify how many users you want to reach and the maximum desired advertising contacts per user. Full Banner Page 5 Wallpaper Large Page 12 Advertorial / Sitelink Page 6 Sitebar Page 13 Button Page 7 Billboard Page 14 Leaderboard Page 8 Article-Page Exklusive Page 15 Medium Rectangle Page 9 More on the subject Page 16 Half Page / Skyscraper Page 10 Mobile advertising Page 17 Wallpaper Page 11 2

3 Advertising types overview Stationary advertising types These advertising types are stationary on the website and will therefore appear each time the page is downloaded. Leaderboard Page 19 Advertorial / Promotion Page 26 Billboard Page 20 Skyline Button Page 27 Wallpaper Page 21 Newsletter Page 28 Wallpaper Large Page 22 Mutation full / Mutation light Page 29 Sitebar Page 23 Advertising on the ipad Page 30 eflyer Page 24 Medium Rectangle left / right Page 25 3

4 Dynamically positioned advertising types 4

5 Full Banner Can be a static image or animated. This advertisement can be booked tag in tag / 3rd party serving. 468x60 pixels, gif/jpg/flash Live view: Full Banner 5

Advertorial 1,500 characters for an article + links +

6 Advertorial / Sitelink For all formats: A static image for the header (200 x 133 pixels) and 200 text characters. Advertorial 1,500 characters for an article + links + documents Sitelink URL to your website Live view: Advertorial / Sitelink 6

7 Button Can be a static image or animated. This advertisement can be booked tag in tag / 3rd party serving. 200 x 100 pixels, gif/jpg/flash Live view: Button 7

8 Leaderboard Can be a static image or animated. This advertisement can be booked tag in tag / 3rd party serving. 960 x 100 pixels or 728 x 90 pixels gif/jpg/flash Live view: Leaderboard 8

9 Medium Rectangle Can be a static image, animated or even a movie short (e.g. advertisement with sound). This advertisement can be booked tag in tag / 3rd party serving. Medium rectangle to a maximum of 300 x 300 pixels, gif/jpg/flash Live view: Medium Rectangle 9

10 Half Page / Skyscraper Can be a static image, animated or even a movie short (e.g. advertisement with sound). This advertisement can be booked tag in tag / 3rd party serving. Half Page / Skyscraper to a maximum of 300 x 600 pixels gif/jpg/flash Live view: Half Page / Skyscraper 10

11 Wallpaper (Leaderboard + Skyscraper) Can be a static image or animated. This advertisement can be booked tag in tag / 3rd party serving. 960 x 100 pixels and 160 x 600 pixels, gif/jpg/flash Live view: Wallpaper Ad Arrangement The leaderboard s right margin meets the skyscraper s left margin. The skyscraper can be sticky. 11

12 Wallpaper (Leaderboard + Sitebar) Is an area scalable in width and height. Leaderboard: 960 x 100 pixels, gif/jpg/flash Sitebar: flash (scalable) Ad Arrangement The leaderboard s right margin meets the sitebar s left margin. The sitebar is sticky. Live view: Wallpaper 12

13 Dynamic Sitebar Is an area scalable in width and height. flash (scalable) Live view: Sitebar 13

14 Billboard Can be a static image or animated. This advertisement can be booked tag in tag / 3rd party serving. 960 x 250 pixels Live view: Billboard 14

15 Article-Page Exclusive Can be a static image or animated. This advertisement can be booked tag in tag / 3rd party serving. Live view: Article-Page Exklusive Depending on the compilation. We recommend a combination of SuperBanner (728 x 90 pixels) + Medium Rectangle (300 x 250 pixels) + Full Banner (468 x 60 pixels) or Sitebar (300 x 600 pixels) + Medium Rectangle (300 x 250 pixels) + Site Link (as pictured) 15

16 More on the subject A maximum of 40 text characters per reserved word. Booking period at least 2 months 16

Mobile Advertising sticky Banner mobile Medium

mobile Medium Rectangle: 300 x 250 pixels, max.

Link Link to your mobile pages (please don t link

Upon request we can make you an offer for a

For all formats: A static image for the header

17 Mobile Advertising sticky Banner mobile Medium Rectangle Banner: 300 x 50 pixels, max: 20kB mobile Medium Rectangle: 300 x 250 pixels, max. 40kB.gif,.jpg, HTML5, no flash! Link Link to your mobile pages (please don t link to your normal pages). Upon request we can make you an offer for a mobile landing page. For all formats: A static image for the header (200 x 133 pixels) and 200 text characters. Advertorial 1,500 characters for an article + links + documents Sitelink URL to your website 17

18 Stationary advertising 18

19 Leaderboard Can be a static image or animated. This advertisement can be booked tag in tag / 3rd party serving. 960 x 100 or 728 x 90 pixels Live view: Leaderboard 19

20 Billboard Can be a static image or animated. This advertisement can be booked tag in tag / 3rd party serving. 960 x 250 pixels Live view: Billboard 20

21 Wallpaper (Leadarboard + Skyscraper) Can be a static image or animated. This advertisement can be booked tag in tag / 3rd party serving. 960 x 100 pixels and 160 x 600 pixels, gif/jpg/flash Live view: Wallpaper Ad Arrangement The leaderboard s right margin meets the skyscraper s left margin. The skyscraper can be sticky. 21

22 Wallpaper (Leaderboard + Sitebar) Is an area scalable in width and height. Leaderboard: 960 x 100 pixels, gif/jpg/flash Sitebar: flash (scalable) Live view: Wallpaper 22

23 Sitebar Is an area scalable in width and height. Live view: Sitebar flash (scalable) 23

24 eflyer Details in an advice conversation. Live view: eflyer 24

25 Medium Rectangle left: 16:9 HD 420 x 240 pixels Live view left: 300 x 250 pixels Can be a static image or animated. This advertisement can be booked tag in tag / 3rd party serving. right: 300 x 250 pixels Live view varies depending on the position, gif/jpg/flash Placement Bookable daily (page 1) or weekly (channels) (Monday through Sunday) in the guaranteed field of vision. 25

Advertorial / Sitelink Example of sitelink

choice Example of advertorial centre/right A

(Mon Sun) Miscellaneous 200 text characters

26 Advertorial / Sitelink Example of sitelink left Is linked directly to a website of your choice Example of advertorial centre/right A static image for the header and 200 text characters. left: 200 x 133 pixels image centre: 200 x 133 pixels image right: 133 x 89 pixels image Placement bookable daily or weekly (Mon Sun) Miscellaneous 200 text characters for the header, 1,500 characters for the article (including blanks) Live view: Sitelink 26

27 Skyline Button Can be a static image or animated. This advertisement can be booked tag in tag / 3rd party serving. 180 x 150 pixels Placement The booking period on the homepage is daily. Live view: Skyline Button 27

28 Newsletter Banner or text ads banner 468 x 60 pixels (.jpg or.gif) Text ads approximately 200 characters including the link to your URL. Placement daily (5 times) or weekly 28

29 Mutation Full / Mutation Light Mutation Full An example of a mutation full for our customer simplitv Mutation Light An example of a mutation light for our customer bob 29

content ad: 245 x 325 pixels, advertorial/sitelink/promotion: 245 x 167 pixels and 200

30 ipad App Can be a static image or animated. This advertisement can be booked tag in tag / 3rd party serving. content ad: 245 x 325 pixels, advertorial/sitelink/promotion: 245 x 167 pixels and 200 text characters; max. 20 kb,.gif,.jpg, no flash! Placement Your advertising type will be shown on the starting page and on the first page in each channel. 30

31 Measurability 31

32 Successful advertising. Crossgenial.

Handbook of Ad Formats

Handbook of Ad Formats Visibility Guarantee 2 Flash the end of an era Upon request we can produce your HTML5 ad (at extra costs). 3 Overview: Static Ad Placement On The Homepage Everything starts here.