Service Provider Plans. Dean Bubley Disruptive Analysis
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2 Service Provider Plans Dean Bubley Disruptive Analysis
3 Main WebRTC strategies for SPs? Strengthen enterprise & verticals Extend onnet services & IMS / SS7 Faster/ cheaper Telco-OTT apps Enhance developer platform Sell packaged WebRTC services to subscriber Also: Content / IPTV / CDN invest / incubate / acquire Improve own CRM & systems M2M, devices etc November 2014 Copyright Disruptive Analysis Ltd 2014
4 Policy & innovation..vs. politics In-house apps & content Strategy Distance Tensions Devices Legal Tensions Radio network Telco execs & central labs Marketing / Product Core network IT November 2014 Tensions Copyright Disruptive Analysis Ltd 2014
5 Telcos: WebRTC deployments / interest Telefonica NTT Telenor Interoute One Bridge FinNet TV-based videoconferencing w/ptnr TellyBean Sprint MessagePlus RCS uses WebRTC inside ios app KDDI Provide Chatwork collaboration tool on OTT basis Telstra Giving away Chromecasts & onboarding video Comcast ( 15) Many others Standards, pilots, prototypes eg PT, DT, AT&T, TI, CU, Orange, SKT November 2014 Copyright Disruptive Analysis Ltd 2014
6 John Riordan OnSIP Speakers Dean Manzoori Masergy
7 SERVICE PROVIDER PLANS OnSIP John Riordan WebRTC Conference and Expo San Jose 2014
8 INSTAPHONE - HTML5 WEB BROWSER PHONE Office phone anywhere access to browser is available Interoperation with Public Switch Telephone Network Interoperation with existing office phone system
9 INSTAPHONE FOR SALESFORCE Caller context displayed Integrated with Salesforce No plug-ins Answers video calls Answers PSTN calls
10 INSTACALL ADD WEB CALLING TO SITES
11 SIP.JS A JAVASCRIPT SIP LIBRARY FOR WEBRTC
12 CUSTOM DEVELOPMENT SIP over WebSocket Secure (WSS) Open Source sipjs.com github.com/onsip/sip.js Browser & Node.js Support Chrome, Firefox, Opera, Node.js Supported by OnSIP Other libraries: sipml5, jssip Standards Compliant Interoperability Asterisk, FreeSWITCH, OverSIP, Kamailio
13 CLOSING Thank You /sip:
14 Unified Communications as a Service Dean Manzoori Masergy Communications, Inc.
15 Disruptive and Innovative Solutions
16 Unified Communications as a Service (UCaaS) Instant Messaging Presence Telephony Unified Messaging Mobility Business Apps Business agility hinges on connecting information, people and resources. Whenever. Wherever. Collaboration WebRTC Conferencing Video
17 Extensible functionality Scalable Enterprise UCaaS Web Web Collaboration Mobility Video Presence Telephony RTC Conferencing Instant Messaging Unified Messaging Midmarket Multi-Location Enterprise Scalable in size A Full Stack of Customized Cloud Communications Services Enterprise Class UC Call Center UCaaS Analyst Call Recording Communications Enabled Business Process (APIs) Intelligent SIP Trunking Hybrid Solutions
18 Intelligent SIP Trunking Transform legacy voice systems into feature-rich UC without eliminating PBX equipment Globally-available cloud-based trunks connect legacy voice hardware to our Hosted UC service Optimizes business communications for today and future-proofs for tomorrow Lowers overall TCO for business communications
19 UCaaS Delivery Model
20 Masergy Communicator Voice & Video Presence Instant Message Desktop Sharing File Sharing
21 UC Experience limited to Inside Enterprise Enterprise Branch Office Client / Partner / Consultant ~40-50% Headquarters ~50-60% Consumer Typical Business Calling Patterns 50-60% of calls are Off-net calls
22 WebRTC Extends UC Outside the Enterprise Enterprise HD Voice HD Video Messaging Presence Content Headquarters Branch Office Web HD Voice, HD Video, Messaging, Presence, Content Client / Partner / Consultant Consumer Integrated with Unified Communications solution Improved Experience with Off-net Calls Disruptive to traditional over the top services
23 Ubiquitous Video Conference Bridge Virtual Meeting Rooms Accessible from any device, anywhere SIP Phones (H.264, G.722) Browser - WebRTC (VP8, OPUS) Mobile Devices PSTN - Voice Only Content Sharing
24 WebRTC Click to Connect Service Call Me Now Widget connects to WRS using WebRTC WRS Interworks SIP/WebSockets -> SIP/TCP WRS Transcodes OPUS -> G.722/G711 & VP8->H.264
25 Several Ways to Reach Me Dean Manzoori VP of Product Management - UCaaS dean.manzoori@masergy.com All Identities Reach the Same UC Profile
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