123 - Embrace Open Engineering and Make Product Development a Team Sport

Transcription

1 4 th Generation VLC courtesy of Edison Embrace Open Engineering and Make Product Development a Team Sport Rob Stevens, VP of Sales and Marketing, GrabCAD Unrestricted Siemens AG 2013 All rights reserved. #SEU13

2 Agenda Introduction Challenges in HW Engineering What is Open Engineering? Examples and Demonstration Next Steps 4 th Generation VLC courtesy of Edison2

3 Who is GrabCAD?

4 Why is it so hard to get something designed and built?

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6 Software engineering also faces this problem

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8 How is hardware engineering doing?

9 Waterfall design process Isolated designers Proprietary CAD / Design tools Functional divisions on team Outside manufacturing

10 We can do better

11 Adopt an open mindset. Use web-based tools, knowledge and communities. We call this approach Open Engineering.

12 Open Engineering changes every step of the design process Idea Generation Concept Design Detail Design Analysis and Prototyping Manufacture

13 There many places to crowdsource design ideas

14 Shelby was designing a new car interior

15 We are the platform, the customer has control Set and define rules and requirements Include specifications, guidelines, CAD files Communicate with contestants Evaluate and award entries Announce and manage winners and prizes

16 46 responses

17 Feedback is part of the process Nice advancements John. This is looking much better. I like the modification that you made to the tube feature across the dash. It flows with the lines of the car much better By Jerod Shelby

18 The winner

19 Other recent examples

20 What s Open? Get great ideas from everywhere

21 Idea Generation Concept Design Detail Design Analysis and Prototyping Manufacture GrabCAD 21

22 Designers don t need to re-create parts

23 Models to stand in for standard parts

24 Models to use as props

25 Models to learn from

26 Models that are just neat

27 What s Open? Don t redesign what already exists. Build on it.

28 Idea Generation Concept Design Detail Design Analysis and Prototyping Manufacture 28

29 The detail design phase is where you run into challenges

30 Video tutorials

31 Answers to questions

32 What s Open? The world is your helpdesk.

33 When you are deep in design you need to collaborate

34 Even a simple product requires a lot of collaboration Marketing MoldFlow 3D image Idea Product engineering Rhino Studio Max Industrial designer 1 Industrial designer 2 Rhino SolidWorks SolidWorks Engineering analyst CAD operator Mold designer SolidWorks NX Manufacturing engineer Manufacturing tool paths

35 Sharing CAD files is hard, especially with nonengineers

36 GrabCAD Workbench makes it easy

37 Easy to view and comment

38 And of course there s mobile

39 What s Open? Share securely and frequently.

40 Idea Generation Concept Design Detail Design Analysis and Prototyping Manufacture 40

41 Prototyping has gotten much faster

42 What s Open? Build it quickly and see what it looks like.

43 Idea Generation Concept Design Detail Design Analysis and Prototyping Manufacture 43

44 There are more options for manufacturing

45 What s Open? You don t need to own a factory.

46 So, we re good then?

47 We re not there yet Concerns about intellectual property Concerns about security Incompatible systems or file formats Cumbersome or expensive communication tools Cultural barriers between functional groups and organizations

48 We can do better

49 So what can you do? Join Share Spread the word

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