Corporate Identity Manual

Transcription

1

2 Introduction

3 Please ensure that you refer to this manual before commissioning any work which has a bearing on the identity of our company - Torrent Pharmaceuticals Limited. This includes every instance of design, graphics and stationery commissioned on behalf of Torrent Pharma or any of its subsidiaries. The manual explains the various aspects of Torrent Pharma's identity both in form and essence, and clearly shows how they are supposed to be used. Instances of incorrect usage are also indicated to avoid any inconsistency. These are only indicative and not necessarily exhaustive. This manual lays down guidelines to almost all usages of the identity. For example, if you require letterheads to be printed, the detailed specifications for developing the artwork and guidelines to the printer are provided in the relevant sections of this manual. Please refer to these while briefing your supplier about your requirements. Make sure that the supplier has access to the specified typefaces in the correct weights. Also ensure that the supplier understands and has access to the specified house colours. To facilitate the implementation of this programme, please undertake the following: When using the basic designs listed in this manual, follow the specifications regarding the style, colour, size, paper, etc. Please do not amend or depart from these specifications. When evaluating artworks submitted by your advertising and design agencies, please check with this manual to make sure that none of the guidelines are being violated. Please ensure that this manual is preserved properly and that no part of this manual is removed, cut or torn. If you have any queries, on any aspect of the Corporate Identity, or any terminology in this manual, please contact the Corporate Communications team for clarifications. Corporate Communications Team Torrent Pharmaceuticals Limited Torrent House Ashram Road, Ahmedabad Phone: Fax: Guidelines

4 Vibrant Blue A dynamic colour depicting vibrancy. Blue also depicts depth, depth of knowledge that we possess. It also depicts openness. We as an organisation are open to ideas, always seeking new ways of doing things. Warm Grey The colour of warmth. An organisation that is compassionate at heart. Going beyond the basics of business, understanding its stakeholders' needs and satisfying them with a view to building lasting relationships. White The colour of ethics. An organisation which has set itself high standards of corporate governance - standards which guide its professionals who are committed to the highest levels of integrity and work ethics. Colours Torrent Pharma is committed to embodying the spirit of its Corporate Identity.

5 The logo Our logo comprises of two eight sided blocks, the first block has the symbol and the other has the word 'Torrent' in it. Together, they form our logo. This is the first building block of our Identity and we need to ensure that this is never misrepresented. There are strict rules of representing our logo. These are explicitly defined in the pages that follow. Please refer to them at all times. The logo

6 Graphic usage of logo Graphic standards and usage of logo

7 Introduction This section is fundamental to our Corporate Identity programme. It represents the Torrent Pharma logo, determines the rules governing its use and discusses incorrect usage. Please go through this section irrespective of which application of the identity you wish to use, as the contents of this section have a bearing on all successive sections. Please ensure that the guidelines presented here are followed strictly, to facilitate standardisation of the identity across all our business needs. Introduction

8 1 Block (5mmX5mm) 5 Blocks (25mm) 12 Blocks (6mm) TORRENT PHARMACEUTICALS LTD. Gride size- 5mmX5mm Torrent Pharma Identifier: 48 Blocks (24 mm) The logo along with our full legal name "Torrent Pharmaceuticals Limited" is known as the Torrent Pharma identifier. While this may not be used in all applications, when the entire identifier is used, for example on literature or manuals, it will follow strict rules in colour and composition. Please follow the guidelines given to reproduce the identifier. The same guidelines are applicable while reproducing the identifier of our subsidiaries. For example: Torrent Pharma GmBH, Torrento Do Brasil Ltda., Torrent Pharma Inc., Torrent Pharma Japan Co. Ltd., Zao Torrent Pharma, Torrent Pharma Philippines Inc., Torrent SA de CV and Torrent Australasia Pty Ltd. 5 Blocks (25mm) 2 Blocks (10mm) Identifier

9 Colour Reproduction The identifier is made of three colours - warm grey, white and deep blue. The words Torrent Pharmaceuticals limited would be deep blue and the logo will be in warm grey and white. While printing Identifier, please use the colours as specified below, depending on the process of printing. Vibrant Blue A dynamic colour depicting vibrancy. Blue also depicts depth, depth of knowledge that we possess. It also depicts openness. We as an organisation are open to ideas, always seeking new ways of doing things. Warm Grey The colour of warmth. An organisation that is compassionate at heart. Going beyond the basics of business, understanding its stakeholders' needs and satisfying them with a view to building lasting relationships. White DEEP BLUE PANTONE S184-1 CVS C M Y K WARM GREY PANTONE S329-6 CVS C M Y K The colour of ethics. An organisation which has set itself high standards of corporate governance - standards which guide its professionals who are committed to the highest levels of integrity and work ethics. WHITE C M Y K Colour Reproduction Torrent Pharma is committed to embodying the spirit of its Corporate Identity.

10 Type faces Helvetica Bold (Horizontal scaling-99%) is the preferred font to be used in conjunction with the Torrent logo. abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ :,;(:*!? ) Type faces

11 Packaging

12 Packaging

13 3ft Signage 6ft