Media & Design Elements Rubric (Gonzales) Page 1 of 6

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1 Media & Design Elements Rubric (Gonzales) Page 1 of 6 Media & Design Elements Rubric Gonzales, Center for Teaching, Learning and Scholarship, Samford University (sample analytic rubric; portfolio) Typography Images Audio & Video Layout Hyperlinks Titles, Titles, Most of the titles, Titles, subheadings, and subheadings, and subheadings, and subheadings, and text are displayed text are displayed text are displayed in text are displayed in various sizes in the same size. sizes that reflect the in sizes that reflect that are inconstant Some large text content hierarchy. the content with the content blocks are utilized. Very few large text hierarchy. hierarchy. A variety of font blocks exist. Some Excessive scrolling Excessive scrolling styles are utilized inconsistencies in in text blocks is in text blocks to enhance the font styles exists. avoided: separate exists. Numerous design. pages are utilized font styles are instead. A minimal utilized thereby number of font increasing file size. styles are utilized. Some images are content and have few if any alternative text (ALT tags). Portfolio contains inappropriate or no digitized audio and video artifacts. The layout follows a consistent pattern but does not reflect the purpose of the content and/or address the needs of the target Most of the internal and external hyperlinks are content, a number of them function incorrectly. Most of the images are appropriate and several have alternative text (ALT tags). Not all Images are displayed with appropriate sizing and resolution. Portfolio incorporates one or two digitized audio and video artifacts. The layout follows a consistent pattern and reflect the purpose of the content but doesn't address a specific target Most of internal and external hyperlinks are content and function correctly. All images are content and target All have alternative text (ALT tags). Images are displayed with appropriate sizing and resolution. Portfolio incorporates the appropriate digitized audio and video artifacts. The layout should follow a consistent pattern and reflect the purpose of the content. Most of the internal and external hyperlinks are content, function correctly, and are appropriate for a general target All images are content and target Informative alternative text (ALT tags) are supplied for all graphics. All images are displayed with appropriate sizing and resolution. Portfolio effectively incorporates digitized audio and video artifacts. The layout follows a consistent pattern, reflect the purpose of the content, and is targeted towards a specific Both internal and external hyperlinks are appropriate for the content, function correctly, and are appropriate for a specific target

2 Media & Design Elements Rubric (Gonzales) Page 2 of 6 Navigation Audience The portfolio is The portfolio is somewhat difficult fairly easy to to navigate. A navigate. The navigation bar is navigation bar is missing or inconsistent across in product or the content and/or missing in certain design. areas. portfolio address a number of the requirements. portfolio address the requirements and fit the purpose of a general The portfolio is easy to navigate. A navigation bar is included and consistent across the product. The design of the navigation bar assists the viewer in understanding where to find specific data. portfolio address requirements, and fit the purpose and usefulness of a generic The portfolio is easy to navigate. A navigation bar is included and consistent across the product. The design of the navigation bar assists the viewer in understanding where to find specific data. The navigation structure is designed with a specific target audience in mind. portfolio clearly address requirements, and fit the purpose and usefulness of a specific If multiple audiences are proposed, the organization reflects these various audiences.

3 Media & Design Elements Rubric (Gonzales) Page 3 of 6 Content Assessment Rubric Thoroughness Written Reflection/ Rationale learning Outcomes Personal Introduction /Professional Philosophy Artifacts are of poor quality and/or some competencies are not addressed. No inclusion rationale Artifact reflections are unclear or missing. Unclear or contradictory evidence of growth throughout the displayed. improvement in practice missing. The unclear or contradictory Sufficient artifacts to demonstrate learning outcomes for each of the competencies are included. Artifacts are of a good quality. Weak rationale for inclusion of artifacts is presented. Incomplete artifact reflections provided or general statements growth throughout the displayed. improvement in practice has not been included. The purpose of the described. No justifications for beliefs have been included. Sufficient artifacts to demonstrate learning outcomes for each of the competencies. Artifacts are of a high quality. Some general rationale for inclusion of artifacts is presented. Appropriate yet somewhat incomplete reflections for each artifact are Clear evidence of growth throughout the displayed. Some general evidence of improvement in practice included. The clearly defined. Some general justifications for beliefs are Sufficient artifacts to demonstrate learning outcomes for each of the competencies. Artifacts are of a high quality. Wellstated rationale for inclusion of artifacts is presented. Appropriate and complete reflections for each artifact are Each statement includes course objectives, description of artifact, background of artifact, and reflection on learning demonstrated. Clear evidence of growth throughout the displayed. improvement in practice included (e.g., lesson plans or units, samples of student projects, action research, faculty materials, commendations, reflective journals) The clearly described and includes specific and appropriate references to justify beliefs.

4 Media & Design Elements Rubric (Gonzales) Page 4 of 6 Background Information Resume/vitae is Current Current Portfolio contains a not up to date or is resume/vitae, resume/vitae, current generic in nature, educational educational resume/vitae, educational philosophy and philosophy and clearly defined philosophy and goals goals educational goals are unclear, letters are generic in philosophy and are not provided, of nature, letters of goals, letters of recommendation recommendation letters of recommendation not provided or provided, formal recommendation, not provided or inappropriate, evaluations formal evaluations, inappropriate, formal evaluations provided, and transcripts formal evaluations provided, transcripts missing, transcripts provided transcripts provided incomplete

5 Media & Design Elements Rubric (Gonzales) Page 5 of 6 Professionalism Assessment Rubric Professional Growth Plan Professional Development Committee Activities Innovation(s) The methods The plan relies on General resources The plan describes defined for general, external available for specific methods of ongoing sources of continually refining, and practice. are general ideas for inappropriate (courses, refining or workshops). No practice are noted. unrealistic. personalized efforts Plan may be to improve unclear. practice No activities provided Limited or no evidence of committee activity Sample strategies, ideas or multimedia projects are inappropriate or missing are identified. Brief summary of workshop/conference attendance provided with an explication of his/her profession. A copy of writing/research, position papers included. Reflections on what worked and what needs changing in his/her practice are missing. A list of district/building committees or staff activities is A statement of their impact on growth is missing or confusing. 1-2 general strategies or ideas Inappropriate multimedia projects/activities Brief summary of workshop/conference attendance provided with an explication of his/her profession. A copy of writing/research, position papers included. Reflections on what worked and what needs changing in his/her practice are weak or incomplete. A list of district/building committees and staff activities is An unorganized or general statement of growth is noted. New strategies or ideas tried in the classroom Multimedia projects/activities included. Brief summary of workshop/conference attendance provided with an explication of his/her profession. A copy of writing/research, position papers included. Reflections on what worked and what needs changing in his/her practice included. A list of district/building committees and staff activities is A brief statement of growth is noted. New strategies or ideas tried in the classroom and, samples of multimedia projects/activities for the classroom provided

6 Media & Design Elements Rubric (Gonzales) Page 6 of 6 Categories Novice - Lacks required components; is weak in selected components, un demonstration, representative of poor work Apprentice - Includes most of the required components, limited ism demonstrated Journeyman - Satisfies expectations, includes required components, representative of work Expert - Clearly outstanding product, includes extra components, goes beyond the expectations, representative of exemplary work Performance Criteria Exceeds Expectations ( ) - Portfolio is outstanding, reflects extra components and exceeds normal expectations. Candidate should be scheduled for oral defense. Meets Expectations ( ) - Portfolio satisfies expectations, includes required components, and is representative of work. Candidate should be scheduled for oral defense. Minimal Success ( ) - Portfolio includes most of the required components, lacks ism. Candidate should make appropriate revisions to the product then resubmit for review and assessment. Needs Improvement (96-107) - Portfolio lacks required components, weak in components illustrated, un presentation techniques utilized. Candidate should receive remedial instruction and guidance in making the required revisions. Where appropriate candidate should repeat the Portfolio Design course. Unsatisfactory (95 or less) - Portfolio is incomplete in required and selected components, incorporates un presentation techniques, demonstrates inferior work, and is unacceptable. Work must be redone with significant improvements. Candidate must repeat the Portfolio Design course. (Gonzales, 2004)