Specifications Desktop Ads

Transcription

1 Specifications Desktop Ads

2 Specifications Introduction How to Ad... This document will give you an overview over our portfolio's ads and their technical and graphical background. You will learn which material we need from you in which format to run your ad via our ad server. Do not hesitate to contact our ad management if you have further questions. AD MANAGEMENT +(49)

3 Specifications Table of content Introduction How to Ad 03 Desktop-Ads Billboard 04 Halfpage 05 Sitebar 06 Sitebranding 07 Takeover Book 08 Video Takeover 09 Video Wall 10 Pre Roll 11

4 Billboard Content - wide placement, video integration possible. VIDEO INFOS: 30 seconds max., sound auto - off, no auto - loop, video in full HD / MP4 IMAGE INFOS: 970x250 px, 200 kb max, static jpg/png or html script. DELIVERY: JPG/PNG & Video / HTML-5 Script or per redirect. If the creatives are to be built by Werkco please send asset package including artwork, logo, cta, legals and creative briefing to When the ad's creation is agreed, please deliver the assets 5 working days before the campaign's ().

5 Halfpage Sticky function possible outside the content Standard format, can be placed within the content, desktop and mobile delivery possible. VIDEO INFOS: Max. 30 sec., sound auto-off, no auto-loop, mp4 IMAGE INFOS: 300x600 px, 200kb max; static JPG/PNG or HTML5-Script. DELIVERY: JPG/PNG & Video / HTML-5 Script or per redirect. If creatives are to be built by Werkco please send asset package including artwork, logo, CTA, legals and creative briefing. Please send to ().

6 Sitebar Sticky function possible Dynamical adaption The sitebar dynamically adopts the interspace between the content and the frame of the browser, so that the important content is always shown in the visible area of the user. VIDEO INFOS: 30 sec. max., sound auto-off, no auto-loop, video in full HD, format mp4 IMAGE INFOS: Background 1920x1920, the other content of the sitebar must consist of dynamic elements. DELIVERY: 1 video, PSD & tracking or per redirect. If the creatives are to be built by Werkco please send asset package including artwork, logo, cta, legals and creative briefing to (). PSD SPECS: The following link will lead you to the ad's PSD specifications: AD PREVIEW:

7 Sitebranding/Takeover Branding of the complete (visible) background, integration of video possible. VIDEO INFOS: Full HD, mp4, max. 30 sec or YouTube-/Streaming-Link. IMAGE INFOS: JPG/PNG, 350kb max. DELIVERY: JPG & video or HTML-5 Script. If creatives are to be built by Werkco please send asset package including artwork, logo, CTA, legals and creative briefing. Please send to (). PSD SPECS: The following link will lead you to the ad's PSD specifications:

8 Takeover Book Different content can be shown The takeover book contains different brandings which are changed automatically or by user interaction. IMAGE INFOS: Three different brandings, static JPG/PNG, 350kb max. each DELIVERY: Three images, psd and tracking. If the creatives are to be built by Werkco please send asset package including artwork, logo, cta, legals and creative briefing to (). PSD SPECS: The following link will lead you to the ad's PSD specifications: AD PREVIEW:

9 Video Takeover Branding of the complete background (visisble area) Excellent click through rates of expandable video VIDEO INFOS: Two videos in mp4 and webm/-vp8 format: 15 seconds without sound and lower third, max 2.5mb, complete trailer in full HD IMAGE INFOS: Conditions: normal and expanded DELIVERY: 2 videos, PSD & tracking If the creatives are to be built by Werkco please send asset package including artwork, logo, cta, legals and creative briefing to The video takeover uses the complete background, above the content a videoteaser is imbedded in a permanent loop. When clicking view trailer the user can see the video in full length (). PSD SPECS: The following link will lead you to the ad's PSD specifications: AD PREVIEW:

10 Video Wall Large - scale video integration A video is being played in the background without sound. The endscreen is a static branding over which the video can be restarted. VIDEO INFOS: Video full HD/mp4, thirty seconds max without lower third (text) IMAGE INFOS: Static JPG/PNG 350kb max. DELIVERY: JPG/PNG & Video / HTML-5 Script or per redirect. If the creatives are to be built by Werkco please send asset package including artwork, logo, cta, legals and creative briefing to (). PSD SPECS: The following link will lead you to the ad's PSD specifications:

11 Preroll Video advertisement that is shown before the content the user has selected. IMAGE INFOS: VAST 2/3, max. 30 sec., format 16:9, max. 900 kbit/s bitrate; Video mp4, max. 30 sec., max. 20mb, format 16:9, max kbit/s bitrate. DELIVERY: Video and tracking or per vast tag. clicks. Viewrate-, impression- and clicktracking (Third-party) ().