2013 Specs NRN.com. NOTE: Penton Media uses DoubleClick DART for all of its ad serving.

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1 IMPORTANT: Please share this entire document with your creative designers to avoid materials being returned to you because they do not meet our specifications. ADVERTISEMENT GUIDELINES NRN.com reserves the right to approve all creative prior to launch. NRN.com reserves the right to edit, revise, or refuse advertising for any reason. Misleading advertising is not permitted. All content within ad creative must be legible (min. 10 pt font) and the speed of any animation should reasonably allow the user to read the advertisement in its entirety. Any advertisement or content that can be misread by the user as news, feature, etc. must be clearly labeled as an advertisement. NRN.com will not be responsible for errors in customer-created or thirdparty delivered advertisements. NRN.com will not be responsible for errors in advertisements/placements which are submitted after the materials deadline. NRN.com does not guarantee any given level of circulation, distribution, reach or readership for an advertisement. Flash and Rich Media ads will require backup JPEG, GIF or PNG versions for readers using tablets and other mobile devices. You must tell us in advance if you would like to exclude mobile users from your Rich Media impressions. Credits for incorrect ad placements/creatives in the form of make-goods will only be provided if notification of the inaccuracy is provided within 48 hours following the posting error. NRN.com reserves the right to pick-up previous creative in the event no response is received from the advertiser/agency on record. Pick-up of previous creative under these circumstances will not be considered an error and no credits will be provided. Late delivery of materials may result in forfeiture of lost days in campaign NOTE: Penton Media uses DoubleClick DART for all of its ad serving. MATERIALS SUBMISSION GUIDELINES Please make sure that there are no spaces or periods/dots in the names of your files. While these sometimes work on a Mac, they are seen as possible viruses by PC users. Materials may be submitted via If you have a multiple-product advertising package with the Penton Restaurant Group, it is recommended that you send materials for each piece under separate cover (ex. s) labeled with the product name, ad position, insertion date and/or the run time. This will expedite the process of getting your information online as quickly as possible. (For example: one might contain your ads for the site, a second might contain your information for a product page). We also recommended that you gather all necessary materials and send them when you have all the requirements. Sending materials separately increases the chances that something will be missed. BROWSER INCOMPATIBILITY DISCLAIMER We are aware that some rich media ads do not display using all browsers. Typically, this is seen in Netscape Navigator, as well as older versions of Mozilla Firefox and Microsoft Internet Explorer. Currently, this comprises approximately 10% of our users. We require a GIF ad to use in these instances. However, by signing the Insertion Order and submitting your rich media ad to us, you acknowledge that you have been informed of this and agree to the terms of your Insertion Order regardless of browser-related issues. Testing of creatives across browsers should be done prior to submission.

2 RUN-OF-SITE (ROS) ADS Standard run-of-site advertisement on website POSITIONS & Standard Ads Image Size (pixels) File Size (max) Additional Info Leaderboard Leaderboard / Trailerboard 728 x 90 Premium Boom Box 300 x kb Max number of loops: 3 Max number of frames for animated GIFs: 4 Flash Ads Image Size (pixels) File Size (max) Additional Info Flash version: 10 or lower Leaderboard / Trailerboard 728 x 90 Premium Boom Box 300 x kb Backup JPEG, GIF or PNG ads required for delivery to mobile devices: 36 kb Max number of loops: 3 Click-through URL required ActionScript 2.0 clicktag required Penton Media uses DoubleClick DART to serve our advertising, which cannot measure clicks without the inclusion of the clicktag - Please do not hardcode your URL into the ad Premium Boom Box Rich Media Ads Image Size (pixels) File Size (max) Interaction Rules / Additional Info Expandable Leaderboard 728 x 90 Expand down (up to 728 x 180) Initial Load: 40 kb Additional Polite Download: 100 kb Must be provided as a third party ad tag Maximum number of panels: 4 Panel activation/retraction can be mouse-over or click with clear and obvious close text Expandable Premium Boom Box 300 x 250 Expand left (up to 500 x 250) Backup JPEG, GIF or PNG ads required for delivery to mobile devices: 36 kb Audio/Video must be user initiated Audio/Video must have clearly visible controls: Close X, Play, Pause, Rewind, Volume Max streaming video file size: 1.2 mb Trailerboard THIRD-PARTY AD TAGS Internal redirects, redirects, Java, iframe and standard ad calls are accepted Approved vendors include DART Motif, Atlas, PointRoll, MediaMind (EyeBlaster), Mediaplex All other vendors should be run by your ad trafficker for testing and verification Anti-caching documentation is required Standard Image Ads: 3 business days prior to posting Flash/Rich Media Ads: 5 business days prior to posting

3 INTROSTITIAL / ROADBLOCK Ad served to every unique visitor (one unique visitor counted within a 6-hour period) on a white box overlaid on the website labeled Sponsored Introduction. A Continue link is included to ensure optimal user experience. RUN TIME: 10 seconds AD SPECS: Image size: 640 x 480 pixels Accepted formats: GIF, Animated GIF, JPEG, Flash and Rich Media File size: 50 kb max FOR RICH MEDIA: Creative must be hosted through a third-party such as Pointroll, Visual Steel, Eyeblaster, etc. We only accept third-party tags as a STANDARD ad tag. Rich Media ads will require backup JPEG, GIF or PNG versions for readers using tablets and other mobile devices. You must tell us in advance if you would like to exclude mobile users from your Rich Media impressions. THIRD-PARTY SPECS: Initial load file size: 40 kb max Additional polite download file size: 100 kb max Introstitial / Roadblock ADDITIONAL INFO: Close button should not be included FOR FLASH: 18 frames per second ActionScript 2.0 Click-through URL should not be hard-coded ClickTag should be implemented per instructions below FLASH CLICKTAG SPECS (ActionScript 2.0 accepted) Flash ads must come with a backup GIF/JPG/PNG no larger than 36 kb and the clicktag to be inserted should be as follows (case sensitive): on (release) { geturl (_level0.clicktag, _blank ); } Note regarding multiple URLs in Flash ads: To track multiple clicktags within one banner, they must be labeled as clicktag1, clicktag2, clicktag3, etc. The reporting from DoubleClick DART will be an aggregate of all the clicks tracked across all of the clicktags and cannot be broken out. 5 business days prior to posting

4 HOMEPAGE TAKEOVER Homepage Takeover provides branding on both sides of the homepage (website skin) for a one week period. It is served in conjunction with all homepage ad units to create the appearance that the site is owned by the advertiser. FOR HOMEPAGE WEBSITE SKIN: The background image would accommodate any of the white area surrounding both sides of the homepage. The standard website width across the Penton network is approximately 970 pixels. Screen resolution varies by visitor, but creative should be a single image designed based on standard screen resolutions (1024 x 468 or 1280 x 1024) at 72 PPI, which allows for the website to be centered within the creative. Smaller images can be tiled horizontally or vertically, which may require additional time for testing. The content area remains as a white background. File size: 40 kb max Accepted formats: GIF, JPEG Advertiser image must be approved by the Publisher prior to launch Website Skin FOR HOMEPAGE AD UNITS: There is a total of 4 ad units on the homepage two 728 x 90 (upper and lower) and two 300 x 250 (upper and lower). We recommend submitting separate, distinctive creative for each 728 x 90 and each 300x 250. Please refer to page 2 (Run-of-Site Specs) for detailed specifications on the ad units. 10 business days prior to posting Homepage Ads

5 MOBILE SITE BANNER ADS Mobile banner at the top of the website when visitors view the website on a mobile device. AD SPECS: Image size: 320 x 50 pixels Accepted formats: GIF, PNG, JPEG File size: 10 kb max Mobile Ad on Smartphone INFORMATION REQUIRED: Advertiser name Contact name and address Campaign name Start date End date Banner name Banner click-through URL 10 business days prior to posting Mobile Ad on Tablet

6 VIDEO HOSTING & PROMOTION Video hosting and promotion on our website. (We do not edit videos. We require all videos/banners in final format.) & PROCESSES VIDEO: Format: Format: video must be encoded in H.264 format File extension: video file extension must end in.mp4 (not.m4v or.mov ) Dimensions: video dimensions should be 640 x 360 pixels. If the video is not provided in this size we reserve the right to modify the original file to fit our video player. We cannot guarantee how quickly these may be ready for posting. Bitrates (video/audio) Video: The encoding options are meant to have good quality with the smallest possible file size. The video bitrate should be 225 Kbps or 350 Kbps. As long as 225 Kbps looks acceptable, use that. Some videos will need the 350 Kbps though, depending on their content/filters/motion/etc. 225 Kbps is fine most of the time though. Audio: The audio bitrate should be 48 22,500 Hz and Mono for normal voice. If audio quality requirements are higher (a sample of music for example) then use 64, 96 or even 128 Kbps, all at Hz. Video length: We recommend that video be no more than 3 minutes in length. Videos longer than three minutes can increase streaming time and slow down computers. This frustrates the end user and increases the probability of exit rates. File size 100 mb max If video does not meet the above requirements, please output or convert the video using the above settings. We recommend using Adobe Media Encoder, Final Cut Pro, or Handbrake (free) for best results. We have seen great video; compressed to the right size using Handbrake. We are not liable for the quality of the video posted. WEBSITE HOSTING: Title of clip: 40 characters max, including spaces no technical limitation Copy/Description of video: 125 characters max, including spaces Ads that will run on video player page Image size: 728 x 90 pixels Acceptable formats: GIF, Animated GIF, JPEG, HTML, Flash, Rich Media File size: 39 kb max Clickthrough URL for banner advertisement If applicable, external links for the Related Links section, or internal recipes already on RH website (no more than two links) Ads that will run throughout the website Image sizes: 728 x 90, 300 x 250 and 180 x 150 pixels Acceptable formats: GIF, Animated GIF, JPEG, HTML, Flash, Rich Media File size: 39 kb max For Rich Media, creative must be hosted through a third party vendor. We only accept third-party tags. Complete, sign and return Penton Rights Dispensation Short Form (below) 7 business days prior to posting PENTON RIGHTS DISPENSATION SHORT FORM Please confirm via reply to this communication that Penton [Business] Media, Inc., dba magazine has the right to use the material provided and that the same will not violate the rights of any third party. Additionally, please confirm that you have not made and will not make any disposition of any copyright or other interest in the material provided, in whole or in part, that would interfere with our rights, and the full use and enjoyment thereof by magazine. Please complete, sign and fax this agreement to at , or copy and paste it into an to along with the client s agreement to it. We only require this agreement to be signed once for all the client videos placed on our Web site.

7 WHITE PAPER Online lead generation from white paper posting. AD SPECS (will run on the registration landing page): Image sizes: 728 x 90, 300 x 250 and 180 x 150 pixels Accepted formats: GIF, Animated GIF, JPEG File size: 40 kb max COMPANY LOGO: Image size: 300 pixels per inch and about 5 inches wide Acceptable formats: GIF, JPEG DOCUMENTS: White paper (must meet editorial approval) in PDF format no larger than 1 mb. This decreases frustration the online user may have because of a slow Internet connection. White paper executive summary INFORMATION REQUIRED: Three (3) qualifying questions to include in registration form Registration form answer options and required form fields (see registration form example to the right) E mail address to forward leads 3-4 weeks prior to posting White Paper Registration