GROW REVENUE, ENGAGEMENT & AUDIENCE With the Leading Content Discovery Platform

Transcription

1 GROW REVENUE, ENGAGEMENT & AUDIENCE With the Leading Content Discovery Platform

2 WHO WE ARE Taboola acts like a search engine but in reverse. Instead of inputting keywords to find information, Taboola helps people discover content they may like but never knew existed, through personalized recommendations on top sites around the web, across desktop and mobile devices.

3 The Largest DISCOVERY PLATFORM 86% * 5M+ US desktop users reached sponsored content items Used by the biggest publishers in the world from top brands around the world

4 INTRODUCING NEXT GENERATION PERSONALIZATION Personalizing UI, content and placement for publisher s visitor segments to optimize for audience, engagement and monetization

5 The Taboola DISCOVERY PLATFORM Audience Engagement Monetization PERSONALIZATION ENGINE

6 BUILD YOUR AUDIENCE With Taboola Drive quality traffic to your site by getting your content recommended on other publisher sites. Taboola s algorithmic engine lets you reach the right audience based on your business goals, such as increasing subscriptions or getting more video views.

7 AUDIENCE EXCHANGE Manage, Optimize, and Track Campaigns Easily manage, optimize and track cross-network and partner audience exchange programs. Define click caps, give a boost to specific high-value content or partner sites, and gain insight into how your traffic exchange campaigns are performing.

8 Targeted Audience RECIRCULATION Keep visitors on your site longer by recommending your content to them based on what they may like and which items will generate the most revenue.

9 TABOOLA NEWSROOM Arm Editors with Real-Time Actionable Data Optimize your homepage and lift CTR by up to 30% by helping your editors find the best performing headlines, thumbnails and locations of content items.

10 MONETIZE YOUR SITE Generate revenue from your website or mobile app with targeted recommendations from our sponsored content marketplace that includes millions of items from content providers such as The Atlantic and Refinery29.

11 ON ANY DEVICE Taboola delivers top performance and uncompromising user experience on desktops and mobile devices. Our UX experts will help you make the Taboola implementation a resounding success, whether it s a site or a mobile app.

12 INCREASE REVENUE FROM NATIVE ADVERTISING GENERATE REVENUE FROM PRODUCTS AND SERVICES WITH TABOOLA-X Start generating meaningful revenue by empowering your sales team to directly sell native ads that drive traffic to off-site advertiser content, such as YouTube channels, Facebook pages or earned media content. Diversify your revenue by surfacing products and services your audience may like from across the Web using the Taboola-X real-time bidding environment.

13 TABOOLA CHOICE Ensuring Quality with Transparency and Control Choice for Users Choice for Publishers Allow your site visitors to choose their own content experience and to filter content they don t like. Empower your editorial team with complete visibility and control over the content recommended on your site.

14 New York, NY (Headquarters) Tel: West 23rd St., 5th fl., New York, NY TABOOLA AROUND THE WORLD Pasadena, CA office London, UK office 130 W. Union St., Pasadena, CA Tel: +44 (0) Fax: +44 (0) Kings Court, 2-16 Goodge St., 2nd fl., London W1T 2QA Tel-Aviv, Israel office Tel: Fax: Totseret Ha aretz St., 5th fl., Tel Aviv Bangkok, Thailand office (APAC) Tel: +66 (0) soi 23, Sukhumvit Road, Klong Toey, Wattana, Bangkok 10110, Thailand