January NZZ Rate card 2012 Advertising rates For clients outside Switzerland

Transcription

1 January 2012 NZZ Rate card 2012 Advertising rates For clients outside Switzerland

2 Table of contents 2 Contents NZZ Portfolio page 3 Media data page 5 Neue Zürcher Zeitung page 6 NZZ am Sonntag page 9 NZZ Online page 12 Folio page 13 Z Die schönen Seiten page 15 Stil Das Magazin für Lebensart page 17 NZZ Campus page 18 NZZ Chronik page 20 NZZ Fokus page 21 NZZ Executive page 22 NZZ Domizil page 24 NZZ BusinessCombi page 25 Discounts page 27 Contacts page 28 All prices in Swiss Francs or Euros, excluding 8 % VAT. Subject to change. General Terms and Conditions as per apply. For full details of all rates and services, please refer to

3 NZZ Portfolio (1 of 2) 3 Neue Zürcher Zeitung The world-renowned Swiss quality daily newspaper Neue Zürcher Zeitung specialises in well-founded reporting of international, national and regional events. It provides intelligent analysis, clear commentary and vivid reporting on all relevant issues of the day. It is especially used and appreciated by leaders in politics, business and culture as an indispensable source of information. Folio The monthly magazine of Neue Zürcher Zeitung Now in its twentieth year, NZZ Folio presents a monthly theme from every angle, covering a broad spectrum from A to Z. The magazine combines journalistic relevance with linguistic accuracy, and thorough research with independent thinking. Our top-class columnists provide for sophisticated entertainment. NZZ Folio is popular reading among opinion leaders a magazine with an intelligent approach. NZZ am Sonntag Competence on Sunday NZZ am Sonntag is your weekly source of intelligent reporting on topical issues. No matter whether it s events in Bern or Brussels, the economy or science, art or gourmet dining, sports or matters of style, NZZ am Sonntag provides in-depth reporting, analysis, backgrounders and opinion, without neglecting the entertainment factor. Z The magazine for graceful living Z Die schönen Seiten is published eight times a year with each issue devoted to a special theme across the entire spectrum of graceful living. NZZ standard articles with their opulent visuals and generous format invite you to dream, to revel and to linger. NZZ Online The leading platform for news, background and analysis NZZ online is one of the most popular Swiss media sites. It stands for credible, up-to-the-minute news reporting, and offers a high standard of journalistic quality that is guaranteed by the presence of a strong editorial team, seven days a week and twenty-four hours a day. NZZ Netz is the online portal for Neue Zürcher Zeitung, Neue Luzerner Zeitung and St. Galler Tagblatt. Stil The lifestyle magazine Published weekly with NZZ am Sonntag, Stil magazine focuses on contemporary, relevant lifestyles. It provides its affluent, style-savvy readership with dependable, reflective and stimulating insights into the diverse world of lifestyle.

4 NZZ Portfolio (2 of 2) 4 NZZ Campus Ready for study or career A platform comprising website, app, magazine (published quarterly), newspaper page and events for prospective and current students as well as graduates. Provides daily reporting of items of interest about study, student life and entry into professional life. NZZ Executive The recruitment section for management executives and specialists The NZZ Executive recruitment section is published in the weekend edition of Neue Zürcher Zeitung and in NZZ am Sonntag. NZZ s well-educated readership uses this high quality recruitment section for guidance on job and employment-related matters. NZZ Chronik The annual review as a magazine NZZ Chronik features an extensive chronology and a photo spread that will grab your attention. The magazine provides an exclusive editorial review and commentary on the key events of the previous year. NZZ Domizil The real estate section of Neue Zürcher Zeitung NZZ Domizil is published every Friday as a separate section in Neue Zürcher Zeitung. With an expanded editorial content, relevant to both those with private interests in residential property as well as to experts within the industry, NZZ Domicil maintains its leading position as a propertyrelated publication. NZZ Fokus The topical issues dossier Each issue of NZZ Fokus provides an extensive and in-depth look at one of the particularly topical and burning issues of our time. Articles from Neue Zürcher Zeitung are complemented by multi-faceted texts and informative graphics by NZZ dossier specialists.

5 Media data 5 Performance and readership data Neue Zürcher Zeitung Print run Readership Reach 132, , % NZZ am Sonntag Print run Readership Reach 130, , % NZZ Online Page Impressions Unique clients Reach 55,315, , % Folio Print run Readership Reach 197, , % Z Die schönen Seiten Print run Readership Reach 310, , % NZZ Campus Print run 50,000 NZZ Chronik Print run Readership Reach 170, , % NZZ Fokus Print run 7,500 NZZ Executive Print run Readership Reach 262, , % NZZ Domizil Print run Readership Reach 119, , % NZZ BusinessCombi Print run Readership Reach 175, , % Source: WEMF-Auflagen-Bulletin 2010, MACH Basic , Net-Metrix-Audit 2011/07, Net-Metrix-Profile

6 Neue Zürcher Zeitung (1 of 3) 6 Recommendations and classifieds 1 Total edition Fixed formats B/W Colour 2/1 pages 44, ,550. 1/1 page 22, ,280. 1/2 page 11, ,280. 1/4 page 5,590. 8,850. 1/8 page 2,790. 4,425. Millimetre rates B/W Colour Up to 400 mm mm or more Text-adjacent advertisements Total edition Fixed formats B/W Colour 2/2 pages 2 29, ,900. 2/4 pages 3 14, ,270. 1/2 page 14, ,440. 1/4 page ( mm) 7, ,630. Fixed formats in Business/ Stock Exchanges section B/W Colour 1/2 page 18, ,350. 1/4 page ( mm) 9, ,580. Fixed formats Junior page B/W Colour Junior Page 15, ,250. Junior Page Maxi 17, ,570. Junior Page Business 19, ,130. Junior Page Maxi Business 21, ,580. Millimetre rates B/W Colour Standard (Min. height = 60 mm, 1 st section = 80 mm) Business/Stock Exchanges (Min. height = 80 mm) Classifieds advertisements only available in even or 5-column form. Use of colour only possible for ads of 100 mm or more. 2 Half-page panorama advertisements. 3 Quarter-page panorama advertisements

7 Neue Zürcher Zeitung (2 of 3) 7 Financial advertisements Total edition Millimetre rates B/W Colour General meetings, dividends, coupon, financial and public notices, issue announcements, capital market, listings Advertisements on text page Total edition Millimetre rates Section Column width Min. height Max. height B/W Publication International 1 st section 54 mm 80 mm Mon Sat Switzerland (lead item) 1 st section 54 mm 80 mm 100 mm Mon Sat Switzerland 1 st section 54 mm 30 mm Mon Sat Zurich and region (lead item) 1 st section 54 mm 80 mm 100 mm Mon Sat Zurich and region 1 st section 54 mm 30 mm Mon Sat Miscellaneous 1 st section 54 mm 80 mm Mon Sat Front page of Business section 2 nd section 54 mm 80 mm 100 mm Mon Sat Business 2 nd section 54 mm 80 mm Mon Sat Stock exchanges (lead item) 1 2 nd section 54 mm 80 mm 100 mm Tue Sat Denivatives/foreign exchange (centre of page) 1 2 nd section 113 mm 80 mm 110 mm Tue Sat Stock exchanges 1 2 nd section 54 mm 60 mm 80 mm Tue Sat SIX investment fund pages 1 2 nd section 47 mm 30 mm Tue Sat Sport (lead item back page) 2 nd section 54 mm 80 mm 100 mm Mon Sat Features 3 rd section 69 mm 30 mm Mon Sat Special topics 3 rd section 54 mm 30 mm 100 mm Mon Fri Special topics (lead item back page) 3 rd section 54 mm 80 mm 100 mm Mon Fri Colour surcharge Colour Up to 440 mm 5, mm or more 6, Only appears in the Swiss edition.

8 Neue Zürcher Zeitung (3 of 3) 8 Advertisement formats Fixed formats Width height 2/1 pages mm 1/1 page mm 2/2 page mm Fixed formats Width height 2/4 page mm 1/2 page mm 1/4 page mm mm Fixed formats Width height 1/8 page mm Junior Page mm Junior Page Maxi mm Pre-printed inserts Publication and print run Total national print run Split print run Zurich & region 1 Split print run Zurich City 1 Publication Monday Friday Saturday Monday Friday Saturday Monday Friday Saturday Print run (copies) 130, ,000 60,000 63,000 26,000 28,000 Rates Weight Rate/1000 copies Total national print run Split print run Zurich & region 1 Split print run Zurich City 1 Monday Friday Saturday Monday Friday Saturday Monday Friday Saturday Up to 25 g , , , ,530. 8,060. 8, g , , , , , , g , , , , , , g , , , , , , g , , , , , ,960. Over 150 g on request Discount 15% combined discount for simultaneous insertion in both NZZ and NZZ am Sonntag, plus 20% discount on supplements printed on NZZ AG rotary printing presses. 1 For logistical reasons, postal copies of split editions do not include insertions

9 NZZ am Sonntag (1 of 3) 9 Recommendations and classifieds 1 Placement in 1 st section Fixed formats B/W Colour 2/1 pages 39, ,180. 1/1 page 19, ,100. Placement in 2 nd to 7 th section Fixed formats B/W Colour 2/1 pages 35, ,080. 1/1 page 17, ,540. 1/2 page 8, ,200. 1/4 page 4,495. 7,750. 1/8 page 2,250. 3,930. Millimetre rates B/W Colour Up to 400 mm mm or more Text-adjacent advertisements Placement in 1 st section Fixed formats B/W Colour 1/2 page 17, ,200. 1/4 page ( mm) 8, ,160. Junior Page 16, ,260. Millimetre rates B/W Colour Min. height = 80 mm Placement in 2 nd to 7 th section Fixed formats B/W Colour 2/2 pages 2 31, ,000. 2/4 pages 3 15, ,740. 1/2 page 15, ,000. 1/4 page ( mm) 8, ,880. Junior Page 14, ,060. Millimetre rates B/W Colour Min. height = 60 mm, Business section = 80 mm % discount on advertisements for events, art trade, galleries and antiques. Classifieds only in even or 5-column form. Use of colour only possible for ads of 100 mm or more. 2 Half-page panorama advertisements. 3 Quarter-page panorama advertisements.

10 NZZ am Sonntag (2 of 3) 10 Advertisements on text page 1 Placement in 1 st section Millimetre rate B/W Column width = 55 mm, Min. height = 80 mm Centre of page Millimetre rate B/W Column width = 55 mm (Placement in Sports section possible) Placement in 2 nd to 7 th section Millimetre rate B/W Column width = 55 mm, Min. height = 30 mm Business section = 80 mm Colour surcharge Height Colour Up to 440 mm 4, mm or more 5,970. Advertisement formats Fixed formats Width height 2/1 pages mm 1/1 page mm 2/2 pages mm 2/4 pages mm 1/2 page mm 1/4 page mm or mm 1/8 page mm Junior Page mm Books on Sunday insert Fixed formats Width height B/W Colour 2/1 pages mm 16, ,020. 1/1 page mm 8, ,510. 1/2 page mm 4,085. 6,870. 1/4 page mm 2,045. 3, Max. height = 340 mm (for 341 mm or more, rate for 420 mm applies)

11 NZZ am Sonntag (3 of 3) 11 Pre-printed inserts Publication and print run Publication Print run Sunday 160,000 copies Rates Weight Rate/1000 copies Rate Up to 25 g , g , g , g , g ,200. Over 150 g on request Combination Discount 15% combined discount for simultaneous insertion in both NZZ and NZZ am Sonntag, plus 20% discount on supplements printed on NZZ AG rotary printing presses.

12 NZZ Online 12 NZZ Online The leading platform for news, background and analysis NZZ Online is one of the Swiss media sites with the widest reach and is one of the most popular Swiss websites for the target market of Leaders and Top Leaders. NZZ Online stands for credible, up-to-the-minute news reporting, guaranteed by the presence of a strong editorial team, seven days a week and twenty-four hours a day. Bookings CPT 1 Placement CPT 1 ROS Skyscraper 60. Rectangle 60. Maxiboard 60. Media data Usage data per month Page Impressions 55,315,229 Unique Clients 653,000 Reach 17,2% 1 Cost per thousand. Sources: Net-Metrix-Audit 2010/07, Net-Metrix-Profle NZZ Netz From the beginning of 2011, bookings may be made on NZZ Netz for the online platforms of NZZ, Neue Luzerner Zeitung and St. Galler Tagblatt. Offers and rates will be available shortly. Mobile Bookings CPT 1 mobile.nzz.ch CPT 1 ROS (incl. device targeting) 85. Page Impressions per week 300,000 Visits 125,000 iphone-app NZZ Online CPT 1 ROS (incl. device targeting) 85. Sessions per month 300,000 Formats (gif, png, jpg) pixel Prestitial CPT 1 ROS (incl. device targeting) 170. Sessions per month 300,000 Formats (gif, png, jpg) pixel Media data Usage data per month Page Impressions 63,231,295 Unique Clients 838,000 Reach 22,1%

13 Folio (1 of 2) Standard advertisements Fixed formats 1 Colour 2/1 pages 49,360. 1/1 page 24,680. 2/2 pages 27,230. 1/2 page 14,790. 1/3 page 11,750. 1/4 page 9,000. Advertisement formats Fixed formats Type area With bleed margin 2 (Width height) (Width height) 2/1 pages mm mm 1/1 page mm mm 2/2 pages mm mm 1/2 page portrait mm mm 1/2 page landscape mm mm 1/3 page landscape mm 1/3 page portrait mm 1/4 page portrait mm 1/4 page landscape mm Special format With bleed margin 2 (Width height) Gatefold leaf (inside) mm (3 pages, folded cover (outside) mm inwards) Special placements New formats from January Placement Colour Inside front cover plus page 3 53,040. 1/1 advertisement (next to Editorial) 27,540. 1/1 advertisement (next to Contents) 26,930. 1/1 advertisement (next to Categories) 26,930. Inside back cover 26,930. Outside back cover 31,010. Special format Colour Gatefold 99,960. Series of advertisements on request 1 All page sections are placed text-adjacent. 2 Plus 3 mm edge trim per page

14 Folio (2 of 2) 14 Publication Month Theme Publication Advertising deadline Copy deadline January Urban agglomeration 3 January 15 December December 2011 February The young Arabs 6 February 19 January 24 January March Swiss TV 5 March 16 February 21 February April Lawyers 2 April 15 March 20 March May Pets 7 May 19 April 24 April June Names 4 June 16 May 22 May July Happy holidays! 2 July 14 June 19 June August Soya 6 August 19 July 24 July September Switzerland on film 3 September 16 August 21 August October Bombay 1 October 13 September 18 September November Power 5 November 18 October 23 October December Couples 3 December 15 November 20 November Supplements Weight Total edition 1 Split NZZ Up to 50 g 54, , g 61, ,100. Fixed inserts 24,300. (+1/1 page 24,680. ) Readership Readership Reader numbers Reach Total 676,000 15,3% Men 372,000 17,1% Women 304,000 13,6% Leader Reader numbers Reach Total 103,000 44% 1 Neue Zürcher Zeitung, St. Galler Tagblatt, Neue Luzerner Zeitung, Neue Zuger Zeitung

15 Z Die schönen Seiten (1 of 2) 15 Standard advertisements Fixed formats Colour 2/1 pages 69,850. 1/1 page 32,970. 2/2 pages 41,220. 1/2 page 20,560. 1/4 page 10,300. Special placements Placement Colour Inside front cover 39,560. Inside front cover and page 3 79,120. Outside back cover 42,860. First 1/1 page on the right 38,000. First 1/1 page on the left 36,270. Series of advertisements on request Advertisement formats Fixed formats Type area With bleed margin 1 (Width Height) (Width Height) 2/1 pages mm mm 1/1 page mm mm 2/2 pages mm mm 1/2 page portrait mm mm 1/2 page landscape mm mm 1/4 page portrait mm mm 1/4 page landscape mm mm 1 Plus 3 mm edge trim per page

16 Z Die schönen Seiten (2 of 2) 16 Publication Main theme Publication date Advertising deadline Copy deadline Spring fashion 11/12 February 11 January 24 January Watches/jewellery 10/11 March 8 February 21 February Home/interior design 5/ 6 May 4 April 17 April Travel/cars 2/ 3 June 2 May 15 May Autumn fashion 15/16 September 15 August 28 August Beauty 13/14 October 12 September 25 September Watches/jewellery 10/ 11 November 10 October 23 October Gifts 8/ 9 December 7 November 20 November

17 Stil Das Magazin für Lebensart 17 Standard advertisements Fixed formats Colour 2/1 pages (Panorama) 35,000. 1/1 page 17,400. 2/2 pages (Half-page panorama bottom) 1 30,200. 2/4 pages (Quarter-page panorama bottom) 1 17,700. 1/2 page landscape 15,100. 1/4 page landscape 8,800. 1/4 page portrait 8,800. Special placements Placement Colour 2/1 pages (Panorama pages 2 and 3) 38,400. 1/1 page (Inside front cover) 20,800. 1/1 page (Outside back cover) 22,100. 1/1 page (First advertisements page) 20,800. 1/1 page (First right-hand advertisements page) 20,800. Monolith I (1/4 page portrait) 1 13,600. Monolith II (1/2 page portrait) 1 27,000. Center-Pano I (Half page bottom) 1 27,700. Center-Pano II (Page-high) 1 33,600. Advertisement formats Fixed formats Type area With bleed margin 2 (Width Height) (Width Height) 2/1 pages mm mm 2/2 pages mm mm 2/4 pages mm mm 1/1 page mm mm 1/2 page landscape mm mm 1/4 page landscape mm mm 1/4 page portrait mm Monolith I mm Monolith II mm Center-Pano I mm Center-Pano II mm 1 Only possible as a text-adjacent ad 2 Plus 3 mm edge trim per page

18 NZZ Campus (1 of 2) More attractive, More focused: Relaunch February Magazine Standard advertisements Fixed formats Colour 2/1 pages 17,210. 1/1 page 8,610. 1/2 page (portrait only on outside back cover) 5,030. 1/4 page 3,020. 1/8 page 2,010. Text-adjacent advertisements Fixed formats Colour 1/2 page 6,040. 1/4 page (only landscape format) 3,620. Special placements Placement Colour Inside front cover 9,840. Outside back cover 10,170. First right-hand page 9,050. Publication Publication date Advertising deadline Copy deadline 29 February 31 January 3 February 9 May 10 April 13 April 26 September 28 August 31 August 28 November 30 October 2 November Advertisement formats Fixed formats Type area With bleed margin 1 (Width Height) (Width Height) 2/1 pages mm 1/1 page mm mm 1/2 page portrait mm mm 1/2 page landscape mm mm 1/4 page portrait mm not possible 1/4 page landscape mm not possible 1/8 page landscape mm not possible Distribution NZZ Campus pinpoints and addresses your target group. NZZ Campus is dispatched directly to 20,000 students with a subscription to NZZ and/ or NZZ am Sonntag. 30,000 copies are also sent to universities and institutions of higher education. Circulation: 50,000 copies.

19 NZZ Campus (2 of 2) 19 Each Monday in Neue Zürcher Zeitung Fixed formats B/W Colour 1/4 page ( mm) Commercial 7, ,630. NZZcampus.ch Student bloggers report directly from the universities on the joys and sorrows of everyday student life. Selected articles from NZZ publications. Study-related services round off this offer. Advertising formats Fixed price per week Maxiboard 1,680. Rectangle 1,680. Skyscraper 1,680. Halfpage 2,250. Teaser and Advertorial 1,350.

20 NZZ Chronik 20 Standard advertisements Fixed formats Colour 2/1 pages 29,150. 1/1 page 14,570. 1/2 page landscape (only bottom of page as 12,720. text-adjacency possible) 1/4 page landscape (only bottom of page as 7,330. text-adjacency possible) Publication Publication date Advertising deadline Copy deadline 14 December 5 November 26 November Special placements Placement Colour Inside front cover 17,090. Outside back cover 18,720. Advertisement formats Fixed formats Type area With bleed margin 1 (Width Height) (Width Height) 2/1 pages mm 1/1 page mm mm 1/2 page landscape mm mm 1/4 page landscape mm not possible 1 Plus 3 mm edge trim per page

21 NZZ Fokus Relaunch: March Standard advertisements Fixed formats Colour 1/1 page 3,850. 1/2 page landscape text-adjacent 2,310. 1/4 page landscape text-adjacent 1,340. Special placements Placement Colour Inside front cover 4,200. Inside back cover 4,080. Outside back cover 4,350. Publication Theme Publication Advertising deadline Copy deadline Swiss customs 14 March 15 February 28 February 50 years of the Rolling Stones 16 May 18 April 30 April Series from Economic focus 19 September 22 August 4 September The BRICS countries in brief 14 November 17 October 30 October

22 NZZ Executive (1 of 2) 22 Situations vacant in NZZ Executive (Recruitment section on Saturday in NZZ and in NZZ am Sonntag) NZZ Executive and NZZ international edition Fixed formats B/W Colour 1/1 page surcharge 28, , , ,400. 1/2 page surcharge 14, , , ,700. 1/4 page surcharge 7, , /8 page surcharge 3, , Millimetre rates B/W Colour Standard Situations wanted Commercial ads in NZZexecutive (Recruitment section on Saturday in NZZ and in NZZ am Sonntag) NZZ Executive and NZZ international edition Fixed formats B/W Colour 1/1 page surcharge 27, , , ,085. 1/2 page surcharge 13, , , ,540. 1/4 page surcharge 6, , /8 page surcharge 3, , Millimetre rates B/W Colour Standard

23 NZZ Executive (2 of 2) 23 Advertisement formats Fixed formats Width height 1/1 page mm 1/2 page mm 1/4 page mm or mm 1/8 page mm NZZexecutive.ch Print-to-Online Combination rate for print and online Print advertisements can be combined with online advertisements. Run time is 30 days, surcharge online ad: CHF 503 Individual advertisement Individual advertisement on NZZexecutive.ch, run time: 30 days, rate: CHF 600 Special offer: Security Package Maximise the impact of your recruitment ad with a response multiplier. Offer When booking your recruitment advertisement, the same ad will appear again within 6 weeks in the NZZ Executive Recruitment section. By booking the Security Package before the first insertion, the rate for your advertisement will only increase by 25% for the additional insertion. This package is only available for recruitment advertisements. If the package is booked retrospectively, a 50% discount will be applied to the additional insertion within a 6-week period. Benefits You have several weeks to find the best candidate for the vacant position. You increase your market presence by doubling it with each insertion. The recruitment ad can be published twice within a 6-week period. Volume discounts Amount Discount Amount Discount Amount Discount 20,000. 2% 300,000. 6% 1,000,000. 9% 50,000. 3% 500,000. 7% 1,250, % 100,000. 4% 800,000. 8% 1,500, % 200,000. 5% Terms and conditions Valid for all NZZ Executive offers. Format and text changes as desired. 1 year duration.

24 NZZ Domizil 24 Property advertisements in Neue Zürcher Zeitung 1 Total edition Fixed formats B/W Colour 1/1 page 22, ,280. 1/2 page 11, ,280. 1/4 page 5,590. 8,850. 1/8 page 2,790. 4,425. Millimetre rates B/W Colour Up to 400 mm mm or more NZZdomizil.ch Individual advertisement, run time: 30 days, rate: CHF 110 Property advertisements in NZZ am Sonntag 2 Fixed formats B/W Colour 1/1 page 17, ,540. 1/2 page 8, ,200. 1/4 page 4,495. 7,750. 1/8 page 2,250. 3,930. Millimetre rates B/W Colour Up to 400 mm mm or more Appear on Monday, Wednesday and Sunday in the Property category and on Friday in the separate property section, NZZdomizil 2 Enjoy a discount of 50% for an additional placement of your ad in NZZ am Sonntag.

25 NZZ BusinessCombi: Neue Zürcher Zeitung and Le Temps (1 of 2) 25 Recommendations and classifieds 1 Total edition (NZZ BusinessCombi II) Fixed formats B/W Colour 2/1 pages 66, ,530. 1/1 page 34, ,290. 1/2 page 16, ,010. 1/4 page 8, ,340. 1/8 page 4,095. 5,600. Millimetre rates B/W Colour Up to 400 mm mm or more Text-adjacent advertisements Total edition (NZZ BusinessCombi II) Fixed formats B/W Colour 2/2 pages 2 47, ,460. 2/4 pages 3 27, ,620. 1/2 page 25, ,290. 1/4 page ( mm) 13, ,590. Fixed formats in Business section B/W Colour 1/2 page 29, ,610. 1/4 page ( mm) 15, ,380. Millimetre rates B/W Colour Standard (Min. height = 60 mm, 1 st section = 80 mm) Business (Min. height = 80 mm) Classifieds advertisements only available in even or 5-column form. Use of colour only possible for ads of 100 mm or more. 2 Half-page panorama advertisements. 3 Quarter-page panorama advertisements

26 NZZ BusinessCombi: Neue Zürcher Zeitung and Le Temps (2 of 2) 26 Financial advertisements Total edition (NZZ BusinessCombi II) Millimetre rates B/W Colour General meetings, dividends, coupon, financial and public notices, issue announcements, capital market, listings Advertisements on text page Total edition (NZZ BusinessCombi II) Millimetre rates Section Column width Min. height B/W Publication Standard 54 mm 30 mm Mon Sat International 1 st section 54 mm 80 mm Mon Sat Switzerland 1 st section 54 mm 30 mm Mon Sat Business 2 nd section 54 mm 80 mm Mon Sat Exchanges 1 2 nd section 54 mm 80 mm Tue Sat SIX Investment fund pages 2 nd section 47 mm 30 mm Tue Sat Colour surcharge Colour Up to 440 mm 3, mm or more 3,930. Advertisement formats Fixed formats Width height Fixed formats Width height 2/1 pages mm 1/2 page mm 1/1 page mm 1/4 page mm or mm 2/2 pages mm 1/8 page mm 2/4 pages mm 1 Ad is placed in the business section of Le Temps.

27 Discounts 27 Volume discounts Print (Commercial advertisements) Amount Discount Amount Discount Amount Discount 12,000. 2% 300, % 1,000, % 35,000. 3% 350, % 1,500, % 70,000. 4% 400, % 2,000, % 100,000. 5% 450, % 2,500, % 125,000. 6% 500, % 3,000, % 150,000. 7% 600, % 4,000, % 175,000. 8% 700, % 5,000, % 200,000. 9% 800, % 250, % 900, % Advisory commission (BK) Commercial advertisements BK I 5% Folio BK II 15% Frequency discounts Print (Commercial advertisements) Simultaneous booking with no size change 3 to 5 repeats 5% 6 to 12 repeats 7.5% 13 to 25 repeats 15% 26 to 51 repeats 20% 52 repeats or more 25%

28 Contacts 28 Print media Publicitas AG NZZ Media Seehofstrasse 16 CH-8021 Zurich Phone +41 (0) Fax +41 (0) The global Publicitas network with its NZZ titles is available for foreign clients to advertise in from abroad. With the help of the «location finder» in the «offices network» under you can find the contact person in your country. Online media Neue Zürcher Zeitung AG Advertising Industry Marketing NZZ Online Falkenstrasse 11 CH-8021 Zurich Phone +41 (0) Advertising industry/cross media marketing Neue Zürcher Zeitung AG Advertising Industry Marketing Falkenstrasse 11 CH-8021 Zurich Phone +41 (0) Fax