BACKUP TO LEAD INSIDE. 2 Introduction. 4 Shifting Sands: Data Protection s Transformational Role. 7 Transformation Will Happen: You Need a Plan

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1 BACKUP TO LEAD INSIDE 2 Introduction 4 Shifting Sands: Data Protection s Transformational Role 7 Transformation Will Happen: You Need a Plan 12 It s All About the Applications 20 Go Virtual or Go Home 25 Archiving Matters Too 30 What s Next?

2 INTRODUCTION IT TRANSFORMATION: WHY BACKUP MATTERS When it comes to IT transformation, backup plays a key role. Backup has become a game changer that can enable both critical data protection as well as business agility. Backup strategies need to evolve because of a rapidly changing data protection landscape. Massive data growth, together with a shift to virtualization and the cloud, are reshaping how organizations think about protecting their information assets. IT now faces intense business pressure to build an IT infrastructure that scales to unknown demand levels and provides reliable service levels under fluctuating business conditions. As organizations move more data and applications into virtual environments, the demands on managing and protecting data centers are escalating. To meet the requirements of key business initiatives, the challenge for IT is to deliver new levels of data protection throughout the organization and in different ways. Many organizations still rely on costly legacy backup methods. But traditional backup and recovery architectures cannot keep pace with business objectives and changing business demands. And the traditional approach where everything is managed by a backup application under complete control of the backup team is no longer practical. Today, users want greater visibility into and control over their data protection. And they can now choose from many new options integrated directly into their apps, hypervisors and storage platforms. Application, hypervisor and storage vendors are building tools that have transformed the industry, and vendors such as Oracle and VMware have built backup directly into their products. Users are also demanding data protection as a service. If IT is not able to deliver it, application, virtualization and storage teams will simply go their own way. The result is an ad hoc approach to backup and the creation of an accidental architecture. As an alternative to traditional backup, users are now implementing a variety of unconnected data protection tools with no central oversight. An accidental architecture increases cost, complexity and risk. The solution to data growth, infrastructure shift and the accidental architecture is EMC s Protection Storage Architecture. This transformational architecture will eliminate backup silos, consolidate data protection and, importantly, provide the scale and flexibility businesses need to grow and drive service-oriented models. The flexibility of EMC s Protection Storage Architecture allows customers to transform at their own pace by attacking their most pressing pain points first and then expanding as their businesses evolve. Flip through this e-book to learn about today s key data protection challenges, how to combat accidental architectures and to learn why the right backup strategy can transform your IT infrastructure. Get the latest market trends, advice for protecting your applications and virtual environments, and the information you need to know about archiving your data. This e-book describes EMC s Protection Storage Architecture and details why EMC backup has become the solution of choice for Microsoft, Oracle, SAP and VMware environments. Find out how to apply EMC solutions to improve application protection, particularly in virtual environments, and how, when coupled with EMC primary storage, these innovative solutions can accelerate your IT transformation. 2

3 INTRODUCTION EMC BACKUP RECOVERY SYSTEMS u Data protection is fundamental to IT transformation, says Michael Wilke, Senior Director, Backup Recovery Systems Marketing. This e-book will show you why EMC has become the world s #1 data protection company. 3

4 SHIFTING SANDS: DATA PROTECTION S TRANSFORMATIONAL ROLE The IT landscape is in the midst of transformation. From virtualization and application consolidation to cloud computing to Big Data to mobile computing to BYOD, IT is rapidly changing. Done right, IT has the power to reshape the face of your business. Done wrong, IT can stymie growth and limit the very opportunities your business is looking to create. Data protection is an integral part of this transformation. Yes, how your organization does data protection is more important than in any point in history. In fact, data protection has the power to accelerate or slow your business. That s why your infrastructure is critical. Traditional backup approaches can t meet the challenges of enormous data growth and application performance, and they can t support services-oriented business models. And these limitations are a problem. Organizations are concerned about the readiness of their IT infrastructures to withstand and recover quickly from disruptive incidents as well as about their IT s ability to move forward aggressively. And without Trusted IT, your organization will spend too much time fighting fires and too little time driving business. 4

5 SHIFTING SANDS: DATA PROTECTION S TRANSFORMATIONAL ROLE u Lead Backup and Archive Transformation Listen to Stephen Manley, CTO of EMC Backup Recovery Systems division, discuss a new approach to address broken backup, data silos, and declining data access with innovative backup and archive solutions from EMC. u EMC Backup Game Day Special Edition Stephen Manley EMC Backup Recovery Systems CTO Stephen Manley discusses the waves of change impacting the evolution of backup and data protection. 5

6 SHIFTING SANDS: DATA PROTECTION S TRANSFORMATIONAL ROLE Listen to Stephen Manley, CTO of EMC Backup Recovery Systems division, discuss a new approach to address broken backup, data silos, and declining data access with innovative backup and archive solutions from EMC. VIEW THE COMPLETE INFOGRAPHIC ONLINE 6

7 TRANSFORMATION WILL HAPPEN: YOU NEED A PLAN Are you ready to change the way your business does data protection? Leading IT teams don t think of data protection in traditional terms, and that s no accident. They think and act like service providers, and in doing so transform backup and archive operations from mere cost centers to business enablers. But to achieve this transformation, first you need to be sure you re building your IT future on the right data protection foundation: a Protection Storage Architecture. 7

8 TRANSFORMATION WILL HAPPEN: YOU NEED A PLAN VIEW THE COMPLETE INFOGRAPHIC ONLINE 8

9 TRANSFORMATION WILL HAPPEN: YOU NEED A PLAN u EMC Backup Game Day Special Edition Eric Herzog and Stephen Manley EMC s Eric Herzog and Stephen Manley talk about the power of integrated primary storage and data protection. 9

10 TRANSFORMATION WILL HAPPEN: YOU NEED A PLAN READ THE FULL GUIDE 10

11 TRANSFORMATION WILL HAPPEN: YOU NEED A PLAN READ THE FULL HANDOUT 11

12 IT S ALL ABOUT THE APPLICATIONS Applications are the lifeblood of your business. They keep your business running, help differentiate your company in the market and help drive your revenue. In today s Big Data, cloud computing, mobile and ITaaS world, accelerating performance, improving application reliability and lowering application-related costs is what it s all about. These demands are driving innovations in primary storage to handle the next generation of applications and mixed workloads. They re also driving transformational changes in data protection, including a new level of application integration. We ll show you how the integration of primary and protection storage can create a very powerful advantage. 12

13 IT S ALL ABOUT THE APPLICATIONS 13

14 IT S ALL ABOUT THE APPLICATIONS READ THE FULL WHITE PAPER 14

15 IT S ALL ABOUT THE APPLICATIONS VIEW THE COMPLETE INFOGRAPHIC ONLINE 15

16 IT S ALL ABOUT THE APPLICATIONS 16

17 IT S ALL ABOUT THE APPLICATIONS READ THE FULL WHITE PAPER 17

18 IT S ALL ABOUT THE APPLICATIONS 18

19 IT S ALL ABOUT THE APPLICATIONS 19

20 GO VIRTUAL OR GO HOME Virtualization has been one of the biggest enablers to IT transformation we have seen to date, and it is still the first step on the journey to the cloud. However, IT administrators can encounter new challenges as their virtual environments grow, and backup and recovery is one of them. While virtualization optimizes the use of physical server resources, traditional backup can actually introduce inefficiency, complexity and cost, which can stall virtualization projects and slow your IT transformation efforts. As with business applications, a new level of integration is needed between your virtual and data protection environments so you can accelerate performance, cost savings and transformation. 20

21 GO VIRTUAL OR GO HOME EMC DATA PROTECTION SUITE PLUS EMC DATA COMAIN SYSTEMS. Smarter backup, recovery, and archive so you can t rust your future. EMC Data Protection Suite includes Avamar, NetWorker, SourceOne, and Data Protection Advisor. For more information, visit backup-and-recovery/data-protection-suite/ index.htm. 21

22 GO VIRTUAL OR GO HOME READ THE FULL ANALYSIS 22

23 GO VIRTUAL OR GO HOME EMC BACKUP FOR VSPEX u Learn about the strength of backup with EMC VSPEX and lead your IT transformation. By choosing EMC VSPEX with integrated EMC backup, you ll be able to accelerate your virtualization deployment. 23

24 GO VIRTUAL OR GO HOME VIEW THE COMPLETE INFOGRAPHIC ONLINE 24

25 ARCHIVING MATTERS TOO Archiving is an important part of data protection; unfortunately, it s often treated as a stepchild. Organizations that consolidate backup and archive can improve performance, productivity and costs savings. However, one-size-fits-all archiving solutions often fall short. A Protection Storage Architecture integrates best-ofbreed archive software and protection storage for a true end-toend archive solution. Now you can achieve the best of both worlds. 25

26 ARCHIVING MATTERS TOO READ THE FULL WHITE PAPER 26

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29 ARCHIVING MATTERS TOO VIEW THE COMPLETE INFOGRAPHIC ONLINE 29

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