EMC FORUM NEW YORK 2010

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1 EMC FORUM NEW YORK 2010

2 Your Journey To The Private Cloud Brian Gallagher President EMC, Enterprise Storage Division

3 The Digital Universe : 0.8 Zettabytes 44x Growth 2020: 35 Zettabytes

4 IT Infrastructure 72% Maintain 28% Invest Complex Inefficient Inflexible Costly

5 Waves of Information Technology Mini Distributed/ Networked Mainframe PC / Microprocessor Cloud Computing

6 Enter The Cloud.

7 Today s Data Centers Trusted Controlled Reliable Secure Multiple Incompatible Architectures

8 Service Provider Capabilities Trusted Controlled Reliable Secure Dynamic Cost-Efficient On-Demand Flexible Multiple Incompatible Architectures Homogeneous x86 Architecture

9 The Private Cloud Trusted Dynamic Controlled Cost-Efficient Reliable On-Demand Secure Flexible Data Center Compute Network Storage Cloud OS Service Provider

10 The Goal: Global Workload Deployment Virtualization Enables Cloud Computing Virtual Applications Federation Data Center Management Information Security Service Provider

11 Three Approaches to Cloud Computing Verticalization Applications Virtualization Applications Über-cloud Middleware Database Operating System Server Storage Middleware Database Operating System Virtual Infrastructure CPU Pool Storage Pool Network

12 Why EMC For Your Journey?

13 EMC s Mission

14 The Journey to the Private Cloud IT Production Lower Costs Business Production Improve Quality Of Service IT-as-a-Service Improve Agility % Virtualized Development, Test & IT Owned Applications 30% 50% 85% 95% 15% Platinum Gold

15 Efficiency in Mid-Tier Storage 20% Less Storage Out Of The Box 50% Less Storage Via Compression FAST Enables Performance And Cost

16 THIS STORAGE ARRAY GOES TO TWELVE

17 The Journey to the Private Cloud IT Production Business Production IT-As-A-Service Lower Costs Improve Quality Of Service Improve Agility 85% 95% 30% 50% Mission Critical Applications 15% Platinum Gold

18 Virtual Computing Environment (VCE) Best-of-breed technology leadership Integrate Infrastructure Improve IT economics Accelerate customer innovation

19 Standardization Improves Predictability Certified vblock configurations - Small, Medium & Large Provides standard target platform for ISVs Database Virtual Desktop Custom Web

20 Vblock Impact: Customer Example Server Provision Cycle Server Costs Hardware Deployment Time Overall Hardware Utilization 46 days to 35 minutes Reduced by 40% Decreased by 40% From <10% to >40%

21 Virtual Server Evolution 1. Standalone 2. Consolidation 3. Pools Of Cooperation Virtual Infrastructure Virtual Infrastructure SAP Virtual Infrastructure Virtual Infrastructure Virtual Infrastructure Virtual Infrastructure

22 Virtual Storage Evolution 1. Standalone 2. Consolidation 3. Pools Of Cooperation F A S T F A S T Federation

23 Server & Storage Federation Cooperating pools of resources Dynamic application and data movement Data Center Exe Data Center t Data Center P Data Center

24 Introducing EMC VPLEX Next Gen Information Access and Mobility VPLEX Data Center Exe WAN VPLEX Data Center Advanced Data Cache t Open Storage Support Array Aware Data Center Data Center EMC & Non-EMC Arrays P Data Center Data Center EMC & Non-EMC Arrays Distributed Cache Coherence Enable the Private Cloud

25 CUSTOMER VIDEO MELBOURNE IT

26 Enterprise Class Virtual Storage: VMAX Virtual Storage Integrator DB2 z/os discover provision manage

27 Protecting the Virtual Datacenter Data Domain Simplify backup, archiving, and DR with easy integration across applications, infrastructures, and backup software Avamar Revolutionize backup by moving less data to solve your VMware, Network, and Remote Office backup challenges #1 In Backup For Virtualization

28 Security in the Virtual World Establish Chain of Trust & Retain Audit Trail Identities RSA SecurID 2-factor Authentication To VMware View, ESX Service Console And vsphere Management Assistant Infrastructure EMC Ionix Server Configuration Manager Central Configuration And Patch Management For Virtual Infrastructure Information RSA Data Loss Prevention Suite Discover And Protect Sensitive Information Within Virtual Desktops And Servers Compliance envision Archer Monitoring Policy, GRC And Reporting

29 World-class Partner Ecosystem

30 EMC Acquires Greenplum A Provider of Disruptive Data Warehousing Technology Greenplum Data Warehouse & Analytics 1 Greenplum Massively Parallel Architecture Leverages Scale-Out Virtualized x86 Compute Farm EMC Private Cloud Infrastructure Federation 3 Private Cloud Server CPU-Intensive Activities Are Executed On The CPU Pool Virtualization Storage Pool 2 Public Cloud Data-Intensive Activities Are Executed Close To The Data On The Storage Array

31 The Journey to the Private Cloud IT Production Business Production IT-As-A-Service Lower Costs Improve Quality Of Service Improve Agility 85% 95% 30% 50% Run IT As A Service 15% Platinum Gold

32 How EMC Enables IT-as-a-Service Storage Infrastructure as a Service as a Service Protection as a Service REST Platinum Gold Silver ATOMS: elastic storage ondemand for DC s and SP s UIM: Measures usage, SLA s and chargeback DPA: Visibility into policy and SLA compliance

33 SECURITY AS A SERVICE

34 EMC s Mission

35 THANK YOU

36

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