A PROTECTION REDEFINED DATA PROTECTION REDEFINED INSIDE. 12 It s All About the Applications Shifting Sands: Data Protection s Transformational Role

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1 DATA PROTECTION REDEFINED A PROTECTION REDEFINED INSIDE 2 Introduction 4 12 It s All About the Applications Shifting Sands: Data Protection s Transformational Role 20 7 Archiving Matters Too Transformation Will Happen: You Need a Plan Go Virtual or Go Home What s Next?

2 INTRODUCTION IT TRANSFORMATION: WHY BACKUP MATTERS When it comes to IT transformation, backup plays a key role. Backup has become a game changer that can enable both critical data protection as well as business agility. Backup strategies need to evolve because of a rapidly changing data protection landscape. Massive data growth, together with a shift to virtualization and the cloud, are reshaping how organizations think about protecting their information assets. IT now faces intense business pressure to build an IT infrastructure that scales to unknown demand levels and provides reliable service levels under fluctuating business conditions. As organizations move more data and applications into virtual environments, the demands on managing and protecting data centers are escalating. To meet the requirements of key business initiatives, the challenge for IT is to deliver new levels of data protection throughout the organization and in different ways. Many organizations still rely on costly legacy backup methods. But traditional backup and recovery architectures cannot keep pace with business objectives and changing business demands. And the traditional approach where everything is managed by a backup application under complete control of the backup team is no longer practical. Today, users want greater visibility into and control over their data protection. And they can now choose from many new options integrated directly into their apps, hypervisors and storage platforms. Application, hypervisor and storage vendors are building tools that have transformed the industry, and vendors such as Oracle and VMware have built backup directly into their products. Users are also demanding data protection as a service. If IT is not able to deliver it, application, virtualization and storage teams will simply go their own way. The result is an ad hoc approach to backup and the creation of an accidental architecture. As an alternative to traditional backup, users are now implementing a variety of unconnected data protection tools with no central oversight. An accidental architecture increases cost, complexity and risk. The solution to data growth, infrastructure shift and the accidental architecture is EMC s Protection Storage Architecture. This transformational architecture will eliminate backup silos, consolidate data protection and, importantly, provide the scale and flexibility businesses need to grow and drive service-oriented models. The flexibility of EMC s Protection Storage Architecture allows customers to transform at their own pace by attacking their most pressing pain points first and then expanding as their businesses evolve. Flip through this e-book to learn about today s key data protection challenges, how to combat accidental architectures and to learn why the right backup strategy can transform your IT infrastructure. Get the latest market trends, advice for protecting your applications and virtual environments, and the information you need to know about archiving your data. This e-book describes EMC s Protection Storage Architecture and details why EMC backup has become the solution of choice for Microsoft, Oracle, SAP and VMware environments. Find out how to apply EMC solutions to improve application protection, particularly in virtual environments, and how, when coupled with EMC primary storage, these innovative solutions can accelerate your IT transformation. 2

3 INTRODUCTION EMC BACKUP RECOVERY SYSTEMS u Data protection is fundamental to IT transformation, says Michael Wilke, Senior Director, Backup Recovery Systems Marketing. This e-book will show you why EMC has become the world s #1 data protection company. 3

4 SHIFTING SANDS: DATA PROTECTION S TRANSFORMATIONAL ROLE The IT landscape is in the midst of transformation. From virtualization and application consolidation to cloud computing to Big Data to mobile computing to BYOD, IT is rapidly changing. Done right, IT has the power to reshape the face of your business. Done wrong, IT can stymie growth and limit the very opportunities your business is looking to create. Data protection is an integral part of this transformation. Yes, how your organization does data protection is more important than in any point in history. In fact, data protection has the power to accelerate or slow your business. That s why your infrastructure is critical. Traditional backup approaches can t meet the challenges of enormous data growth and application performance, and they can t support services-oriented business models. And these limitations are a problem. Organizations are concerned about the readiness of their IT infrastructures to withstand and recover quickly from disruptive incidents as well as about their IT s ability to move forward aggressively. And without Trusted IT, your organization will spend too much time fighting fires and too little time driving business. 4

5 SHIFTING SANDS: DATA PROTECTION S TRANSFORMATIONAL ROLE u Lead Backup and Archive Transformation Listen to Stephen Manley, CTO of EMC Backup Recovery Systems division, discuss a new approach to address broken backup, data silos, and declining data access with innovative backup and archive solutions from EMC. u EMC Backup Game Day Special Edition Stephen Manley EMC Backup Recovery Systems CTO Stephen Manley discusses the waves of change impacting the evolution of backup and data protection. 5

6 SHIFTING SANDS: DATA PROTECTION S TRANSFORMATIONAL ROLE Listen to Stephen Manley, CTO of EMC Backup Recovery Systems division, discuss a new approach to address broken backup, data silos, and declining data access with innovative backup and archive solutions from EMC. VIEW THE COMPLETE INFOGRAPHIC ONLINE 6

7 TRANSFORMATION WILL HAPPEN: YOU NEED A PLAN Are you ready to change the way your business does data protection? Leading IT teams don t think of data protection in traditional terms, and that s no accident. They think and act like service providers, and in doing so transform backup and archive operations from mere cost centers to business enablers. But to achieve this transformation, first you need to be sure you re building your IT future on the right data protection foundation: a Protection Storage Architecture. 7

8 TRANSFORMATION WILL HAPPEN: YOU NEED A PLAN VIEW THE COMPLETE INFOGRAPHIC ONLINE 8

9 TRANSFORMATION WILL HAPPEN: YOU NEED A PLAN u EMC Backup Game Day Special Edition Eric Herzog and Stephen Manley EMC s Eric Herzog and Stephen Manley talk about the power of integrated primary storage and data protection. 9

10 TRANSFORMATION WILL HAPPEN: YOU NEED A PLAN EMC 15 MINUTE GUIDE TO SMARTER BACKUP Trust Your Future 15 MINUTE GUIDE READ THE FULL GUIDE 10

11 TRANSFORMATION WILL HAPPEN: YOU NEED A PLAN READ THE FULL HANDOUT 11

12 IT S ALL ABOUT THE APPLICATIONS Applications are the lifeblood of your business. They keep your business running, help differentiate your company in the market and help drive your revenue. In today s Big Data, cloud computing, mobile and ITaaS world, accelerating performance, improving application reliability and lowering application-related costs is what it s all about. These demands are driving innovations in primary storage to handle the next generation of applications and mixed workloads. They re also driving transformational changes in data protection, including a new level of application integration. We ll show you how the integration of primary and protection storage can create a very powerful advantage. 12

13 IT S ALL ABOUT THE APPLICATIONS TOP REASONS WHY MORE PEOPLE CHOOSE EMC BACKUP FOR ORACLE BACKUP FREEDOM. It's all about choice. We are the first and only vendor to offer full DBA control of backup, recovery and replication for Oracle. This means your backup team or your DBAs can control your Oracle backups the choice is yours! We even offer a shared approach. But no matter what approach you choose, all backup data goes to a single protection storage system with deduplication. This eliminates silos, delivers efficiency, and provides visibility to all, while allowing your backup team to maintain infrastructure control. Truly transformational! SPEED. LOTS OF IT. You need speed to keep pace with data growth and the demands of virtualization. Our protection storage delivers industry-leading performance for Oracle backup. What's more, for Oracle running on VMware, we can reduce backup times by 90% and speed recoveries by 30x - even recover with VM instant access. SMARTER RECOVERY. With EMC protection software, you can repair corrupted blocks without recovering the entire Oracle database. Actually, "you" don't do this - it's all detected and done for you automatically! Plus, you can roll back to a recovery point without wasting time having to manually apply logs. ENSURED RECOVERY, TOO. EVERY TIME. Our protection storage is designed to ensure data integrity. End-to-end verification, continuous fault detection and self-healing ensure you can recover - every time. So, no more worrying about disk errors or corruption. We've got your back! BIG SAVINGS. With our integrated hardware and software solutions and industry-leading deduplication, you can reduce backup storage requirements by 10-30x and spend 81% less time on backup administration, netting a 7-month payback on average. That's a bottom line impact that's impossible to ignore. MARKET LEADERSHIP. EMC is the largest data protection company in the world, and leads the data protection market. More people choose - and trust - EMC to protect their Oracle data than anyone else. To learn more, visit HANDOUT EMC2, EMC, and the EMC logo are registered trademarks or trademarks of EMC Corporation in the United States and other countries. VMware is a registered trademark or trademark of VMware Inc. in the United States or other jurisdictions. Oracle is a registered trademark or trademark of Oracle Corporation. All other trademarks used herein are the property of their respective owners. Copyright 2013 EMC Corporation. All rights reserved. Published in the USA. 10/13 Handout H11095 EMC believes the information in this document is accurate as of its publication date. The information is subject to change without notice. 13

14 IT S ALL ABOUT THE APPLICATIONS READ THE FULL WHITE PAPER 14

15 IT S ALL ABOUT THE APPLICATIONS VIEW THE COMPLETE INFOGRAPHIC ONLINE 15

16 IT S ALL ABOUT THE APPLICATIONS TOP REASONS WHY MORE PEOPLE CHOOSE EMC BACKUP FOR SAP SPEED. Our protection storage delivers industry-leading performance for SAP and SAP HANA backup. And for SAP running on VMware, we can reduce backup times by 90% and speed recoveries by 30x - even deliver instant VM access. WE'RE DIRECT. Data protection can never be too fast. Not only do we provide the fastest performance, we send SAP data directly to any protection storage system. This Client Direct approach eliminates time-consuming routes through media servers, further reducing SAP backup and recovery times - as well as reducing bandwidth consumption and infrastructure costs. ENSURED RECOVERY. Our protection storage is designed to ensure data integrity. End-to-end verification, continuous fault detection and self-healing ensure you can recover your SAP data - every time. BIG-TIME EFFICIENCY. With our integrated hardware and software solutions and industry-leading deduplication, you can reduce SAP backup storage requirements by 10-30x, reduce bandwidth requirements by 99% for network-efficient replication and spend 81% less time on backup administration. MANAGE FROM ANYWHERE. Through any web-browser on any device, you can schedule and configure your SAP backups. We provide event-based backups, too. So there's no manual effort required to start a backup. We take care of it for you based on preset criteria. VISIBILITY STAKEHOLDERS CRAVE. Our self-service backup status dashboards enable you to provide SAP owners the visibility they want. By knowing their data is protected, they'll have the confidence to speed updates, new roll-outs, and virtualization. And that's a win for everyone. TRUSTED MARKET LEADER. EMC is the largest data protection company in the world, and leads the data protection market. More people choose - and trust - EMC to protect their SAP data than anyone else. To learn more, visit HANDOUT EMC2, EMC, and the EMC logo are registered trademarks or trademarks of EMC Corporation in the United States and other countries. VMware is a registered trademark or trademark of VMware Inc. in the United States or other jurisdictions. SAP is a registered trademark or trademark of SAP AG. All other trademarks used herein are the property of their respective owners. Copyright 2013 EMC Corporation. All rights reserved. Published in the USA. 10/13 Handout H EMC believes the information in this document is accurate as of its publication date. The information is subject to change without notice. 16

17 IT S ALL ABOUT THE APPLICATIONS READ THE FULL WHITE PAPER 17

18 IT S ALL ABOUT THE APPLICATIONS TOP REASONS WHY EMC BACKUP IS THE BEST CHOICE FOR MICROSOFT FASTER BACKUP. WAY FASTER. To keep pace with data growth and the new demands of virtualization, backup and recovery speed isn't optional. It's must-have. EMC backup can reduce virtualized Microsoft application backup times by 90%, speed recoveries by 30x - even deliver VM instant access. We also provide 25x faster backup of Microsoft Windows file systems than the nearest competitor. TRUE GRANULAR RECOVERY. Quickly recover individual Exchange s, SharePoint files and Hyper-V virtual machines without having to restore whole databases. ENSURED RECOVERABILITY. EVERY TIME. You can't be sure you'll recover if your backup data has errors or is corrupted. Our protection storage is designed for data integrity. End-to-end verification, continuous fault detection and self-healing ensure you always can recover. SIMPLICITY. FOR EVERYONE. Backup shouldn't be complicated. With simplifying features like auto-discovery and auto-configuration for backup of Microsoft applications, you ll save time and won't miss protecting critical data that one day you may need to recover. Plus, DBAs can manage backup policies via our integration with SQL Server Management Studio. Self-service and visibility. It's a win for everyone. BIG SAVINGS. With our integrated solutions, organizations can expect to see a 7-month average payback, reduce storage requirements by 10-30x and spend 81% less time on backup administration. That's money in your pocket! ACCELERATED IT TRANSFORMATION. Our market-leading solutions, and deep integration with Microsoft applications, create a flexible way to protect your environment, simplify management and deliver value-added services. And you can accelerate cloud deployments with EMC backup built into VSPEX Proven Infrastructure and VCE Vblock Systems. LONG-STANDING ALLIANCE. Our 16-year alliance with Microsoft includes a joint support agreement, 2,000+ consultants, 19+ Gold and Silver competencies, shared technology in labs, and executive relationships up to the CEO level. This means we'll always be in lock-step with the latest Microsoft technology releases. And, most importantly, so will you. To learn more, visit HANDOUT EMC 2, EMC, and the EMC logo are registered trademarks or trademarks of EMC Corporation in the United States and other countries. Microsoft, Exchange, SharePoint, and Hyper-V are registered trademarks or trademarks of Microsoft Corporation. All other trademarks used herein are the property of their respective owners. Copyright 2013 EMC Corporation. All rights reserved. Published in the USA. 10/13 Handout H10988 EMC believes the information in this document is accurate as of its publication date. The information is subject to change without notice. 18

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20 GO VIRTUAL OR GO HOME Virtualization has been one of the biggest enablers to IT transformation we have seen to date, and it is still the first step on the journey to the cloud. However, IT administrators can encounter new challenges as their virtual environments grow, and backup and recovery is one of them. While virtualization optimizes the use of physical server resources, traditional backup can actually introduce inefficiency, complexity and cost, which can stall virtualization projects and slow your IT transformation efforts. As with business applications, a new level of integration is needed between your virtual and data protection environments so you can accelerate performance, cost savings and transformation. 20

21 GO VIRTUAL OR GO HOME TOP FIVE REASONS MORE PEOPLE CHOOSE EMC BACKUP FOR VMWARE We would not be able to reach our virtualization goals without the state-of-the-art backup and recovery that EMC provides. Craig Wuerzberger, Systems Engineer, Sub-Zero Group, Inc ACCELERATED BACKUP AND RECOVERY EMC doesn't just promise faster backup and recovery, we deliver it. Our software Data Protection Suite and Purpose-Built Backup Appliances (PBBAs) are proven to reduce VMware backup by 90%, speed recoveries by 30x, as well as provide VM Instant Access. Also, because our solutions identify unique changed blocks, we move less data, which reduces resource contention and network traffic. DR is faster and more efficient. No more tapes and trucks. Now that s smart! ACCELERATED SAVINGS We understand the importance of integrating with VMware, and we do it better than anyone else. Not only do we integrate with VMware vcenter and VMware vstorage API for Data Protection, but we're also the only vendor to support VMware Changed Block Tracking for both backup and restore. Plus, by integrating with the vsphere Web Client, we give VMware admins better visibility and control for deduplicated backup and recovery. You can expect to reduce storage requirements by 10-30x and administration time by 80%, netting a 7-month average return on investment. That s savings your business will love. ACCELERATED TRANSFORMATION No vendor can help your organization accelerate IT transformation faster than we can. Our Protection Storage Architecture provides a flexible foundation for years to come. Our PBBAs provide cost-optimized, consolidated storage for backup and archive data; our Data Protection Suite simplifies management and provides a clear, easy pathway for delivering data protection services; and integration with VMware and leading business-critical applications from Microsoft, Oracle, SAP, and IBM. Plus, we can help you optimize your converged infrastructure whether it's VCE Vblock or EMC VSPEX so you'll see more benefits sooner. MARKET LEADERSHIP We are the largest backup company in the world, #1 in backup and storage for VMware and leaders in IT transformation. This gives us a distinct advantage in the market in terms of solution development and solution delivery. In fact, VMware s vsphere Data Protection (VDP) is powered by EMC Avamar. No one executes better than we do. HANDOUT 21

22 GO VIRTUAL OR GO HOME READ THE FULL ANALYSIS 22

23 GO VIRTUAL OR GO HOME EMC BACKUP FOR VSPEX u Learn about the strength of backup with EMC VSPEX and lead your IT transformation. By choosing EMC VSPEX with integrated EMC backup, you ll be able to accelerate your virtualization deployment. 23

24 GO VIRTUAL OR GO HOME VIEW THE COMPLETE INFOGRAPHIC ONLINE 24

25 ARCHIVING MATTERS TOO Archiving is an important part of data protection; unfortunately, it s often treated as a stepchild. Organizations that consolidate backup and archive can improve performance, productivity and costs savings. However, one-size-fits-all archiving solutions often fall short. A Protection Storage Architecture integrates best-ofbreed archive software and protection storage for a true end-toend archive solution. Now you can achieve the best of both worlds. 25

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29 ARCHIVING MATTERS TOO VIEW THE COMPLETE INFOGRAPHIC ONLINE 29

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