Logos, Graphic Standards, and Best Practices 1. CSU Extension, February 2018

Transcription

1 Logos, Graphic Standards, and Best Practices 1 CSU Extension, February 2018

2 Where to find logos Flash Drive from Joanne during Forum Sharepoint>Documents>Marketing assets>extension Shared Signatures colostate.sharepoint.com/sites/extension_marketing/shared Documents/.eps or.png Types:.eps is native to Adobe Illustrator (vector-based graphic).png can be manipulated with Photoshop, Pixlr, GIMP, Canva County specific logos With program areas: 4-H, Master Gardener, Plant Master, etc. CSU Extension, CSU Extension 4-H Program logos Community Development, Food Safety Works, Energy, etc. PowerPoint template for CSU Extension (this is an example) Region and Area logos Front Range, Golden Plains, Tri River Area, etc.

3 CSU Style Guide brand.colostate.edu Signatures Color, Typography, Photography guidelines Web guidelines, Signature and guidelines Templates

4 Lucidpress Educational account for CSU Extension employees Go to design tool to build flyers, brochures, posters, promotional materials, social media posts Very powerful tool, lots of control CSU approved font styles and colors automatically chosen! Images can be shared and collaborated upon Have to request approval from Joanne Littlefield and Doug Jones (Creative Services) before a final file is available for downloaded We will explore using Lucidpress in detail in future sessions

5 Other image tools All but Photoshop are free Detailed image manipulation Pixlr (free, intuitive, browser based) Photoshop (not free, powerful but with a learning curve) Social media and the web Canva Static, text and images Adobe Spark Three flavors: post (static text and images), page (animated scrolling web page) (and VERY cool), video (video or Ken Burns effect stills) Pablo Offshoot of Buffer, very simple text and images

6 Downloading Logos from Sharepoint Sharepoint>Documents>Marketing assets>extension-shared Signatures Documents/ Sign in with CSU eid Find and select appropriate logo Upper right, choose All documents>tiles to see thumbnails Choose download from upper left toolbar If you download more than one it will be a.zip file

7 Importing Logos into LucidPress Pull up template or blank document Select Images in left side toolbar Select Upload in upper right side of dialogue box

8 Templates Upper left corner of Lucidpress My Documents>Print Documents Brochures, Newsletters, Flyers, Posters My Documents>Web-Social-Media-Documents Facebook banners, Facebook posts, web banners We ll start demonstrating more of these next month, on March 13 th

9 Adding Logo and text to a template CSU approved colors and fonts are pre-chosen A HUGE help Pull in template from Print-Documents or Web-Social-Media-Documents Import images and/or logo Add them using Image Manager, arrange them Go to Text in left side panel Choose a Heading, add your text Choose a subheading, add your text Share and/or request approval from upper toolbar

10 Contact Information Joanne Littlefield Doug Garcia Jeff Wood Webinars and Webinar materials:

11 Thank you