> AEROFLOT CARGO ENG. The guide for using the company s corporate identity

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1 AEROFLOT CARGO ENG The guide for using the company s corporate identity 2014

2 Content > Ch. I > Ch. II Basic constants identity > Ch. III Advertising media > Ch. IV souvenirs 2 4 > Logo 4 > Security field 7 > Scaling 8 > Logo with the sign Skyteam 13 > color 14 > Invalid use 18 > type 20 > visit cards 23 > blanks 27 > envelopes 30 > folders 33 > presentation 40 > signature template 41 > Name badge 45 > Web-banners 48 > Advertising banner 50 > Newsletter template 53 > The principle of constructing indexes 57 > General rules of regime tablets 62 > General principles of informational stands 64 > cups 66 > pens 68 > Notebooks

3 4 > Logo 4 > Security field 7 > Scaling 8 > Logo with the sign Skyteam 10 > color 11 > Invalid use 14 > type > BASIC CONSTANTS CH. I Aeroflot CARGO

4 Logo and corporate sign The principles of the logo construction security field security field х х х security field 4 Flag Outline. Pantone Reflex Blue 100 %

5 Logo and corporate sign Inverted version Pantone Reflex Blue Flag Gradient. Pantone Reflex Blue (from 0 to 13 %) Outline. Pantone Reflex Blue 100 % Gradient. Pantone Reflex Blue (from 20 to 100 %) Gradient. Pantone 186 (from 30 to 100 %) Pantone 158 Without outline When there s no possibility to reproduce the corporate sign and the logotype on the white background, the inverted version is used. In this case the logotype is painted in white and placed on the surface, painted in corporate color. The outline around the FLAG graphical element is absent. 5

6 Logo and corporate sign Black and white version Flag. Outline Without outline 6

7 Logo and corporate sign Scaling The minimum size of the logotype s longest side 32 mm 7 32 mm

8 Logo and corporate sign The principles of the logo construction security field security field y х х y х security field The principles of the logo construction with the sign Skyteam Flag Outline. Pantone Reflex Blue 100 % 8

9 Logo and corporate sign The principles of the logo construction 9

10 Logo and corporate sign Inverted version Pantone Reflex Blue Flag Gradient. Pantone Reflex Blue (from 0 to 13 %) Outline. Pantone Reflex Blue 100 % Gradient. Pantone Reflex Blue (from 20 to 100 %) Gradient. Pantone 186 (from 30 to 100 %) Pantone 280 Pantone 158 Without outline When there s no possibility to reproduce the corporate sign and the logotype on the white background, the inverted version is used. In this case the logotype is painted in white and placed on the surface, painted in corporate color. The outline around the FLAG graphical element is absent. 10

11 Logo and corporate sign Black and white version Flag. Outline Without outline 11

12 Logo and corporate sign Scaling The minimum size of the logotype s with the Skyteam sign longest side 35 mm mm

13 Logo and corporate sign Flag color Pantone 158 Orange (warm), CMYK RGB Pantone Reflex Blue CMYK Pantone 279 Blue (light), CMYK RGB Pantone Reflex Blue CMYK The gradient color of the FLAG graphical element belongs to the basic colors. 13 Each subdivision has it s own corporate distinctive color. Pantone 186 Red CMYK RGB Pantone Reflex Blue CMYK Pantone 1375 Orange CMYK RGB Pantone Reflex Blue CMYK

14 Logo and corporate sign Invalid use In the block, consisting of the logotype and the corporate sign, you may not: Arbitrarily combine the block s elements. 2. Deform the elements. 3. Replace the words, set with typefaces and use other color schemes Display elements in contour form. CARGO 5. Change sings to another elements, make different graphical modifications Change the colors of the logotype and the corporate sign arbitrarily.

15 Logo and corporate sign Invalid use Use the block on the contrast color images without white substrate Using basic colors in the combination of the logotype and the substrate is not recommended Using colors not from the corporate range is forbidden. 10. Use monochrome version of the logotype on the color substrates. NB! If you have questions about the logotype placement you must coordinate with the department of marketing.

16 Logo and corporate sign Invalid use Never place the logo vertically. 12. Prohibits arbitrary rotate any part of the logo Prohibited completely rotate logo in different directions It is forbidden to reflect elements of the logo horizontal. 15. It is forbidden to reflect elements of the logo vertical.

17 Logo and corporate sign Invalid use It is forbidden to distort and deform the sign Skyteam. 17. It is forbidden to paint the sign Skyteam into various colors It is forbidden to move the sign Skyteam It is forbidden to reflect and rotate the sign Skyteam.

18 Logo and corporate sign type Myriad Pro Bold, Pantone 158, СMYK The basic font of the descriptor is Myriad Pro Bold. > for captions > MYRIAD PRO Light Cyrillic A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z ! ;%:?*()_+ MYRIAD PRO Regular Cyrillic A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z ! ;%:?*()_+ for titles MYRIAD PRO Italic Cyrillic A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z ! ;%:?*()_+ MYRIAD PRO Bold Italic Cyrillic A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z ! ;%:?*()_+ MYRIAD PRO Bold Cyrillic A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z ! ;%:?*()_+ 18

19 16 > visit cards 19 > blanks 23 > blanks 26 > envelopes 29 > presentation 36 > signature template 37 > Name badge > CORPORATE IDENTITY CH. II Aeroflot CARGO

20 identity Personal visit card 60 mm Flag Outline. Pantone Reflex Blue 100 % 90 mm 21 mm 50 mm 6 mm Myriad Pro Bold 7 pt Myriad Pro Semibold 6 pt 20 Myriad Pro Black 10 pt Myriad Pro Regular 6 pt

21 identity Personal visit card 21

22 identity Personal visit card 22

23 identity Myriad Pro Light 8 pt 119 mm Flag Outline. Pantone Reflex Blue 100 % 210 mm Color blank А4 version 1 44 mm Myriad Pro Light 8 pt 20 mm Myriad Pro Bold 12 pt mm 28 mm Myriad Pro Light 10 pt 23 Myriad Pro Bold 12 pt 14 mm 22 mm

24 identity Myriad Pro Light 8 pt 119 mm Flag Outline. Pantone Reflex Blue 100 % 210 mm Color blank А4 version 2 44 mm Myriad Pro Light 8 pt mm Myriad Pro SemiBold 12 pt 297 mm 28 mm Myriad Pro Light 10 pt 24 Myriad Pro Bold 12 pt 14 mm 22 mm

10 Arbat Street, 119002, Moscow, > identity Joint Stock Company Color blank А4 version 1-2 Tel.

25 10 Arbat Street, , Moscow, > identity Joint Stock Company Color blank А4 version 1-2 Tel.: (499) , (499) INN/KPP / Customs transit Sochi (Adler), Barnaul, Vladivostok, Volgograd, Yekaterinburg, Irkutsk, Kaliningrad, Kemerovo, Krasnodar, Krasnoyarsk, Nizhnevartovsk, Novosibirsk, Omsk, Perm, Petropavlovsk-Kamchatsky, Samara, Surgut, Tyumen, Ufa, Chelyabinsk, Yuzhno-Sakhalinsk, Kazan, Nizhny Novgorod, Minsk, Astrakhan, Mineralnye Vody*, Simferopol*, Khabarovsk, Orenburg, Yakutsk. Please see the requirements applied to the documentation for customs control shipment: Registration Number, Invoice (with translation into the Russian language with goods Foreign Economic Activity codes), packing list, import permitting documentation (if required), the air freight bill number, dimensions, weight, volume of each piece of cargo, cargo s nature, receiver s contact number. For dangerous goods an additional application is sent to SVOIC7X, SVOFF7X, SVOPMSU, MOWADSU or to registration at Sheremetyevo and destination airports. Goods not allowed for customs transit medicines from the lists of narcotic drugs, psychotropic substances or their precursors approved by the RF Government Decrees No. 930 as of , No. 681 as of and No. 964 as of as well as Pharmaceutical Norms and Regulations composed by the United Nations International Narcotics Control Board. perishable goods diplomatic pouch valuable goods military goods without permits 25 * Shipping is possible by prior agreement with the customs authorities of the consignee, except for weekends and holidays.

26 identity Color blank A4, personal visit card 26

27 identity Envelope, format С5 119 mm Flag Outline. Pantone Reflex Blue 100 % 229 mm 14 mm 162 mm 27 mm 20 mm 45 mm Myriad Pro Bold 13 pt Myriad Pro Regular 10 pt Myriad Pro Regular 9 pt 77 mm 15 mm 27

28 identity Envelope, format С5 28

29 identity Envelope, format С5 29

30 identity 148 mm 210 mm Flag Outline. Pantone Reflex Blue 100 % Folder, format A4 60 mm 297 mm 180 mm mm turnover Myriad Pro Light 16 pt cover

identity Joint Stock Company Folder, format A4 10 Arbat Street, 119002, Moscow, Tel.

Kaliningrad, Kemerovo, Krasnodar, Krasnoyarsk, Nizhnevartovsk, Novosibirsk, Omsk, Perm, Petropavlovsk-Kamchatsky, Samara, Surgut, Tyumen, Ufa, Chelyabinsk,

Please see the requirements applied to the documentation for customs control shipment: Registration Number, Invoice (with translation into the Russian language

of each piece of cargo, cargo s nature, receiver s contact number.

Goods not allowed for customs transit medicines from the lists of narcotic drugs, psychotropic substances or their precursors approved by the RF Government Decrees

31 identity Joint Stock Company Folder, format A4 10 Arbat Street, , Moscow, Tel.: (499) , (499) INN/KPP / y On from y Customs transit Sochi (Adler), Barnaul, Vladivostok, Volgograd, Yekaterinburg, Irkutsk, Kaliningrad, Kemerovo, Krasnodar, Krasnoyarsk, Nizhnevartovsk, Novosibirsk, Omsk, Perm, Petropavlovsk-Kamchatsky, Samara, Surgut, Tyumen, Ufa, Chelyabinsk, Yuzhno-Sakhalinsk, Kazan, Nizhny Novgorod, Minsk, Astrakhan, Mineralnye Vody*, Simferopol*, Khabarovsk, Orenburg, Yakutsk. Please see the requirements applied to the documentation for customs control shipment: Registration Number, Invoice (with translation into the Russian language with goods Foreign Economic Activity codes), packing list, import permitting documentation (if required), the air freight bill number, dimensions, weight, volume of each piece of cargo, cargo s nature, receiver s contact number. For dangerous goods an additional application is sent to SVOIC7X, SVOFF7X, SVOPMSU, MOWADSU or to registration at Sheremetyevo and destination airports. Goods not allowed for customs transit medicines from the lists of narcotic drugs, psychotropic substances or their precursors approved by the RF Government Decrees No. 930 as of , No. 681 as of and No. 964 as of as well as Pharmaceutical Norms and Regulations composed by the United Nations International Narcotics Control Board. perishable goods diplomatic pouch valuable goods military goods without permits 31 * Shipping is possible by prior agreement with the customs authorities of the consignee, except for weekends and holidays.

32 identity Folder, format A4 32

33 identity presentation 297 mm Flag Outline. Pantone Reflex Blue 100 % 109 mm 10 mm 43 mm Myriad Pro Semibold 60 pt The first list of presentation may be painted into corporate color of the subdivision. Myriad Pro Light 20 pt 210 mm 33 Myriad Pro Light 10 pt 53 mm 3mm

34 identity presentation The separation between chapters of the presentation may be also painted into corporate colors. 34

35 identity 297 mm presentation Myriad Pro Black 29 pt 43 mm Myriad Pro Light 10 pt Flag Without outline 109 mm Myriad Pro Light 24 pt Myriad Pro Bold 14 pt Myriad Pro Light 9 pt 210 mm 10 mm 35 Myriad Pro Light 10 pt 53 mm 3 mm

36 identity presentation 36

37 identity Without outline Without outline presentation 37

38 identity presentation 38

39 identity presentation 39

40 identity signature template Spacing as a line of corporate blue color Myriad Pro Black 14 pt x Myriad Pro Light 10 pt Myriad Pro Black 10pt x Myriad Pro Regular 10 pt Left alignment x x The longest side size of the logo 35 mm 40

41 identity Name badge K-1H 60 mm 90 mm Flag Outline. Pantone Reflex Blue 100 % Myriad Pro Bold 14 pt 17 mm Myriad Pro Light 9 pt 43 mm 10 mm 60 mm 41

42 identity Name badge K-1H 42

43 identity Name badge K-1H 43

44 41 > Web-banners 44 > Advertising banner 46 > Newsletter template 46 > The principle of constructing indexes 52 > General rules of regime tablets 55 > General principles of informational stands > ADVERTISING MEDIA Aeroflot CARGO CH. III

45 Advertising media Web-banner 320 х 60 px version px 320 px Flag Outline. Pantone Reflex Blue 100 % «Arc» (32 ) 60 px 47 px Myriad Pro Black 20 pt Myriad Pro Regular 14 pt 45

46 Advertising media Web-banner 320 х 60 px version px «Arc» (32 ) 96 px Flag Outline. Pantone Reflex Blue 100 % 60 px Myriad Pro Black 12 pt Myriad Pro Regular 8 pt 23 px 46

47 Advertising media Web-banner 320 х 60 px version

48 Advertising media Vertical advertising banner The logo may be used not on contrasting photographic images preserving security field Title area Image area Flag Outline. Pantone Reflex Blue 100 % «Arc» (32 ) Graphic element «arc» may be shifted up or down, depending on the objectives of the advertising module Text area 48 The active area may be scaled depending on the media and the amount of information Myriad Pro Black Myriad Pro Regular

49 Advertising media Vertical advertising banner 49

Image area may be scaled depending on the media and the amount of information security field x security field 2x Graphic element «arc»

50 Advertising media 127 px security field 350 px 691 px Flag Outline. Pantone Reflex Blue 100 % Myriad Pro Light 14 pt Newsletter template Title area Myriad Pro Bold 34 pt «Arc» (32 ) Text area 1023 px Image area may be scaled depending on the media and the amount of information security field x security field 2x Graphic element «arc» may be shifted up or down, depending on the objectives of the advertising module 769 px 50 Myriad Pro Black 15 pt Myriad Pro Light 11 pt Myriad Pro Semibold 15 pt security field area for social network icons

51 Advertising media Newsletter template 51

52 Advertising media Newsletter template 52

53 Advertising media The principle of constructing indexes Index is constructed on the basis of the letter Ф taken from the Russian Aeroflot logo mark Myriad Pro Bold Italic 4.

54 Advertising media The principle of constructing indexes security field security field х х security field х security field security field 54

55 Advertising media The principle of constructing indexes 20 m 20 m 20 m m

56 Advertising media The principle of constructing indexes with titles security field security field х х security field х security field security field In the office space indexes may be used without reference to the logo. 56

57 Advertising media General rules of regime tablets Regime tablets with logo are constructed according to the rules of security field (p. 4). 57 Application is possible as a white material and a transparent plastic.

58 Advertising media General rules of regime tablets 58

59 Advertising media General rules of regime tablets Regime tablets are placed at eye level (180 cm from the floor) in a well-lit areas. 59 Never place the signs and nameplates below the logos and trademarks and pointers of other companies.

60 Advertising media General rules of regime tablets with indexes security field secutiry field security field security field 60

61 Advertising media General rules of regime tablets with indexes 61

62 Advertising media General principles of informational stands The logo is placed on top space according to the rules on the security field (p. 4) 62 Design of the bottom surface is flexible in size and constant over the elements: branded arc corresponding color, layout of the advertising text.

63 60 > cups 62 > pens 64 > Notebooks > CORPORATE SOUVENIRS CH. IV

64 souvenirs cups Area for branding Security field Flag Outline. Pantone Reflex Blue 100 % Without outline 2/3x x 64

65 souvenirs cups On subdivision cups used monochrome version of the logo (p. 6) 65

66 souvenirs pens Without outline Flag Outline. Pantone Reflex Blue 100 % 32 mm 150 mm The logo on the pen has the minimum size 32 mm (the longest side). 66

67 souvenirs pens On subdivision pens used monochrome version of the logo (p. 6) 67

68 souvenirs 108 mm Flag Outline. Pantone Reflex Blue 100 % 148 mm Notebook А5 42 mm «Arc» (32 ) 184 mm 210 mm The photo on the notebook may be changed depending on the tasks. 68 Myriad Pro Reg 8 pt 10 0 mm quickly and reliably Myriad Pro Black 16 pt Myriad Pro light 12 pt

69 souvenirs 56 mm Flag Outline. Pantone Reflex Blue 100 % 148 mm 22 mm Notebook А5 10 mm 210 mm 69 Myriad Pro Regular 9 pt 10 mm 10 mm

70 souvenirs Notebook А5 70

71 souvenirs Notebook А5 71

Dear Customer, 10/11/2017. Saint-Petersburg 45 HC/40 FR 20/40 OT. Location 20 DC 40 DC 40 HC. Moscow out of MKAD Moscow within MKAD

Dear Customer, 10/11/2017. Saint-Petersburg 45 HC/40 FR 20/40 OT. Location 20 DC 40 DC 40 HC. Moscow out of MKAD Moscow within MKAD 10/11/2017 Saint-Petersburg Dear Customer, Please note Maersk line empty drop-off tariffs for containers imported via Saint-Petersburg (FCT and PLP), Novorossiysk and Azov effective from 16.11.2017 till