Dimensions 728x90 300x x x30. 40k 40k 40k 40k. 100k 100k 100k 100k

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Russell Moody
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1 GENERAL GUIDLINES IMPORTANT INFORMATION HTML 5 baers are supported for all platforms All creatives are subject to fial approval by Haymarket Media, Ic Dimesios 728x90 300x x x30 Stadard File Size Max File Size SWF File Size Click URL Border Aimatio Duratio HTML5 Flash Versio Flash Script Versio Loopig Frame Rate Wmode Z idex Rich Flash File Size Accepted 3rd parties 40k 40k 40k 40k 100k 100k 100k 100k 40k 40k 40k 40k Required. Please provide. 1px required to differetiate from backgroud 30 secods Accepted Versio 10.0 ad below AS2 or AS3 3 loop maximum 24 fps Trasparet 1 100k with 40k polite load All major vedors FUNCTIONALITY Soud: Soud must be off by default o ad uit expasio. Soud must stop o roll-off/close ad must have a visible mute/umute butto. Video: Additioal video/soud cotet ca be dowloaded o click iitiatio (10 mb limit). Please iclude a clear call to actio idicatig that the user will be dowloadig a larger file. TIMELINES AND DELIVERY All material must be delivered at least 3 workig days prior to campaig lauch to esure techical compatibility ad iteral cocept approval.

2 2016 ONLINE BANNER FLASH Note: clicktag is case sesitive. Hard coded URL s will ot be accepted i the file. Please provide separate clickthrough URL. FLASH clicktag AS2 SPECS I order for Haymarket Media Ic. to properly track ad report clicks with site served Flash ads, please esure all ads have the clicktag properly implemeted. Adobe/Macromedia curretly recommeds a clicktag method to track clicks for Flash ads. This method uses variables to pass the click trackig strig ad URL ito the Flash creative movies. Trasparet Butto object layered o top of clickable area Butto clickthrough URL: clicktag (uderscore level ZERO period clicktag) Target widow is set to _blak Active Clickthrough URLs must accompay submissio of Flash files i.txt/.xls file Here is what the codig will look like whe you are doe: For Flash files with multiple clickable areas: o (release) { geturl (clicktag, _blak ); OR o (release) { geturl (_level0.clicktag, _blak ); OR o (release) { geturl (_root.clicktag, _blak ); o (release) { geturl (_root.clicktag1, _blak ); o (release) { geturl (_root.clicktag2, _blak ); o (release) { geturl (_root.clicktag3, _blak );

3 2016 ONLINE BANNER FLASH (CONT.) FLASH clicktag AS3 SPECS CREATE THE BUTTON - Trasparet Butto object layered o top of clickable area ADD THE ACTIONSCRIPT TO THE BUTTON - Create a ew layer, select the first keyframe i the layer ad activate the Actios pael. - Copy ad paste the code below. This defies the o click fuctio. This fuctio will be called upo oce your butto is clicked: fuctio obuttoclick(evt:mouseevet):void{ if (root.loaderifo.parameters.clicktag.substr(0,5)== http: root.loaderifo.parameters.clicktag.substr(0,6)== https: ){ avigatetourl(ew URLRequest(root.loaderIfo.parameters.clickTAG), _blak ); Use the followig code to coect the fuctio above to the butto you created This tells Flash what to do oce the butto is clicked. This code ca be placed aywhere i your Actioscript code, but it makes sese to attach it to your butto layer. (I AS3, you ca o loger attach Actioscript to the butto itself, oly to the layer): mybutto.addevetlisteer(mouseevet.click, obuttoclick); For Flash files with multiple clickable areas: fuctio obuttoclick1(evt:mouseevet):void{ avigatetourl(ew URLRequest(root.loaderIfo.parameters.clickTAG), _blak ); fuctio obuttoclick2(evt:mouseevet):void{ avigatetourl(ew URLRequest(root.loaderIfo.parameters.clickTAG2), _blak ); fuctio obuttoclick3(evt:mouseevet):void{ avigatetourl(ew URLRequest(root.loaderIfo.parameters.clickTAG3), _blak ); fuctio obuttoclick4(evt:mouseevet):void{ avigatetourl(ew URLRequest(root.loaderIfo.parameters.clickTAG4), _blak ); fuctio obuttoclick5(evt:mouseevet):void{ avigatetourl(ew URLRequest(root.loaderIfo.parameters.clickTAG5), _blak ); butto.addevetlisteer(mouseevet.click, obuttoclick1); butto2.addevetlisteer(mouseevet.click, obuttoclick2); butto3.addevetlisteer(mouseevet.click, obuttoclick3); butto4.addevetlisteer(mouseevet.click, obuttoclick4); butto5.addevetlisteer(mouseevet.click, obuttoclick5);

2016 ONLINE BANNER RICH MEDIA EXPANDABLES The Expadig creative is a fixed ad uit with the added capability of expadig over the page i respose to user iteractio (either via click or roll over).

4 2016 ONLINE BANNER RICH MEDIA EXPANDABLES The Expadig creative is a fixed ad uit with the added capability of expadig over the page i respose to user iteractio (either via click or roll over). Must be 3rd party hosted. User iitiated by click. Roll over with 1 secod delay Automatic expasio is ot permitted. Expasio to occur o user iitiatio. Promiet close butto required o 3rd party served expadables. The ad must feature a close or collapse butto ( close X ) that closes the pael with a user s click. The advertisemet must be icluded o the expaded sectio. Wmode trasparet Z idex 1 Polite dowload accepted Collapsed Expaded Directio 728x90 728x300 Dow 300x x250 Left 300x x600 Left 970x30 970x300 Dow PUSHDOWN The pushdow uit begis as a 970x30 baer that expads to a 970x300 cavas that pushes the page cotet dow, grabbig the user s attetio before retractig back to 970x30. Must be 3rd party hosted. The pushdow uit must be user iitiated. Z idex 1 Close butto: required Dimesio File Size Collapsed Expaded 970x30 970x300 40k 100k with polite lead

Haymarket provides fuctioality, which icludes: A timeout couter, which redirects the visitor to the origial page the ad was lauched from.

5 2016 ONLINE BANNER RICH MEDIA (CONT.) PRESTITIAL Prestitials are full-page ads that are displayed before the homepage loads. This large, dramatic high-impact baer allows your message to be see by each visitor to the site. The prestitial ad will display for 15 secods ad will appear to ay uique visitor oce per 24 hour period. Haymarket provides fuctioality, which icludes: A timeout couter, which redirects the visitor to the origial page the ad was lauched from. A skip feature, which allows the visitor to retur to the origial page maually The publisher s logo Cliet provides: Oe 640x480 creative (3rd party tags accepted; flash, jpg, gif, pg less tha 100k) Oe clickthrough URL PAGE PEEL The page peel tears dow o roll-over for up to 8 secods offerig a massive cavas to our advertisers. O subsequet impressios the persistet dog ear will display i the upper right had corer. Haymarket provides the peel elemet; all fuctioally must be removed. Cliet eed oly supply two creatives below ad oe clickthrough URL. May oly appear o oe sectio page o the site Specs for Dogear Specs for Expaded Peel 170x x480 File Type Gif, Jpg, Flash, 3rd party tag Gif, Jpg, Flash, 3rd party tag File Size - Stadard: 40k - Flash: 60k Less the 100k (Displays idefiitely i the upper right-had corer) Dimesio (Displays upo roll-over) Please Note: Aimated GIFs are NOT accepted for Dogear or Expaded Peel Film Strip (Accepted) Side Kick (Accepted) RISING STARS Portrait (Accepted) Pushdow (Accepted) Slider (Accepted) Billboard (Not Accepted)

6 2016 ONLINE BANNER VIDEO Pre-Roll Frame Rate Legth Bite Rate Trackig Clickable Compaio ad leave-behid Submissio Hostig Same as source 15 secods 352 kbps 3rd party 1x1 impressio trackig Click trackig via click commad URL Yes, please provide click through URL Caot be 3rd party hosted Need to submitted as to call FLV file NOT supported via Haymarket Media, Ic Pre-roll video Compaio baer 480x MB FLV oly 300x250 40k stadard gif/jpg Leave-behid baer 728x90 40k stadard gif/jpg Video o website File size File type Ratio Hostig Uder 5MB m4v or h264 4:3 or 16:9 Ca be hosted by cliet if the player is provided, otherwise Haymarket ca host the file

2016 ONLINE BANNER SKIN The Ski allows a advertiser to take the place of the backgroud o oe page of a website. It ca be combied with a advertisig takeover to effectively promote brad awareess.

7 2016 ONLINE BANNER SKIN The Ski allows a advertiser to take the place of the backgroud o oe page of a website. It ca be combied with a advertisig takeover to effectively promote brad awareess. The Ski is best optimized for the target audiece with a scree resolutio of 1280 x 1024 pixels. Desig of stadard ad uits may be used to itegrate with the Ski to maximize the campaig effectiveess. All Ski desigs must fade ito a sigle desired backgroud color toward the extremities of the ski to seamlessly merge the Ski ad the remaider of the web page. This should be icluded i the 130px width o the left ad right. Haymarket Media requires that all creative be submitted five (5) busiess days to allow testig ad approval prior to lauch date. Please esure that all the above specificatios are met. Creative assets that do ot meet all of our specificatios will be rejected, potetially affectig the lauch date of the campaig. If you have ay further questios regardig campaig trackig for this placemet, please cotact your Haymarket Media represetative. Maximum: 1600x900 pixels Dimesios Miimum: 1260x800 pixels. Creative elemets will display i the 130px o the left ad right, as well as the top 100px Max File Size 100K File Formats GIF/JPG Aimatio/Souds Likig URL Testig Duratio Not accepted Sigle URL available to be used ad placed above the top baer A test ca be provided by Haymarket if received o time Recommeded 1-3 days o oe page of the website Image Maps Not accepted Third Party Servig Not accepted

Not accepted SPONSORSHIP OPPORTUNITIES Custom build

8 2016 ONLINE BANNER MOBILE Stadard baers File size 3rd party tags Flash 300x250 Less tha 30k Accepted Not accepted SPONSORSHIP OPPORTUNITIES Custom build will ivolve coordiatio with agecy ad Haymarket Media Ic.

9 2016 NEWSLETTERS DMN EDITORIAL S: Digital Isider: 728x90 & Text Customer Itelligece: 728x90 & Text Weekly: 728x90 & Text Daily Isider: 728x90 & Text BANNER CREATIVE All 728x90 baer ads i DMN ewsletters must be submitted as either a jpg or gif Max file size is 40k. W e do ot ecourage third party tags for ewsletter delivery, but whe ecessary, oly o script tags will be accepted. NO FLASH Please ote: Although we ca accept aimated gifs, Outlook 2007 ad above does ot display past the first frame due to a default settig. Please esure that the first frame of the gif has the mai call-to-actio for istaces where the aimatio appears static. TEXT CREATIVE Sposored text ads appear with a headlie, body ad logo. The headlie is optioal, but has a limit of 50 characters, ot icludig spaces. The body should ot exceed 350 characters, ot icludig spaces. The maximum logo size is 150x60 (jpg or gif format). Oe lik for the text ad is available. Third party tags caot be accepted due to formattig. Impressio ad click-trackig accepted.

10 2016 BLASTS DMN SPONSORED S/WHITE PAPERS: Whitepaper of the Day Sposored Promotio Hot List of the Day Materials Required: HTML file, Plai Text file, Subject Lie HTML GENERAL DESIGN GUIDELINES Cosider a Mobile-first desig (Use sigle-colum lay outs, larger fots, ad clear ad cocise messagig ad calls-to-actio as much as possible). The desig should be limited to 600px wide at most. Avoid sigle image s (Oe giat graphic with o actual text). Strive for a Good Balace of Text-to-Image Ratio. Use HTML tables to cotrol the desig layout. For more complicate layouts, use ested tables. If usig CSS, keep it simple ad oly use ilie CSS to cotrol the presetatio elemets. All images must be hosted by the advertiser. Use oly absolute liks for images. See below for further clarificatio: <img src= Give all images Alt Tags. Avoid usig backgroud images. Avoid usig Flash or JavaScript as these are largely usupported by cliets. ADDITIONAL INFORMATION We do ot modify submitted HTML code or check liks. We iclude a Opt-Out lik for recipiets to remove their address. If choosig to still iclude oe for your purposes, please make sure that the fuctioality is workig. Otherwise, remove from the HTML. We add a View web versio lik at the top of the . s ca be set usig resposive desig. Please iquire with your respective sales represetative. Advertisers should provide broadcast-ready HTML. Correct image HTML: <img src= > Icorrect image HTML: <img src= /images/yourimage.jpg > All-image s trigger spam filters. Body copy MUST be html text. HTML should be at least 70% text-based/30% image-based. PLAIN TEXT A accompayig plai text versio for o-html subscribers must also be icluded. SUBJECT LINE A subject lie must be provided to isert i the . Subject lie recommeded legth is 50 characters with spaces. SUBMISSION OF MATERIALS Oe icludig the html creative, plai text ad subject lie should be set to adrew.corselli@dmews.com. CLOSING DATES/DEADLINES: Four busiess days i advace of broadcast date. Late submissio ca cause postpoemet of the broadcast.

11 2016MEDIAKIT NATIVE AD SPECS CREATIVE DEADLINE: 7 BUSINESS DAYS PRIOR TO LAUNCH Ad compoets Compay Logo File Type Dimesios Notes jpg, gif, pg Max 200 x 125 pixels URL embedded i logo URL Lik Ulimited Ad Title (Headlie) Text URL embedded i compay logo Max 50 characters (icl. spacig) Author of article Ad Descriptio (Body) Text Max 120 characters (icl. spacig) jpg, gif, pg 144 x 100 pixels File Type Dimesios Article Ladig Page (choose oe file type) Text Max 1,000 words Article Image jpg, gif, Max width of pg 664 pixels Ad Image (Thumbail) Ad Ladig Page Compoets Notes Ca be similar to thumbail image

ONLINE BANNER ADVERTISING SPECIFICATIONS 2014

1 General Guidelines 2 Flash 4 Expandables 6 Video 7 Skin Specifications 8 Newsletters 9 Whitepapers 10 Mobile Specs 12 Custom Content & Sponsor Opportunities ONLINE BANNER ADVERTISING SPECIFICATIONS 2014