Specifications Multiple Impact

Transcription

1 Page 1 Multiple Impact This document explains which materials e-planning request for the use of ad tracking offered by Ad Magic. Before sending us the materials, please review the following specifications and recommendations that will allow us to make the necessary adjustments to display the ads properly. Remember to always send the files.fla,.swf, fonts converted to graphic, and.gif or.jpg images for the skins. How it works The format Multiple Impact is a Flash creative that shows a layer over the content of the page in the first instance and when it ends, a top banner and 2 simple banners appear with the option to modify the skin of the site. The can be displayed again by pressing the open button on the top banner. The simple banners include a close button. How is it measured The impression is measured when the top banners appears in its first frame. The view time will begin to be measured when the layer appears. If the user closes the layer before it ends, the action recorded is: Close Ad. If the layer reaches the end of the animation, the full action recorded is: Ad Completed. Each banner/layer counts click through custom metrics. How to program it The creative has 4 parts: Top Simple Banner 1 Simple Banner 2 These can be programmed in Flash, published in version 8 or higher. DOWNLOAD EXAMPLE FILES - CLICK HERE

2 Page 2 Multiple Impact In its first frame, the following action must be defined: The buttons to modify the site s skin must have the following actions, defining as a parameter the skin number: _root.eplshowskin(1); The site s original background can be restored using the following script: _root.eplrestoreskin(); In order to visualize the layer, an open button or the rollover event must be included, accordingly, where the following ActionScript code is run: _root.epldesplegar(); Simple Banners The close button will close both simple banners and it must have programmed the following action: _root.eplhidebuttons(); The layer can have a transparent background and must have a close button. In its first frame, the following ActionScript function must be requested: The close button should have the following action programmed: _root.eplcerraranuncio(); The last frame of the layer should call the following function to close automatically:

3 Page 3 Multiple Impact _root.eplanunciocompleto(); Both the top banner, the simple banners and the layer may count click actions through the custom actions. The click must be programmed as usual: geturl(_root.clicktag, _blank ); _root.eplcustomaction(1); Video Additionally the video should comply with the guidelines on HOW TO SUBMIT A VIDEO. The video should not be embedded on the banner itself, it should be called from an area defined by using a single frame on the main banner. Video playback controls Video playback is automatically triggered by default. If a stopped video functionality is desired a Play video button should be implemented to allow the user to start playback. It is strongly recommended that the audio should be muted by default and enabled manually by the user. This recommendation is based upon current IAB usability guidelines. It is mandatory for the piece to display the play, pause and replay buttons. It is mandatory for the piece not to loop the video automatically. It is not mandatory to include a wait message while de video loads. The layer close button implementation is also mandatory. The click area shouldn t interfere with the video control buttons. Assets to submit A.fla file corresponding to each of the pieces and complying with the above guidelines A.swf file for each fla Remember that fonts must be converted to graphic inside the creativity Up to four.gif or.jpg skin files Adding Rich Media ad in e-planning add as Add Magic Multiple Impact.

4 Page 1 Quintuple Impact This document explains which materials e-planning request for the use of ad tracking offered by Ad Magic. Before sending us the materials, please review the following specifications and recommendations that will allow us to make the necessary adjustments to display the ads properly. Remember to always send the files.fla,.swf, fonts converted to graphic, and.gif or.jpg images for the skins. How it works The format Quintuple Impact is a Flash creative that shows a layer over the content of the page in the first instance and when it ends, a top banner and 3 simple banners appear with the option to modify the skin of the site. The can be displayed again by pressing the open button on the top banner. The simple banners include a close button. How is it measured The impression is measured when the top banners appears in its first frame. The view time will begin to be measured when the layer appears. If the user closes the layer before it ends, the action recorded is: Close Ad. If the layer reaches the end of the animation, the full action recorded is: Ad Completed. Each banner/layer counts click through custom metrics. How to program it The creative has 5 parts: Top Simple Banner 1 Simple Banner 2 Simple Banner 3 These can be programmed in Flash, published in version 8 or higher.

5 Page 2 Quintuple Impact DOWNLOAD EXAMPLE FILES - CLICK HERE In its first frame, the following action must be defined: The buttons to modify the site s skin must have the following actions, defining as a parameter the skin number: _root.eplshowskin(1); The site s original background can be restored using the following script: _root.eplrestoreskin(); In order to visualize the layer, an open button or the rollover event must be included, accordingly, where the following ActionScript code is run: _root.epldesplegar(); Simple Banners The close button will close both simple banners and it must have programmed the following action: _root.eplhidebuttons(); The layer can have a transparent background and must have a close button. In its first frame, the following ActionScript function must be requested: The close button should have the following action programmed: _root.eplcerraranuncio();

6 Page 3 Quintuple Impact The last frame of the layer should call the following function to close automatically: _root.eplanunciocompleto(); Both the top banner, the simple banners and the layer may count click actions through the custom actions. The click must be programmed as usual: geturl(_root.clicktag, _blank ); _root.eplcustomaction(1); Video Additionally the video should comply with the guidelines on HOW TO SUBMIT A VIDEO. The video should not be embedded on the banner itself, it should be called from an area defined by using a single frame on the main banner. Video playback controls Video playback is automatically triggered by default. If a stopped video functionality is desired a Play video button should be implemented to allow the user to start playback. It is strongly recommended that the audio should be muted by default and enabled manually by the user. This recommendation is based upon current IAB usability guidelines. It is mandatory for the piece to display the play, pause and replay buttons. It is mandatory for the piece not to loop the video automatically. It is not mandatory to include a wait message while de video loads. The layer close button implementation is also mandatory. The click area shouldn t interfere with the video control buttons. Assets to submit A.fla file corresponding to each of the pieces and complying with the above guidelines A.swf file for each fla Remember that fonts must be converted to graphic inside the creativity Up to four.gif or.jpg skin files Adding Rich Media ad in e-planning add as Add Magic Quintuple Impact.

7 Page 1 Triple Impact This document explains which materials e-planning requests for the use of ad tracking offered by Ad Magic. Remember to always send the files.fla,.swf, and fonts converted to graphic. How it works The Triple Impact creativity is characterized by showing a layer overlay in the first stage and then two regular banners. Afterwards the main layer can be reopened by clicking open on the regular banner. How is it measured The impression is measured when the layer is displayed, on the first frame of the animation. View time exposure will begin to be measured as soon as the layer is displayed. If the user closes the layer before it ends, the action recorded is: Close ad. If the layer reaches the end of the animation, the full action recorded is: Ad completed. How to program it This format is composed of 3 parts: Regular banner Regular banner All 3 parts should be programmed in Flash (version 8 or higher). DOWNLOAD EXAMPLE FILES - CLICK HERE In order to allow the used to reopen the payer an open button or rollover behavior should be implemented, in any case the following ActionScript code should be executed: _root.epldesplegar();

8 Page 2 Triple Impact The layer can have a transparent background and it should have a close button. On the first frame of the animation the following ActionScript call should be used: The close button should be programmed with the following call: _root.eplcerraranuncio(); The last frame of the animation should include this ActionScript call: _root.eplanunciocompleto(); The click area should be using the following function: geturl(_root.clicktag, _blank ); Video Additionally the video should comply with the guidelines on HOW TO SUBMIT A VIDEO. The video should not be embedded on the banner itself, it should be called from an area defined by using a single frame on the main banner. Video playback controls Video playback is automatically triggered by default. If a stopped video functionality is desired a Play video button should be implemented to allow the user to start playback. It is strongly recommended that the audio should be muted by default and enabled manually by the user. This recommendation is based upon current IAB usability guidelines. It is mandatory for the piece to display the play, pause and replay buttons. It is mandatory for the piece not to loop the video automatically. It is not mandatory to include a wait message while de video loads. The layer close button implementation is also mandatory. The click area shouldn t interfere with the video control buttons.

9 Page 3 Triple Impact Assets to submit A.fla file corresponding to each of the 3 pieces and complying with the above guidelines A corresponding.swf file for each of the pieces All the fonts used in the creativity should be converted to curves Adding Rich Media ad in e-planning add as Add Magic Triple Impact.