GRAPHIC IDENTITY AND STANDARDS GUIDE

Transcription

1 GRAPHIC IDENTITY AND STANDARDS GUIDE Logo Usage Guidelines... p. 2-8 Color Palettes and Typefaces...p Stationery... p Marketing Examples... p Practice Logo Examples... p Lab Coats...p. 19 Signatures... p Stationery Package: Practice Specific Business Cards...p. 24 Stationery Package: Appointment Cards...p. 25 Revised August 2015

2 Introduction To maintain a high level of quality and consistency in a variety of applications, the following guidelines must be followed when applying the logo(s). This guide should assist you in understanding the logo guidelines, the required colors for logo use, font usage and guidelines you will need to request stationery or marketing materials. To order, please contact the UofL Physicians Department of Marketing and Communications at The color standards for the UofL Physicians logos and marketing materials are listed within this document and are to be used when printing stationery or marketing materials. Logos for UofL Physicians, and all its practices, are available for your use. The UofL Physicians practice name will consist of the UofL Physicians Logo and type of practice/specialty. Practice names used before the integration with UofL Physicians will be changed to be compatible with the UofL Physicians logo. For example: UofL Family, Geriatric and Sports Medicine has selected UofL Physicians-Geriatrics, UofL Physicians-Family Medicine and UofL Physicians-Sports Medicine. UofL Ophthalmology has selected UofL Physicians Eye Specialists. Your department Chair and UofL Physicians leadership will work together corroboratively to determine the appropriate name of the practices and specialties within UofL Physicians. The department Chair is the final authority on the name of the practice or specialty. In addition, each practice will have an individualized plan to assist in the smooth transition of the name and logo. If you are printing an ad or other collateral materials please contact the UofL Physicians Department of Marketing and Communications at , to design and provide finished materials to your office. No version of the UofL lettermark may be used to replace the words UofL or University of Louisville in a sentence. The UofL lettermark may not be used separate from the UofL Physicians logo when referring to the UofL Physicians. The UofL lettermark is a registered trademark of the University of Louisville. 1

3 UofL Physicians Standard Logo Appropriate Use of the UofL Physicians Standard Logo 1 The UofL Physicians logo may be used in ULP Red on top of color fields white, ULP Black, or ULP Tan. 2 The UofL Physicians logo may be used in ULP Black on top of color fields white, ULP Red, ULP Tan, or any secondary color field (see page 9 for approved secondary color palette). 3 The UofL Physicians logo can be reversed (white) out of ULP Red, ULP Black, or any secondary color field (see page 9 for approved secondary color palette). Do not apply any other colors to the logos mark or name (font) other than indicated in this guide. Do not overlay logo onto of a pattern or a photograph. Please refer to page 7 for inappropriate uses. Please note the background shape shown below is not part of the mark ULP Red logo (PMS 1797) ULP Black logo Logo reversed (white) on ULP Red (PMS 1797) ULP Red logo (PMS 1797) on ULP Black ULP Black logo on ULP Red (PMS 1797) Logo reversed (white) on ULP Black ULP Red logo (PMS 1797) on ULP Tan (PMS 7534) ULP Black logo on ULP Tan (PMS 7534) Logo reversed (white) on secondary palette color PMS 5405 ULP Black logo on secondary palette color PMS color logo ULP Red (PMS 1797) and ULP Black The use of the 2-color UofL Physicians logo may be used in special circumstances, but requires approval by the UofL Physicians Department of Marketing and Communications. 2

4 Practice Specific Stacked Logo l One-Color Appropriate Use of the UofL Physicians Practice Specific One-Color Logo 1 The UofL Physicians logo may be used in ULP Red on top of color fields white, ULP Black, or ULP Tan. 2 The UofL Physicians logo may be used in ULP Black on top of color fields white, ULP Red, ULP Tan, or any secondary color field (see page 9 for approved secondary color palette). 3 The UofL Physicians logo can be reversed (white) out of ULP Red, ULP Black, or any secondary color field (see page 9 for approved secondary color palette). Do not apply any other colors to the logos mark or name (font) other than indicated in this guide. Do not overlay logo onto of a pattern or a photograph. Please refer to page 7 for inappropriate uses. Please note the background shape shown below is not part of the mark ULP Red logo (PMS 1797) ULP Black logo Logo reversed (white) on ULP Red (PMS 1797) ULP Red logo (PMS 1797) on ULP Black ULP Black logo on ULP Red (PMS 1797) Logo reversed (white) on ULP Black ULP Red logo (PMS 1797) on ULP Tan (PMS 7534) ULP Black logo on ULP Tan (PMS 7534) Logo reversed (white) on secondary palette color PMS 5405 ULP Black logo on secondary palette color PMS 131 3

5 Practice Specific Stacked Logo l Two-Color Appropriate Use of the UofL Physicians Practice Specific Two-Color Logo 1 The UofL Physicians 2-color (ULP Red and ULP Black) logo may be used on top of color fields white or ULP Tan. 2 The UofL Physicians reversed 2-color (white and ULP Black) logo may be used on top of color field ULP Red. 3 The UofL Physicians reversed 2-color (ULP Red and white) logo may be used on top of color field ULP Black. The University of Louisville Physicians Practice Specific two-color logo can not be placed on secondary color fields. Please refer to page 3 for one-color usage guidelines. Do not apply any other colors to the logos mark or name (font) other than indicated in this guide. Do not overlay logo onto of a pattern or a photograph. Please refer to page 7 for inappropriate uses. Please note the background shape shown below is not part of the mark color logo (ULP Red - PMS 1797 and ULP Black) Logo reversed (white) and ULP Black on ULP Red (PMS 1797) Logo reversed (white) and ULP Red (PMS 1797) on ULP Black 2-color logo (ULP Red - PMS 1797 and ULP Black) on ULP Tan (PMS 7534) 4

6 Practice Specific Horizontal Logo l One-Color Appropriate Use of the UofL Physicians Practice Specific One-Color Logo 1 The UofL Physicians logo may be used in ULP Red on top of color fields white, ULP Black, or ULP Tan. 2 The UofL Physicians logo may be used in ULP Black on top of color fields white, ULP Red, ULP Tan, or any secondary color field (see page 9 for approved secondary color palette). 3 The UofL Physicians logo can be reversed (white) out of ULP Red, ULP Black, or any secondary color field (see page 9 for approved secondary color palette). Do not apply any other colors to the logos mark or name (font) other than indicated in this guide. Do not overlay logo onto of a pattern or a photograph. Please refer to page 7 for inappropriate uses. Please note the background shape shown below is not part of the mark ULP Red logo (PMS 1797) ULP Black logo Logo reversed (white) on ULP Red (PMS 1797) ULP Red logo (PMS 1797) on ULP Black ULP Black logo on ULP Red (PMS 1797) Logo reversed (white) on ULP Black ULP Red logo (PMS 1797) on ULP Tan (PMS 7534) ULP Black logo on ULP Tan (PMS 7534) Logo reversed (white) on secondary palette color PMS 5405 ULP Black logo on secondary palette color PMS 131 5

7 Practice Specific Horizontal Logo l Two-Color Appropriate Use of the UofL Physicians Practice Specific Two-Color Logo 1 The UofL Physicians 2-color (ULP Red and ULP Black) logo may be used on top of color fields white or ULP Tan. 2 The UofL Physicians reversed 2-color (white and ULP Black) logo may be used on top of color field ULP Red. 3 The UofL Physicians reversed 2-color (ULP Red and white) logo may be used on top of color field ULP Black. The University of Louisville Physicians Practice Specific two-color logo can not be placed on secondary color fields. Please refer to page 5 for one-color usage guidelines. Do not apply any other colors to the logos mark or name (font) other than indicated in this guide. Do not overlay logo onto of a pattern or a photograph. Please refer to page 7 for inappropriate uses. Please note the background shape shown below is not part of the mark color logo (ULP Red - PMS 1797 and ULP Black) Logo reversed (white) and ULP Black on ULP Red (PMS 1797) Logo reversed (white) and ULP Red (PMS 1797) on ULP Black 2-color logo (ULP Red - PMS 1797 and ULP Black) on ULP Tan (PMS 7534) 6

8 Unacceptable Logo Usage The success of the UofL Physicians brand identity relies on the clarity and consistency with which it is implemented. Distorting or changing it reduces its legal protection and diminishes its impact. The following examples show some potential mistakes that must be avoided. Also, please do not reproduce the logo on a textured or patterned background that reduces clarity of the logo. 1. Do not alter colors 2. Do not alter proportions 3. Do not add elements 4. Do not rotate 5. Do not invade clear space 6. Do not add drop shadows 7. Do not alter font 8. Do not alter layout 9. Do not skew the logo 10. Do not overlay photo 11. Do not place on top of a patterned background 12. Do not crop the logo As of this publication, private practice icons will NOT be used along within the UofL Physicians logo. The private practice logos are no longer valid. UofL Physicians practice specific logos have been created for your use. Examples below show incorrect usage of the practice specific UofL Physicians logo. Family & Geriatric Medicine PULMONARY Do not alter layout, add elements or incorporate practice name. 7

9 Arrangement and Use The quality of the logo should be reproduced from an original vector-based electronic file. Do not typeset the UofL Physicians logo yourself. Fully scalable artwork for Macs and PCs are available. To order, contact the UofL Physicians Department of Marketing and Communications at To maintain readability, the logo should not be reproduced any smaller than 1 1/2 inches in length. No version of the logo may be used to replace the words UofL Physicians in a sentence or headline. They may only be used as stand-alone design elements. Clear space minimum requirements = half the height of the U. The radius of the clear zone for the logo must equal the size of the box represented in the blue box labeled B. This is then used to measure the space surrounding the logo: above, below and to the side of the dotted lines. Clear space minimum requirements Standard logo minimum length reproduction: 1.5 Practice specific horizontal logo minimum length reproduction: Practice specific stacked logo minimum length reproduction: 1.5 8

10 Primary Color Palette ULP RED ULP BLACK PANTONE 1797 PANTONE BLACK CMYK 0 / 100 / 99 / 4 CMYK 0 / 0 / 0 / 100 ULP TAN PANTONE 7534 CMYK 0 / 2 / 8 / 10 Secondary Color Palette PANTONE 131 CMYK 0 / 32 / 100 / 9 PANTONE 5767 CMYK 15 / 0 / 68 / 39 PANTONE 159 CMYK 0 / 66 / 100 / 7 PANTONE 654 CMYK 100 / 67 / 0 / 37 PANTONE 506 CMYK 45 / 100 / 100 / 15 PANTONE 667 CMYK 52 / 49 / 0 / 14 PANTONE 5405 CMYK 58 / 17 / 0 / 46 PANTONE 7532 CMYK 0 / 17 / 50 / 65 PANTONE 5483 CMYK 62 / 0 / 21 / 31 9

11 Typefaces Myriad Bold A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z Myriad Bold Italic A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z Myriad Roman A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z Myriad Italic A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z ITC Giovanni Bold ITC Giovanni Bold Italic ITC Giovanni Book ITC Giovanni Book Italic Verlag Bold A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z Helvetica Neue 57 Condensed Verlag Bold Italic A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z Verlag Book A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z Verlag Book Italic A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

12 Typeface Options For internal documents using Microsoft Word the following fonts are acceptable: Gill Sans Bold a bcdefghijklmnopqrstuvwxyz Gill Sans Bold Italic abcdefghijklmnopqr stuvwxyz Gill Sans Regular Gill Sans Italic abcdefghijklmnopqr stuvwxyz Garamond Bold Garamond Bold Italic abcdefghijklmnopqrstuvwx yz Garamond Regular Garamond Italic abcdefghijklmnopqrstuvwx yz Arial Bold Arial Bold Italic Arial Regular Arial Italic Times New Roman Bold Times New Roman Bold Italic Times New Roman Regular Times New Roman Italic 11

13 Example l Stationery 401 E. Chestnut Street, Suite 560 Louisville, KY #10 Envelope 401 E. Chestnut Street, Suite 000 Louisville, KY p l f l Letterhead Nathan Smith Information Technology p l c l nathan.smith@ulp.org 401 E. Chestnut Street Suite 500 Louisville, KY Business Card 12

14 Example l Stationery Practice Specific When creating a new UofL Physicians letterhead for a specific practice, leave a 1 margin on the left-hand side. In the instance there is a list of physicians under the logo, place the list 1/2 under the logo and decrease the left-hand margin to 5/8. Doctor, MD Doctor, MD Doctor, MD Doctor, MD Doctor, MD Doctor, MD Doctor, MD Doctor, MD UofL Outpatient Center 401 E. Chestnut Street, Suite 000 Louisville, KY #10 Envelope Letterhead John Johns, MD Internal Medicine Specialists p l c l john.johns@ulp.org UofL Outpatient Center 401 E. Chestnut Street, Suite 000 Louisville, KY Business Card

15 Example l Brochures Nationally Recognized Specialists, Individualized Treatment The specialists at University of Louisville Physicians Pulmonary Hypertension Center care for patients from the tri-state region. Our physicians are innovators who provide state-of-the art, personalized care to all of our patients. Diagnoses treated include: Idiopathic Pulmonary Arterial Hypertension as well as Pulmonary Hypertension associated with: Autoimmune Disease: Scleroderma, Lupus, Rheumatoid Arthritis and Sarcoidosis Congenital Heart Defects & Disease Portopulmonary Hypertension Chronic Pulmonary Embolism HIV Toxins and Substance Abuse Chronic Lung Disease Valvular Heart Disease Shared Management for Diagnosis and Care Treatment for Pulmonary Arterial Hypertension requires appropriate analysis and care. We are committed to our Shared Management Program that combines the support of community physicians with our team of specialists at University of Louisville Physicians Pulmonary Hypertension Center. shared ManageMent PrograM: Community specialist initiates a referral to the University of Louisville Physicians Pulmonary Hypertension Center Specialists at University of Louisville Physicians perform advanced diagnostic testing using specific right heart catheterization and echocardiogram protocols prior to initiating therapy Patient is followed at regular intervals to assess clinical benefit of therapy and to initiate additional therapies if needed Pulmonary arterial hypertension specialist is on call to answer questions for community specialist Community physician continues seeing patient for regular healthcare PULMONARY University of Louisville Pulmonary Vascular Disease Clinic Health Care Outpatient Center 401 E. Chestnut St., Suite 310 Louisville, KY Academic Office: Clinic: Delivering Diagnosis. Providing Care. Maintaining Health. PULMONARY HYPERTENSION CENTER Diagnosing Pulmonary Arterial Hypertension At the University of Louisville Physicians Pulmonary Hypertension Center, we use several diagnosis and evaluation tools to diagnose the severity and complexity of the patient s disease. History and physical evaluation assesses signs and symptoms, family history, associated diseases and antinuclear antibodies Cardiac catheterization confirms severity, type of disease Pulmonary angiography uses a dye in conjunction with a chest X-ray to visualize the pulmonary vascular tree Chest X-ray looks for right ventricular enlargement, peripheral hypovascularity (pruning), and prominent pulmonary arteries Magnetic resonance imaging uses magnetic fields to view heart and lungs Echocardiogram (often with bubble study) to evaluate heart valves and congenital abnormalities university of louisville Physicians creating the knowledge to heal ongoing clinical trials The University of Louisville Physicians Pulmonary Hypertension Center participates in a number of investigational research trials searching for the most progressive and innovative treatment options for those affected by Pulmonary Arterial Hypertension. The program includes a team of Certified Clinical Research Coordinators to screen, enroll and monitor patients throughout the study process. Treating Pulmonary Arterial Hypertension The method of treatment for Pulmonary Arterial Hypertension is individualized for each patient. The three main types of treatment are oral, inhaled, and parenteral (direct application) therapies. In early stages, the disease may require only a simple oral medication. As pulmonary arterial hypertension progresses, it often requires more complex therapy, such as invasive prostanoid or combination therapy, which is best administered by a specialist with the University of Louisville Physicians Pulmonary Hypertension Center. treatment options: Oxygen to replace low levels in the blood Diuretics to rid body of excess fluids, which reduces swelling Oral and inhaled therapy to manage disease Parenteral prostacyclins treprostinil (Remodulin) and epoprostenol Surgery to remove blood clots Transplant evaluation/surgery to replace heart or lungs Brochures, Power Point Presentations, Advertisements, Direct Mail and other collateral pieces are critical elements of any marketing campaign. To ensure the consistency of the UofL Physicians Branding campaign, the UofL Physicians Marketing Department will act as your in-house ad agency to assist you with the design and copy writing of these pieces. More simplified pieces like fliers may be designed within the practice following the graphic standards outlined in this manual. Please contact the UofL Physicians Marketing Department if you have any questions. 14

16 Example l Ads 15

17 Example l Ads 16

18 Example l Practice Logos l Stacked NEUROSURGERY PEDIATRICS EYE SPECIALISTS PULMONOLOGY FAMILY MEDICINE PSYCHIATRY GERIATRIC MEDICINE ORTHOPEDICS NEUROLOGY UROLOGY 17

19 Example l Practice Logos l Horizontal NEUROSURGERY EYE SPECIALISTS FAMILY MEDICINE GERIATRIC MEDICINE NEUROLOGY PEDIATRICS PSYCHIATRY PULMONOLOGY ORTHOPEDICS UROLOGY 18

20 Lab Coats You have the option of ordering a UofL School of Medicine Lab Coat or a University of Louisville Physicians Lab Coat. The University of Louisville School of Medicine has strict guidelines that will not allow any other logo to appear on a lab coat with the UofL School of Medicine logo. The UofL School of Medicine and UofL Physicians identities cannot be incorporated on a single lab coat. You may have a practice-specific coat or a department-specific coat, or one of each. If you choose to order a UofL Physicians practice name. For standardization, please position the UofL Physicians practice name on the right breast pocket and only the physician s name on the left side. In accordance to University standards, you may not include your UofL department name on a UofL Physicians-adorned lab coat under the physicians name 19

21 Signatures Uniform UofL Physicians signatures deliver brand consistency electronically across practices and departments. Just as our business cards and letterhead uphold an identity standard, signatures should follow a similar conventional style. The signature is designed to project a distinct UofL Physicians identity and to achieve consistency in our communications, in particular with external parties. The signature will also present essential information, such as contact details, for the convenience of those with whom the staff is communicating. Because of the wide variety of desktop and web browser clients, a consistent signature can be difficult to achieve. The best rule of thumb? Keep it simple. Use a simple black 9 or 10pt standard font (preferred) Microsoft Sans Serif, Calibri, or Times Roman (preferred) for the body copy and 12pt for the signature. Non-standard typefaces and HTML may not translate well across clients. Avoid using any colors other than ULP Red or ULP Black for your signature name Do not use any quotations or other philosophical statements, colored or patterned backgrounds. Do not confuse your UofL Physicians account with your personal account. Your signature should reflect a professional and consistent image when conducting business through . In some cases, a UofL Physicians team member may choose not to include a cell phone number, fax number or an signature. For individual practices, the University of Louisville Physicians practice name may be substituted for the University of Louisville Physicians company name. The address preferred is your physical address however, a mailing address may be more appropriate. If you choose to include the UofL Physicians website address, social media link and/or logo please select only two of these items to avoid a lengthy signature. 20

22 Signature Model Examples (all Phone and Fax numbers and signatures are optional) 1 Microsoft Sans Serif Joseph K. Smith Vice President of Operations University of Louisville Physicians 401 East Chestnut St. Suite 560 Louisville, Kentucky office cell fax Address: Joe.Smith@ULP.org Barbara Smith Admissions Coordinator UofL Physicians - Geriatrics 401 East Chestnut St. Suite 560 Louisville, Kentucky office cell fax Address: Joe.Smith@ULP.org 2 Calibri Joseph K. Smith Vice President of Operations University of Louisville Physicians 550 South Jackson St. Suite 360 Louisville, Kentucky office cell fax Address: Joe.Smith@ULP.org Barbara Smith Admissions Coordinator UofL Physicians - Geriatrics 550 South Jackson St. Suite 360 Louisville, Kentucky office cell fax Address: Joe.Smith@ULP.org 3 Times Roman Joseph K. Smith Vice President of Operations University of Louisville Physicians 550 South Jackson St. Suite 360 Louisville, Kentucky office cell fax Address: Joe.Smith@ULP.org Barbara Smith Admissions Coordinator UofL Physicians - Geriatrics 550 South Jackson St. Suite 360 Louisville, Kentucky office cell fax Address: Joe.Smith@ULP.org 21

23 Options You have an option to include a link to the UofL Physicians Website, Social Media or to use a logo. However, do not use all three of these together. Make it simple. No more than two of these options would be acceptable. 1 An optional line to include the UofL Physicians link: Joseph K. Smith Vice President of Operations University of Louisville Physicians 401 East Chestnut St. Suite 560 Louisville, Kentucky office cell fax Address: Joe.Smith@ULP.org 2 An optional line to the UofL Physicians face book link: *Note: If you choose to use links to department, organization or college-level social networks, they should adhere to the Social Media Guidelines developed by the Department of Marketing and Communications. Joseph K. Smith Vice President of Operations University of Louisville Physicians 550 South Jackson St. Suite 360 Louisville, Kentucky office cell fax Address: Joe.Smith@ULP.org Follow us: Joseph K. Smith Vice President of Operations University of Louisville Physicians 550 South Jackson St. Suite 360 Louisville, Kentucky office cell fax Address: Joe.Smith@ULP.org Follow us on Facebook 22

24 Options (continued) 3 An option to add the UofL Physicians logo or UofL Physicians practice logo: You may also choose to use the UofL Physicians Logo OR your UofL Physicians Practice Logo. You may obtain a copy of the approved logo from your Practice Ops Manager. The logo should appear no larger than the example below. Joseph K. Smith Vice President of Operations University of Louisville Physicians 401 East Chestnut St. Suite 560 Louisville, Kentucky office cell fax Address: Joe.Smith@ULP.org Barbara Smith Admissions Coordinator UofL Physicians - Geriatrics 401 East Chestnut St. Suite 560 Louisville, Kentucky office cell fax Address: Joe.Smith@ULP.org GERIATRICS 4 An option to add the UofL Physicians logo with Mission Statement: You may also choose to use the UofL Physicians Logo with Mission Statement. You may obtain a copy of the approved logo from your Practice Ops Manager. The logo should appear no larger than the example below. Joseph K. Smith Vice President of Operations University of Louisville Physicians 401 East Chestnut St. Suite 560 Louisville, Kentucky office cell fax Address: Joe.Smith@ULP.org 23

25 Stationery Package l Practice Specific Business Cards Designing Layouts for Business Cards When creating a new UofL Physicians business card for a specific practice, please follow these guidelines: 1 John Johns, MD Internal Medicine Specialists p l c l john.johns@ulp.org UofL Outpatient Center 401 E. Chestnut Street, Suite 000 Louisville, KY Standard Layout Example Name: Left justified, ITC Giovanni Regular, 11pt, auto leading, black ink Title: Left justified, Myriad Roman, 7pt, auto leading, black ink Phone Number(s), and Address: Positioned on the right-hand side, right justified, Myriad Roman, 8pt, auto leading, black ink Website: Positioned on the left-hand side, left justified, 7pt Myriad Bold, white on red color block 2 3 Johnathan P. Johns, MD, FAAP Internal Medicine Specialists Johnathan P. John, Jr., MD, FAAP Internal Medicine Specialists p l c l john.johns@ulp.org UofL Outpatient Center 401 E. Chestnut Street, Suite 000 Louisville, KY p l c l john.johns@ulp.org UofL Outpatient Center 401 E. Chestnut Street, Suite 000 Louisville, KY Customized Layout Examples When there is more than one credential after the physician s name, reduce the font of the credential to 8pt, still leaving the physician s name at 11pt as seen in example #2. The length of the physician s name can not interfere with the phone number block. The physician s name and credentials can be reduced by 1pt to allow room as seen in example #3. The phone/ /address block always line-up with the physician s name. Standards p = phone c = cell phone f = fax pgr = pager toll-free numbers required no prefix Do not abbreviate street names Abbreviate streets with directional prefixes: East = E. West = W. North = N. South = S. Abbreviate state name: Kentucky = KY If you require specific needs not listed in this manual please contact the UofL Physicians Department of Marketing and Communications at

26 Stationery Package l Appointment Cards Designing Layouts for Appointment Cards When creating a new UofL Physicians appointment card for a specific practice you may choose from the two designs below. If you are adding the appointment information to a back of a practice specific business card then you must choose the design without the logo. Stand-alone appointment card with logo Appointment card on back of business card without logo 1 Patient with AM Day Date Time PM UofL Outpatient Center phone l E. Chestnut Street, Suite 000 fax l Louisville, KY /7 Information Line: If you are unable to keep this appointment, please give 24 hours notice. Patient with Day Date Time UofL Outpatient Center 401 E. Chestnut Street, Suite 000 Louisville, KY /7 Information Line: If you are unable to keep this appointment, please give 24 hours notice. AM PM phone l fax l MON. TUES. WED. THURS. FRI. Patient Dr. AM Date Time PM UofL Outpatient Center 401 E. Chestnut Street, Suite 000 Louisville, KY phone l fax l /7 Information Line: If you are unable to keep this appointment, please give 24 hours notice. MON. TUES. WED. THURS. FRI. Patient Dr. Date Time UofL Outpatient Center phone l E. Chestnut Street, Suite 000 fax l Louisville, KY /7 Information Line: If you are unable to keep this appointment, please give 24 hours notice. AM PM If you require specific needs not listed in this manual please contact the UofL Physicians Department of Marketing and Communications at