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1 Network Computing Trends and Technology 2011 Cisco and/or its affiliates. All rights reserved. 1

2 Agenda Collaborations Cloud Optimized by Borderless Networks 2011 Cisco and/or its affiliates. All rights reserved. 2

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4 Collaboration Overview 2011 Cisco and/or its affiliates. All rights reserved. 4

5 Cisco Collaboration Portfolio CUSTOMER CARE TELEPRESENCE CONFERENCING IP COMMUNICATIONS MESSAGING MOBILE APPLICATIONS ENTERPRISE SOCIAL SOFTWARE Presentation_ID 5

6 IP Telephony Building Blocks IP Telephony Replaces PBX Architecture Call Processing UCS Server- Chassis or Rackmount Ethernet LAN Switch Voice-Enabled Router or Gateway Presentation_ID 6

7 Cisco Integrated Services Router (ISR)G2 Portfolio for Unified Communications Cisco Unified Communications Manager Express Cisco Unified Survivable Remote Site Telephony Concurrent Services and Performance Key ISR G2 Capabilities Up to 5X more performance Services-Ready Engine Gigabit fabric Key Benefits More UC capacity Add services w/o truck rolls Reduce TCO 50/50Ph ones 35/35Ph ones Low Density Services 100/100 Phones /250 Phones 2951 Multiple Services Extended Modular Connectivity (EVM, ISM, SM, WIC/VIC) Cisco Unity Express 200/730 Phones 3925 High-Density Services Modularity with Performance Optimized for All-in-one Solution (NM- SM, NME, EVM, ISM, WIC/VIC) 300/1200 Phones 3945 Local Auto Attendant and Voice Mail System with Mailboxes, 4-32 Sessions/ports 600 Hours of Storage Small Office Small Branch Enterprise Branch Office Presentation_ID 7

8 Cisco Unified IP Phone Portfolio IP Phone 9900 and 8900 Series Advanced Media Portfolios Widest array of applications Accessories enrichinteraction& applications Earth-friendly innovation 7900 Series Advanced business communications Rich suite of services Wide array of applications 6900 Series Cost effective business-grade voice services Basic endpoint applications Earth-friendly innovation Presentation_ID 8

9 Extending Client Service Framework to New Platforms Cisco CIUS Android - Cius Native Cisco Unified Communications Including in VDI environment Cisco TelePresence and Endpoint Interoperability Cisco WebEx (Integrated) IM and Presence Cisco Quad Virtual Teaming Cisco Marketplace Application Management Cisco Unified Client Services Framework Presentation_ID 9

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11 Ray Ozzie, Dawn of A New Day 2010 Cisco and/or its affiliates. All rights reserved. 11

12 2010 ipad + Mac = 12% PC Share 300,000 Daily Android Activations 3.6B Mobile devices* 1.8B Mobile web access devices* 70% of college freshman 100+ Million Tablets **Gartner research prediction; Gartner Forecast: Tablet PCs, Worldwide, November, Cisco and/or its affiliates. All rights reserved. 12

13 Addressing Needs of Post-PC Workspace Win OS PC Mac OS Tablet ipad Cius Samsung Phone iphone Android Blackberry Nokia Changes in device ownership More choice - When, where, how & what device 2010 Cisco and/or its affiliates. All rights reserved. 13

14 Anytime, Anywhere Collaboration Cisco Delivers Voic Access the Way You Work Access Cisco Mobile Clients Internet Access IP Phones Other Clients Single Inbox with Exchange & Outlook Cisco Mobile for smartphones (Visual Voic and speech access) Cisco Unity Connection Web Inbox Telephone Interface, Visual Voic , and speech access on Cisco IP Phones Lotus Sametime Cisco SpeechView voic transcripts Cisco Unified Personal Communicator RSS Feed Speech Access to Outlook Calendar Integrated Messaging with Domino & Notes Cisco UC Integration for MOC & WebEx Connect Presentation_ID 14

15 Visual Voic Manage messages on IP Phone and smartphones Presentation_ID 15

16 Visual Voic Similar experience across a variety of clients Cisco Unified Personal Communicator Simple Cisco UC Integration for MOC Cisco UC Integration for WebEx Connect Presentation_ID 16

17 Video Everywhere, On One Architecture Single call control platform for voice and video Cisco Unified Communications Manager Presentation_ID 17

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19 This image cannot currently be displayed. Telepresence Video Communications Services (VCS) Expressway Firewall Traversal B2B and Teleworker Unified Advanced Conferencing Services (Conductor) SIP Communications Multipoint Services H.323 to SIP Video Interworking Microsoft OCS via AMGW 3 rd Party / H.323 Endpoints 2010 Cisco and/or its affiliates. All rights reserved. 19

20 Desktop Virtualization Refers to the separation of the physical endpoint from the logical desktop Endpoints may be variety of devices; applications are hosted where ever the best user experience is offered (locally at endpoint or data center) Access from the endpoint to the logical desktop is delivered through the network Presentation_ID 20

21 Effects on Users Experience of Real Time Communications Example Video Source Branch Real Time Office Communications Hair Pinned in Data Center Networked Optimization End-users Techniques see pixelization Cannot be Video Utilized Source (Mcast, Stream Splitting, Local Caching) as media is rendered from the data center Protocols in the virtual Branch desktop Router environment appear monochrome to QoS Lack of flow differentiation prevents prioritization T1 within a display protocol stream Data Center Display Protocol Web Text Voice Video Display Protocol Presentation_ID 21

22 Challenge: Bringing Together Desktop Virtualization & Collaboration Data security and compliance Business continuity / agility Reduced TCO Standardized IT experience, customizable user experience Video and voice Interactivity Mobility Real time, high quality experience Range of devices IT Standardization Rich Media Experience 2010 Cisco and/or its affiliates. All rights reserved. 22

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24 Cloud Optimized by Borderless Networks 2011 Cisco and/or its affiliates. All rights reserved. 24

25 Source: Gartner Defining and Describing an Emerging Phenomenon, June 2008 Service Models Software as a Service (SaaS) Platform as a Service (PaaS) Infrastructure as a Service (IaaS) Deployment Models Public Private Hybrid Community 2010 Cisco and/or its affiliates. All rights reserved. 25

26 Mobility 50% 25% Business Agility Operational Simplicity Forrester Cisco ETAB Research Dynamic workloads Provider choice Enhanced SLAs New commercial models Rapid prototype, development, change Variable operational cost structure Lower change costs Service elasticity 2010 Cisco and/or its affiliates. All rights reserved. 26

27 7 Billion Global Consumer Internet Traffic 486 Exabytes Video Traffic 180 Exabytes 36 Exabytes 767 Exabytes 91% of all Consumer Internet Traffic will be Video in Cisco and/or its affiliates. All rights reserved. 27

28 Integrity Must Be Maintained as Data Transits Networks Clients Cloud Services Secure Reliable Data Loss Seamless Device Theft Web Vulnerabilities Cisco and/or its affiliates. All rights reserved. 28

29 Routing, Application Performance, and Security Considerations Voice Video Security Campus Core Voice Video Routing Remote Office Application Performance Security Campus Core Routing Application Performance Can my network recognize, scale, prioritize video? Remote Office Can my network deliver high quality application performance? Can my network make cloud services equally secure and compliant as those on-premises? 2010 Cisco and/or its affiliates. All rights reserved. 29

30 Embedded Network Services Optimize the Experience Voice Video Security Voice Video Routing Private Cloud Security Application Performance Routing Campus Core Remote Office Maximize IT Investment Application Performance Embedded routing optimization Application performance Bandwidth efficiency Secure Data, Devices, Workloads Device, application choice with IT control Optimize Applications Rich media applications prioritized by network Applications routed to best public, private cloud resource Visibility and predictability Medianet Application Velocity SecureX 2010 Cisco and/or its affiliates. All rights reserved. 30

31 Embedded Network Services Balance Cloud Workloads Voice Video Network Analysis Routing Optimal user experience based on location Data Private Center Cloud Unified Fabric Business Applications Security Application Performance Application Performance Maximize IT Investment DC services extended to Campus Core Virtualized services provide scale, rapid ROI Secure Data, Devices, Workloads Device, application choice with IT control Optimize Applications Rich-media, business applications prioritized by network Applications routed to best public, private cloud resource Visibility and predictability Medianet Application Velocity SecureX 2010 Cisco and/or its affiliates. All rights reserved. 31

32 Embedded Network Optimize the Mobile Experience Internet AnyConnect ScanSafe w/ AnyWhere+ Maximize IT Investment Router embedded services increase performance and availability Virtualized services provide scale, rapid ROI Voice Video Routing Private Cloud Security Application Performance Secure Data, Devices, Workloads Security enforcement points closest to user Federated security between clouds Device, application choice with IT control Optimize Applications Rich media applications prioritized by network Applications routed to best public, private cloud resource Visibility and predictability Medianet Application Velocity SecureX 2010 Cisco and/or its affiliates. All rights reserved. 32

33 Services Delivered from Cloud Resource Closest to User Private Cloud Shanghai Access Public Cloud AnyConnect ScanSafe w/ AnyWhere+ Voice Video Security Flexibility Agility and on-demand delivery of virtual services Application performance Routing Private Cloud Application Performance Workload Portability and Mobility Optimized experience Device, application choice with IT control Private Cloud London Access Cloud Optimization Secure multi-tenant cloud experience Rich media applications prioritized by network Visibility and predictability Medianet Application Velocity SecureX 2010 Cisco and/or its affiliates. All rights reserved. 33

34 Routing, Application Performance, and Security Innovations Enable Cloud Voice Video Medianet Routing Cisco Borderless Networks Video Scale, Prioritization Medianet ISR G2 Integrated Video Conferencing WebEx Node Medianet for ASR 1000 PfR, NBAR Security Application Performance Application Velocity Performance Optimized WAN WAAS on ISR/SRE vwaas UCS Express NAM Application Velocity SecureX Secure Cloud Infrastructure Services and Access ASA/ASA SM VSG, Nexus 1000V ScanSafe (ISR G2) IronPort, TrustSec SIO AnyConnect 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 34

35 Private Business Public Sector Hybrid Public 2010 Cisco and/or its affiliates. All rights reserved. 35

36 Borderless Networks Optimize Private, Public, Hybrid Clouds Business Continuity Network embedded services reduce TCO Improved IT management for Mobility Service visibility/predictability Risk Mitigation Asset Protection Security In, For, and By the Cloud Pervasive, federated enforcement Device, user visibility Productivity Consistent, optimized user experience Prioritization: rich media and business applications Routing to best public or private cloud Transition to a Cloud ready architecture Cisco Borderless Networks 2010 Cisco and/or its affiliates. All rights reserved. 36

37 The Cloud Computing Journey 2010 Cisco and/or its affiliates. All rights reserved. 37

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41 Questions? Cisco and/or its affiliates. All rights reserved. Cisco Confidential 41

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