ADVERTISE IN THE DIGITAL MARKETPLACE

Transcription

1 ADVERTISE IN THE DIGITAL MARKETPLACE

2 FREQUENTLY ASKED QUESTIONS Always refer to the Tribune Specs site for the most current information. tribuneinteractive.com/specs/ What Advertising Products Do You Offer? Everything you need to know about Tribune s advertising portfolio is right here at your fingertips. Navigate through our site to discover the opportunities that are available to meet your advertising needs. Who Should I Contact To Start The Process? Reach out to your account representative. Tribune is dedicated to finding the right advertising products to successfully reach your target audience. Our In-House Design Team Does Not Have The Experience To Create Innovative Digital Advertising. All Tribune properties have an in-house design team to assist in production of innovative rich media advertising. Contact your account representative to see if they are available to help you. I Followed Your Instructions, And The Ad Still Does Not Work. Our digital support group has the experience to troubleshoot any obstacles you may face when building or launching your digital advertising creative. We have an extensive support team with varying expertise to troubleshoot post-sale issues.

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4 DISPLAY ADVERTISING FILE FORMATS ACCEPTED GIF, JPG, SWF, 3rd party ad tag RESOLUTION 72 dpi (dots per inch) Animation Animation may loop 3x, 25 fps, 15 seconds max recommended for standard ad units. ANIMATION Animation may loop 3x, 24 fps, 15 seconds max recommended for standard ad units. CLICK-THROUGH URL Click URL must be included when creative files are submitted or through a 3rd party ad tag. Length cannot exceed 1,000 characters. FLASH All SWF Flash files must be submitted along with a back-up GIF/JPG file. Also, all SWF Flash files must contain a clicktag and should be published for Flash Player 10.0 or an earlier version.

5 DISPLAY ADVERTISING [CONTINUED] (CONT) POLITE LOAD Polite loads are accepted and should be submitted according to the specifications listed below. An additional load of 100K is allowed. CONTENT Ads must not be designed to blend in with the site, mimic editorial fonts/ colors, include fake form elements or incorporate graphic symbols that represent non-existent functionality. If the creative has the same background color as the site, it must contain a visible border.

6 DISPLAY ADVERTISING [CONTINUED] Dimension measurements provided in pixels. File size limits provided in kilobytes. Cube (Medium Rectangle) Dimensions: 300 x 250 Half Page Dimensions: 300 x 600 Leaderboard Dimensions: 728 x 90 Wide Skyscraper Dimensions: 160 x 600 Pencil Dimensions: 970 x 30 File Size Limit: 15K Banner Dimensions: 468 x 60 Half Banner Dimensions: 234 x 60 File Size Limit: 30K Micro Banner** Dimensions: 320 x 50 File Size Limit: 15K **Chicago Tribune ONLY Mini Banner** Dimensions: 400 x 60 **Sun-Sentinel ONLY

7 DISPLAY ADVERTISING [CONTINUED] PREMIUM AD FEATURES Premium features offer more interactivity and engagement opportunities within the ad unit. Presentation Slideshows Gallery Grid Gallery Services Poll Form Video Supports video from YouTube or advertiser Aspect Ratio: 4:3 or 16:9 (widescreen) Social Media Facebook Feed Twitter Feed Pinterest Feed RSS Feed LinkedIn File Size Limit: 1MB per 30 seconds of video (up to 10MB) File Format Accepted: mp4 Codec: h.264 Frame rate: 15, 25, or 30 fps Audio: MP3, mono, 32, or 46kbps

8 DISPLAY ADVERTISING [CONTINUED] ACTIONSCRIPT 1.0/2.0 Inserting a clicktag using ActionScript 1.0 or Insert a new button. 2. While in the button s screen, create a box that will cover the size of the entire ad in the HIT frame. 3. In the main scene, drag the button from the library into a new layer. This layer must be the top layer. 4. Add an action to the button. Copy and paste this action EXACTLY as shown below. Note: Do NOT Embed Your Own URL Into The ClickTag. Please Leave _blank In The ActionScript. on(release) { geturl(clicktag, _blank ); } 5. Prior to publishing the movie, select version of the Flash Player 10.0 or earlier in Publish Settings. 6. Export Movie. 7. To validate the clicktag for Tribune s ad server upload swf file to dclkhelp.appspot.com/validator/ ACTIONSCRIPT 3.0 Inserting a clicktag using ActionScript In frame 1 of the top layer of the movie scene, insert the script for the clicktag button. Download the ActionScript 3.0 file at: scripts/clicktag_actionscript3.as 2. Insert a new button. 3. While in the button s screen, create a box that will cover the size of the entire ad in the HIT frame. 4. In the main scene, drag the button from the library into frame 1 of a new layer. This layer should lie directly underneath the ActionScript layer. 5. Add the instance name, thisbtn, to the button. 6. Prior to publishing the movie, select version 10.0 or earlier of the Flash Player in the Publish Settings. 7. Export Movie. 8. To validate the clicktag for Tribune s ad server, visit:

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10 MARKETING Admails are e-blasts, which are deployed to Tribune users, to advertise a client s product/service. An HTML and TEXT version is deployed with every admail and delivered to each user based on their registration preference. HTML VERSION Formatted Imagery And Copy Dimensions Overall width must not exceed 600 pixels. No height requirements. File Size Limit Total sum of images must not exceed 100K file size Assets Please supply final HTML file and all images in JPG/GIF format that are contained within the admail. Animated GIF and SWF files are not accepted.

11 MARKETING [CONTINUED] Production Guidelines To ensure the admail is executed in compliance with client restrictions, please follow the best practices listed below. Avoid using dark backgrounds with light-colored text, as some clients do not support background formatting in HTML. White or light-colored text is unreadable on a default white background. Do not use cascading style sheets (CSS) to format HTML, as it does not render in certain clients. Do not use background images, as they cause the layout to appear incorrectly in different browsers. Use formatted text in HTML to display information important to the admail s message. Images should only be used to enhance the look and feel of an admail, since clients allow users to block images in received mail. Subject Line Must contain the advertiser s name and a reference to the promotion. Please keep the subject line simple, honest and straightforward. Links Provide all click-through URLs and document their location in both the HTML and TEXT versions of the admail. Opt-Out We recommend the client provide an electronic address (link or ) and mailing address to be placed in the footer of the admail to allow users to have the option to unsubscribe from all of the client s future admails. These opt-outs are to be collected by the client, not Tribune. In the case subsequent admails are deployed through a Tribune property, the list of opt-out addresses would be cross-referenced with the users in Tribune s database and removed from the deployment list. TEXT VERSION Unformatted Copy Assets Supply admail copy unformatted in a TEXT or Word doc file.

12 MARKETING [CONTINUED] NEWSLETTERS Tribune deploys a variety of newsletters to users who opt-in to receive unique content based on their specific interests. Newsletters Travel Unraveled Food & Drink Ad Sizes Available Cube Dimensions: 300 x 250 File Formats Accepted: JPG/GIF ONLY Leaderboard Dimensions: 728 x 90 File Formats Accepted: JPG/GIF ONLY Wide Skyscraper Dimensions: 160x600 File Formats Accepted: JPG/GIF ONLY

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14 RICH MEDIA Rich Media is considered any ad unit that is not contained within a standard display ad position, including the sliding billboard, peelback, reskin, one ad, expandable, interstitial, freeform, video and hover. Most rich media ad units require the use of 3rd party vendors to host and serve their unique functionality. ACCEPTED 3RD PARTY VENDORS Tribune Digital Will Test Any 3rd Party Creative Solutions. BlueStreak Unicast Interpolls MediaMind PointRoll United Virtualities Eyewonder CheckM8 DART Motif/Studio Klipmart Atlas DMT Rovion (IE only) Yahoo! Rich Media (Ad Interax) Adfare, Smart Media Mediaplex

15 RICH MEDIA [CONTINUED] BILLBOARD Initial Ad Location: Underneath page header & search Dimensions: 970x250 File Size Limit: 110 K Collpased Location: Underneath page header & search Dimensions: 970x90 or 196x31* * Show Ad with advertiser branding icon File Size Limit: 60 K Initial Ad is fixed at open dimensions upon impression load, without capping Animation in Initial Ad plays once with option to add replay button Initial Ad must contain close or collapse button, which should be apparent through name of function, not represented by an x alone Collapsed view must contain expand action to open Initial Ad User-initiated audio If the creative has the same background color as the site, it must contain a visible border Must be served through a third-party ad tag»» Ad tags can be created in-house through a third-party rich media vendor FILMSTRIP Dimensions: 300 x 600 Initial Load File Size Limit: 60K Max Subsequent Polite Load File Size Limit Per Segment: 110K Content container with max dimensions of 300 x 3000 displayed upon scroll in 300 x 600 ad unit Max of (5) different interactive segments within content container Content is viewed through click or hover of the previous and next buttons located at the top & bottom of the 300 x600 ad unit User-initiated audio If the creative has the same background color as the site, it must contain a visible border Must be served through a third-party ad tag Ad tags can be created in-house through a third-party rich media vendor

16 RICH MEDIA [CONTINUED] EXPANDABLE Expanded refers to max width/height. Expanded dimensions include the area of the targeted ad. Cube Dimensions: 300 x 250 Expanded Dimensions: 600 x 250 File Size Limit: 50K Leaderboard Dimensions: 728 x 90 Expanded Dimensions: 728 x 315 File Size Limit: 50K Half Page Dimensions: 300 x 600 Expanded Dimensions: 600 x 600 File Size Limit: 50K Wide Skyscraper Dimensions: 160 x 600 Expanded Dimensions: 600 x 600 File Size Limit: 50K Banner Dimensions: 468 x 60 Expanded Dimensions: 468 x 240 File Size Limit: 50K Half Banner Dimensions: 234 x 60 File Size Limit: 30K Expanded Dimensions: 300 x 250 or 468 x 60 depending on 234 x 60 placement File Size Limit: 50K

17 RICH MEDIA [CONTINUED] EXPANDABLE CONTINUED Micro Banner** Dimensions: 320 x 50 FIle Size Limit: 15K Expanded Dimensions: 320 x 250 File Size Limit: 50K **Chicago Tribune Only Mini Banner** Dimensions: 400 x 60 FIle Size Limit: 40K Expandable Expanded Dimensions: 400 x 240 File Size Limit: 50K **Sun-Sentinel Only User-initiated on rollover Mouse-off retraction Functioning close button Flash/animation: 10 second limit Can NOT overlay branding or form elements Apply z-index at or above to guarantee page elements will not overlay expanded portion Audio must be user-initiated and include on/off buttons If the creative has the same background color as the site, it must contain a visible border Must be served through a third-party ad tag Only one rich media ad can run on a single web page at a time Third-party ad tags can be created in-house through a third-party vendor

18 RICH MEDIA [CONTINUED] FREEFORM Location: Below header, search bar and navigation Dimensions: Varies based on page content & layout. Contact creative solutions team for details. Capped at once per user per day Functioning close button Close after playing once Run time limit: 10 seconds Creative served first-party through DART is visible only on PCs through Internet Explorer (approx. 70% of users) Creative can be served through thirdparty ad tags to allow visibility within all browsers & platforms. Can NOT overlay branding, navigation, search or form elements Freeforms created in Flash must contain a functioning clicktag button. Only one rich media ad can run on a single web page at a time Third-party ad tags can be created in-house through a third-party vendor HOVER Initial Ad Dimensions: 980 x 100 File Size Limit: 60K File Formats Accepted: SWF/JPG/GIF/ PNG Collapsed Dimensions: 100 x 90 File Size Limit: 20K File Formats Accepted: SWF/JPG/GIF/PNG Initial Ad must contain a close or collapse button, which should be apparent through name of function, not represented by an x alone Collapsed view must contain close button Initial Ad remains open upon first view of the ad capped at once per user per day Collapsed unit appears upon additional viewing of targeted web page Upon close of Initial Ad, collapsed view appears Upon click of collapsed view, hover appears Upon close of collapsed view, ad disappears entirely User-initiated audio Must be served through a third-party ad tag»» Ad tags can be created in-house through a third-party rich media vendor

19 RICH MEDIA [CONTINUED] INTERSTITIAL Location: Covers an entire page, appears over targeted web page centered horizontally and vertically Dimensions: 800 x 600 with a semitransparent full bleed revealing the web page underneath Initial Load File Size Limit: 80K Max Subsequent Polite Load File Size Limit: 160KB Auto-appear Capped at once per user per day Close or collapse button should be apparent through name of function, not represented by an x alone Close after playing once Run time limit: 10 seconds max User-initiated audio Must be served through a third-party ad tag Ad tags can be created in-house through a third-party vendor PEELBACK SWF Flash files MUST contain an additional background layer displaying background color or graphic. The background can not be defined within the Document properties. Main Peel Location: Top-right corner of web page* Dimensions: 800 x 550 or 550 x 400 File Size Limit: 70K File Formats Accepted: SWF/JPG only Corner Peel Teaser Location: Top-right corner of web page* Dimensions: 125 x 100 File Size Limit: 10K File Formats Accepted: SWF/JPG only *Peelbacks on Hartford Courant must be aligned to the top-left corner of the page Auto-expand capped at once per user per day Functioning close button Run time limit: 10 seconds max Can NOT overlay form elements Main content in assets should be contained within the top right corner of the creative. Background imagery should extend over entire dimension area. Must be served through a third-party ad tag Only one rich media ad can run on a single web page at a time»» Ad tags can be created in-house through a third-party vendor

20 RICH MEDIA [CONTINUED] PORTRAIT Dimensions: 300x1050 Initial Load File Size Limit: 80K Max Subsequent Polite Load File Size Limit: 110K Recommended contents for 300x1050 dimension area: Branding area Primary interactive segment Secondary interactive segments 1 and 2 Interactive segments can expand up to max dimensions of 580x460 User-initiated audio If the creative has the same background color as the site, it must contain a visible border Must be served through a third-party ad tag Ad tags can be created in-house through a third-party vendor PUSHDOWN Expanded Location: Underneath page header and search Dimensions: 970x415 File Size Limit: 110 K Collapsed Location: Underneath page header and search Dimensions: 970x90 or 970x66 File Size Limit: 60 K Auto-expand capped at once per user per day Close or collapse button should be apparent through name of function, not represented by an x alone Functioning expand button Run time limit: 10 seconds max Collapsed companion ad User-initiated audio If the creative has the same background color as the site, it must contain a visible border Must be served through a third-party ad tag»» Ad tags can be created in-house through a third-party vendor

21 RICH MEDIA [CONTINUED] RESKIN Single Image Dimensions: 1600 x 1000 (please see Layout below) File Size Limit: 90K File Format: JPG/GIF Layout for Newspaper & Broadcast Sites (except LA Times): Allow 980 pixels of white space (#FFFFFF) in center of image for content dimension area 140 pixel width side gutters should contain main reskin content, text and imagery 170 pixel width blendable areas available for background imagery, gradients or color Layout for LA Times Only: Allow 1000 pixels of white space (#FFFFFF) in center of image for content dimension area 136 pixel width side gutters should contain main reskin content, text and imagery 164 pixel width blendable areas available for background imagery, gradients or color Tiled Image Dimensions: 250 x 250 max File Format: JPG/GIF SIDEKICK Initial Ad Dimensions: Any standard display ad Expanded Ad Max dimension-area: 970 x 550 File Size Limit: 110K On impression load, Initial Ad delivers with call to action to expand Upon user initiation, sidekick functionality pushes page content to the left, revealing Expanded Ad content Upon closing Expanded Ad, it collapses, bringing page content to its original position Close or collapse button should be apparent through name of function, not represented by an x alone Functioning expand button If the collapsed creative has the same background color as the site, it must contain a visible border Must be served through a third-party ad tag Ad tags can be created in-house through a third-party rich media vendor Must use appropriate Photoshop templates provided for Single Image reskin Appears on both left & right sides of content area Click-through URLs are supported Third-party ad tags are NOT accepted

22 RICH MEDIA [CONTINUED] SLIDER Initial Ad (Hover) Dimensions: 970 x 90 File Size Limit: 60K Expanded Ad Max dimension-area: 970 x 550 File Size Limit: 110K Initial Ad is anchored to bottom of browser window overlaying page content Initial Ad remains open upon initial view of the ad on its targeted web page Must contain functioning close button, upon close of the initial ad, no leave behind will appear Upon user initiation, page content slides to the left, revealing Expanded Ad content Initial Ad is no longer visible while Expanded Ad is open Upon closing Expanded Ad, it collapses, bringing the page content to its original position Close or collapse button should be apparent through name of function, not represented by an x alone Must be served through a third-party ad tag»» Ad tags can be created in-house through a third-party rich media vendor VIDEO Video advertising is capable across the Tribune landscape. Video can run within an ad unit or between video content inside our In-Page Flash Players. Dimensions: 640 x 480, 640 x 360 (widescreen) Aspect Ratio: 4:3, 16:9 (widescreen) File Size Limit: 2.5MB File Formats Accepted: mp4 preferred IN-UNIT VIDEO Location: Video contained within a digital ad unit Refer to Display Advertising specifications Run-time: Preferably under 30 seconds Sound must be user-initiated Functioning video controls visible - play/pause, audio, rewind Video must not be embedded within the Flash file No frequency cap

23 RICH MEDIA [CONTINUED] PRE-ROLL VIDEO Location: Video contained within In-Page VAST Compliant Player Refer to specifications listed above Run-time: No longer than 15 seconds VAST redirect URLs accepted Video capped at MAX of 4x per user per advertiser per day* *Please refer to your sales contact to confirm the MAX number of capped impressions, as it varies based on site QUICKSTREAM VIDEO VIDEO PLAYER COMPANION ADS Location: Run in tandem with Pre-roll or Quickstream video inside or next to the VAST Compliant Player File Formats Accepted JPG/GIF ONLY Cube (Medium Rectangle) Dimensions: 300 x 250 Location: Video contained within In-Page VAST Compliant Player Refer to specifications listed above Run-Time: No longer than 3-5 seconds VAST redirect URLs accepted No frequency cap

24 RICH MEDIA [CONTINUED] VIDEO INTERSTITIAL Video (same as pre-roll) Dimensions: Full Screen 640 x 480 OR Wide Screen 640 x 360 File Size Limit: 2.5 MB Length: 15 seconds (max) Aspect Ratio: Full Screen 4:3 OR Widescreen 16:9 File Formats Accepted: mp4 preferred Leaderboard (Optional) Dimensions: 728 x 90 File Formats Accepted: JPG/GIF/SWF Auto-appear Capped at once per user per day User-initiated audio Run-time: 15 seconds max Closes automatically at the end of the video play unless closed manually by the user Advertisement text displayed above video Leaderboard located below video Transparent background covers page Ad fixed to center of page upon scroll Close or collapse button should be apparent in top right corner of video window through name of function, not represented by an x alone Functioning video controls: play/pause, progress bar, volume, full screen option Must be served through a third-party ad tag Ad tags can be created in-house through a third-party rich media vendor ** Please Note: Since this ad unit is considered rich media, it is NOT served using the Brightcove Video Player, like pre-roll. It is served and runs exactly as a standard interstitial

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26 MOBILE ADVERTISING Tribune offers mobile advertising across the following mobile media channels: mobile web, messaging and applications on both tablet and phone devices. The following guidelines are intended to promote the development of advertising on mobile devices by ensuring advertisements display effectively on the majority of mobile devices and provide an engaging, nonintrusive consumer experience. PARTNERS IN MOBILE ADVERTISING Note: 3rd party mobile solutions must be tested on Tribune s mobile platforms prior to creative launch to guarantee optimal performance. Gumiyo Celtra Crisp Vibes Dezazza

27 MOBILE ADVERTISING MOBILE WEB Content produced by Tribune properties is optimized and accessible via mobile device browsers through web sites. The advertising placement on mobile web sites is located at the top of the page above the header, navigation and content. Currently available for Morning Call, Baltimore Sun, Daily Press, Hartford Courant, Orlando Sentinel & Sun Sentinel. Mobile Web Banner Ad* Small Banner Dimensions: 120 x 20 File Size Limit: 3K Medium Banner Dimensions: 168 x 28 File Size Limit: 6K iphone/android APP Tribune s phone applications are optimized for performance on both Apple and Android devices and are available through your local service provider s App Store. The advertising placement on the phone applications is located at the bottom of the screen over the content area. Phone App Banner Ad XX-Large Banner Dimensions: 320 x 50 File Size Limit: 15K File formats accepted: JPG/GIF ONLY, static or animated No Flash Large Banner Dimensions: 216 x 36 File Size Limit: 9K X-Large Banner Dimensions: 300 x 50 File Size Limit: 15K * To run a banner ad on a Tribune mobile web site, all four ad sizes listed above must be submitted. A 320x50 XX-Large Banner is a sufficient substitute for the 300x50 X-Large Banner. File formats accepted: JPG/GIF ONLY, static or animated No Flash Ad server launches banner size based on screen dimensions of user s device

28 MOBILE ADVERTISING [CONTINUED] ipad APP Tribune s tablet applications are optimized for performance on Apple devices only and are available through the App Store. The advertising placements on the ipad application reflect the standard display advertising on Tribune s desktop sites. Button 2 Dimensions: 120 x 60 File Size Limit: 20K Half Banner Dimensions: 234 x 60 File Size Limit: 30K Cube Dimensions: 300 x 250 Leaderboard Dimensions: 728 x 90 File formats accepted: JPG/GIF ONLY, static or animated No Flash Ad server launches interstitial size based on orientation of user s device Orientation of interstitial will update when activated by user»» Between-Page Interstitial on ipad is not considered a rich media placement, unlike the interstitial on Tribune s desktop sites 5 Swipe Full Page* Portrait Dimensions: 663 x 830 File Size Limit: 150K Landscape Dimensions: 919 x 575 File Size Limit: 150K Available every 5 swipes on story-level pages *To run a full page ad on a Tribune ipad app, both the portrait and landscape sizes listed above must be submitted.

29 MOBILE ADVERTISING [CONTINUED] TOUCH SITE Content produced by Tribune properties is optimized for mobile tablet and phone devices and is accessible via mobile device browsers on the Touch Site. The advertising placements on the Touch Site are dependent on the mobile device of the user. The Cube and Leaderboard will appear when the user is viewing the Touch Site on a tablet device. The XXlarge Banner will appear when the user is viewing the Touch Site on a mobile phone. Currently available for Chicago Tribune, LA Times, Baltimore Sun, Daily Press, Hartford Courant, Orlando Sentinel, & Sun Sentinel. Tablet Cube Dimensions: 300 x 250 Leaderboard Dimensions: 728 x 90 File formats accepted: JPG, GIF, 3rd party ad tag static or animated No Flash Phone XX-Large Banner Dimensions: 320 x 50 File Size Limit: 15K

30 MOBILE ADVERTISING [CONTINUED] SMS SMS stands for Short Message Service. SMS is a communications service that allows the exchange of short text messages, limited to 160 characters, between mobile phones. It is also referred to as text messaging or texting. SMS campaigns produced by Tribune properties are supported on virtually every mobile phone device in the world. SMS CAMPAIGNS Alerts & Non-Alerts Text2Win Users can enter a sweepstakes via text of a keyword. Bounce back message delivered to users to confirm entrance in sweepstakes. Text4Info Users send keyword via text and receive one bounce back message to obtain specific information. Examples: Text for a coupon, to see store hours, or receive link to a mobile site Text can be NO more than 160 characters, including compliance language: Msg&data rates may apply. Text STOP to cancel. Text HELP to help. All web call-to-actions for SMS campaigns, including display advertising and admail, must include the following: Keyword & Short Code (unique in color and slightly larger in font size to other copy) Program sponsor and description Compliance language: Message and data rates may apply. Text HELP for help. Text STOP to cancel. You ll receive no more than X messages per week. Website or phone number where subscribers can reference all terms & conditions. Examples: T & C s available at chicagotribune.com. Text2Vote Users can vote on different options via keywords. Text votes are tallied and can generate a bounce back message with the percentage breakout of votes. Text Alert Users text to opt in via keyword to receive alerts on news and special offers through a recurring text program over an indefinite period of time.

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32 MOBILE RICH MEDIA Mobile Rich Media delivers high user engagement and drives brand awareness and loyalty by enhancing multi-channel campaign efforts through encouraged sharing of branded content. Tribune offers mobile rich media via tap-to-expand options on Mobile Web, iphone/android Apps and ipad Apps. PARTNERS IN MOBILE RICH MEDIA ADVERTISING Note: 3rd party mobile solutions must be tested on Tribune s mobile platforms prior to creative launch to guarantee optimal performance. Celtra Crisp

33 MOBILE RICH MEDIA [CONTINUED] MOBILE WEB X-Large Banner Dimensions: 300 x 50 File Size Limit: 15K Expanded* Dimensions: 320 x 416 File Size Limit: 50K for each page, excluding gallery imagery and video iphone/android APP XX-Large Banner Dimensions: 320 x 50 File Size Limit: 15K Expanded* Dimensions: 320 x 416 File Size Limit: 50K for each page, excluding gallery imagery and video Asset file formats accepted: JPG/GIF/ PNG ONLY Ads employ smart loading so each page is loaded in turn Must be served through a 3rd party ad tag»» 3rd party ad tags must be tested on Tribune s mobile platforms to guarantee performance *Expanded dimensions on phone devices are provided in portrait orientation for optimal viewing experience.

34 MOBILE RICH MEDIA [CONTINUED] ipad APP Button 2 Dimensions: 120 x 60 File Size Limit: 20K Cube Dimensions: 300 x 250 Half Banner Dimensions: 234 x 60 File Size Limit: 30K Leaderboard Dimensions: 728 x 90 Expanded Standard Display Units* Dimensions: 768 x 660 File Size Limit: 200K for each page, excluding gallery imagery and video *Expanded size for Standard Display Units in ipad App are provided in universal dimensions for optimal viewing experience in both portrait and landscape orientation. 5 Swipe Full Page Portrait Dimensions: 663 x 830 File Size Limit: 150K Expanded Dimensions: 768 x 916 File Size Limit: 200K for each page, excluding gallery imagery and video Landscape Dimensions: 919 x 575 File Size Limit: 150K Expanded Dimensions: 1024 x 660 File Size Limit: 200K for each page, excluding gallery imagery and video Asset file formats accepted: JPG/GIF/ PNG ONLY Ads employ smart loading so each page is loaded in turn Must be served through a 3rd party ad tag»» 3rd party ad tags must be tested on Tribune s mobile platforms to guarantee performance

35 MOBILE RICH MEDIA [CONTINUED] TOUCH SITE Chicago Tribune only Phone XX-Large Banner Dimensions: 320 x 50 File Size Limit: 15K Expanded* Dimensions: 320 x 416 File Size Limit: 50K for each page, excluding gallery imagery and video Tablet Cube Dimensions: 300 x 250 Leaderboard Dimensions: 728 x 90 Expanded** Dimensions: 768 x 660 File Size Limit: 200K for each page, excluding gallery imagery and video Asset file formats accepted: JPG/GIF/ PNG ONLY Ads employ smart loading so each page is loaded in turn Must be served through a 3rd party ad tag»» 3rd party ad tags must be tested on Tribune s mobile platforms to guarantee performance *Expanded dimensions on phone devices are provided in portrait orientation for optimal viewing experience **Expanded size for Standard Display Units on tablet devices are provided in universal dimensions for optimal viewing experience in both portrait and landscape orientation

36 MOBILE RICH MEDIA [CONTINUED] AD FEATURES Flexible and diverse, ad features can be used alone and in tandem to reach mobile advertising goals. PRESENTATION Coverflow* Carousel* Light Table Grid Gallery Swipe Pan Scroll 360 View GAMES Puzzle Wipe Paint Gyro/Tilt* Countdown Drag/Drop SERVICES Store Locator Forms Call Phone Get App VIDEO Aspect Ratio: 4:3 or 16:9 (widescreen) File Size Limit: 1MB per 30 seconds of video (up to 10MB) File Format Accepted: mp4 Codec: h.264 Frame rate: 15, 25, or 30 fps Audio: MP3, mono, 32, or 46kbps Phone Dimensions: 320 x 240 or 320 x 180 (widescreen) Bit rate: kbps Tablet Dimensions: 640 x 480 or 640 x 360 (widescreen) Bit rate: kbps SOCIAL MEDIA Sharing on Facebook Twitter Feed FourSquare *Supported on Apple ios devices ONLY.

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