Transcription

1 C R E AT I V E S P E C I F I C AT I O N S

2 DISPLAY ADS Rectangle Skyscraper Leaderboard Dimensions 300x250, 300x600, 336x280, 200x200, 234x60,x250, 300x100, 320x100, 320x480, 930,180,970x250, 1000x300, 120x240, 180x x600, 120x600, 300x x90, 468x60, 470x80, 970x90, 980x120, 980x90 File Types.GIF,.JPG,.PNG,.HTML5 (Hosted by a third-party) Max Frame Rate 24 fps Max Initial File Load Size 200 KB Subsequent Max Polite File Load Size 1 MB Subsequent Max User Initiated File Load Size 1.5 MB Max Animation Length 15 sec Max Percentage of CPU Usage 20% Labeling Requirements, Font Size, etc... Content must be clearly distinguishable from normal webpage content Submission Lead-Time Min 3 business days before campaign starts 2

3 DISPLAY EXPANDABLE ADS Rectangle Skyscraper Leaderboard Initial Dimensions 300x x600, 120x x90 Max Expanded Dimensions 600x x x270 File Types.GIF,.JPG,.PNG,.HTML5 (Hosted by a third-party) Max Looping 3 Max Frame Rate 24 fps Max Initial File Load Size 200 KB Subsequent Max Polite File Load Size 1 MB Subsequent Max User Initiated File Load Size 2.2 MB Max Animation Length 15 sec Min Required Controls Close X, Expand Submission Lead-Time Min 5 business days before campaign starts Implentation Notes and Best Practices For times when the user s browser does not support creative functionality, provide a standard image file. Expansion: we can take any direction of expansion but multiple dirtections can t be in one-tag - - must be seperate tags for each direction. This is important to note as agencies are leaning towards one tag. 3

4 MOBILE ADS STANDARD Smartphone Tablet Initial Dimensions 300x50, 300x250, 320x50, 320x480, 480x x250, 160x600, 728x90, 768x1024, 1024x768 Max Expanded Dimensions Expansion not allowed File Types.GIF,.JPG,.PNG., JS tags (Flash not supported; HTML5 must be hosted by a thrid-party) Max Looping 3 Max Initial File Load Size 40 KB Subsequent Max Polite Size Not allowed Max Animation Length 15 sec Max Percentage of CPU usage 20% Labeling Requirements, Font Size, etc... Must be clearly distinguishable from normal webpage content Submission Lead-Time Min 3 business days before campaign starts Implementation Notes & Best Practices Ensure images are mobile web optimized; do not use Flash assets; landing pages must be mobile optimized; include dimensions in file name 1 4

5 MOBILE ADS RICH MEDIA EXPAND Smartphone Tablet Initial Dimensions 300x50, 320x50, 320x480, 480x x250, 160x600, 728x90, 768x1024, 1024x768 Max Expanded Dimensions 300x x x50 320x x x x x x x x x x90 728x x x x x768 File Types JS tags (Flash not supported; HTML5 must be hosted by a thrid-party) Max Looping 3 Max Initial File Load Size 40 KB Subsequent Max Polite Size Not allowed Max Animation Length 15 sec Max Percentage of CPU usage 20% Labeling Requirements, Font Size, etc... Must be clearly distinguishable from normal webpage content Submission Lead-Time Min 3 business days before campaign starts Implementation Notes & Best Practices Ensure images are mobile web optimized; do not use Flash assets; landing pages must be mobile optimized; include dimensions in file name 5

6 VIDEO ADS Smartphone Tablet Dimensions 300x250 or Larger File Format Raw Files - MOV, MP4, WebM, AVI, WMV VAST.2.0 Must be encoded with MP4 VPAID VPAID JS Max File Size 50 MB Aspect Ratio 16:9 Widescreen, 4:3 Standard Max Video & Animation 30 fps Bit-Rate KBPS Max Video Length 1 min (15 or 30 sec recommended) Min Controls Required Play, Pause, Mute Codecs h.264, mjpeg, mpeg4, h263, dvvideo, svq3, svq1, qtrle, rawvideo, rpza Container Format MPEG-4 Part 14, OGG Submission Lead-Time Min 3 business days before campaign starts 6

7 FACEBOOK ADS - VIDEO Facebook Feed Video Ratio 9:16 to 16:9 File Format MOV, MP4 Resolution at least 720p File Size 4GB Max Length 240 Min Max Thumbnail Image Size 1200x675 Headline < 25 Characters Body Message : < 125 Characters Description : < 30 Characters Submission Lead-Time Min 3 business days before campaign starts 7

8 FACEBOOK ADS - IMAGE Facebook Feed Dimensions 1200x628 Image Ratio 9:16 to 16:9 File Format JPG, PNG Text In Image < 20% Headline < 25 Characters Body Message : < 125 Characters Description : < 30 Characters Submission Lead-Time Min 3 business days before campaign starts 8

9 FACEBOOK ADS - CAROUSEL Facebook Feed Cards 2-10 Dimensions 1080x1080 Image Ratio 1:1 (square) Image File Format JPG, PNG Image File Size 30MB Max Video File Format MOV, MP4 Video File Size 4GB Max Video Length 250 Min Max Video Resolution 720p Min Headline < 40 Characters Body Message : < 125 Characters Description : < 20 Characters Submission Lead-Time Min 3 business days before campaign starts 9

10 FACEBOOK ADS - RECOMMENDATIONS AND RESTRICTIONS Title & Body Restrictions Cannot: start with punctuation, have duplicate consecutive punctuation characters with the exception of an ellipses, have words greater than 20 characters, have more than two consecutive one character words, consist of entirely capital letters, have double spacing, include IPA symbols, include Super or Subscript characters, or include \~_={}[] <> Third-Party Impression Trackers Clients who want to use view tags must be a Facebook Managed Advertiser. If they re not, we should run without view tags, using RF/FB numbers. Major Approved View Tag AdCentric/AdGear, Adition, Adform, Adometry, AdParlor, Adsfac-Facilitate, Aggregate Knowledge, Atlas, BB Elements, Compass Labs, Doubleclick, Efcient Frontier, EyeReturn, Flashtalking, Graph Efect, Kenshoo, MediaMind, Mediaplex (add &mpcs=bypass), MIG, Nanigans, Pointroll, Smart Adserver, Spruce, Xaxis The subdomains need to be approved before the campaign launch with FB: Convertro, Truefect, Weborama Video Recomendations Upload the highest resolution source video available without letter or pillar boxing (No black bars). Most file types are supported. However, we recommend H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+. Image Recomendations Ads that run on Facebook, Instagram and Audience Network are subject to a review process that looks at the amount of image text used in your ad. Based on this review, ads with higher amounts of image text will be shown to fewer people. Keep in mind that some ad images may qualify for an exception. For example, book covers, album covers and product images usually qualify for an exception. Determine how much text is in your ad image 10

11 DYNAMIC ADS Display Mobile Min No. Products 20 Max No. Products 500K Feed File Type.XML,.CSV,.TSV,.HTML,.TXT, or any other delimited file Preferred Delivery HTTP Server (Client Hosts File - i.e. FTP (Client provides feed from FTP location - must provide login credentials) Accepted Delivery Rocket Fuel FTP File Attachment Encoding UTF-8 (Default, Standard Encoding), ISO Required Fields PID (Product ID, SKU, Hotel ID, Flight-Route ID), Landing Page URL, Image Link (Required if creative shows product images), Product Name / Label (Required for text based ads) Optional Fields Price (include prices without currency symbols), Category (hierarchy of categories using a > delimiter), Star Rating (If client uses a rating system, inlcude rating score), Availability (ndicates whether the product is in stock or not. We will not show products that are not available. Yes/No, or 0/1 accepted) 11

12 DYNAMIC ADS Customization Options: 1. Logo File attatchment or URL (.JPG or.png) < 50 KB recommended 2. Product Border Border Width (Default 1px) Color Display option: On hover, or always on 3. Label Ads include labels Font / Font Style (normal, bold, italic) Text Color 4. Price Ads include prices and price list Font / Font Style (normal, bold, italic) Text Color 5. Call to Action (CTA) Ads include CTA CTA Text Font / Font Style (normal, bold, italic) Text Color Button Color 6. Overlay Overlay attachement or URL (.JPG or.png) < 50 KB recommended 7. Promotions Promo message (case-sensitive, provide exactly as you want it displayed) Start Date (as applicable) End Date (as applicable) Font Text Color Text Size (optional) Background Color If using promo calendar to schedule more than one promo message, please provide all promotions in advance at start of the campaign. Note: Provide HEX or RGB for Colors Standard web-safe fots and Google Fonts supported 12

13 NATIVE ADS - CONTENT SPECIFICATIONS Website Conversions / Clicks to Website Brand Logo Can be cropped on platform Headline 50 Characters Max, 15 Characters Min (including spaces) Body Text 120 Characters Max, 25 Characters Min (including spaces) Image Dimensions 1200x628 Note: Keep images clear of text or call-to-action buttons Use descriptive image and ad copy to clearly explain what users will navigate to after the click Avoid sensational, click-bait headlines or body text, i.e. you won t believe what happened next! We highly recommend optimizing the landing page and content for mobile We recommend at least three variations of the creative 13

14 NATIVE ADS - VIDEO SPECIFICATIONS Interstitial Native Outstream Pre-Roll Description Mobile-first, high-impact fullscreen video player typically displayed when navigating between pages or within apps. Highly-viewable large-format placements that typically autoplay only when in-view & are delivered in the heart of editorial content on desktop or mobile. Plays before video content, ensuring exposure across all devices. Max Video Length 15 to 30 sec Up to 5 minutes in length 15 to 30 sec Perferred File Formats MP4 and WebM Max File Size 75 MB VAST Supported Aspect Ratio 16:9 Widescreen Companion Banner No 14

15 AUDIO ADS Spotify Audio & Companion Banner Pandora Audio Initial Dimensions 640x x500, 300x250 Max File Size 200 KB 100 KB File Format JPG JPG, GIF* *GIF acceptable for 300x250 only. 15

16 SKINS- VIDEO SPECIFICATIONS Classic Wings Video Fixed Video Skinz Skin Bill Initial Dimensions 1800x x x x x1000 Max File Size 150 KB 150 KB 150 KB 150 KB 150 KB File Format JPG JPG JPG PNG-24 w/ transparent layer PNG-24 w/ transparent layer 16

17 AD STANDARDS Subjective Content Ads for astrology, horoscopes, psychic services or other related services: - Creative MUST state that the service is for entertainment purposes only. - Creative CANNOT imply that there are scientific groundings to such services and/or promises of wealth or good fortune. Ads for food products: - MUST comply with applicable laws & regulations regarding definitions/restrictions on food-related descriptive words. The use of the word Free in any ad: - MUST fully comply with all state and federal guidelines, and disclose all material terms and conditions to obtain the free item. - in particular, ad units which claim to off er free gifts which in fact require the user to sign up for one or more off ers, trial subscriptions, etc. - MUST disclose how many off ers the user must complete before receiving the gift. Ads for promomtios (contests, sweepstakes, special offers): - Creative CANNOT imply that the promotion is approved or endorsed by any government or quasi-government entity. - MUST off er a fair opportunity for all entrants to win. - Chance based promotions MUST clearly disclose that no purchase is necessary. - CANNOT claim everyone wins, or suggest that user was specially selected to receive a prize. - CANNOT suggest that a payment by the winner is necessary to claim a prize (except for applicable taxes). - MAY NOT imply that the mere act of clicking a button is sufficient to win (e.g. Win a car! Click here! ). Weight loss ads: - CANNOT depict or be targeted at children or teens. - CANNOT Suggest that the product alone is effective for weight loss or make any unrealistic claims about the amount of weight that can be expected from the product. - MUST, where weight loss claims are made or implied, contain a disclaimer such as results not typical; individual results may vary. Ringtone/cell phone offers: - MUST disclose the details of the service, particularly when the offer requires a subscription. 17

18 AD STANDARDS - CONTINUED Creative Content Cannot - Use bait and switch tactics, e.g. advertising that promotes an unavailable product or price as a means of luring the user into purchasing a different product. - Display false functionality - contain graphics that simulate interactivity where no such interactivity exists. - Resemble error messages or Windows/Mac/Unix dialogue boxes. - Prompt a download. - Mimic news headlines in design, tone, third-person sentence structure, or topic. Unacceptable Ads - Adult products (films, magazines, websites, toys, etc.) - Alcohol - Drugs - Loan Products which require upfront fees, products/services that claim to repair bad credit - Lotteries (other than official state lotteries sponsored by a U.S. state, e.g. California State Lottery) - Casino services - Online casinos - Gambling portals - Gambling education sites - Tobacco products - Political messages - Securities (stocks, bonds, notes, warrants, options, etc) - Degrees for sale or offered by non-accredited universities or programs - Firearms - Ammunition - Religous messages - Insider tips on a particular stock or commodity - Products containing ephedra, ma huang, chitosan or human growth hormones, comfrey, or pyruvate - others as may be designated by AUDIENCEX. 18