Alexander Calder Surrealist Sculptor. By Klara Schmitt
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1 Alexander Calder Surrealist Sculptor By Klara Schmitt
2 Table of Contents 2 Creative Brief...3 Target Audience...4 Content Outline...6 Navigation Map...7 Wireframes and Design Comps...8 Styles...34 Credits...35
3 Creative Brief Project Summary The purpose of this website is to provide an overview on the sculptor Alexander Calder. Content will include a short history of his life, a bit about his influences, a sampling of his artwork, and a short summary about what artistic movement his style reflected. This site is not intended to be an in-depth biography, but rather a brief look into the life of one of the well-known contemporary artists of the last century. 3 Design Summary The design of the website itself will reflect the whimsical nature of the artist s mobile sculptures. The layout will use simplicity and white space to provide a classy appearance that will not draw attention away from the content. It will act like an image map, although assembled through div tags. Colors will be pastel or in gray scale for professionalism and to keep the site content in the foreground and the layout in the background. Text will be in Century Gothic. It is a sans-serif for easier readability, but has a very smooth, curvilinear feel that supports the flowing lines and mobile-navigation of the site. Project Goals To create an informational website available to the public To summarize the selected artist s life into useful and/or readable content To design a simple, elegant website that supports the artist highlighted To build a website that meets accessibility requirements, loads quickly, and looks good on varying screen resolutions To showcase my design abilities (but without detracting from the unity between design and content) Perception tone Classy
4 Target Audience 4 The primary target audience for this website will be high-school aged students who are researching or studying contemporary artists and who seek an overview to acquaint themselves with the person they may need to research and which will provide some basic information accumulated from reputable sources. Audience Profile - Primary User Sierra Age: 16 Location: New Spring, Maryland Occupation: Student Interests: Pottery, Rock-climbing, Contemporary dance Scenario Sierra is a junior at New Spring High School. She is taking a history class and for her finale project she needs to write a five-page research paper. She has been assigned to research a contemporary artist whose key work occurred between 1900 and Having seen some of Alexander Calder s work on a school field trip to the National of Art in Washington D.C., she has chosen him for her paper topic. Sierra needs to use at least five reputable sources in her paper and is not allowed to use Wikipedia. She may use up to four websites as sources. She is looking for a short biography so she can narrow down which aspects of Calder s life to study further, as well as a little bit of information about his genre of art and some interesting facts for the beginning of her paper. Through this website she can find a couple good anecdotes, a timeline with points of interest, and a short biography, all of which come from reputable source materials such as a textbook, a thesis paper, and the Calder Foundation.
5 Audience Profile - Primary User 5 Michael Age: 18 Location: Three Pines, Vermont Occupation: Student Interests: Sculpting, fine arts, and welding Scenario Michael is a senior at a private high school for the arts, Bayleaf Academy. Here he has been studying sculpting as a high-school major, with welding being his primary interest. He has been selected to participate in the student showcase and in addition to presenting his work he must develop a slide show about his influences. He would like to include a bit of information about Alexander Calder and stabiles as well as referencing some of Calder s
6 Content Outline 1. Home Anecdote about Albert Einstein seeing Calder s Universe. Short summary of who Alexander Calder is Biography Calder s birth, where and when, and a little about his early years and his family. His college years. Development of the Circus Marries Lousia James Development of mobiles 3. Mobiles Stabiles Oil Painting(s) Carving(s) 4. Timeline Key life points 5. Abstractism How Calder began interested in Abstractism Early development of Abstractism 6. Contacts Created and designed by Klara Schmitt. schmitt.klara@yahoo.com 7. References
7 Navigation Map 7 Index/Home Proposal Biography Timeline Abstractism Contacts References
8 Wireframes - Home 8 Alexander Calder (website title) Image Map/Navigation Home Biography Timeline Abstractism Contacts References Home Body Text Link to proposal Citations Home Proposal Biography Timeline Abractism Contacts References
9 Design Comps - Home 9
10 Wireframes - Proposal 10 Alexander Calder (website title) Image Map/Navigation Home Biography Timeline Abstractism Contacts References Proposal Mission Statement Goals Target Audience Home Proposal Biography Timeline Abractism Contacts References
11 Design Comps - Proposal 11
12 Wireframes - Biography 12 Alexander Calder (website title) Image Map/Navigation Home Biography Timeline Abstractism Contacts References Biography Body Text Citations Home Proposal Biography Timeline Abractism Contacts References
13 Design Comps - Biography 13
14 Wireframes - Timeline 14 Alexander Calder (website title) Image Map/Navigation Timeline Home Biography Timeline Abstractism Contacts References Timeline with key dates. Citations Home Proposal Biography Timeline Abractism Contacts References
15 Design Comps - Timeline 15
16 Wireframes - Page 1 16 Alexander Calder (website title) Image Map/Navigation Home Biography Timeline Abstractism Contacts References All thumbnails Larger Image Citations Home Proposal Biography Timeline Abractism Contacts References
17 Design Comps - Page 1 17
18 Wireframes - Page 2 18 Alexander Calder (website title) Image Map/Navigation Home Biography Timeline Abstractism Contacts References All thumbnails Larger Image Citations Home Proposal Biography Timeline Abractism Contacts References
19 Design Comps - Page 2 19
20 Wireframes - Page 3 20 Alexander Calder (website title) Image Map/Navigation Home Biography Timeline Abstractism Contacts References All thumbnails Larger Image Citations Home Proposal Biography Timeline Abractism Contacts References
21 Design Comps - Page 3 21
22 Wireframes - Page 4 22 Alexander Calder (website title) Image Map/Navigation Home Biography Timeline Abstractism Contacts References All thumbnails Larger Image Citations Home Proposal Biography Timeline Abractism Contacts References
23 Design Comps - Page 4 23
24 Wireframes - Page 5 24 Alexander Calder (website title) Image Map/Navigation Home Biography Timeline Abstractism Contacts References All thumbnails Larger Image Citations Home Proposal Biography Timeline Abractism Contacts References
25 Design Comps - Page 5 25
26 Wireframes - Page 6 26 Alexander Calder (website title) Image Map/Navigation Home Biography Timeline Abstractism Contacts References All thumbnails Larger Image Citations Home Proposal Biography Timeline Abractism Contacts References
27 Design Comps - Page 6 27
28 Wireframes - Abstractism 28 Alexander Calder (website title) Image Map/Navigation Home Biography Timeline Abstractism Contacts References Abstractism Body Text Citations Home Proposal Biography Timeline Abractism Contacts References
29 Design Comps - Abstractism 29
30 Wireframes - Contacts 30 Alexander Calder (website title) Image Map/Navigation Home Biography Timeline Abstractism Contacts References Contacts Designed by Klara Schmitt. address Home Proposal Biography Timeline Abractism Contacts References
31 Design Comps - Contacts 31
32 Wireframes - References 32 Alexander Calder (website title) Image Map/Navigation Home Biography Timeline Abstractism Contacts References Image References Text References Home Proposal Biography Timeline Abractism Contacts References
33 Design Comps - References 33
34 Styles 34 Fonts, HTML Body: Verdana, 8 point Title: Century Gothic, 24 point Sub-title: Vrinda, 14 point Fonts, Images Century Gothic, Bold, 16 point Colors #c7d1d9 # # #a5a5a5 # #ffffff # #939392
35 Credits Text References Calder Foundation. Biography Calder Foundation. 10 Feb < 35 Castaneda, Ivan. Beginning American Modern Art. Contemporary Art. The Art Institute of Washington, Arlington. 29 Jan Fineberg, Jonathan. Art Since 1940: Strategies of Being. p Second ed. London: Laurence King, Meyers, Owen. Mobility in the Works of Alexander Calder and Earle Brown. Mobility in the Works of Alexander Calder and Earle Brown, p McGill University. 9 Feb < Reference.com. Abstract Expressionism. The Columbia Electronic Encyclopedia. Columbia UP, Image References Calder s Work Calder Foundation. 20 Feb < Calder s Work Calder Foundation. 20 Feb < Calder s Work Calder Foundation. 20 Feb < Calder s Work Calder Foundation. 20 Feb < Calder s Work Calder Foundation. 20 Feb < Calder s Work Calder Foundation. 20 Feb <
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