Overview of the Marketing Package

Transcription

1 Overview of the Marketing Package Brenda Lundeen Micronet, Inc. ChamberMaster and MemberZone are services of MicroNet, Inc. micronetonline.com chambermaster.com memberzone.com Michelle Bursch Micronet, Inc. ChamberMaster and MemberZone are services of MicroNet, Inc. micronetonline.com chambermaster.com memberzone.com

2 Please ask questions throughout Click Raise Hand to ask over the voice line Type question in the Questions area Q&A at the end Help/Info > Marketing Package

3 Our session includes... Components of the Marketing Package Post banner ads Enhance a Online Directory Listing Ideas for packaging options Campaign process suggestions Marketing Package Guide document Length: Approximately 45 Minutes

4 Functions of Marketing Package Post an advertisement for Member Enhance a member s Online Directory listing Create your own Marketing Promotion using supplied materials

5 Implementation of Marketing Package Marketing tab in Members module Additional Web tab items in Members module Marketing Materials available directly from Micronet (contact Support)

6 Posting Advertisements 1/22/2014 6

7 Banner Placement Options Main Business Directory Search page Particular Business categories Other ChamberMaster/MemberZone pages i.e. Hot Deals, Events, etc Any other non-chambermaster/memberzone webpage

8 Sample Banner Ads 1/22/2014 8

9 Sample Banner Main Online Directory Search Page

10 Sample Banner Specific Category Page

11 Sample Banner All ChamberMaster/ MemberZone module pages; i.e. Hot Deals, Events, Jobs, Weather, etc.

12 Sample Banner Non- ChamberMaster/ MemberZone pages i.e. Banner Ad on your Home Page

13 Steps to Add Banner In ChamberMaster/MemberZone Select desired Member in Members module Click Marketing tab Click Add Banners Find step-by-step instructions under Help/Info > Marketing Package.

14 Non-ChamberMaster/MemberZone Page Banner Insert provided iframe code on your webpage including the self-defined Context ID and your Chamber CCID Context ID CCID provided by Micronet (ChamberMaster/MemberZone) Code <!-- *** CHAMBER BANNER AD. PLEASE DO NOT DELETE THIS CODE.*** --> <div style= text-align: center; ><p><iframe name="sponsors" src=" =1&maxAds=10" frameborder="0" marginheight="0" marginwidth="0" scrolling="no" width="480" height="60"></iframe></p></div> <!-- *** --> Go to kb.chambermaster.com for the latest info

15 Non-ChamberMaster/MemberZone Selection Specify your own context identifier that matches your iframe code.

16 Enhanced Member Listing 1/22/

17 Search Results Enhancements 200 character search results summary Search results icon Visit our website link in search results 12 more keywords for a total of 20 Priority Placement random rotation among all enhanced listings in the top of the category listing

18 Enhanced Search Results Banner Ad Sponsorship & Top Priority Placement Enhanced Search Results Logo Enhanced Priority Placement Enhanced Website Link Enhanced Search Results Summary Basic Listing Search Results

19 Priority Placement vs. Top Priority Placement Members with banner ads receive Top Priority Placement Members with enhanced listing receive Priority Placement

20 Member Page Enhancements 1600 character description (instead of 200) Photo gallery One YouTube video Five bullet points (may be linked to a URL) Logo Map link

21 Member Page...Before Enhancement

22 Member Logo Member Page... After Enhancement Display Video and/or Photos Media Tab Map Link Bulleted Items including URL links Highlights Tab 1600 Character Description - About Tab

23 Enabling Enhanced Listing Enable a single member Select desired Member in Members module Click Web tab Click Upgrade to Gold/Enhanced Select Web Participation of Gold/Enhanced Complete desired enhancements Contact support@micronetonline.com if you would like to mass enable all members to an enhanced listing. Find step-by-step instructions under Help/Info > Marketing Package.

24 Members Login Area Allow member to input their own enhanced listing items. Enable these selections for your member under Setup-> Member Login Area Options and Settings If enabled, members may input their own enhanced listing items such as 200 character search results summary, extra keywords, bullet items Search Results logo is enabled separately

25 Reports 1/22/

26 Marketing Package Reports Staff Advertising module, and on Members Stats tab Members Home Page Hits and Sponsor Ad Hits reports in Member Info Center

27 Sponsor Ad Hits Available to both members and staff

28 Web Page Ad Hits Available to both members* and staff *Must be enabled in Setup, Member Login Area Options and Settings

29 Comparative Report Compares enhanced members with basic members Find in Member s stats tab called Sponsor Benefit

30 View Sponsors Report

31 Banners/per Page Report

32 Sponsorship Ads Hits Reports

33 Sponsor Information Report

34 Web Participation report

35 How to Implement 1/22/

36 Package Options Pkg # 1 - Enhanced listing for member Pkg # 2 Category Sponsor (banner in their category) Pkg # 3 Banner on main Directory Search page and all other CM module pages Optional Pkg between 2 & 3 could include a subset of all pages offered in Pkg # 3.

37 Other Package Ideas Instead of multiple packages, offer a limited number of Complete Packages with banner ads on ALL pages very exclusive might equate to higher pricing With Non-CM page banners ads you could offer ONE home page banner ad that covers the cost of the marketing package all else is pure profit.

38 Campaign Process Focus on a set of concentrated campaign weeks - banners can be set to expire after a contract period And/or as members join, include this as part of the member options and renew with them at time of renewal

39 Included Resources Marketing Package Resource Guide Sample promotional materials Graphics, promotional articles, testimonials, and web tip articles - - Material for 6 different promotional pieces Sample pricing and forms Sample campaign timeline

40 Helping Members Update Listing Member videos are available to share with members provide the URLs to desired videos Check them out at Help/Info->Videos, Webinars and Other Resources->Video Tutorials->For Members

41 Interested in fee-based consulting services for help in applying the Marketing Module to your overall marketing and advertising strategies? Contact Gena Buchite Phone: x 318 Customer Quote: "We count on ChamberMaster. We've used ChamberMaster since 2008 to sell our website advertising. The ads they sell for us generate dependable royalties. Our members appreciate the personal help and great customer service the consultants offer, and the Chamber appreciates the annual revenues." Thanks! Brandy Beyer, Vice President of Operations Greater Tomball Area Chamber of Commerce

42 Questions or Assistance? Help with the software? Please call Support x4 or click Request Support or To purchase the Marketing Module contact your sales representative or contact x5