Wallpaper Creative Guidelines

Transcription

1 Wallpaper Creative Guidelines DESIGNING WALLPAPER CREATIVE Avoid strong repetitive or tiled patterns, colours and text Design wallpaper to compliment and act as a creative extension of the ad units CREATIVE CONCEPTS 1. Standard Wallpaper with Leaderboard and Big Box. 2. Custom Wallpaper and creative: a. Wallpaper with co-ordinated ad units i. example displaying leaderboard and content brick ii. example displaying leaderboard and big box b. Wallpaper combined with custom creative 1. STANDARD WALLPAPER with LEADERBOARD and BIG BOX Standard Wallpaper size 1280x1000 pixels (minimum size) with 1000 pixels of white space in the center. globeandmail.com website 1000 pixels wide

2 Wallpaper Creative Guidelines 2. CUSTOM WALLPAPER and CREATIVE a. WALLPAPER with CO-ORDINATED AD UNITS i. Leaderboard and 300x600 shown *Non-subscriber/Logged-out Readers Globe and Mail HomePage To coordinate or match the design of the ad unit with the wallpaper background, note that the distance from the top of the website to the top of the ad unit is 307 pixels. Note: Background colour can be changed in the ad slot area. *Subscriber/Logged-in Readers Globe and Mail HomePage To coordinate or match the design of the ad unit with the wallpaper background, note that the Pencil ( Try Globe Unlimited... ) ad unit has been removed. Distance from the top of the website to the top of the ad unit is now 258 pixels. Non-subscriber/ Logged-out Readers 307 pixels high Subscriber/ Logged-in Readers 258 pixels high

3 Wallpaper Creative Guidelines 2. CUSTOM WALLPAPER and CREATIVE a. WALLPAPER with CO-ORDINATED AD UNITS ii. Leaderboard and Big Box shown

4 Wallpaper Creative Guidelines CUSTOM WALLPAPER and CREATIVE b. WALLPAPER with CUSTOM BILLBOARD (1000x250) *Non-subscriber/Logged-out Readers Globe and Mail HomePage Combine your wallpaper with your custom creative execution for a seamless looking campaign. Note that the leaderboard is removed and the distance from the top of the website to the top of the ad unit is 175 pixels. *Subscriber/Logged-in Readers Globe and Mail HomePage Leaderboard and pencil ( Try Globe Unlimited ) ad unit have been removed. Distance from the top of the website to the top of the ad unit is now 130 pixels. Non-subscriber/ Logged-out Readers Subscriber/ Logged-in Readers 175 pixels high 130 pixels high

5 General Production Notes *NON-SUBSCRIBER/LOGGED-OUT READERS: SECTION HOME PAGE PIXEL HEIGHTS Non-subscriber/Logged-out Readers Globe 307 pixel height News 410 pixel height Opinion 403 pixel height ROB 403 pixel height Investing 410 pixel height Sports 396 pixel height Life 410 pixel height Arts 410 pixel height Technology 410 pixel height Drive 401 pixel height Subscriber/Logged-in Readers Globe 263 pixel height News 366 pixel height Opinion 359 pixel height ROB 359 pixel height Investing 366 pixel height Sports 352 pixel height Life 366 pixel height Arts 366 pixel height Technology 366 pixel height Drive 357 pixel height AD UNITS ON HOME PAGE DOMINATION: LEADERBOARD: 728x90 / 960x90 (Preferred) BOX 1 (top postion): 300x250 / 300x600 BOX 2 (lower postion): 300x250 (Optional) WALLPAPER SIZE (pixels) INITIAL FILE SIZE FILE TYPE GLOBE AND MAIL GLOBE ADVISOR OTHER AD UNITS SIZE (PIXELS) INITIAL FILE SIZE ADDITIONAL FILE SIZE / POLITE DOWNLOAD TIMING EXPANDED SIZE (On CLICK only) VIDEO AUDIO CONTROL MUST HAVES FLASH SPECIFICS 1280x1000 (min. center whitespace 1000x1000) 1300x1000 (min. center whitespace 1020x1000) 100k (50k preferred) Leaderboard: 728x90 / 960x90 Big Box: 300x250 Brick: 300x600 40KB 2.2MB additional file size 15 seconds of animation / 30 seconds of video Static JPG or GIF (NOT CLICKABLE) CLICK HERE for our Online Specifications Leaderboard: 728x90 / 960x90 â 728x360 / 960x360 (Expands down) Big Box: 300x250 â 600x250 (Expands left) Brick: 300x600 â 600x600 (Expands left) Plays automatically Must be user-initiated on click Video: Play / Pause / Stop Audio: On / Off Expanded ad: IAB standard Close X button top right Maximum 30 frames per second up to and including Flash 9.0 ** Backup.gif or.jpg file required with all Flash creative TEMPLATE CHANGE: NO template change required. GEO Targeting & Day Parting is available. SCREEN RESOLUTIONS: Globeandamail.com Site wide Approx. 65 % of our users have a screen resolution greater than 1,200 pixels Approx. 10% of our users have a screen resolution of 1,200 pixels or less Approx. 25% of our users are unspecified Based on JULY SEPT Omniture data Globeandmail.com Home Page only Approx. 68% of our users have a screen resolution greater than 1,200 pixels Approx. 13% of our users have a screen resolution of 1,200 pixels or less Approx. 19% of our users are unspecified ADDITIONAL NOTES: NO 3rd Party tags will be accepted. Creative must be approved and tested by TGAM a minimum of 5 business days prior to contracted launch date.

6 General Production Notes Below you find a guide that will aid you in the creation of your Special Execution. Please review our guidelines and make any necessary adjustments to your campaign. Overall, ad creative must be complementary to the user experience and not overpower or distract from the main reason our audience comes to the site, to read and consume our content. We reserve the right to halt and pull any campaign, for any reason, at any time, without providing prior notice. We would immediately provide an explanation once the campaign has been paused. COLOUR Colour schemes should not be garish, and should be tasteful and complementary to our site s style. No large swatches of colour that overpower and conflict with the style of our site. (ie. Red,...) STYLE Client creative should never mimic our own content style sheets including fonts & backgrounds. We reserve the right to enforce similar style sheets to Editorial for our native advertising, but not allow for display creative. LAYOUT Should not distract from existing site tabular format. For Example: The use of boxes in a tile mosaic, winds up competing with the table layout of our own page content, particularly on the home and section pages. From a recent client campaign, wallpapers not only made heavy use of red, the creative was tiled heavily with boxes about the size of our 300x250s, causing severe visual distractions. ANIMATION Minimal use and capped rotation of animation. PROCESS 3rd party creative cannot be changed after review/approvals have been made, and under no circumstances can be changed once campaign is in flight. If creative has to be changed, campaign must be stopped and pulled, and not allowed to continue, pending adjustments and new round of reviews and approvals. DESIGN Cannot interfere with ability of user to read or consume our content. Any expanding or overlay creative is prohibited from using instant mouseover expansions. Overlays should not have transparent backgrounds, close after 7 seconds, and must have a visible manual close [X] button. Cannot replicate our content, otherwise deface, impair, harm or modify images of our content. Creative should never mimic our own content style sheets including fonts & backgrounds. Cannot imply an association or approval of editorial consent with advertising messaging. Cannot be overpowering nor excessively distracting. No garish marquee style animation. Creative should be clearly branded.

7 General Production Notes ADVANCED CONCEPTS With the scope of possibility within digital advertising constantly developing, we are happy to evaluate any concept or idea presented to us by a client that is beyond the technical and creative options listed within this document. We evaluate all concepts in detail, based on our technical and editorial considerations and work with you to ensure your campaign is delivered both creatively and effectively. TESTING All rich media or third party advertising on globeandmail.com sites is subject to a minimum of 5 business days testing before the selected placements will become active Please ensure all creative is fully tested to work in all versions of Explorer, Firefox, Chrome and Safari. All third party served ads must be tested prior to running on globeandmail.com sites. EMBARGO All new executions are embargoed for 24 hours for editorial approval. DELIVERY Package all applicable gif/swf/html files within individual Zip files one for each creative unit to run. Attach all associated files to an and send to traffic@globeandmail.com, your sales representative AND your ASR. Please use file names and associated gif files that are similar. APPROVAL All ad units are subject to publishers approval based on motion path overlay, animation, length, and/or content of advertising. ADVERTISING TERMS AND CONDITIONS All advertising must meet The Globe and Mail terms and conditions, available on globelink.ca/digital/termsandconditions, or request a printed copy from your advertising representative. YOU ALSO NEED TO KNOW: Any advertising published by The Globe and Mail in the newspaper or any of its other publications may, at our discretion, be published, displayed, retained and archived by us and anyone authorized (including any form of licence) by us, as many times as we and those authorized by us wish, in or on any product, media and archive (including print, electronic and otherwise).