Image Consistency. Identity Standards - Style Guide. logo usage typefaces color layouts... paper and electronic graphics
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1 Image Consistency Identity Standards - Style Guide logo usage typefaces color layouts... paper and electronic graphics Identity standards outline the guidelines for all the visual elements which impact the image of an organization. Helps maintain consistency in all visual communications. Important to get from designer and to adhere to it.. All Rights Reserved. page 30
2 SunLibrary Design Elements. All Rights Reserved. page 31
3 SunLibrary Factsheets. All Rights Reserved. page 32
4 SunLibrary Factsheets. All Rights Reserved. page 33
5 Image Checklist Stationery Literature Packaging Architecture Signs Sales Promotion Web Site Image is very important. Must be consistent across all materials and mediums Recent study by advertising agency of 500 business owners in the US. 65.4% feel that image is most important to a company s success. On a scale of 1 to 5, five being the highest, more than 90 % rank image as either a 4 or 5.. All Rights Reserved. page 34
6 An example of a consistent image in development. This is a new logo and now we are developing the stationery system to continue the image.. All Rights Reserved. page 35
7 PBIRG Stationery Package Letterhead. All Rights Reserved. page 36
8 Biz card. All Rights Reserved. page 37
9 Envelope. All Rights Reserved. page 38
10 Image on the web Consistency on the web Sub designs Colors Typefaces The web is another image projection platform. Don t ignore how your organization looks.. All Rights Reserved. page 39
11 InteliQuest-- the very first web pages immediately after adopting the new name.. All Rights Reserved. page 40
12 Next generation of web pages, now incorporating the new IQ logo and colors.. All Rights Reserved. page 41
13 The current web page design showing complimentary design elements.. All Rights Reserved. page 42
14 Christine Christine A. Olson A. Olson How IQ is positioned on the company Knowledge Center intranet. A web site has it s own identity, it s own image, but at the same time is in keeping with the overall image of the organization it represents.. All Rights Reserved. page 43
15 2nd level page of the Knowledge Center.. All Rights Reserved. page 44
16 Subdesign Even the ancillary design elements are in keeping with the overall image of the Knowledge Center. Notice how the colors used here reflect the colors of InteliQuest. Done on purpose. Subliminal linkage to InteliQuest-- continuing the image reinvention of the library into a dynamic, consulting-based information service.. All Rights Reserved. page 45
17 An example of a complete image strategy. how it started small and grew over the years. Started with a logo, placed on Paper Direct brochure paper using graduated colors.. All Rights Reserved. page 46
18 . All Rights Reserved. page 47
19 Letterhead.. All Rights Reserved. page 48
20 Brochure. All Rights Reserved. page 49
21 Inside of brochure. All Rights Reserved. page 50
22 Web site home page Newest image extension. Introduces a new color (blue) into the palette, and a new visual presentation of the geometric shapes.. All Rights Reserved. page 51
23 Image Management Focused and simple Unique Appropriate and relevant Far-sighted Continuous and credible Perception, perception, perception Make an effort to manage your image. Ad lib from slides -- conclusion of talk. Introduce two new image extension ideas.-- e-cards, and movies.. All Rights Reserved. page 52
24 E-cards No reason why you can t send out messages using electronic postcards. Saves printing costs and postage. Can announcement special promotions, presentations, new products, testimonials, recent news, etc. A new, low-cost medium for presenting your image!. All Rights Reserved. page 53
25 This slide is the backdrop to the PBIRG Quicktime movie. If you would like to see it, go to and download the PBIRG logo movie file. It s not a large file, but viewing it through MS PowerPoint requires some serious RAM. The logo movie file was developed to introduce the new logo to the membership. Take a look. It s an interesting idea and application of the desktop movie technology.. All Rights Reserved. page 54
26 Follow-up Library Marketing Village All Rights Reserved. page 55
27 . All Rights Reserved. page 56
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