2017 MEDIA KIT BRAND CONTENT AUDIENCE PROFILE EDITORIAL ADVERTISING LINN S STAMP NEWS TEAM VERSION 1
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1 2017 MEDIA KIT
2 WORLD S # 1 RESOURCE FOR STAMP COLLECTORS Linn s Stamp News is the market leader in news and insights for the stamp collecting hobby. Collectors and investors turn to our magazine regularly via our monthly magazine, weekly news publication, enewsletters, Linns.com website, and social media accounts as their preferred means to stay up-to-date on everything the hobby has to offer. Linn s Stamp News reaches a highly diverse and engaged philatelic audience, providing the perfect opportunity to effectively target the customers you want. Advertisers and partners will benefit from the exceptional brand affinity Linn s Stamp News has established with its subscribers and users over the past 80 years. Linn s Stamp News is published in monthly and weekly editions; Linns.com and our social media platforms are updated daily. Join us in 2017 to help us grow the greatest hobby on the planet! OUR PLATFORMS LINN S STAMP NEWS MONTHLY & WEEKLY MAGAZINE LINNS.COM WEEKLY enewsletters DATABASE LICENSING SOCIAL MEDIA ACCOUNTS
3 AUDIENCE PROFILE: WHO READS LINN S STAMP NEWS? PRINT CIRCULATION = LINN S MONTHLY 25,000* LINN S WEEKLY 25,000* 78 % 40 % of readers are male DIGITAL CIRCULATION = 18,000 30,000 new visitors every month 80,000 unique page views are younger than % 24 % use desktop computers use mobile and tablet Readers in 188 countries * Circulation based on subscription plus newsstand
4 EDITORIAL The mission of Linn s Stamp News can be summarized in three simple words: Inform, Educate, Entertain. We are dedicated to providing entertaining, accurate, timely and easy-to-use information to encourage active and informed collecting. Our objective is to tell the stories behind the stamps and postal history that make stamp collecting one of the best hobbies in the world. MONTHLY EDITORIAL CALENDAR JANUARY FEBRUARY MARCH APRIL MAY Subject to change. MAIN FEATURES AD CLOSE DATE COPIES MAILED Stamps of Bahawalpur were Stately if Short-Lived Canada s Centennial Definitives Mark 50th Anniversary TBD Vistas of Nippon: Japan s National Parks Series French Art Stamps and La Musée Imaginaire Music cover art on stamps December 22, 2016 January 3, 2017 Chocolate candy January 31, 2017 February 6, 2017 Abacus to zoos: ATA topical checklists February 28, 2017 March 6, 2017 Castles on classic stamps March 28, 2017 April 3, 2017 Money on stamps April 25, 2017 May 1, 2017 JUNE TBD Topics on Stamps: Surfing May 30, 2017 June 5, 2017 JULY AUGUST The Global Phenomenon of Printed-to-Order Postage The Challenge of Israel s 1948 First Coins Definitives Topics on Stamps: Dragonflies June 27, 2017 July 3, 2017 Topics on Stamps: Solar eclipses August 1, 2017 August 7, 2017 SEPTEMBER TBD Topics on Stamps: Edgar Degas August 29, 2017 September 5, 2017 OCTOBER NOVEMBER DECEMBER Great Sets: Mexico s Mulitas Definitives of Great Sets: Russia s 1913 Romanov Tercentenary Issue TBD Topical exhibits September 26, 2017 October 2, 2017 Topical recipe: Ingredients for stuffing (dressing) Topics on Stamps: Christmas markets and shopping on stamps October 31, 2017 November 6, 2017 November 28, 2017 December 4, 2017 REGULAR WEEKLY COLUMNS Auction Calendar Cachets, Covers Collectors Forum Editor s Insights Kitchen Table Philately Letters to Linn s Postmark Pursuit Stamp Market Tips U.S. Stamp Notes U.S. Stamp Program Washington Postal Scene Puzzle/Trickies
5 PRINT OPPORTUNITIES LINN S STAMP NEWS MONTHLY RATES All costs are net All ads are 4C No bleed charge SIZE 1x 3x 6x FULL PAGE $2, $2, $2, /4 PAGE $2, $2, $2, /3 PAGE $2, $1, $1, /2 PAGE $1, $1, $1, /3 PAGE $1, $1, $1, /4 PAGE $ $ $ /6 PAGE $ $ $ /8 PAGE $ $ $ /16 PAGE $ $ $ PAGE SPREAD $5, $5, $4, IFC $3, $3, $3, IBC $3, $3, $3, BC $3, $3, $3, CLASSIFIED SIZE 1x 6-11x 12x 2 $72 $69 $ $38 $37 $ $37 $36 $ $36 $35 $ $35 $34 $ $35 $34 $33 Price is per inch/per insertion. Multiple inches = inches x rate = Cost Cost x # of insertions = Annual Program 2 ad size minimum WEB LOCATOR & MARKETPLACE SIZE 1x 6-11x 12x 1x2 $98 $93 $88 2x2 $175 $167 $165 1x4 $175 $167 $165 1x6 $258 $245 $242 1x8 $335 $318 $314 2x4 $335 $318 $314 SIZES Trim: x Bleed:.125 Bleed Margins:.375 from bleed edge SIZE ORIENTATION NON-BLEED BLEED FULL PAGE x * 8.875x11 3/4 PAGE 6 x x11 2/3 PAGE x x7.5 1/2 PAGE 1/3 PAGE 1/4 PAGE 1/6 PAGE 1/8 PAGE Horizontal 8.125x x5.875 Vertical 4x x11 Horizontal 8.125x x4.125 Square 5.375x x5.875 Tall 2.625x x11 Horizontal 5.375x x4.125 Vertical 4x5 4.75x5.875 Tall 2.625x x8.25 Horizontal 5.375x2.375 Vertical 2.625x5 Horizontal 5.375x1.75 Vertical 2.625x3.625 Square 4x /16 PAGE 2.626x PAGE SPREAD x ** IFC x * IBC x * BC x * Special Units available upon request. PRINT SPECIFICATIONS ARE AVAILABLE AT
6 PRINT OPPORTUNITIES LINN S STAMP NEWS WEEKLY RATES All costs are net All ads are 4C No bleed charge SIZE 1x 3x 12-13x 40x 52x 2-PAGE SPREAD $5,284 $5,020 $4,618 $4,387 $4,212 FULL PAGE $2,781 $2,642 $2,431 $2,379 $2,328 3/4 PAGE $2,183 $2,074 $1,908 $1,886 $1,864 2/3 PAGE $1,980 $1,881 $1,731 $1,696 $1,663 1/2 PAGE $1,808 $1,717 $1,580 $1,501 $1,324 1/3 PAGE $1,168 $1,110 $1,021 $991 $968 1/4 PAGE $895 $851 $783 $744 $726 1/6 PAGE $695 $660 $608 $577 $534 1/8 PAGE $473 $449 $413 $392 $376 1/12 PAGE $334 $317 $292 $287 $283 1/16 PAGE $222 $211 $207 $205 $203 IFC PAGE $3,337 $3,170 $2,917 $2,771 $2,660 IBC PAGE $3,282 $3,118 $2,868 $2,724 $2,616 BC PAGE $3,476 $3,302 $3,038 $2,886 $2,771 CLASSIFIED SIZE 1x 6-11x 12x 26x 52x 2 $72 $69 $66 $64 $ Price is per inch/per insertion. Multiple inches = inches x rate = Cost Cost x # of insertions = Annual Program 2 ad size minimum $38 $37 $36 $35 $37 $36 $35 $34 $36 $35 $34 $33 $35 $34 $33 $32 $34 $33 $32 $ $35 $34 $33 $32 $30 WEB LOCATOR & MARKETPLACE SIZE 1x 6-11x 12x 26x 52x 1x2 $98 $93 $88 $85 $82 2x2 $175 $167 $165 $160 $155 1x4 $175 $167 $165 $160 $155 1x6 $258 $245 $242 $237 $227 1x8 $335 $318 $314 $304 $294 2x4 $335 $318 $314 $304 $294 SIZES Trim: x Bleed:.125 Bleed Margins:.375 from bleed edge SIZE ORIENTATION NON-BLEED BLEED FULL PAGE x * 8.875x11 3/4 PAGE 6 x x11 2/3 PAGE x x7.5 1/2 PAGE Island x x /3 PAGE 1/4 PAGE 1/6 PAGE 1/8 PAGE Horizontal 8.125x x4.125 Square 5.375x x5.875 Tall 2.625x x11 Horizontal 5.375x x4.125 Vertical 4x5 4.75x5.875 Tall 2.625x x8.25 Horizontal 5.375x2.375 Vertical 2.625x5 Horizontal 5.375x1.75 Vertical 2.625x3.625 Square 4x /16 PAGE 2.626x PAGE SPREAD x ** IFC x * IBC x * BC x * Special Units available upon request. PRINT SPECIFICATIONS ARE AVAILABLE AT
7 DIGITAL OPPORTUNITIES WEBSITE BANNER ADVERTISING ROS BANNER CPM NET CONTEXTUAL /GEO CPM NET Dimensions Expandable Starts 6/2014 Leaderboard 728 x 90 $18 $27 Medium Rectangle 300x x 250 $21 $32 1/2 Page 300 x x 600 $32 $47 Rectangle 180x150 $17 $25 Content Ad Image/Headline/Text/Link $13 $19 Classified Image box $10 N/A Video pre-roll 15 sec. pre-roll -- priced "pay per view" $1 per view VIDEO PROGRAMS Video Program elearning Webcast: Editorial SPONSOR CONTENT OPPORTUNITIES Monday Brief 15 sec. pre-roll Sole Sponsor per episode 300 x 250 Banner ad in weekly Program PER EPISODE/NET $1,650 PER WEBCAST/NET Sole sponsor $10,000 Shared sponsorship (up to 3) $5,600 FIXED PER MONTH/NET Sponsored Content Per article page $50 Sponsor Blog Unlimited Posting Opportunity $2,500 Video hosting Up to 10 videos $500 Auction Guide Hosting Up to 10 Catalogues $500 Webcast: Sponsor Exclusive sponsorship $16,000 MAKE SURE TO ASK ABOUT OUR OTHER DIGITAL OFFERINGS, SUCH AS IN-BANNER VIDEOS, POP-UPS, E-STICKERS AND FLOATING ADS ROADBLOCK CPM NET $160 LEADERBOARD AD X 90 SIDE KICK AD 300 X 6000 MEDIUM RECTANGLE AD 300 X 250 PRINT SPECIFICATIONS ARE AVAILABLE AT
8 enewsletters enewsletter Editorial eblasts eblasts Sponsor Linn's Weekly Update Digital Edition Alert Dedicated eblast Product Showcase eblast Topic eblast DESCRIPTION ED TO OPEN % DAY AD UNIT RATE/AD Linn s editors select the most important stories of the week for the Weekly Update subscribers The Digital Edition Alert highlights key stories and information in the upcoming issue of Linn s Stamp News and includes a link to the digital edition DESCRIPTION ED TO OPEN % DAY AD UNIT RATE/AD 100% Share of Voice advertisers can send their direct response to Linn s subscribers via a Dedicated eblast sponsorship Product Showcase is a cost effective means to highlight products and unique offerings to a large audience Advertisers select a topic that matches their unique offering. 50% of the eblast is archived Linn s content associated with topic and 50% is advertiser s messaging 22,000 33% 18,000 28% 23,000 28% PRINT SPECIFICATIONS ARE AVAILABLE AT 20,000 35% Available Tuesday-Friday 5 p.m. EST Friday 18,000 37% Saturday 300x250 $560 Content Ad $ x250 $ x250 $ x250 $441 Breaking Stamp News 24,000 25% ealert 300x250 + Content Ad $892 Monday Brief U.S. Stamps & Postal History The Monday Brief is a weekly video that recaps the previous week and provides useful commentary on the week ahead. Includes exclusive advertising opportunities 19,000 32% 18,000 32% International Stamps & Postal History enewsletter subscribers self-select their enewsletters of interest. Advertisers 18,000 30% target their message to the highest potential customers. Stamp Market Insights 18,000 30% Postal News 15,000 30% Auction House Planner Three separate auction-related stories ans an upcoming schedule/catalogue 23,000 25% Monday Tuesday Wednesday Thursday Friday Wednesday 300x250 $500 Pre-Roll 300x250 $240 Content Ad $ x250 $240 Content Ad $ x250 $240 Content Ad $ x250 $240 Content Ad $ x250 $300 Content Ad $ % Sponsor Content $1,500 L1/L: Headline, 80 words, Link $426 L1/R: Headline, 80 words, Link $426 L2/L: Headline, 80 words, Link $411 L2/R:Headline, 80 words, Link $411 L3/L:Headline, 80 words, Link $400 L3/R:Headline, 80 words, Link $400 50% Linn's Stamp News archive content (Sponsor selects topic); 50% Sponsor content $1,500
9 SCOTT CATALOGUE EXPANSIVE, RESPECTED, TRUSTED The Scott Catalogue has served stamp collectors for more than 140 years, and is the only catalogue produced on an annual basis that identifies and values all of the stamps of the world. The publication comprises six standard volumes and two specialized catalogues that list more than 650,000 individual stamps from over 600 different countries. With each year thousands of new stamps are produced, and Scott Catalogue improves and updates its listings as the market changes. 4-COLOR RATES Size 1x 2x 3x-4x 5-6x 7-8x 9-11x 12-14x 15-19x 20-29x 30+ Full Page (A) $2,315 $2,164 $2,030 $1,937 $1,899 $1,861 $1,824 $1,786 $1,711 $1,597 3/4 Page (V,C) $1,966 $1,845 $1,736 $1,656 $1,626 $1,597 $1,564 $1,534 $1,471 $1,378 2/3 Page (SP) $1,780 $1,667 $1,570 $1,499 $1,469 $1,439 $1,414 $1,384 $1,326 $1,242 1/2 Page (A) $1,429 $1,341 $1,261 $1,206 $1,186 $1,160 $1,139 $1,118 $1,071 $1,004 1/3 Page (SP) $1,049 $986 $931 $893 $877 $859 $843 $830 $796 $750 1/4 Page (V,C) $863 $818 $776 $742 $733 $721 $708 $695 $671 $637 1/6 Page (SP) $570 $536 $507 $485 $477 $469 $465 $456 $439 $414 1/8 Page (V,C) $473 $448 $426 $410 $402 $398 $388 $384 $372 $351 1/9 Page (SP) $452 $418 $402 $388 $384 $376 $372 $368 $351 $334 BLACK & WHITE RATES Size 1x 2x 3x-4x 5-6x 7-8x 9-11x 12-14x 15-19x 20-29x 30+ Full Page (A) $1,895 $1,744 $1,610 $1,517 $1,479 $1,441 $1,404 $1,366 $1,291 $1,176 3/4 Page (V,C) $1,546 $1,424 $1,315 $1,236 $1,206 $1,176 $1,143 $1,113 $1,051 $958 2/3 Page (SP) $1,412 $1,299 $1,202 $1,131 $1,101 $1,071 $1,046 $1,017 $958 $874 1/2 Page (A) $1,113 $1,026 $946 $891 $870 $845 $824 $802 $756 $689 1/3 Page (SP) $786 $723 $668 $630 $614 $596 $580 $568 $534 $487 1/4 Page (V,C) $600 $555 $513 $479 $471 $458 $445 $433 $408 $374 1/6 Page (SP) $412 $378 $349 $328 $319 $311 $307 $299 $281 $256 1/8 Page (V,C) $315 $290 $269 $252 $244 $240 $231 $227 $214 $194 1/9 Page (SP) $295 $261 $244 $231 $227 $218 $214 $210 $194 $176 (A) - Available in all catalogues; (V,C) - Available in Vol 1-6, Classic; (SP) - Available in US Spec only. Above display ad rates are based on the total number of insertions in a catalogue season. PRINT SPECIFICATIONS ARE AVAILABLE AT DIRECTORY DISPLAY AD RATES Size 1-2x 3-4x 5-7x 8-9x Full Page (A) $1,397 $1,285 $1,121 $1,088 3/4 Page (V,C) $1,137 $1,051 $911 $886 1/2 Page (A) $824 $754 $655 $639 1/4 Page (V,C) $445 $408 $354 $346 1/8 Page (V,C) $235 $218 $185 $177 DIRECTORY LISTING AD RATES BASIC LISTING: Includes company name, address, phone, FAX, web and addresses. 1 to 7 insertions $40 per 8 or more insertions $20 per. Directory Listing Rates are based on total insertions for all catalogues 2015 US POCKET CATALOGUES Release Date November 2016 Full Page, 4-color, 3.5" x 6.25" $550 Full Page, black 7 white, 3.5" x 6.25" $390 Inside Front Cover $990 Inside Back Cover $565 Back Cover $1000 Reservation Date: August 1, 2016 Closing Date: Aug 15, 2016 VOLUMES AD DEADLINE ON SALE DATE Volume 1 January 14, 2016 April 6, 2016 Volume 2 February 18, 2016 May 11, 2016 Volume 3 March 18, 2016 June 8, 2016 Volume 4 April 15, 2016 July 6, 2016 Volume 5 May 20, 2016 August 10, 2016 Volume 6 June 18, 2016 September 8, 2016 U.S. Specialized July 15, 2016 October 5, 2016 WW Classic August 19, 2016 November 9, 2016 U.S. Pocket August 14, 2016 November 9, 2016 Dates are subject to change.
10 MEET THE EDITORS DONNA HOUSEMAN EDITORIAL DIRECTOR P.O. Box 4129 Sidney, OH, O: MEET THE SALES TEAM ERIC ROTH SALES DIRECTOR, WEST/FL/INTERNATIONAL P.O. Box Irvine, CA, O: C: CHAD SNEE MANAGING EDITOR P.O. Box 4129 Sidney, OH, O: DAVID PISTELLO ACCOUNT MANAGER, EAST One North Wacker Drive Suite 4140 Chicago, IL, O: C: MICHAEL BAADKE ASSOCIATE EDITOR P.O. Box 4129 Sidney, OH, O: BRENDA WYEN ACCOUNT MANAGER, MIDWEST/SOUTH/CANADA 911 S. Vandemark Road Sidney, OH, O: DENISE McCARTY SENIOR EDITOR P.O. Box 4129 Sidney, OH, O: WHO ARE WE? Amos Media is the leading information resource for numismatic and philatelic investment, collector and general hobbyist news and information. WHAT IS OUR MISSION? Our mission is to be the most trusted source of critical news, information and data for the enthusiast markets we cover. We strive to deliver the finest products and services to our readers, users and marketing partners, enhancing the enjoyment and fulfillment of active enthusiasts.
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