labs Who is your user?

Transcription

1 E XPLORATION Wh is yur user? Everybdy? First wrld cnsumers? End users in emerging markets? Startups? Enterprises? Will yu be able t eventually serve the needs f a billin peple? What is yur untapped pprtunity? What is everybdy else NOT ding? Hw can yu avid cmpetitin all tgether by explring the hidden truth that n else believes in? Tesla Mtrs started making their wn electric cars in a wrld where the glf cart was the perceived pinnacle f electric transprt... What d yu seek t learn thrugh prttyping? * What if this technlgy was applied t that prblem... * What might happen if we cmbine s and s... * Hw might we test the speed/accuracy/reliability f this idea using nly simple tls... * Let s apply a sftware slutin t a hardware prblem in rder find ut X, and vice versa...

2 1? A? Name f pet? Whatever makes sense Prttype 2 * Thing Platfrm * Littlebits * Rbtic arm * Twitter API, t simulate respnses X D IVERGENT P ROTOTYPING Hw might we design a manufacturing prcess fr X that make the gds smart thrugh IT? * It didn t wrk * Hwever, it culd wrk if we culd print the sensrs straight n t the gds 2? B? Fid? Yu get the picture Prttype * Rlling Spider drne * Spher drne * SDK:s fr the abve * Thing2 Platfrm * Mining site made ut f cardbard bxes Hw wuld a fully autnmus industrial wrk site lk like and perate? What infrastructure is needed? Prttype X * This was really cl, we made the drnes dance! * Fr this t wrk at scale, we d need X, Y and a whle lt f Z

3 Write dwn the feedback frm the ther team: Prs * We really liked... * That is a great feature... * This is a smart slutin t... * Great idea t... P EER C ALIBRATION Cns * We didn t understand... * This des nt make sense... * That is unclear... Peer suggestins fr next step * What if yu made... * Hw abut cmbining that with this... * Have yu tried... * Fcus n X, let g f Y... * We think yur killer feature actually is this... * Maybe put mre LEDs n it...

4 Wh is yur user? Same as befre? Can yu be mre cncrete? Prblem: Make it a clear ne-liner C ONVERGENT P ROTOTYPING Slutin: In as few wrds as pssible, but as many as it takes Unique value prpsitin: What yu ffer t yur users and the wrld, based n the untapped advantage yu have explred thrugh prttyping Minimum Viable Prttype, cmpnents & functinality: Dcument yur her prttype. What it s made f and what it des. Will be useful later

5 E XPONENTIAL R OADMAP Cmpany: w a r d e u Y scal the Yur team Yur expnential endgame: What will the wrld lk like when yur innvatin tuches 1 billin peple? ate m i x r p Ap ill hit w u y when nes t s e l i m yur Milestne 4... Milestne 3 IPO? Prduct 2.0? Milestne 2 10 millin users? First gvernment cntract? Milestne 1 Launch f prduct 1.0? First millin in revenue? Where yu are tday: What expnential technlgies will yu leverage? Hw will yu ride the wave f which expnential technlgies? 3D Printing? AI? Rbtics? Sensrs? Nantech? Yu d raw the sc ale After the first 24 hurs f yur startup jurney Which additinal skills d yu require in yur team? In rder t scale yur idea and cmpany, what cre cmpetences wuld yu need t hire? What s mst imprtant nw, and what will yu need in a year? What strategic partnerships des yur venture require? Rather than fiercely cmpeting with everybdy, wh can yu partner with? What ther cmpanies will share yur visin and see value in pursuing it with yu? What is yur next step? Yu ve already started a jurney by taking the very first step. What happens nw?