Usability Testing Notes: Participant 1

Transcription

1 Usability Testing Ntes: Participant 1 Nte taker: Marlie Date April 13 th 2016 Lcatin: SU Library Participant: # 1, Web Dev Student and Designer, Maggie Web Site: Purpse The purpse f this test is t learn hw well a representative sample f users can interpret and use Getty Images website. Areas f the site that will be evaluated fr perfrmance and verall user satisfactin include the: architecture, navigatin, terminlgy, and its ability t meet expectatins. Intrductry Questins & Tasks Have yu heard f GettyImages.cm? X Yes if s, tell me what yu knw abut them: It is a place t buy prfessinal phtgraphs (high quality) Bring the test participant t gettyimages.cm Ask: Just frm lking at this site, what kinds f infrmatin d yu think yu culd get frm this site? Please be specific. Lk up phts Need t knw what yu are lking fr N brwsing Wh d yu think this site is designed fr? Why? Jurnalists lking fr images, s peple wh already knw their cntent and what they want t include (fr media prfessinals) Wh manages this site? Getty Images Cmpany

2 Scenaris Scenari 1 Finding Specific Images Yu wrk fr a Healthcare Cmpany and yur bss wuld like yu t btain an image f a wman eating an apple fr the new Healthy Living campaign launching next quarter. Using Gettyimages.cm, hw wuld yu lk fr this infrmatin? Did yu find what yu needed? Pathway(s) Success Ntes/Observatins Start at the Search Bar (Brwsing nt bvius, wuld take t lng) Search fr Healthy Wman Scrll thrugh results Lk at clues/search categries at the tp Add apple t search Clicked n pht, saw license inf (clicked n ryalty free) 0 Nt cmpleted 1 Cmpleted with difficulty r help 2 Easily cmpleted User picked an image (least stck-pht-y) f them all. Fairly easy t find the image Tns infrmatin n the license, t much t read, prbably fr a legal team. Can t say with cnfidence that they culd use this particular image fr marketing. (read the? infrmatin, nt t useful, but said all uses ) Wishes there were icns that made it clear that the image was fr different purpses (like Flickr)

3 Scenari 2 Becme a client f Getty Images Yu want t becme a client f Getty Images s that yu can use their images fr yur marketing campaigns. Where wuld yu get this infrmatin abut membership services? Pathway(s) Success Ntes/Observatins Custm slutins link in the middle f the page Read each ptin, left t right Click n research and clearance services 0 Nt cmpleted 1 Cmpleted with difficulty r help 2 Easily cmpleted Lking at custm slutins there is nt enugh infrmatin s I am ging t search fr links. Fund ne cmprehensive set f services (didn t knw it was a link...) Add pps up t sell, but user wants t research s ignre Dn t like the layut f this page (research & clearance), makes me want t g back. But see get estimate (desn t click), but sees launching a new campaign? us! and wuld but withut cnfidence that this is hw t becme a member. Q; Did yu ntice the user icns at the tp f the hme page fr a user lgin? A: yes, assumed they were fr persnal use nly, nt fr businesses t sign up and becme a member s I ignred. General cmment during scenari: never tried t use it befre, but this is a weird site

4 Scenari 3 Self-Directed Activity Nw, we d like t hear abut hw else yu think yu might use this site. Please identify an item that yu wuld be interested in finding n this site. Please state yur questin and then search fr the answer. Let me knw when yu ve fund the infrmatin. Participant s questin: A while ag, I was lking t design a t-shirt and use an image f a sccer player t create it. Can I find an image t use t create my t-shirt n this site? Pathway(s) Searched fr Mia Hamm (shwed user the menu at the tp, was unaware f the categries r terms creative and editrial but fund sprts and clicked there) Success (Circle 1) 0 Nt cmpleted 1 Cmpleted with difficulty r help 2 Easily cmpleted Ntes/Observatins (Once n the sprts page) h is this an lder page/part f the site? Wanted filter n the right (thught it was in the menu. Expected the filter ptins t be at the tp.) Nt intuitive t find. Results were just pictures f her (Mia Hamm) hanging ut. Nt playing sccer. Finally fund ne. Try t find filter fr year. Fund date range. Scrlled dwn t get t filter, and it updated the page nce entering the filter, but didn t take user t the tp f the page. Dn t like the rll-ver (need mre time t lk at the image, the hver gets in the way.) Fund the images needed, but the licensing was nt clear and t specific fr an average user Finding images are easy, knwing if yu can use them is nt.

5 Exit Questins/User Impressins What is yur verall impressin t gettyimages.cm? Fr prfessinals wh are wrking in the industry all the time, but nt fr ne time use r nvice users trying t get an image. What is yur impressin f the search capability? Nt what was expected, nt sure if she was lking fr smething specific she wuld find it, r knw what t enter t find it. D yu feel this site is current? Why? Yes. Date range f phts are recent. What did yu like best abut the site? Like the view, lts f images at nce (user liked view at search results, mre like ggle) What did yu like least abut the site? Rllver n images was really annying Hme page was nt gd. T much like an advertisement but nt f services. Culdn t find anything. If yu were the website develper, what wuld be the first thing yu wuld d t imprve the website? Add permanent infrmatin bar n the side f the page, instead f the hver n the images.

6 Is there anything that yu feel is missing n this site? Better guidance n the landing page. It is very distracting, n clarity as t where t start. Gd menus, wish they were the first thing yu see. D yu have any ther final cmments r questins? It s an exclusive site First impressin was that they seems like they were trying t be like a tumbler blck fr images, nt a place that sells images. Nt cmmunicating what they d, but shwing that they are hip.