MEDIA KIT DIGITAL 2018

Transcription

1 MEDIA KIT DIGITAL

2 CONTENT WIRED DIGITAL ADVERTISING FORMATS....7 DELIVERY OF ADVERTISNG MATERIAL...29 PRICES EDITORIAL CALENDAR CLIENT REFERENCES

3 WIRED DIGITAL 3

4 WIRED READERS & USER SAY I get inspired by you! WIRED is a pioneer in the areas of future and technoloy Compacy, coherent and very informative! The most interesting topics for my taste Brilliant research Source: Survey with user/reader in october/november 2016, number of participants: 1,429 4

5 THE DIGITAL WORLD OF WIRED WIRED Facebook 45,046 fans** WIRED Twitter 23,463 followers** WIRED Website responsive on all devices monthly 431,471 unique users* 618,202 visits* 789,805 page impressions* WIRED Instagram 5,241 followers** WIRED Newsletter 9,199 subscribers Source: *Google Analytics (08/2017) **Own measurement (08/2017) 5

6 WIRED USERS ARE MALE 79% are men. YOUNG & ENERGETIC 84% are between years old. WEALTHY 31% have a house hold net income of 3,000 and more. EDUCATED 60% have an university degree. DIGITAL NATIVES 21% are digital professionals. MANAGERS 21% are business leaders Source: survey with user/reader in october/november 2016, number of participants: 1,429 6

7 ADVERTISING FORMATS 7

8 DISPLAY ADS Medium Rectangle Medium Rectangle Exemplary Ad Technical specifications Standard size File size Fallback Physical delivery Delivery 3rd party tag 300x250 px Max. 200kb Required jpg/gif/html5* jpg/gif/html5* 3rd party tag streaming Only 3rd party tag Polite loading max. 2MB Sound and repetitions need initiation through user (onclick) *HTML5 specifications see page 29 Medium Rectangle Exemplary Ad 8

9 DISPLAY ADS Halfpage Ad Technical specifications Halfpage Ad Standard size File size Fallback Physical delivery Delivery 3rd party tag 300x600 px Max. 200kb Required jpg/gif/html5* jpg/gif/html5* 3rd party tag streaming Only 3rd party tag Polite loading max. 2MB Sound and repetitions need initiation through user (onclick) *HTML5 specifications see page 29 Exemplary Ad Delivery: WIRED.de on article level 9

10 DISPLAY ADS Billboard Ad Billboard Ad Billboard Ad Exemplary Ad Technical specifications Desktop Tablet Smartphone File size Fallback Physical delivery Delivery 3rd party tag 1000x250 px 640x320 px 320x160 px Max. 200kb Required (jpg) jpg/gif/html5*/mp4** jpg/gif/html5* 3rd party tag streaming Only 3rd party tag Polite loading max. 2MB Sound and repetitions need initiation through user (onclick) *HTML5 specifications see page 29 Exemplary Ad 10

11 DISPLAY ADS 3D Ad Technical specifications Desktop Tablet Smartphone File size Fallback Physical delivery Delivery 3rd party tag 3rd party tag streaming 1000x250 px 640x320 px 320x160 px Max. 200kb Required (jpg) HTML5 HTML5** No *3D animation is allowed to overtower the format and to cover the website content **HTML5 specifications see page 29 WATCH HERE FOR VIDEO DEMO 11

12 DISPLAY ADS Rollover Ad Technical specifications Rollover Ad Standard size Landscape 16:9 Portrait 9:16 Guide value width 1920 px File size Fallback Physical delivery Max. 200kb Required (jpg) jpg/gif/html5*/mp4** Exemplary Ad Details: A delivery as 3rd party tag is possible, however, this option requires prior testing. CN Germany reserves the right to deny delivery as 3rd party tag. Rollover Ad The advertising material needs to adjust dynamically to the responsive size of the website. For example, it cannot be embedded in an iframe with a fixed size. *HTML5 specifications see page 29 ** It is possible to use a video file for the rollover. In this case, a video in mp4 format 16:9 is required. Exemplary Ad 12

13 DISPLAY ADS Interstitial Technical Specs Interstitial Standard size Recommendation in case of fixed pixel size File size Fallback Physical delivery Fullscreen (responsive) 1000x700 px Max. 200kb Required jpg/gif/html5* Close-Button not required Auto-Close after 10 sc. HEX-Code for opacity of the background, min. 80 % Delivery 3rd party tag jpg/gif/html5* Close- Button required Auto-Close after 10 sec. HEX-Code for Opacity de, min. 80 % In best case, the overlay function is supplied via the redirect Exemplary Ad 3rd party tag streaming Only 3rd party tag Polite loading max. 2MB Sound and repetitions need initiation through user (onclick) *HTML5 specifications see page 29 13

14 Facebook Ad WIRED CUSTOM SOLUTIONS Microsites Communicate with a microsite the unique features and expertise of your brand. Create trust in your brand and profit from the authoritative image of WIRED. Microsite Traffic Driver linking to Mircosite Newsletter Integration Medium Rectangle 14

15 WIRED CUSTOM SOLUTIONS Microsites Small and Medium Packages & Prices Service Microsite S, Picture- or Video-Integration (delivered by client) Microsite M, Picture-Integration with Still shooting Concept development via Condé Nast Yes Yes Possible input from client Input on the topic, photo-, text-, video material Input on the topic Production/ purchase via Condé Nast 4 agency pictures (á max. 200 ), text, traffic driver Shooting (max. 5 motives), styling, text, traffic driver Place of production / CN photo studio Production period shooting/video / 8 hours Usage rights Simple usage Simple usage Specials Weekly standard reporting Still shooting, weekly commented reporting Period 8 weeks 8 weeks KPIs Unique page views, read-through-rate Unique page views, read-through-rate Concept/ creation of proposal 5 working days 5 working days Delivery deadline input client 15 working days 15 working days Gross Media* 32,960 40,310 Plus production costs** 5,650 6,910 Traffic Driver Newsletter Integration, Medium Rectangle, Facebook Ad Newsletter Integration, Medium Rectangle, Facebook Ad Guarantee: Unique user on microsite 2,000 2,750 * eligable for discount, agency commission and cashback, ** not eligable for discount, agency commission or cashback 15

16 WIRED CUSTOM SOLUTIONS Microsites Large and XLarge Packages & Prices Service Microsite L, Picture-Integration & Model-Shooting Microsite XL, Picture-Integration & Model-Shooting & Video Concept development via Condé Nast Yes Yes Possible input from client Input on the topic Input on the topic Production/ purchase via Condé Nast Place of production Shooting (max. 5 motives), styling, text, traffic driver CN photo studio or extern (max. 1,000 per day), without extra light and sound Shooting (max. 5 motives), styling, video production (= 1 Making-ofvideo to the shooting (3 min.) + teaser video (30 sec.), traffic driver CN photo studio or extern (max. 1,000 per day), without extra light and sound Production period 8 hours 8 hours Usage rights Simple usage Simple usage Specials Fashion / influencer (costs separate), hair / make up (max. 1,000 / day), weekly commented reporting Period 8 weeks 8 weeks KPIs Unique page views, read-through-rate Unique page views, read-through-rate, video views Concept/ creation of proposal 5 working days 5 working days Delivery deadline input client 25 working days 25 working days Gross Media* 79, ,930 Plus production costs** 13,560 18,330 Traffic driver Newsletter Integration, Medium Rectangle, Facebook Ad Newsletter Integration, Medium Rectangle, Facebook Ad Guarantee: Unique sser on microsite 4,000 5,500 * eligable for discount, agency commission and cashback, ** not eligable for discount, agency commission or cashback 16

17 Facebook Ad Newsletter Integration WIRED CUSTOM SOLUTIONS Advertorials To communicate your brand with an editorial voice the content is shaped for the WIRED audience and inspires our users. Present your brand in a native way and profit from the reputation of WIRED. Advertorial Traffic Driver linking to Advertorial Traffic Driver with Standard & Custom Adverotrials Traffic Driver with Custom Adverotrials Promotion teaser Medium Rectangle 17

18 WIRED CUSTOM SOLUTIONS Standard Advertorial Packages & Prices Service Concept development via Condé Nast Possible input from the client Production / purchase via Condé Nast Standard Advertorial with Slideshow, Video or Competition No Content, pictures (1 opener, max. 5 article pictures), video orcompetition Text, traffic driver Place of production / Production period / Usage rights Specials Period KPIs Concept/ creation of proposal Delivery deadline input client Simple usage weekly standard reporting 4 weeks Impressions, unique page views 5 working days 15 working days Gross Media* 8,520 Plus production costs** 1,460 Traffic Driver Guarantee: Traffic Driver Impressions Promotion teaser, Newsletter Integration 46,000 * eligable for discount, agency commission and cashback, ** not eligable for discount, agency commission or cashback 18

19 WIRED CUSTOM SOLUTIONS Custom Advertorials Small and Medium Packages & Prices Service Custom Advertorial S, slideshow w. agency pictures Custom Advertorial M, slideshow & Still shooting Concept development via Condé Nast Yes Yes Possible input from the client Input on the topic Input on the topic Production / purchase via Condé Nast 4 agency pictures (á max. 200 ), text, traffic driver Shooting (max. 5 motives), styling, text, traffic driver Place of production / CN photo-studio Production period / 8 hours Usage rights Simple usage Simple usage Specials weekly standard reporting Still shooting, weekly commented reporting Period 4 weeks 4 weeks KPIs Impressions, unique page views, read-through-rate Impressions, unique page views, read-through-rate Concept/ creation of proposal 5 working days 5 working days Delivery deadline input client 15 working days 15 working days Gross Media* 24,270 29,810 Plus production costs** 4.,60 5,110 Traffic driver Promotion teaser, Newsletter Integration, Medium Rectangle, Facebook Ad Promotion teaser, Newsletter Integration, Medium Rectangle, Facebook Ad Guarantee: Traffic driver impressions 876, ,000 * eligable for discount, agency commission and cashback, ** not eligable for discount, agency commission or cashback 19

20 WIRED CUSTOM SOLUTIONS Custom Advertorials Large and XLarge Packages & Prices Service Custom Advertorial L, Slideshow & Model-Shooting Custom Advertorial XL, Slideshow & Model-Shooting & Video Concept development via Condé Nast Yes Yes Possible input from the client Input on the topic Input on the topic Production / purchase via Condé Nast Place of production Shooting (max. 5 motives), Styling, Text, traffic driver CN photo studio or extern (max. 1,000 / day), without extra light and sound Shooting (max. 5 motives), Styling, video production (= 1 making of video of the shooting (3 min.) + teaser video (30 sec.)), traffic driver CN photo studio or extern (max. 1,000 / day), without extra light and sound Production period 8 hours 8 hours Usage rights Simple usage Simple usage Specials Fashion/ Influencer (costs separate), Hair / Make-up (max. 1,000 / Day), weekly commented reporting Period 8 weeks 8 weeks KPIs Impressions, unique page views, read-through-rate Impressions, unique page views, read-through-rate, video views Concept/ creation of proposal 5 working days 5 working days Delivery deadline input client 25 working days 25 working days Gross Media* 69, ,910 Plus production costs** 11, ,190 Traffic Driver Promotion teaser, Newsletter Integration, Medium Rectangle, Facebook Ad Promotion teaser, Newsletter Integration, Medium Rectangle, Facebook Ad Guarantee: Traffic Driver Impressions 1,291,000 1,621,000 * eligable for discount, agency commission and cashback, ** not eligable for discount, agency commission or cashback 20

21 Facebook Ad WIRED Custom Solutions Collection Sponsoring Support the values of your brand by being a partner of an entire website area. WIRED creates a specific enviroment for your brand. Possibility of individual or editorial topics (see editorial calendar on page 43 f.). Collection Sponsoring Traffic Driver linking to Collection Sponsoring Promotion teaser Overview page with Header (top), Promotion teaser linking to Advertorial (left) Customized Newsletter Interstitial (top) and Rollover Ad (down) on overwiew page and articles within the special (linking to an ext. site possible) Medium Rectangle Newsletter Integration (2x) 21

22 WIRED CUSTOM SOLUTIONS Collection Sponsoring Package & Price Service Concept development via Condé Nast Possible input from the client Production / purchase via Condé Nast Usage rights Specials Period Creation of proposal Delivery deadline input client Collection Sponsoring No Input on the topic, pictures (1 opener, max. 5 article pictures), video or competition Advertorial, text, traffic driver Simple usage Weekly standard reporting 4 weeks 5 working days 25 working days Gross Media* 22,920 Plus production costs** 1,250 Traffic Driver Guarantee: Traffic Driver Impressions Promotion teaser, Newsletter Integration (2x), Customized Newsletter, Medium Rectangle, Facebook Ad 382,000 * eligable for discount, agency commission and cashback, ** not eligable for discount, agency commission or cashback 22

23 WIRED CUSTOM SOLUTIONS Customized Newsletter & Newsletter Sponsoring Share your topics directly with newsletter subscribers through a Customized Newsletter, especially designed for you. Raise awareness for your brand claim among subscribers as a sponsor of the editorial newsletter Customized Newsletter (customized) Sponsoring of the Editorial Newsletters 23

24 WIRED CUSTOM SOLUTIONS Customized Newsletter & Newsletter Sponsoring Service Customized Newsletter Newsletter Sponsoring Concept development via Condé Nast No No Period Sent once to the subscribers Sent once to the subscribers KPIs Submissions, opening rate, click-through-rate Submissions, opening rate, click-through-rate Creation of proposal 1 working day 1 Werktag Delivery deadline input client 15 working days 5 working days Gross Media* 2,340 1,080 Plus production costs** 1, Technical specifications Customized Newsletter Newsletter Sponsoring Text material: Text sample, subject line, target links, (1 hyperlink/teaser Area ) Standard size: 600x200 px Picture / video material: Single motives in design of the specific title File size: max. 80 kb ornaments and logos as video graphics, Delivery: physical Image credits Tracking: ClickCommand Formats: If providing a ready-for-delivery html Newsletter: Max. size: Tracking (optional): jpg, TIFF, BMP, PNG max. size 500 kb Width 680 px Height (var.)-optional: 1500 px Resolution 150 dpi max. 1 ClickCommand/ external Link * eligable for discount, agency commission and cashback, ** not eligable for discount, agency commission or cashback 24

25 WIRED SOCIAL MEDIA Facebook 360 Picture Ad Put your brand in the spotlight with a 360 photo Ad and invite users to virtually discover your brand in a new and exciting way. Anzeige Service Concept development via Condé Nast Possible input from client Production / purchase via Condé Nast Place of production Production period Specials Usage rights KPIs Concept/ offer creation Delivery deadline input client Facebook 360 Picture Ad Yes Input on the topic Photo creation CN photo studio or extern (max. 1,000 per day) 4 hours Still shooting Full usage rights except for advertising Impressions, views 3 working days 5 working days CPM* per Ad 13 Plus production costs** 2,620 * eligable for discount, agency commission and cashback, ** not eligable for discount, agency commission or cashback 25

26 WIRED SOCIAL MEDIA Instagram Story Integration Take advantage of the highly engaging Instagram Stories and use the advertising coverage between editorial Stories. The first Story is excluded from ad placement. This could be your ad! Service Concept development via Condé Nast Possible input from client Production / purchase via Condé Nast Place of production Production period Specials Usage rights KPIs Concept / offer creation Delivery deadline Client input Instagram Story Integration Yes Input on the topic Photo creation CN photo studio or extern (max. 1,000 per day) 4 hours Still shooting Full usage rights except for advertising Impressions 3 working days 5 working days Gross Media* per Story 5,302 Plus production costs** per Ad 2,700 * eligable for discount, agency commission and cashback, ** not eligable for discount, agency commission or cashback 26

27 WIRED SOCIAL MEDIA Facebook Photo or Link Ad With a Facebook photo or link Ad (external linking possible), you will reach the best possible native brand staging with the Look & Feel of WIRED. #Anzeige Service Concept development via Condé Nast Possible input from client Production / purchase via Condé Nast Place of production Production period Specials Usage rights Period Boost (Ads) KPIs Concept/ offer creation Delivery deadline client input Facebook Foto- or Link-Ad Yes Input on the topic Still-Motiv, Styling, Text CN photo studio 1 hour Still shooting Full usage rights except for advertising 2 weeks With photo Ad: impressions, views With link Ads: impressions, website clicks, click rate 3 working days 5 working days CPM* per Ad 18 Plus productions costs** per Ad 690 * eligable for discount, agency commission and cashback, ** not eligable for discount, agency commission or cashback 27

28 WIRED SOCIAL MEDIA Instagram Photo or Link Ad Present your brand in a native way through an Instagram Ad with the Look & Feel of WIRED. Service Concep development through Condé Nast Possible input from client Production / purchase via Condé Nast Place of production Production period Specials Usage rights Period Boost (Ads) KPIs Concept / offer creation Delivery deadline client input Instagram Foto- or Link-Ad Yes Input on the topic Still-Motiv, Styling, Text CN photo studio 1 hour Still shooting Full usage rights except for advertising 2 weeks Impressions, website-clicks and clickrate only Boost 3 working days 5 working days #Anzeige CPM* per Ad 18 Plus production costs** per Ad 690 * eligable for discount, agency commission and cashback, ** not eligable for discount, agency commission or cashback 28

29 DELIVERY OF ADVERTISING MATERIAL 29

30 Technical specifications / HTML 5 Advertising material HTML File File hierarchy and folder structure File number und code compression Animation The executing HTML5 Advertising material should be run within one single.html file. None of the delivered.html files should be named index.html. The layer and folder structure should contain a maximum of one layer (scripts, images) In order to minimize server requests, the number of individual elemens should be kept as low as possible. Multiple simultaneous animations and overlapping transparent graphics are to be avoided. The use of CSS3 or javascript animations should be selected with regards to the CPU and GPU utilization. Browser compatibility and Fallback Frameworks, Libraries and Namespaces Guidelines Since not all desired feautres or Libraries are supported by all browsers, it is advised to play Fallback JPG or GIF in case of the lack of support by browsers that lead to non-representable advertisements. The advertisment materials are to be tested on all browsers by the agency. Condé Nast reserves the right to exclude specific browser version from delivery of advertising material. HTML5 advertising material are played on the websites within a frame in order to avoid complications with functionalities of the website Within our frame, Frameworks and Libraries (e.g. Bootstrap) can be included. Bei Nutzung globaler Javascript Variablen sollten diese in einem eigenen Namespace laufen oder alternativ klar benannt werden. Ebenso sind Bezeichnungen für die Vergabe von HTML IDs sowie ID-, Class- und Type Selektoren in CSS eindeutig zu wählen. Please find guidelines of the IAB regarding HTML5 advertising material accessing the following link: Delivery The HTML-5 advertising material will be delivered to the brand or agency as a compressed ZipArchive, which has to include all elements of the advertising material, excluding externally added Libraries or Fonts. The Zip-Archive must be a.html document (not index.html) and all included scripts and elements have to be linked relatively. In case of external hosting, absolute links must be used. Alternatively, a redirect can be delivered. In this case, all above mentioned standards regarding document size and file number must be applied. 30

31 Technical Specs/ Advertising medium with sound (Polite Banner) Promotional tools with inital sounds are not permitted. Exceptions are Streaming promotional tools, which initially are adjusted to mute mode and activated in case of a click on the speaker pictogramme. The maximum duration is 30 seconds. We recommend a well-visible audio bar with the commands Volume, Start and Stop are recommended. Sound should not be initiated through mouse over. Custom Solutions In case there are advertisements that do not comply with our specifications, please ask for your special request in our account team. We are happy to plan your campaign individually and discuss with you what can be realized. 31

32 Contact and deadlines material delivery The delivery and booking deadlines area as followed: 5 working days for: Display ads Video ads Social media products Newsletter sponsoring 15 working days for: All Custom Solutions Packages Standard, S, M Customized Newsletter 25 working days for: all Custom Solutions Packages L, XL Editorial Special Sponsorings (Collection Sponsoring) Please submit display and video ad material via to: condenast.campaigning@adtechfactory.com Please Custom Solution and Social material via to: ClientServices@condenast.de including the following information: Client name and point of contact Period Placement Promotional tools Target URL 32

33 PRICES 33

34 PRICES 2018 DISPLAY ADS Excklusive Fixed Placements 100% SoV-Guarantee Site / Medium WIRED WIRED WIRED WIRED WIRED WIRED Business Gadgets Home Life Science Tech Placement Ad type Devices Item Rollover Ad exclusive Rollover Ad exclusive Rollover Ad exclusive Rollover Ad exclusive Rollover Ad exclusive Rollover Ad exclusive Gross price ( )* Multiscreen Fixed price 1,113 Multiscreen Fixed price 702 Multiscreen Fixed price 244 Multiscreen Fixed price 1,877 Multiscreen Fixed price 946 Multiscreen Fixed price 952 Comment Excklusive Fixed Placements (100% SoV) Exemplary period: 1 day Guarantee: 4,280 AIs/day Plus 800 Production costs Excklusive Fixed Placements (100% SoV) Exemplary period: 1Tag Guarantee: 2,700 AIs/day Plus 800 Production costs Excklusive Fixed Placements (100% SoV) Exemplary period: 1 day Guarantee: 940 AIs/day Plus 800 Production costs Excklusive Fixed Placements (100% SoV) Exemplary period: 1 day Guarantee: 7,220 AIs/day Plus 800 Production costs Excklusive Fixed Placements (100% SoV) Exemplary period: 1 day Guarantee: 3,640 AIs/day Plus 800 Production costs Excklusive Fixed Placements (100% SoV) Exemplary period: 1 day Guarantee: 3,660 AIs/day Plus 800 Production costs * eligable for discount, agency commission and cashback, ** not eligable for discount, agency commission or cashback 34

35 PRICES 2018 DISPLAY ADS Fixed Placements, not exclusive Site / Medium Placement Ad type Devices Item Gross price ( )* WIRED Business Rollover Ad Multiscreen Fixed price 599 WIRED Gadgets Rollover Ad Multiscreen Fixed price 378 WIRED Home Rollover Ad Multiscreen Fixed price 132 WIRED Life Rollover Ad Multiscreen Fixed price 1,011 WIRED Science Rollover Ad Multiscreen Fixed price 510 WIRED Tech Rollover Ad Multiscreen Fixed price 512 Comment Exemplary period: 1 day Guarantee: 4,280 AIs/day Plus 800 Production costs Exemplary period: 1 day Guarantee: 2,700 AIs/day Plus 800 Production costs Exemplary period: 1 day Guarantee: 940 AIs/day Plus 800 Production costs Exemplary period: 1 day Guarantee: 7,220 AIs/day Plus 800 Production costs Exemplary period: 1 day Guarantee: 3,640 AIs/day Plus 800 Production costs Exemplary period: 1 day Guarantee: 3,660 AIs/day Plus 800 Production costs * eligable for discount, agency commission and cashback, ** not eligable for discount, agency commission or cashback 35

36 PRICES 2018 DISPLAY ADS Fixed Placements, not exclusive Site / Medium Placement Ad type Devices Item Gross price ( )* WIRED Business Billboard Ad Multiscreen Fixed price 471 WIRED Gadgets Billboard Ad Multiscreen Fixed price 324 WIRED Home Billboard Ad Multiscreen Fixed price 113 WIRED Life Billboard Ad Multiscreen Fixed price 866 WIRED Science Billboard Ad Multiscreen Fixed price 437 WIRED Tech Billboard Ad Multiscreen Fixed price 439 Comment Exemplary period: 1 day Guarantee: 4,280 AIs/day Exemplary period: 1 day Guarantee: 2,700 AIs/day Exemplary period: 1 day Guarantee: 940 AIs/day Exemplary period: 1 day Guarantee: 7,220 AIs/day Exemplary period: 1 day Guarantee: 3,640 AIs/day Exemplary period: 1 day Guarantee: 3,660 AIs/day * eligable for discount, agency commission and cashback, ** not eligable for discount, agency commission or cashback 36

37 PRICES 2018 DISPLAY ADS Rotations Site / Medium WIRED Placement Ad type Devices Item Run of Site Medium Rectangle Gross price ( )* Multiscreen CPM 65 WIRED Run of Site Halfpage Ad Multiscreen CPM 80 Only article level WIRED Run of Site Billboard Ad Multiscreen CPM 90 WIRED Run of Site 3D Ad Multiscreen CPM 90 WIRED Run of Site Interstitial Desktop CPM 95 WIRED Run of Site Rollover Ad Multiscreen CPM 110 Comment Plus 4,000 production costs** production through Condé Nast * eligable for discount, agency commission and cashback, ** not eligable for discount, agency commission or cashback; CPM-extra fee for expandable ad formats 10 EUR 37

38 PRICES 2018 CUSTOM SOLUTIONS Microsites Site / Medium Placement Ad type Devices Item Gross price ( )* WIRED Custom Solution Microsite S Multiscreen Fixed price 32,960 WIRED Custom Solution Microsite M Multiscreen Fixed price 40,310 WIRED Custom Solution Microsite L Multiscreen Fixed price 79,100 WIRED Custom Solution Microsite XL Multiscreen Fixed price 106,930 Comment Period: 8 weeks Guarantee: 2,000 Unique Users Plus 5,650 production costs** Period: 8 weeks Guarantee: 2,750 Unique Users Plus 6,910 production costs** Period: 8 weeks Guarantee: 4,000 Unique Users Plus 13,560 production costs** Period: 8 weeks Guarantee: 5,500 Unique Users Plus 18,330 production costs** * eligable for discount, agency commission and cashback, ** not eligable for discount, agency commission or cashback 38

39 PRICES 2018 CUSTOM SOLUTIONS Advertorials Site / Medium WIRED WIRED WIRED WIRED WIRED Placement Ad type Devices Item Custom Solution Custom Solution Custom Solution Custom Solution Custom Solution Standard Advertorial Custom Advertorial S Custom Advertorial M Custom Advertorial L Custom Advertorial XL Gross price ( )* Multiscreen Fixed price 8,520 Multiscreen Fixed price 24,270 Multiscreen Fixed price 29,810 Multiscreen Fixed price 69,480 Multiscreen Fixed price 100,280 Comment Period: 4 weeks Guarantee: 46,000 Traffic Driver impressions Plus 1,460 production costs** Period: 4 weeks Guarantee: 876,000 Traffic Driver impressions Plus 4,160 production costs** Period: 4 weeks Guarantee: 926,000 Traffic Driver impressions Plus production costs** Period: 8 weeks Guarantee: 1,291,000 Traffic Driver impressions Plus production costs** Period: 4 weeks Guarantee: 1,621,000 Traffic Driver impressions Plus production costs** * eligable for discount, agency commission and cashback, ** not eligable for discount, agency commission or cashback 39

40 PRICES 2018 CUSTOM SOLUTIONS Sponsoring Topic Special & Newsletter Site / Medium WIRED WIRED WIRED Placement Ad type Devices Item Themenrubrik Custom Solution Custom Solution Collection Sponsoring Customized Newsletter NL Sponsoring Gross price ( )* Multiscreen Fixed price 22,920 Multiscreen Fixed price 2,340 Multiscreen Fixed price 1,080 Comment Period: 4 weeks Guarantee: 382,000 Traffic Driver impressions Plus 1,250 production costs** Sent once to appr. 9,000 subscribers Plus 1,250 poduction costs** Sent once to appr. 9,000 subscribers Plus 250 production costs** * eligable for discount, agency commission and cashback, ** not eligable for discount, agency commission or cashback 40

41 PRICES 2018 SOCIAL MEDIA Facebook & Instagram & Twitter Site / Medium WIRED WIRED WIRED WIRED Placement Ad type Devices Item Custom Solution Custom Solution Custom Solution Custom Solution Facebook 360 Picture Ad Instagram Story Integration Facebook Photo or Link Ad Instagram Photo or Link Ad Gross price ( )* Multiscreen CPM 13 Comment Guarantee: scalable Plus 2,620 production costs** Multiscreen Fixed price 5,302 Plus 2,700 production costs** Multiscreen CPM 13 Multiscreen CPM 18 WIRED Custom Solution Twitter Ad Multiscreen CPM 20 Guarantee: scalable Plus 690 production costs** Guarantee: scalable Plus 690 production costs** Guarantee: scalable Plus 690 production costs** * eligable for discount, agency commission and cashback, ** not eligable for discount, agency commission or cashback 41

42 EDITORIAL CALENDAR 42

43 EDITORIAL CALENDAR 2018 MOTNH ISSUE Print Online January CES & Co Collection February March 01/18 on-sale-day April May 02/18 on-sale-day June July August September October 03/18 on-sale-day November E-Mobility & departure into space Travel & sport-tech Nano, Nano and the future CeBIT & Co Collection Entertainment Collection re:publica Collection Future of Work Collection Summer Special Collection/ Summer Essentials IFA & Co Collection Dmexco & Co Collection IAA & emobility Collection Security Collection Autumn Gadgets Retail Collection Digital collections possible all year round: Mobility, Food, Creativity, Travel, Future of Flying, Thinking Machines, Health, Audio & Vision, Sport & Lifestyle, and lots more 43

44 CLIENT REFERENCES 44

45 CLIENT REFERENCES Selection Adobe Amazon Armani Audi BMW Bosch Bundeswehr Capgemini Daimler Deutsche Bank Fiat Ford Hewlett Packard HTC D Huawai Microsoft Montblanc Paypal Porsche Samsung Toyota Zeit Online 45

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