Trends Inspiration Lifestyle

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Clementine Nash
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1 Media Kit 2015

2 Quebec s most-read decoration magazine Les idées de ma maison explores all the latest home decor trends with the help of renowned designers. The brand s mission is to offer its readers practical advice and wow them with them inspiring decors. The focus on IDEAS comes across loud and clear as the magazine gives readers the tips and resources they need to make their own personal contribution to their home decor. With IDEAS to inspire the trendiest decors, IDEAS to enhance the dinner table, and IDEAS to playfully transform and revamp any room, Les idées de ma maison remains the ultimate home decoration authority in Quebec! Trends Inspiration Lifestyle 2

99 Frequency: 10 issues per year Website Unique visitors: 60,800 per month Page

3 One brand, 2 platforms Readership 640,000 per issue Circulation 44,439 subscriptions 10,487 newsstand sales 60,852 total circulation Magazine cover price: $4.99 Frequency: 10 issues per year Website Unique visitors: 60,800 per month Page views: 338,400 per month Facebook 240,000 fans Twitter 2,550 followers 640,000 Readership 60,852 Total circulation 10.5 Readers per copy Sources: AAM reports to december 31, 2013 * PMB, Can 12+, Fall 2014; Google Analytics, Jan-Sept avg. / Social networks: October

Digital The digital extension of Quebec s most-read home decor

making your interior or exterior décor fit your lifestyle, it

Sources: Google Analytics, Jan-Sept. 2014 avg.

4 Digital The digital extension of Quebec s most-read home decor magazine! ideesdemamaison.com is part of the CASA brand family on the web. From decor coaching to whole-room transformations and tips on making your interior or exterior décor fit your lifestyle, it is the ideal guide for anyone who is serious about home decor. Sources: Google Analytics, Jan-Sept avg. / Social networks: October ,800 Unique visitors / month 338,400 Page views / month 240,000 Facebook fans 2,550 Twitter followers 4

Readership LES IDÉES DE MA MAISON (000) COMPOSITION (%) INDEX TOTAL 593 GENDER AGE Men 177 29,8% 60 Women 416 70,2% 139 12-17 30 5,1% 70 18-24 33 5,6% 56 25-34 79 13,3% 89 35-44 114 19,2% 136 45-54

5 Readership LES IDÉES DE MA MAISON (000) COMPOSITION (%) INDEX TOTAL 593 GENDER AGE Men ,8% 60 Women ,2% ,1% ,6% ,3% ,2% ,1% ,9% ,6% 66 Average age 46 EDUCATION No diploma 75 12,6% 55 High school ,1% 93 Cegep (DEC) 82 13,8% 110 Bachelor s ,3% 126 FAMILY INCOME Under $25, ,6% 73 $25 to 35K 57 9,6% 98 $35 to 50K ,7% 129 $50 to 75K ,4% 99 $75 to 100K ,6% 121 Over $100K ,1% 87 Avg. family income $71,242 EMPLOYMENT Full time ,5% 115 Part time 50 8,4% 91 Unemployed ,9% 86 RESIDENCE Owner ,8% 97 Tenant ,2% 107 MARITAL STATUS 100 % 100 Married/common-law ,4% 107 Single/separated/divorced ,5% 91 FAMILY Children under ,5% Sources: PMB, Fall 2014 (2 years), French Canada, 12+ / Please note that some data may be unstable

National Rates* FREQUENCY 1x 3x (3%) 6x (6%) 8x (8%) 10x (10%) 1 PAGE $7,145 $6,930 $6,715 $6,575 $6,430 DOUBLE PAGE $14,290 $13,860 $13,430 $13,150 $12,860 C-2 $8,215 $7,970 $7,720 $7,560 $7,395 C-3

6 National Rates* FREQUENCY 1x 3x (3%) 6x (6%) 8x (8%) 10x (10%) 1 PAGE $7,145 $6,930 $6,715 $6,575 $6,430 DOUBLE PAGE $14,290 $13,860 $13,430 $13,150 $12,860 C-2 $8,215 $7,970 $7,720 $7,560 $7,395 C-3 $7,860 $7,625 $7,385 $7,235 $7,075 C-4 $8,930 $8,665 $8,395 $8,220 $8,040 * National rates are gross rates. WEB BANNERS BIG BOX TRANSITIONAL AD CATFISH PRE-ROLLS (15 SEC) E-BLAST / E-FLYER NEWSLETTER $17 CPM $19 CPM $21 CPM $30 CPM $29 CPM $200 CPM $19 CPM 6

2015 Editorial Planning January-February 2015 #319! 2015 Trendy! This year s hottest must-haves Topics: materials, lighting, colours March 2015 #320! Window and wall dressings!

A closer look at: Backyards 4 experts: a landscaper, stylist, designer and horticulturist Tips for hiding backyard eyesores June 2015 #323! Colours!

Incorporating your travels into your home décor What s new in the world of floor coverings September 2015 #325! Easy renovations: spend little, wow big!

7 2015 Editorial Planning January-February 2015 #319! 2015 Trendy! This year s hottest must-haves Topics: materials, lighting, colours March 2015 #320! Window and wall dressings! The biggest trends A closer look at: Textiles April 2015 #321! Kitchens! Different tastes, different kitchens Before and after May 2015 #322! Backyards and terraces! A closer look at: Backyards 4 experts: a landscaper, stylist, designer and horticulturist Tips for hiding backyard eyesores June 2015 #323! Colours! How to mix and match colours Country cottage style Pools, spas, outdoor showers July-August 2015 #324! World-class décor! Incorporating your travels into your home décor What s new in the world of floor coverings September 2015 #325! Easy renovations: spend little, wow big!! Small changes that won t break the bank or your back Entrances with storage, organization tips and tricks October 2015 #326! Cozy, warm fireplaces! An in-depth look at what s new in the world of fireplaces November 2015 #327! Before & after! Steal-worthy ideas for revamping bathrooms, kitchens, basements, entrances, etc. Powder room secret: must-haves for your guests December 2015 #328! Christmas get-togethers! Decorating on a budget Shopping: Christmas tree and table centrepieces 7

To advertise with us Montreal Caroline Gagnon Solutions Director, National Sales caroline.gagnon@tva.

8 To advertise with us Montreal Caroline Gagnon Solutions Director, National Sales Christine Ducharme Director, Local Sales Toronto Bryan Hamberg Solutions Director, National Sales Websites quebecormediaventes.ca 8

TECHNICAL SPECIFICATIONS TRIM SIZE OF THE MAGAZINE: 8.5 x 10.

9 TECHNICAL SPECIFICATIONS TRIM SIZE OF THE MAGAZINE: 8.5 x BINDING METHOD: Perfect PRINTING PROCESS: High-Speed rotary offset PRODUCTION: Digital, four-colour process SATURATION (UCR): 295% (black 95%) RESOLUTION: 300 dpi (points per inch) ADVERTISING MATERIAL Each advertisement must be transferred to our FTP site, by using your web browser (Firefox, Internet Explorer, Netscape, Google Chrome or Safari). Adresse: nom de l usager: ftppuben mot de passe: ftppuben For more information, please consult the following document: TVAPub_FTPTranfer.pdf, provided by the advertising coordinator, Mélina Delorme. You can reach her at , ext. 2142, melina.delorme@tva.ca The advertising material transferred to our FTP site must have been compressed with Stuff It (.sitx,.sea,.zip) or Zip It (.zip): com, After transferring the electronic document to our FTP site, you must also send a low resolution PDF file of the ad by to the advertising coordinator of the magazine. ADVERTISEMENTS MUST BE SUPPLIED IN PDF FORMAT AS PER THE SETTINGS OUTLINED ON PAGE 2 The format of the advertisement must be in accordance with the technical specifications of TVA Publications. Any photos and typefaces must be provided with the PDF. ILLUSTRATOR: Vectorial logos and illustrations must be saved in PDF format; the colours used must be in CMYK mode. Incorporate the typeface. PHOTOSHOP EPS: Photos must be saved in CMYK mode, with a resolution of 300 dpi and a maximum saturation of 300, in the format used for the ad. SWOP 2006 profiles are recommended. (Available upon request) GUIDELINES FOR IN DESIGN DOCUMENTS: IN DESIGN DOCUMENT (NON-VECTORIAL) The format of the advertisement must be in accordance with the technical specifications of TVA Publications The file to be placed on FTP (previously compressed) should include only the advertisement requirements. Any photos or typefaces not included in the file must be provided separately. Elements contained in the IN DEGISN document must be saved as follows: ILLUSTRATOR: Vectorial logos and illustrations must be saved using the EPS format and colours must be in CMYK mode. Incorporate the typeface. PHOTOSHOP EPS: Pictures must be saved according to the CMYK colour mode, with a resolution of 300 dpi in the format used in the advertisement. CHARACTERS Type size must be minimum 8pt. White characters against a black or colour background that are larger than 12pt. are not suitable for reproduction. TVA Publications cannot be held responsible for the reproduction of material below the minimum type sizes outlined in this document or delicate serifed characters. DO NOT USE RGB OR PMS COLOURS BLACK OR GREY FONT MUST TAKE ONLY BLACK COATING IN ORDER TO PREVENT 18PT. BLACK FONT AND HIGHER PLACED ON DIFFERENT-COLOURED PHOTOS OR BACKGROUNDS FROM BEING CUT OFF, THE BLACK SHOULD BE ENRICHED AS FOLLOWS: 100B 30C 10M 10Y The advertising material provided by the advertiser should be sent directly and at his own expense to: Magazine Les idées de ma maison Advertising Coordination Department TVA Publications 1010, rue de Sérigny, 4th floor, Longueuil (Quebec) J4K 5G7 PLEASE NOTE / We reserve the right not to publish any advertisement supplied to our advertising coordination department if it has not been done in accordance to the aforementioned specifications. Additional costs resulting from delays in delivery or nonconformity to the aforementioned specifications will be charged to the advertiser. TVA Publications Inc. is not responsible for unclaimed material after 60 days.

10 CREATE YOUR PDF WITH THE FOLLOWING SETTINGS

11 TRIM SIZE SPECIFICATIONS The ad sizes featured in the following table of technical specifications are not all offered by our advertising sales department. Consequently, requests for sizes that do not appear in the rate cards must be approved by TVA Publications. 1 PAGE AND DOUBLE PAGE FORMATS 1 PAGE Safe copy area: 7.75 x 10 Trim size: 8.5 x Bleed size: 8.75 x 11 DOUBLE PAGE Safe copy area: 7.75 x 10 (per page) Trim size: 17 x Bleed size: x 11 1/2 DOUBLE PAGE Safe copy area: 7.75 x 5 (per page) Trim size: 17 x Bleed size: x 5.5 HORIZONTAL FORMATS 1/2 HORIZONTAL Safe copy area: 7.75 x 5 Trim size: 8.5 x Bleed size: 8.75 x 5.5 1/3 HORIZONTAL Safe copy area: 7.75 x 3.25 Trim size: 8.5 x Bleed size: 8.75 x /4 HORIZONTAL Safe copy area: 7.75 x Trim size: 8.5 x 2.75 Bleed size: 8.75 x VERTICAL FORMATS JUNIOR Safe copy area: x 7.5 Trim size: 5.5 x Bleed size: x 8 1/3 SQUARE Safe copy area: x 5 Trim size: 5.5 x Bleed size: x 5.5 1/3 VERTICAL Safe copy area: 2.5 x 10 Trim size: x Bleed size: 3 x 11 1/4 VERTICAL Safe copy area: x 5 Trim size: x Bleed size: x 5.5 2/3 VERTICAL Safe copy area: x 10 Trim size: 5.5 x Bleed size: x 11 1/2 VERTICAL Safe copy area: x 10 Trim size: x Bleed size: x 11 The safety margin corresponds to 3/8. Formats indicated above have been calculated by adding the bleed size and the safety margin from only one side (left or right). The advertising material in either one of these formats must be supplied in 2 versions: for left-hand page positioning and right-hand page positioning. Non-bleed ads: the finished size corresponds to the measurement of the safe copy area.

THE MAGAZINE FOR EXPERT INTERIOR DESIGN IDEAS

2018 THE MAGAZINE FOR EXPERT INTERIOR DESIGN IDEAS A great source of inspiration for helpful, accessible design ideas, Les idées de ma maison guides readers through their design projects with plenty of