2015 Media Planner. tileletter.com facebook.com/tilelettermagazine twitter.com/tileletter. National Tile Contractors Association.

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1 January Media Planner MAPEI Corporation SHOPPINg for SuCCESS: malls make a comeback Total Solutions Plus shines with over 500 attendees, TCAA participation Qualified Labor: Validating skills of expert installers Installing ceramic tile, glass tile and stone in interior wet areas Reference Manual Issue 2014 TEC Specialty Products TEC system helps revive Detroit Cobo Convention Center tileletter.com facebook.com/tilelettermagazine twitter.com/tileletter

Coverings show. TRENDS and TECH are poly-bagged and published as full size 8 x10 special issues to the industry.

Contractors and installers Floor covering contractors and installers Tile distributors and importers Manufacturers Architects,

TRENDS, TECH and August Green: bonus distribution in addition to our regular circulation.

Cover ngs 2014 MAPEI Corporations Gordon Ramsay Pub & Grill California giant gets a facelift revamping Del Amo Fashion Center

2 Magazine Published by: Total Circulation as of July 31st, 2014 TileLetter is published monthly with an additional issue dedicated solely to the Coverings show. TRENDS and TECH are poly-bagged and published as full size 8 x10 special issues to the industry. TileLetter monthly circulation. Contractors and installers Floor covering contractors and installers Tile distributors and importers Manufacturers Architects, designers, builders and general contractors TOTAL TileLetter circulation 6,000 3,000 2,000 2,000 1,000 14,000 Coverings, TRENDS, TECH and August Green: bonus distribution in addition to our regular circulation. Architects, designers, builders and general contractors TOTAL Coverings, TRENDS, TECH and August Green circulation 6,000 20,000 TileLetter.com digital page-turner -blast subscribers 15,000 Coverings 2014 Merkrete Systems April 2014 May 2014 June 2014 T ele er Cover ngs 2014 MAPEI Corporations Gordon Ramsay Pub & Grill California giant gets a facelift revamping Del Amo Fashion Center Schluter-Systems Tile how it changed one showroom and one plumbing dealer, forever Custom Building Products Atlanta "Campus of the Future" built to last with CUSTOM Coverings 2014 Special programs, events and show features for everyone Qualified Labor Specifying common sense Stone The rise of stone Qualified Labor 1,000th Certified Tile Installer Thin Tile adds majesty to university façade Coverings celebrates 25th anniversary with glamorous Las Vegas show Business Tip The daily huddle

3 EDITORIAL CALENDAR 2015 Month Major Feature Special Focus Added Value January 12/01/15 February 01/05/15 *Coverings 02/02/15 *TRENDS 02/02/15 March 02/08/15 April 03/02/15 May 04/06/15 June 05/01/15 July 06/01/15 *TECH 06/01/15 August 07/01/15 September 08/03/15 October 09/01/15 Mortars Grout Coverings/Orlando New products Radiant heat Underlayments Membranes Movement joints Showers NTCA Reference Manual The Green Issue Sustainabilty Pool and wet areas Surface preparation Total Solutions Plus review Industry Calendar Coverings: Installation Seminars Stone NTCA Programs CTDA, TCNA, COI, TOS Programs Design and product trends Surfaces review Stone Backerboards Tools Cevisama review Coverings Installation and Design Awards IDS Showcase NTCA night Total Solutions Plus schedule Technical features Green Tip A&D Guest Sustainability Update Green products Total Solutions Plus review Women in Tile Handmade/Decorative tile Stone Bonus distribution to Surfaces Coverings advertorial section: Distributor Programs Bonus distribution to Coverings Coverings advertorial section: Contractor Programs Bonus distribution to Coverings Bonus circulation to architects and designers Coverings review Bonus circulation to architects and designers Bonus circulation to architects and designers November 10/01/15 Sealers and maintenance Thin tile Movement joint profiles Tcna Handbook December 11/02/15 Glass tile NTCA review/forecast Cersaie Review Stone Editorial deadline: first business day of the month, two months prior to publishing month. Advertising space and materials: first business day of the month, one month prior to publishing month. SPECIAL ISSUE EDITORIAL DEADLINES: Coverings and Trends Issues February 2, Tech Issues - June 1 In every REGULAR issue: Industry News, New Products, Ask the Experts, Tech Talk, Business Tip, NTCA Benefits Box, NTCA Member Spotlight, Qualified Labor, NTCA President s Letter, Editor s Letter occasional and Scheduled features: TCNA Handbook Update, Stone Section, Thin Tile, Letters to the Editor, NTCA News, Helping Hands, NTCA Family Album, Travels with Tile *The Coverings Issue is TileLetter-sized and printed separately from our monthly TileLetter issues. The TRENDS and TECH issues are 8 x10 sized issues and are mailed to our TileLetter subscribers with bonus distribution to architects and designers. See rate sheet for special pricing on these three issues. Editorial questions or submissions to Lesley Goddin, editor, (505) ; lesley@tile-assn.com

4 TileLetter Art Requirements Full Page Full Page (live area) 3/4 Page 1/2 Horizontal 1/2 Vertical 1/2 Island 3/8 Horizontal 3/8 Vertical 1/4 Horizontal 1/4 Vertical Trim Size 5.5 x 8.5 Bleed Allowance 5.75 x 8.75 Printing Offset Paper Stock 60 lb. Gloss White Binding Saddle Stitch Ad Copy Dimensions Full Page (live area) 3/4 Page 1/2 Page Horizontal 1/2 Page Vertical 1/2 Page Island x x x x x Whenever possible, we prefer to receive your advertisement as an Adobe Acrobat PDF, via or our FTP server. Note that PDFs must have fonts embedded, and all graphics within the original layout must be in either grayscale or CMYK color mode. PDFs must also have marks and bleed turned on. If you need to submit your files in a format other than PDF, please use the following guidelines: Apple or Windows OS Adobe InDesign CS3 or lower QuarkXPress 7.1 or lower Adobe Illustrator CS3 or lower Adobe Photoshop CS3 or lower TIFF, JPEG images (300 dpi, sized to fit) Generic or Illustrator EPS Note that if you intend to submit your file in Illustrator or EPS format, all fonts must be converted to paths and all links embedded. If you need to submit your files via regular mail, we accept CD and DVD media in Apple or Windows formats with color proofs. 3/8 Page Horizontal 3/8 Page Vertical 1/4 Page Horizontal 1/4 Page Vertical x x x x 3.75 CLOSING DATES: SPACE and MATERIALS: One (1) month prior to publishing month (i.e. Jan. 1 for February, Feb. 1 for March, Mar. 1 for April, etc.). AD COPY and SIZE may be changed during your contract term - you are contracting for number of times to run. FTP site information: Upon signed contract, we can provide a username and password to upload materials to a secure site.

TILELETTER AD Rates Premium Positions Front and back covers $6,000 Inside covers $2,500 Center spread $2,500

5 x2 ) $300 (Business-card sized ads are a flat rate no matter color or number of runs) Full Page 3/4 Page 1x

listed on the TileLetter website and in one email blast that month.

FREE URL LINK included for all print advertisers in our online digital page turner!

$650 $1,250 $450 $600 $1,200 $425 $550 $1,150 $400 $500 $1,100 3/8 Page $400 $595 $1,100 $350 $575 $1,050 $325

Discounts and Rate Policy: ALL RATES NET. No commissions or discounts are allowed.

5 TILELETTER AD Rates Premium Positions Front and back covers $6,000 Inside covers $2,500 Center spread $2,500 Two-page spread $1,700 Select position rate $100 Advertorial $1,100 Business card (3.5 x2 ) $300 (Business-card sized ads are a flat rate no matter color or number of runs) Full Page 3/4 Page 1x $650 $800 $1,500 $600 $800 $1,350 3x $625 $750 $1,450 $650 $750 $1,300 Net Classified Ad Rate $150/month listed on the TileLetter website and in one blast that month. For an additional $100, we will send an exclusive eblast to subscribers with your classified only. FREE URL LINK included for all print advertisers in our online digital page turner! Net Advertising Rates 6x $600 $725 $1,400 $525 $700 $1,250 12x $560 $675 $1,350 $500 $650 $1,200 1/2 Page $475 $650 $1,250 $450 $600 $1,200 $425 $550 $1,150 $400 $500 $1,100 3/8 Page $400 $595 $1,100 $350 $575 $1,050 $325 $540 $1,000 $290 $495 $975 1/4 Page $370 $500 $900 $335 $475 $850 $310 $450 $800 $275 $400 $750 Commission, Discounts and Rate Policy: ALL RATES NET. No commissions or discounts are allowed. Orders are subject to terms and provisions of current media kit. Rebate credits are given on contract increases when placement reaches next rate break. Advertisers will be short-rated if all contracted insertions are not placed during contract time.

Coverings Rates Back by popular demand! The Coverings Issue Coverings is North America s most comprehensive show for those involved in the tile and stone industries.

More than 25,000 attendees are slated for the 2015 exposition, April 14-17, 2015, at the Orange County Convention Center in Orlando, Florida.

This issue is will be by poly-bagged along with our new TRENDS publication and mailed to our usual subscriber list with a bonus distribution to architects and designers and with an additional 2,000

6 Coverings Rates Back by popular demand! The Coverings Issue Coverings is North America s most comprehensive show for those involved in the tile and stone industries. By advertising in TileLetter s Coverings edition, you will be making the best advertising investment you can make all year. More than 25,000 attendees are slated for the 2015 exposition, April 14-17, 2015, at the Orange County Convention Center in Orlando, Florida. TileLetter s Coverings edition focuses solely on the events and happenings of this popular North American show. This issue is will be by poly-bagged along with our new TRENDS publication and mailed to our usual subscriber list with a bonus distribution to architects and designers and with an additional 2,000 copies distributed at the show. TileLetter Coverings 2014 MAPEI Corporation Gordon Ramsay Pub & Grill, Las Vegas Coverings 2014 Coverings 2014 Special programs, events and show features for everyone Net Advertising Rates four color ads Two-page spread $1,500 Full page $1,000 3/4 page $900 1/2 page $850 3/8 page $800 black & white ads Two-page spread $900 Full page $500 3/4 page $400 1/2 page $350 3/8 page $250 1/4 page $700 1/4 page $200 See TileLetter Art Requirements for ad sizes and suitable formats. Advertising deadline for the Coverings edition is February 2, For advertising opportunities, contact Michelle Chapman or Mary Shaw-Olson michelle@tile-assn.com (601) or mary@tile-assn.com (601)

Trends and tech Ad Rates The industry has spoken......and NTCA is listening!

In each issue there will be custom content geared towards the A&D community.

COVERINGS Show issue: This will include news of the show, of events at the show, seminars, exhibits, feature stories and regular features everything a showgoer needs to know about Coverings in

TileLetter August Green Issue: continuing our tradition of focusing on sustainability in our August issue of TileLetter, we will present stories, products and special editorial that addresses what

7 Trends and tech Ad Rates The industry has spoken......and NTCA is listening! For 2015, NTCA has a new set of opportunities with which to reach out to our 20,000 A&D subscribers still four print vehicles, but with a new, fresh spin. In each issue there will be custom content geared towards the A&D community. Here s what s on tap: TileLetter format Two of our new publications will retain the unique TileLetter format that is beloved by our readers. COVERINGS Show issue: This will include news of the show, of events at the show, seminars, exhibits, feature stories and regular features everything a showgoer needs to know about Coverings in Orlando, Fla. April 14-17, Available at the show, to our regular subscription list, and with bonus distribution to the A&D community. TileLetter August Green Issue: continuing our tradition of focusing on sustainability in our August issue of TileLetter, we will present stories, products and special editorial that addresses what contractors, architects, designers and specifiers need to know to successfully incorporate tile and stone into their projects. This issue will have bonus distribution to the A&D community. A product and trends report from the TRENDS TECH A technical publication of the Large, lush 8 x 10 format Appealing to the A&D preference for visuals and photos, we re offering two publications in an expanded format. TRENDS issue: The Trends issue will explore new products and up-and-coming design, style, fashion and influences that we will be seeing at Coverings and beyond. TRENDS will be your go-to publication for information on the newest products for glass, porcelain, ceramic, stone, tools, technology and so much more. This issue will be available at the Coverings show. TECH issue: What do various players in the industry need to know to be educated and make the most of technological advances and developments unfolding in installation methods and techniques in our industry? This issue will let you know, and will include articles about updates in the NTCA Reference Manual. Hitting the stands in summer, Both TRENDS and TECH are being mailed to our regular TileLetter circulation as well as to an additional 6,000 architects and designers associated with the tile and stone industry. TRENDS will be poly-bagged along with the TileLetter COVERINGS issue. TECH will be poly-bagged and mailed with the 2015/2016 NTCA Reference Manual to all NTCA members. Net Advertising Rates four color ads (1x and 2x contracts) PREMIUM POSITIONS Two-page spread $2,500 Outside back cover $6,000 Full page $2,000 Inside back cover 2 page spread $4,000 3/4 page $1,500 Inside front cover - page 1 spread $4,500 1/2 page $1,000 Page 2-3 spread $3,500 3/8 page $900 Page 4-5 spread $3,000 1/4 page $800 Advertorial per page $1,500 See TRENDS and TECH Art Requirements for ad sizes and suitable formats. 3/8 page $25,0 For advertising opportunities, contact Michelle Chapman or Mary Shaw-Olson michelle@tile-assn.com (601) or mary@tile-assn.com (601)

8 TRENDS & TECH Art Requirements Full Page Full Page (live area) 3/4 Page 1/2 Horizontal 1/2 Vertical 1/2 Island 3/8 Horizontal 3/8 Vertical 1/4 Horizontal 1/4 Vertical Trim Size 8 x10 Bleed Allowance 8.25 x10.25 Printing Offset Paper Stock 60 lb. Gloss White Binding Saddle Stitch Gutter safety.375 Ad Copy Dimensions Full Page (w/bleed) Full Page (live area) 3/4 Page 1/2 Page Horizontal 1/2 Page Vertical 1/2 Page Island TRENDS is poly-bagged with the Coverings issue. TECH is poly-bagged with the NTCA Reference Manual. 3/8 Page Horizontal 8.25 x x x x x x x 3 Whenever possible, we prefer to receive your advertisement as an Adobe Acrobat PDF, via or our FTP server. Note that PDFs must have fonts embedded, and all graphics within the original layout must be in either grayscale or CMYK color mode. PDFs must also have marks and bleed turned on. If you need to submit your files in a format other than PDF, please use the following guidelines: Apple or Windows OS Adobe InDesign CS3 or lower QuarkXPress 7.1 or lower Adobe Illustrator CS3 or lower Adobe Photoshop CS3 or lower TIFF, JPEG images (300 dpi, sized to fit) Generic or Illustrator EPS Note that if you intend to submit your file in Illustrator or EPS format, all fonts must be converted to paths and all links embedded. If you need to submit your files via regular mail, we accept CD and DVD media in Apple or Windows formats with color proofs. 3/8 Page Vertical x 6 1/4 Page Horizontal 1/4 Page Vertical 7.25 x x 4.5 FTP site information: Upon signed contract, we can provide a username and password to upload materials to a secure site.

2018 Media Planner. tileletter.com facebook.com/tilelettermagazine twitter.com/tileletter. National Tile Contractors Association

2018 Media Planner. tileletter.com facebook.com/tilelettermagazine twitter.com/tileletter. National Tile Contractors Association 2018 Media Planner MAPEI Corporation The Street of Dreams design showroom for The Villages retirement community National Special programs, events, and show features for everyone Tile Contractors Association