FREE WEBINAR IS CORD-CUTTING REACHING EUROPE? 26/09/2018. Presenter Alice Ourliac Research Analyst EMEA Dataxis Language: English
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1 FREE WEBINAR IS CORD-CUTTING REACHING EUROPE? Presenter Alice Ourliac Research Analyst EMEA Dataxis Language: English
2 DATAXIS Glbal Offices based in Eurpe, Americas and Africa Research Leader in Market Intelligence f the Pay TV and Telcs in emerging markets, including Latin America Events Media NexTV Series and Future Ad Series cnferences hsted in Miami, Mexic, Sa Paul, Buens Aires, Bgta, Berlin and Suth Africa NexTV News Latin America, Brazil and Africa 2
3 DATAXIS RESEARCH Dataxis prvides its clients with an nline intelligence service Offices in Berlin, Buens Aires & Mauritius Reliable, up-t-date and in depth key perfrmance indicatrs, statistics and frecasts Our service includes: Databases n 4play market: TV, Bradband, Wireless & Telephny Data by cuntry and peratr including mid and small size peratrs Free and unlimited nline inquiry service Cmplete peratr's prfiles 3
4 IS CORD-CUTTING REACHING EUROPE? AGENDA Definitin and glbal cntext f crd-cutting Crd-cutting in the US : a decline in Pay TV visible since the mid-21s Crd-cutting in Eurpe : myth r reality? A small impact f OTT players n the Eurpean scale which masks different realities (case studies) : Ukraine France Germany UK Ptential effects f OTT n ther distributin technlgies Cnclusin 4
5 CORD-CUTTING WHAT ARE WE TALKING ABOUT? Crd-cutting refers t the pattern f viewers cancelling their pay TV subscriptin (especially cable r satellite) fr bradband-delivered vide als called ver-the-tp (OTT) services. 5
6 Millins CORD-CUTTING A MULTIPLICATION OF OTT OFFERS ACTIVE OTT SUBSCRIPTION SERVICES WORLD Number f platfrms Q2 218 PAY TV & OTT SUBSCRIPTION SERVICES WORLD Subscribers Q1 218 Ttal Pay TV Ttal OTT The number f OTT ffers has been grwing since the beginning f the 21s Hwever, n a glbal scale, the number f Pay TV subscribers is still increasing 6
7 Millins CORD-CUTTING IN THE US A DECLINE IN PAY TV VISIBLE SINCE PAY TV & OTT SUBSCRIPTION SERVICES USA Subscribers Q2 218 Ttal pay TV Ttal OTT The decline in US Pay TV husehlds ges alng with a significant increase in OTT subscribers, which can be explained by a range f features specific t the US market 7
8 Millins CORD-CUTTING IN THE US THE RISE OF OTT STREAMING SERVICES Sling TV 2% Yutube Premium 2% HBO Nw 5% OTT MARKET SHARE USA, Q2 218 % subscribers Shwtime 2% Amazn 15% Directv Nw 1% Hulu 18% Others 7% Netflix 48% 5 4,5 4 3,5 3 2,5 2 1,5 1,5 VIRTUAL MVPDs USA Subscribers Q2 218 Incumbent bradcasters OTT OTT services cmprise f many hetergenus platfrms, including newly launched standalne platfrms as well as virtual MVPDs frm incumbent peratrs (Dish, AT&T, Charter) 8
9 CORD-CUTTING IN THE US A PROCESS MAINLY DUE TO PAY TV HIGH PRICES ,2 Pay TV ARPU USA eurs 89, Q2 218 Pay TV ARPU AVERAGE ARPU 218 : 79,8 VS Lwer entry prices Original cntent Flexibility Easiness N cmmitment Amng the cmpetitive edges f OTT ffers, price seems t have a critical weight 9
10 Millins CORD-CUTTING IN EUROPE : MYTH OR REALITY? NO MEASURABLE RESTRUCTURING OF EUROPEAN PAY TV MARKETS PAY TV AND OTT-SVOD IN EUROPE Subscribers OTT MARKET SHARE EUROPE, Q2 218 % subscribers Others 29% Sky 5% Netflix 52% Q2 218 Amazn 14% Ttal Pay TV OTT-SVOD The multiplicatin f OTT ffers has nt yet led t a decrease in Pay TV subscribers numbers On a Eurpean scale, the main platfrms (in terms f subscribers) are Netflix and Amazn 1
11 CORD-CUTTING IN EUROPE : MYTH OR REALITY? NO MEASURABLE RESTRUCTURING OF EUROPEAN PAY TV MARKETS PAY TV ARPU - EUROPE eurs ,6 16, ,3 AVERAGE ARPU 218 : 15, Q2 218 ARPU Given their relatively lw ARPU n average, Eurpean Pay TV peratrs culd be less threatened by a cmpetitin n prices (brught by OTT players) 11
12 CORD-CUTTING IN EUROPE : MYTH OR REALITY? A FRAGMENTED MARKET Average Pay TV ARPU in 218 The average Pay TV ARPU exceeds 25 in nly 6 Eurpean cuntries In mre than half f the cuntries, the average Pay TV ARPU stands belw 15 12
13 CORD-CUTTING IN EUROPE : MYTH OR REALITY? A FRAGMENTED MARKET Free-T-Air (FTA) penetratin in 218 FTA markets remain strng in many Eurpean cuntries Strng disparities in terms f financial resurces exist between FTA bradcasters 13
14 Millins CORD-CUTTING IN EUROPE : MYTH OR REALITY? CASE STUDY UKRAINE Pay TV ARPU = 3 Lw advertising market Piracy Strng unencrypted FTA (> 5% f TV husehlds) Bundled ffers Lack f lcal cntent 4,5 4 3,5 3 2,5 2 1,5 1,5 PAY TV & OTT SUBSCRIPTION SERVICES UKRAINE Number f subscribers Q2 218 Ttal Pay TV Ttal OTT Despite a lw advertising market, the encryptin f FTA channels culd create an pprtunity 14
15 Millins CORD-CUTTING IN EUROPE : MYTH OR REALITY? CASE STUDY FRANCE Pay TV ARPU = 18,2 Unencrypted free cntent n advanced set-tp bxes Limited premium cntent (Canal+, BeIN, RMC Sprts, OCS) Unfavurable regulatin PAY TV & OTT SUBSCRIPTION SERVICES FRANCE Number f subscribers Q2 218 Ttal Pay TV Ttal OTT OTT services keep gaining subscribers but the grwth might be limited by the strength f FTA and the peratrs strategies 15
16 Millins CORD-CUTTING IN EUROPE : MYTH OR REALITY? CASE STUDY GERMANY Pay TV ARPU = 22,4 Paid access t HD FTA channels since 217 (Freenet, HD+, cable) 1 main premium Pay TV peratr : Sky 1 main premium OTT : Dazn PAY TV & OTT SUBSCRIPTION SERVICES GERMANY Number f subscribers Q2 218 Ttal Pay TV Ttal OTT The lack f free access t FTA represents an pprtunity fr OTT packages (Waipu, Spielfilm, Zatt, Magine ) 16
17 Millins CORD-CUTTING IN EUROPE : MYTH OR REALITY? CASE STUDY UK Pay TV ARPU = 35,5 Strng appreciatin f US cntent (Netflix, Amazn) PAY TV & OTT SUBSCRIPTION SERVICES UK Number f subscribers Q2 218 Ttal Pay TV Ttal OTT In 218, OTT services reached mre subscribers than Pay TV. Hwever, within these services are included incumbent s skinny bundles such as Sky s Nw TV 17
18 Millins CORD-CUTTING IN EUROPE : MYTH OR REALITY? POTENTIAL EFFECTS OF OTT ON OTHER DISTRIBUTION TECHNOLOGIES 12 DTH & OTT SUBSCRIBERS SKY UK Q2 218 DTH subscribers OTT subscribers In terms f technlgy, the rise f OTT services seems t imply a shift frm DTH t OTT distributin, enabling mre features and interactivity with custmers 18
19 IS CORD-CUTTING REACHING EUROPE? CONCLUSION In Eurpe, Pay TV remains strnger than OTT Lwer ARPUs Exclusive rights Strng FTA Well develped bundled ffers Need t take the specificities f each cuntry int accunt (Eastern and Central Eurpe vs UK r the Nrdics) Traditinal Eurpean peratrs have reacted early and efficiently by launching OTT ffers On the shrt term, Pay TV peratrs d nt seem threatened by the OTT ffers. Hwever, OTT s strategies culd have an impact n the lng term. 19
20 Q&A 2
21 Thank yu fr yur participatin Fr mre infrmatin, visit ur website Alice Ourliac, Fllw us 21
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