Criterion E: Product development

Transcription

1 Criterion E: Product development Complex techniques used: Ducking the audio and adjusting the audio levels of the video clips so the music plays throughout the clip, but does not overpower the voice and to reduce background noise. Editing the video clips to improve the quality of the clips. Editing the logo image in Microsoft Office PowerPoint (710.42). Complex editing of interviews so that the students responses are grouped by question instead of by student. Muting b-roll footage in order to produce the desired effect and to make the clips more effective transitions. Creation of a second, shorter, more condensed video from the original video. Other techniques used: Transitions between clips in order to improve the flow of the video. Titles to express the sentiments of people who attend the church. Downloading and installing an additional font to enhance the video.

2 Structure of the video: The video contains four main parts. These parts include the introduction, descriptions of the church, interviews, and the logo. The following is an outline of how it is laid out: Techniques: Ducking the audio and adjusting the audio levels I used several different editing techniques in order to optimize the audio of the interviews in the video. First, I increased the volume of most of the clips (blue) in order to make sure they were loud enough to be heard. After that, I ducked all of the interviews (red) in order to decrease the sound of the music, but still keep the music playing in the background while the interview played. Along with that, some of the clips had a lot of background noises and wind interference, so I enhanced the audio (orange). I reduced the sound of the background noise

3 so the person speaking could be heard more clearly. I had to be careful when reducing the background noise, though, because if I did it too much the audio would start to sound muffled and decrease the quality. Editing the video clips to improve the lighting and quality of the clips I edited some of the videos that had poor quality by increasing the exposure and the brightness or by decreasing the exposure and/or brightness in order to make sure that all of the people in the clip are visible and that it is easy for a viewer to tell what is happening in the clip. Along with that, I changed the levels of contrast and saturation in order to enhance the clips and give them an all-around better appearance. Editing the logo image in Microsoft Office PowerPoint (710.42) The Simply Students church logo, which I got from goes at the end of the video. But, the client wanted the church s website to also be displayed at the end of the video. The problem with that was that when a title was used on imovie, it overlapped with the logo a little bit (red). This is not aesthetically pleasing, so, I inserted the logo to

4 Microsoft PowerPoint and created a text box with the website at the bottom of the image (green). I saved this as a.jpeg and inserted it to the end of the video. Complex editing of interviews Several of the same questions were asked during the interviews of the students, and it was necessary for the flow of the video to group together all of the responses to each question so it wasn t scattered throughout the video and incoherent. Above is footage from one of the interviews, and it can be seen that parts of it are highlighted (orange) because those parts are actually in the video and contain the student s responses to the questions. Those bits were taken and put into the video in the appropriate subject area. For example, here one of the clips above can be seen in a grouping of clips containing responses to the question How is Simply Students different from other churches? This helped all of the thoughts and main ideas of the video as a whole to make sense and be coherent.

5 Muting b-roll footage The b-roll footage is not meant to be heard or to be of good sound quality. This is because music is going to play over it. Also, the b-roll footage is used as an introduction to start the video and spark interest. Along with that, the footage is also used as transitional footage between interviews in order to keep the interviews from being long or boring. So, I muted all of the b-roll footage and did not apply any sort of ducking or audio adjustments because there was no longer any audio to adjust. Creation of a second, shorter, more condensed video from the original video The client really wanted two videos to be created from the same set of footage. The main video is roughly four to five minutes long and to really explain the church, while the secondary video is roughly a minute long and meant to promote the church and spark interest, but not explain it in depth. Copying the main video, putting the copy into a new imovie project, and then cutting it down to a minute of just the essentials about Simply Students created it. All of the same editing techniques were used in the shorter video, and a screenshot of it can be viewed below.

6 Transitions between clips Both pre-created transitions from imovie (red) and transitions created from b- roll footage (orange) were used in the video. The imovie transitions were mostly used between the b- roll introductory footage and the one-word descriptions. The b-roll transitions were used within the interviews in order to break up the interviews by subject area and to keep the video from droning or being bland. Titles to express the sentiments of people who attend the church Titles were inserted to the video in order to give one-word descriptions from people who are members of Simply Students. These titles helped introduce the mood of the video as a whole. Downloading and installing an additional font to enhance the video Above shows the font I chose to use for the one-word descriptions of the church is shown above. I chose REVOLUTION because the descriptions are meant to incite emotion and spark interest and I felt that this font did that most effectively. It is simple, but still different and interesting. I downloaded it from After I downloaded the font from the website (orange), I opened the.zip file and installed the font (red). Once the font was done installing, it was ready to be used in the titles on imovie. It can be seen in use below; I chose to make the font white with a black background because I felt it

7 was simple without being boring and had the sort of dramatic effect I wanted. Word Count: 908