CREATIVE BUILD GUIDE LOWRIDER

Transcription

1 CREATIVE BUILD GUIDE LOWRIDER

2 LOWRIDER CREATIVE SPECS Animation format: Initial dimensions: 970px (w) 40px (h) Maximum expanded dimensions: 970px (w) x 245px (h) Maximum file size: 150KB File format: SWF CREATIVE ASSETS SUBMISSION Please note that all the assets must be submitted 10 days before the campaign goes live. Required files: Source FLA files. Compiled SWF files. Background files. Alternate image (GIF or JPG). Used fonts for MS Windows platform (PC). Please note that we need the FLA files in order to ensure their correct configuration so as to be able to track different metrics on our reports system. Submit every font used, preferably for PC but also for the platform in which the assets were conceived. If not possible, create an FLA copy and break apart every text field into raw vector shapes (curves). Idle CPU usage typically falls within 8-12%. When testing a Flash file for this ad, CPU usage after the initial loading of the file must be between 20% and 30%. An initial spike of up to 60% is acceptable in the first five seconds. (Idle CPU usage devised upon computer with a 1.8GHz Intel Pentium Processor and 512 MB of RAM running standard programs.)

3 HOW IT WORKS 1. The Lowrider is shown anchored to the bottom of the browser window and in front of the publisher page content. 2. Inside the creativity, a call-to-action button will induce the user to rollover to expand the format. 3. A close button will be always present to let the user close the expansion at any time, bringing the format to its original position. The expansion can also be close by rollout. COLLAPSED STAGE EXPANDED STAGE

4 MSN EDITORIAL SPECIFICATIONS If the creative contains video, it must not exceed 30 seconds length. Video Controls must be present: Play/Pause, Volume Control or Mute/Unmute buttons are required. Time Scrubber & Replay button are suggested but not required. Audio experiences must always be user-initiated. If audio is used, creative must include an On/Off switch for users. Audio insertion into Flash file may begin no earlier than the second frame. The Close button must be always visible.

5 VIDEO SUBMISSION GUIDELINES Please note that we always upload an FLV file when using a video. You can either submit it directly in FLV format and considering the weight restrictions mentioned above or you can submit it following the specifications below and we will re-encode it. Summary Here s a summary of the audio and video specifications you need for the best results. For further details, please read the information listed directly below: Resolution Bit rate Frame rate Codec Video Resolution Recommended: 1280 x 720 (16x9 HD) and 640 x 480 (4:3 SD) There is no required minimum resolution - in general the higher resolution the better and HD resolution is preferred. For older content, lower resolution is unavoidable. Considering bit-rate is highly dependent on codec, there is no recommended or minimum value. Videos should be optimized for resolution, aspect ratio and frame rate rather than bit rate. The frame rate of the original video should be maintained without re-sampling. In particular pull down and other frame rate re-sampling techniques are strongly discouraged. These should be between and 30 frames per second. H.264, MPEG-2 or MPEG-4 preferred. Codec Sampling rate Channels MP3 or AAC preferred. 44.1kHz Channels 2 (stereo) Audio ORIGINALS The less a video is re-encoded prior to submission, the better the resulting video quality. We encourage you to submit videos as close to the original source format as possible, with a minimum of intermediate re-encoding steps. Each re-encoding can generally degrade the quality of a video and create some specific problems too. ASPECT RATIO The aspect ratio of the original source video should always be maintained: submitted videos should never include letterboxing or pillarboxing bars. FRAME RATE The video frame-rate should be the same as the original where possible - up-sampling from a 24fps original can cause judder artifacts for example. For film sources a 24 fps or 25 fps progressive master yields the best results while videos that have had a re-sampling transfer process applied - such as Telecine pulldown - often result in a lower quality video. TECHNICAL SPECIFICATIONS OF THE FINAL FILE» File format: FLV, F4V» Video format: Sorenson Spark, VP6, h.264» Aspect ratio: without restrictions» Resolution (recommended): (16:9) or (4:3)» Audio format: MP3» Frames per second: 24, or 30» Maximum length: 30 seconds» Maximum file size: 2.2MB (aprox kbps)