The magazine that is synonymous with building and creation.
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1 MEDIA KIT
2 PERSPECTIVA 2018 Qué sectores inmobiliarios tienen potencial en un año electoral The magazine that is synonymous with building and creation. EL DISEÑO ROBOTIZADO ENEMIGO O ALIADO? La digitalización modificó las formas, pero los robots se preparan para dar el siguiente paso: diseñar It s the meeting point of business, real estate, construction, infrastructure, architecture and interior design. URBES SOSTENIBLES La configuración que viene para el desarrollo urbano Casa Vicens Reabre sus puertas la primera obra del arquitecto Gaudí, en Barcelona
3 READER PROFILE Directors and Executives linked to the world of infrastructure development, real estate market, construction and architectural firms. Entrepreneurial Leadership Seeks new challenges and projects Transmits integrity and authenticity Innovation and Creativity is front and center Avid knowledge of the arts, architecture and design
4 PLATFORMS MAGAZINE 61,250 WEB +210, ,000 FACEBOOK +66,000 TOTAL AUDIENCE TWITTER +36,000
5 DEMOGRAPHIC DATA GENDER AGE 80% 20% % SEL % % C 9% ABC+ 91% % 3%
6 PRINT 61,250* Audience 17,500 Print run 3.5 Pass Along 13,000 Subscriptions MENSUAL Frequency NACIONAL Distribution *Audited by BPA
7 PRINT MEASUREMENTS 1 PAGE 21 X 27.5CM CUT 22 X 28.5CM BLEED DOUBLE PAGE 42 X 27.5CM CUT 43 X 28.5CM BLEED 1 COLUMN 7.1 X 27.5CM CUT 7.6 X 28.5 BLEED 2 COLUMNS 13.3 X 27.5CM CUT 14 X 28.5 BLEED 1/2 HORIZONTAL PAGE 21 X 13.7CM CUT 22 X 14.2CM BLEED 1/2 VERTICAL PAGE 10.5 X 27.5CM CUT 11.5 X 28.5CM BLEED 1/4 PAGE 8.8 X 12.25CM CUT 2nd and 3rd OF COVERS 21 X 27.5CM CUT 22 X 28.5CM BLEED 4TH OF COVERS 21 X 27.5CM CUT 22 X 28.5CM BLEED
8 PRINT CALENDAR EDITION FRANCHISES SOLUTIONS INTERIORS January Special Technology Security - February Financing Lighting Hospitality March 10 Offices Updating, training and professionalization - April Special Obras 45th anniversary Outdoors modular construction - May Tourism / Works of impact Water Shopping Malls June Housing Inform Data and connectivity systems - July Obras 100 Corporate government - August Construction of the year Machinery and equipment Corporate September Infrastructure and public works Air conditioning systems - October Real Estate intelligence Interior mobility - November Special of suppliers Industrial parks Luxurious residential December Energy Insurance companies -
9 PRINT RATES SPACE 1 a 3 4 a 8 9 a a 3+ 1 page $7,000 $6,300 $6,000 $5,600 Double page $14,000 $12,600 $11,900 $11,200 2 columns $5,300 $4,800 $4,500 $4,200 ½ vertical page $4,600 $4,100 $3,900 $3,700 ½ horizontal page $4,600 $4,100 $3,900 $3,700 1 column $3,200 $2,900 $2,700 $2,600 ¼ page $2,500 $2,300 $2,100 $2,000 Cover II & III $8,100 $7,300 $6,900 $6,500 Cover IV $8,800 $7,900 $7,500 $7,000
10 DIGITAL UNIQUE USERS 15 a ,000 TOTAL VISITS FACEBOOK +275, ,000 TWITTER +36,000
11 DIGITAL CALENDAR MONTH FRANCHISES AND SPECIALS WEB January February March April July August November Special technology (real estate, infrastructure, construction) 10 Firms Lighting Special: Obras 45th anniversary Obras 100 (Rankings of developers, construction companies, suppliers, and more) Construction of the year Special suppliers 29/01/ /02/ /03/ /05/ /08/ /05/2018 3/12/2018
12 Products Sizes Direct Sales DISPLAY ADs Mobile Banner Box Banner Súper Banner Half Page Leaderboard Bespoke Native Ad Video BY QUOTE DISPLAY ADs DISPLAY ADs Out-Stream - InRead In-Stream - VPAID 320x100 / 320x50 300x x90 300x x90 VAST, 640x360, VPAID Programmatic Guaranteed $15 $11 $9 $6 BY QUOTE Preferred Deal Private Auction $21 $18 $15 $12 FORMATS DIGITAL DISPLAY ADs SOCIAL MEDIA Mobile Banner Richmedia Box Banner Richmedia Súper Banner Richmedia Leaderboard Half Page Richmedia MiniScroller Mobile 320x100 / 320x50 300x x90 970x90 300x x x50 $17 $15 $13 $10 $24 $22 N/A N/A FACEBOOK TWITTER $500 $300
13 EVENTS Honors the Top 10 architectural firms that promotes innovation and creates solutions that impacts and improves the world of construction.
14 EVENTS CONSTRUCTION OF THE YEAR Bestows recognition upon the best construction projects built in Mexico, that truly represent the industry.
15 Sitio: obrasweb.mx
16 Commercial Director: Fernando Ceballos Director of International Sales: Madelin Bosakewich Contact:
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