AD SPECIFICATIONS Updated 2/03/2016

Transcription

1 AD SPECIFICATIONS Updated 2/03/2016

2 Table of Contents Advertising Guidelines Home Page Solutions Inventory Search Opportunities Innovative Ads Mobile Platform Solutions 2

3 ADVERTISING GUIDELINES 3

4 Advertising Guidelines Advertising Requirements Overview Autotrader has developed a comprehensive guide to advertising and rich media for the consumer site. This includes supported vendors, formats, and governing standards. Our goal is to support a wide variety of product that can be used to satisfy the growing demands of our automotive advertisers. Product Management serves as an advocate for every area of the business, facilitating the connection between media vendors, sales and our advertisers. Advertising Guiding Principles Autotrader is committed to maintaining the following principles in advertising: Autotrader provides a stronger ROI for our customers' advertising dollars than traditional media and online competitors. Autotrader strives to maintain a quality consumer experience at all times. Autotrader utilizes the most effective technology solutions to serve targeted advertising content. Autotrader offers a streamlined product set to simplify the business process. Autotrader adheres to strict standard of decency in advertising content. Autotrader is committed to continuously developing and delivering innovative online advertising solutions to remain a market leader. Submission Guidelines Ads must conform to specifications outlined herein. Elements not meeting specifications will be returned for revision, which may delay the launch date. Starting , Autotrader will only accept secured tags for core and mobile. All tags need to be secure format, including creative/image tags, impression tags and click trackers. Creative Lead Times: Standard IAB ad units: creative materials must be received 5 business days prior to start date. Custom ad units: n-rich media creative materials must be received 5 days prior to start date. Custom ad units: Rich media creative materials must be received 25 business days prior to start date. Client provided home page creative must be received 7 days prior to start date for thorough QA. New Rich Media Vendors/Tags: New vendor tags must be submitted 30 days prior to launch to enable thorough testing. A deployment may be required for new vendor tags, please plan accordingly. Third-party tags must be live at the time of submission to enable thorough testing before launch. Cookies Advertisers CANNOT set cookies on Autotrader sites without written permission. 4

5 Advertising Guidelines Advertising Imagery and Content Guidelines Autotrader reserves the right, at its sole discretion, to reject or discontinue, for any reason and at any time, any advertising for any product or service. Autotrader reserves the right to make changes and/or exceptions to these guidelines at any time in its sole discretion. Advertisers must agree to be bound by any such changes. thing in this document is intended to constitute an offer to enter into a binding agreement, and this document should not be viewed as such. Autotrader reserves the right to reject any ad on behalf of, or which promotes Autotrader competitors or products, services or activities contrary to Autotrader s competitive position or interests (i.e. ads which disparage the Internet as a medium). Avoid deceptive messaging; Ads may not use faux operational error messaging or symbols, (e.g., a "your system may be vulnerable" message, icons signifying system problems, system folders or icons, system status indicators/message, etc.) Autotrader requires that all advertisements be in 'good taste' (as determined by the publisher') and not include vulgarity, hate, and/or sexually explicit content. All ads should have a clear distinction from Autotrader and must have: Distinct border to clearly identify where the page ends and the advertisement begins. Advertiser name Logo Ads may not be designed to blend into the screen to give the appearance of Autotrader content/functionality. The sponsor of the advertising message must be clearly identified in the ad unit. It is the advertiser's responsibility to ensure that all product claims, warranties, guarantees or other assurances comply with applicable laws & regulations. Advertisements Cannot: Contain pixilated or unclear designs/logos/images. Imagery that appears to have functionality but does not; such as drop-down menus, radio buttons, etc. fake or simulated HTML interactivity. Ads cannot mimic the colors or look & feel of Autotrader without approval. Imagery that does not accurately reflect what is being offered which could mislead the consumer. Creative cannot use the Autotrader name or logo without pre-approval from Autotrader. National and Regional advertisers cannot call out a specific dealer(s) in messaging within their advertisement. Ads can click through to landing pages that allow a shopper to choose a dealer, but no reference to a specific dealer can be made within an advertisement on Autotrader. 5

6 Advertising Guidelines By the end of 2015, all browsers will be modifying their support of Flash. Google's Chrome browser is leading the charge with modifications set to take place in September of this year. Once the beta version of Chrome has been released to the market, the browser will make the decision on which types of Flash content to support. More importantly, all Flash advertisements will be "intelligently paused" according to Google. In an effort to create the best shopping experience for our users while maintaining a strong creative canvas for our advertisers, Autotrader has put together the following guidelines around the migration from Flash to HTML5 creative executions. Autotrader requires that all advertisers provide HMTL5 creative by September 2015, or as a short term solution, swap in non-rich creative. If advertisers continue to provide Flash creative, they will see a play button on their ad in Chrome. HTML Browser Support Safari, Chrome, Firefox browsers will support most HTML5 features needed for basic ad animation. Internet Explorer Intelligently-Paused Flash Ads Example HTML5 support for IE10+ varies but should cover the most common functionality needed for ad animation. IE9 will support the <video> tag and some canvas features but very little else. IE8 and below will not support HTML5 currently less than 2.0% of our desktop users are using IE8. To confirm take a look at to ensure that the creative you are producing will be supported on the largest number of browsers. Ensure that your ad has some form of fallback creative such as a backup.gif or the ability to switch from HTML5 video to flash video. HTML5 Ad Specs On Autotrader Global Requirements File size measured after compressing the ad (all code and assets) to a.zip file The.zip file must include all referenced code such as Javascript libraries Once the.zip file is uncompressed, the ad (an.html file) must be viewable without a network connection (all code and assets used in the ad is contained in the.zip file) When using fonts or webfonts, consider applying font sub setting to reduce supported character sets to glyphs that are actually present in the text of an HTML5 ad. Libraries and assets such as jquery, Greensock, Font files, CSS etc. cannot be hosted on shared domains and must be uploaded and served by the approved thirdparty vendor. Example: If you are using jquery in the ad and the file is loading from the " n.js" this will not be accepted. The jquery file needs to be hosted by the third-party platform used. Please te: In order to ensure the success of the campaign and avoid under-delivery, Autotrader will not be targeting away from any browser as a way to avoid the constraints by Google. 6

7 Advertising Guidelines K-weight Requirements Initial Load Max file size 200k Additional assets can be loaded on user click interactions: a) 200k maximum for images Guidelines Around Reducing K-weight When Building Creative 1) In Photoshop, do not use Save. Use Export /Save for Web option instead. 2) Use the appropriate image format as needed a) jpg, png, gif b) Turn on JPG optimization c) JPG quality should be between 60 and 75 d) Photoshop doesn t compress PNG files, so additional tools may be needed to reduce PNG file sizes 3) Minimize code a) Use CDN code libraries: jquery, greensock, etc 4) Reduce number of files. 5) Create the ad border using CSS instead of an image whenever possible RECOMMENDATIONS To avoid/remove unnecessary jquery calls, consider using Web API and Vanilla Javascript. Instead of providing a massive font file containing hundreds of icons/glyphs that you may or may not use, please consider loading only the characters required. Minifying files makes a huge difference and can help improve performance. Please consider minifying HTML, CSS and JS using a suitable minifier of your choice. Avoid Animation Effects That Are CPU Intensive, Avoid or Reduce the Usage of: loops and timers setinterval settimeout requestanimationframe Minimize DOM access Avoid eval() to avoid security risks Avoid global variables Changing From Flash to HTML5 The creative swap from Flash to HTML5 does not require new tags to be flighted. Instead, consider switching out the creative on the back end, which will prevent any interruption to your campaign. The ad specs are subject to change due to the evolving industry need of moving placements to HTML5 7

8 Advertising Guidelines HTML5 ADOBE EDGE & SWIFFY A majority of the time, clients send third party tags or ask Autotrader to design and host creative. There are, however, some agencies that send creative code and ask Autotrader to host it on their behalf. With HTML5, hosting this code is made more complex. Read below for the impacts regarding Adobe Edge and Google Swiffy. At this time, Autotrader will not be accepting client creative developed in Adobe Edge nor Google Web Developer for 1st Party Serving. Adobe Edge Animate: Adobe Edge is a software that has become a favorite tool for designers to do their HTML5 creative development work. This was intended to replace the tools which developed Flash. Why is it causing issues? The issues our Operations teams are experiencing include when agencies ask Autotrader to host the creative which eliminates the ability to include tracking tags which makes first party click and impression tracking not possible. Ad Operations will be sending back any creative developed in Adobe Edge until further notice. 3rd party served Ads served by tags work as intended. Google Swiffy Swiffy is a web-based tool developed by Google that converts SWF or Flash files to HTML5. Before being served, Swiffy converted ads must be sent to the Ad Ops Design team to modify the code so that click tracking works properly in DFP. 8

9 Advertising Guidelines Initial WxH Full Expanded WxH Initial Load Max File Size Panel Expansion Direction 728x90 728x k Down* 160x x k Left 300x x k Left Rich Media Guidelines Preferred Rich Media Partners: Sizmek, Eye/blaster/MediaMind, DoubleClick, Eye Wonder, Unicast, Atlas, MediaPlex, Linkstorm Tag Types Accepted: Javascript (preferred format), Standard, and 1x1. Iframe tags not permitted. Expansion Guidelines: There is a 200k total Max Weight on the page at any given time unless otherwise noted. The roll over " hot spot" can only take up to 33% of the ad space. The ad must have a clearly marked "call to action that is clearly associated with the hot spot, (e.g., Rollover to Expand ). The action that causes the panel to expand MUST also cause the panel to retract. Click open/click close: The creative can be set to expand with the user click; the panel retracts when the user clicks a clearly marked close button. Mouse over/mouse off: When a user passes a mouse over the creative, the panel expands; the panel retracts when the mouse is removed. The creative still needs a clearly marked close button that closes the panel upon click. *If In-Line Promo ad expands, the rich media provider must package this placement with Push Down functionality as opposed to Expandable functionality. *If 728x90 In-Line Promo ad expands, the rich media provider must package this placement with Push Down functionality as opposed to Expandable functionality. 9

10 Advertising Guidelines Audio host-initiated banner audio is permitted. All audio must be user initiated by click. Where Host-initiated animation is permitted; accompanying audio must be off until user-initiated by click. Visible Stop/Play and pause or mute functionality MUST be visible. Looping: Looping, user may select additional looping. Length: 30 seconds maximum on audio served in conjunction with a video stream. Audio served independent of a video stream may be 15 or 30 seconds. Video Video may be host initiated. Max Time: 15 seconds. File Size Restrictions: 200k. Audio is defaulted to "Off" and must be user initiated by click. Must contain functioning stop/pause and play, and audio controls. Animation/Looping: Allowed; unlimited looping within 15 seconds Video In-banner: Available in all Autotrader approved ad sizes. File Size: Alt image GIF/JPG = 20k; Initial HTML5 = 200k; User Initiated File Size = 2.2MB (with video) Must contain functioning stop/pause and play, and audio controls Max Time: 30 seconds Video: True Streaming; progressive download available on click only Audio: Available on click only; 30 seconds maximum on audio served in conjunction with a video stream. 10

11 HOME PAGE SOLUTIONS 11

12 Home Page Billboard: 970x250 Advertiser Tier 1 or Certified Ad Size Ad Specs Other 970x250 Core Site: Initial Load: 200k Additional 200k available on user interaction (must be on click so it is not accidentally triggered) Zindex must equal 1000 Wmode must equal opaque Base Ad: Alt image GIF/JPG=20k Max FPS=24 This ad unit collapses to Show Ad text with icon (or image). Mobile: Max File Size: 15K Ad unit content must be clearly distinguishable from normal webpage content Packaged with mobile home screen 320x50 12

13 Home Page 300x250 (Medium Rectangle) Advertiser: Ad Size: Ad Specs: Video Enabled: Tier 1; Tier 2; Certified 300x250 (IAB) Initial Load Max File Size 200k User-initiated Load Max File size 100k Expansion not permitted Available on click only 30 seconds max length MP4 required Webm, ogg preferred Progressive download True streaming preferred Audio Enabled: Available on click only Audio defaults to off 30 seconds maximum length MP3 Animation: Animation limited to 3 loops 15 seconds. 13

14 INVENTORY SEARCH OPPORTUNITIES 14

15 Inventory Search 300x250 (Medium Rectangle) Advertiser: Tier 1 Ad Size: 300x250 (IAB) General Guidelines: Initial Download File Size: Maximum File Size: Expansion Permitted: Full Expanded WxH: Alt Image Max File Size: 200k 100k Left 560x300 40k Content & Messaging: Video Enabled: Audio Enabled: Animation: Other Information: New, Used, or Certified Available on click only 2.2MB max file size 30 seconds max length MP4 required; webm, ogg preferred Progressive download; true streaming preferred Start/Stop buttons required Available on click only Audio defaults to off 30 seconds Maximum length Animation limited 15 seconds Opportunities may exist to target regionally 15

16 Inventory Search 300x600 (Half Page) Advertiser: Ad Size: Ad Specs: Content & Messaging: Video Enabled: Audio Enabled: Animation: Tier 1; Tier 2; Certified 300x600 (IAB) Initial load Max File Size 200k User-initiated load max file size 200k New, Used, or Certified Available on click only 2.2M Max file size 30 seconds maximum length MP4 required; webm, ogg preferred Progressive download; True Streaming preferred Stop/Start buttons required Available on click only Audio defaults to off 30 seconds Maximum length mute button required MP3 Animation limited to 3 loops or 15 seconds 16

17 Inventory Search 300x175 Advertiser: Ad Size: Ad Specs: Images: Tier 1; Tier 2; Certified 300x175 Custom Site Served Initial download max file size 20k Expansion NOT permitted Max file size 20k OEM Logo only; Border required; vehicle or other images permitted; Contextual look & feel Maximum Number of Text Links: Text Link Character Limit: 30 Content & Messaging: Video Enabled: Audio Enabled: Animation: Assets Required: Any file format for the logo is fine (i.e. EPS, JPG, PSD, etc) as long as it has a transparent background or the logo can easily be removed from the background 20; recommended 5 max New, Used, or Certified OEM logo Impression and click tags 17

18 Inventory Search 360x166 (Spotlight Base) There are Spotlight options available to meet campaign objectives. The Spotlight Base option includes one link and one image. Advertiser: Tier 1; Tier 2; Certified Ad Size: 360x166 (Custom) General Guidelines: Maximum file size: 30k Expansion NOT permitted Please See Next Page for Additional Details Video Enabled: Audio Enabled: Animation: Rich Media Enabled: Other Information: Photoshop.PSD template available on request. 18

19 Inventory Search General Guidelines: 360x166 (Spotlight Base) Example 1 Model Focus Version Example 2 Special Offer Focus Version 1. Ad Container Size 360px by 166px Background color - #ffffff Inside border 1px #ffffff 2. Top Horizontal Header Bar Background gradient: top #cccccc bottom #ffffff 3. Divider Line Size 356px by 1px Line color - #cccccc 4. Headline Font 16pt Arial Bold Color - #505fbb Approx 38 characters 5. Optional Disclaimer Text CTZ size 8pt Arial Regular Color # Click reveals legal copy over ad 6. Price/Offer Lead In Copy Font 10pt Arial Line Color - # Approx 34 characters 7. MSR/APR/Offer Font 16pt Arial Bold Color - #505fbb Approx 20 characters 8. Offer Details/ Other Copy Font pt Arial Bold Color - # Approx up to 40 characters, 2 lines 9. Call to Action Font 12pt Arial Regular Color - #4b61bf Approx 25 characters 10. Vehicle Thumbnail Size 122px by 92 px 11. OEM/OEMAA Logo Image size Max 50px by 50px 12. Advertiser/DBA Name Size 10pt Arial Regular Color - # Approx 46 characters 19

20 Inventory Search 360x166 (Spotlight Plus) There are Spotlight options available to meet campaign objectives. The Spotlight Plus option includes up to three links and one image. Advertiser: Ad Size: Tier 1; Tier 2; Certified 360x166 (Custom) General Guidelines: Maximum file size: 30k Expansion NOT permitted Please See Next Page for Additional Details Video Enabled: Audio Enabled: Animation: Rich Media Enabled: Other Information: Photoshop.PSD template available on request. 20

21 Inventory Search General Guidelines: 360x166 (Spotlight Plus) Example 1 Model Focus Version Example 2 Special Offer Focus Version 1. Ad Container Size 360px by 166px Background color - #ffffff Inside border 1px #ffffff 2. Top Horizontal Header Bar Background gradient: top #cccccc bottom #ffffff 3. Divider Line Size 356px by 1px Line color - #cccccc 4. Headline Font 16pt Arial Bold Color - #505fbb Approx 38 characters 5. Optional Disclaimer Text CTZ size 8pt Arial Regular Color # Click reveals legal copy over ad 6. Offer Primary Copy Font 10pt Arial Line Color - # Approx 34 characters 7. Offer Details/ Other Copy Font 12 pt Arial Bold Color - # Approx up to 40 characters, 2 lines 8. Call to Action Up to three Call-to-Action text links Font 12pt Arial Regular Color - #4b61bf Approx 25 characters 9. Vehicle Thumbnail Size 122px by 92 px 10. OEM/OEMAA Logo Image size Max 50px by 50px 11. Advertiser/DBA Name Size 10pt Arial Regular Color - # Approx 46 characters 21

22 Inventory Search 728x125 (Superliner Base) There are Superliner options available to meet campaign objectives. The Superliner Base Option includes one link and one image. Advertiser: Ad Size: Tier 1; Tier 2; Certified 728x125 (Custom) General Guidelines: Maximum file size: 60k Expansion NOT permitted Please See Next Page for Additional Details Video Enabled: Audio Enabled: Animation: Rich Media Enabled: Other Information: Photoshop.PSD template available on request. Product approval required for ads outside of spec. 22

23 Inventory Search General Guidelines: 728x125 (Superliner Base) File Format: Flash Files: Shape: Vehicle Image: Marketing Message: Logo: FLA, GIF, JPG. If using FLA, JPG/GIF backup required Actionscript clicktag variable required; lowercase clicktag ; see guidelines for more details on flash. 728x125, stroke/border permitted 270x125; Vehicle image on white background or vehicle image with photographic background Header - 16pt Arial Bold Sub-header (optional) 12pt Arial Bold Body Copy 12pt Arial Max Text Area 270x87 Text Color - # Max size 130x107 Association/ DBA Name: 10pt Arial # Max text width: 409px Call to Action: Disclaimer (optional): Disclaimer Action: 12pt Arial Bold #505fbb (Standard link color); User-initiated by mouse-on/mouse-off and/or click-on/click-off scroll boxes may be used. The action that causes the disclaimer to display must also cause the disclaimer to retract; no character limit. 10pt Arial, #505fbb 23

24 Inventory Search 728x200 (Superliner Plus) There are Superliner options available to meet campaign objectives. The Superliner Plus Option features four links and an additional image. Advertiser: Ad Size: Tier 1; Tier 2; Certified 728x200 (Custom) General Guidelines: Maximum file size: 60k Expansion NOT permitted Please See Next Page for Additional Details Video Enabled: Audio Enabled: Animation: Rich Media Enabled: Other Information: Photoshop.PSD template available on request. Product approval required for ads outside of spec. 24

25 Inventory Search General Guidelines: 728x200 (Superliner Plus) File Format: Flash Files: Shape: Vehicle Image: Marketing Message: Secondary Graphic: FLA, GIF, JPG. If using FLA, JPG/GIF backup required Actionscript clicktag variable required; lowercase clicktag ; see guidelines for more details on flash. 728x190, stroke/border permitted 299x190; Vehicle image on white background or vehicle image with photographic background Header 20pt Arial Bold Sub-header (optional) 12pt Arial Bold Body Copy 12pt Arial Max Text Area 260x50 Text Color # Max size 150x107 OEM/OEMAA Logo: Max size 110x65 Association/ DBA Name: 11pt Arial # Max text width: 409px Call to Action: Disclaimer (optional): Disclaimer Action: 12pt Arial Bold #505fbb (Standard link color); User-initiated by mouse-on/mouse-off and/or click-on/click-off scroll boxes may be used. The action that causes the disclaimer to display must also cause the disclaimer to retract; no character limit. 10pt Arial, #505fbb 25

26 Inventory Search 728x90 (Leaderboard Inline) Advertiser: Ad Size: Ad Specs: Initial Download, Maximum file size: Tier 1; Tier 2; Certified 728x90 (IAB) Expansion Permitted: Full Expanded: Text Links: 200k Pushdown functionality required (no expanding functionality) WxH: 728x links; max 25 characters Content & Messaging: Video Enabled: Audio Enabled: Animation: Rich Media Enabled: Other Information: New, Used, or Certified Available on Click Only Available on Click Only Audio Defaults to off 30 Seconds Maximum Length Flash animation limited to 3 loops or 15 seconds See Guidelines Opportunities may exist to target regionally 26

27 Inventory Search 160x600 (Wide Skyscraper) Advertiser: Ad Size: Tier 1; Tier 2; Certified 160x600 (IAB) General Guidelines: Initial Download, Maximum File Size: User Initiated Load, Maximum File Size: Expansion Permitted: Full Expanded WxH: Alt Image Max File Size: 200k 200k Left 460 x600 20k Video Enabled: Audio Enabled: Animation: Rich Media Enabled: Available on click only Available on click only Audio defaults to off 30 seconds Maximum length Animation limited to 3 loops or 15 seconds See Guidelines 27

28 INNOVATIVE ADS 28

29 Sidekick Advertiser: Page: Duration: Third-Party Tracking: Tier 1, Tier 2, CPO Make Landing Page or Search Results Page Any Yes Details: On load, In-Page Display unit delivers with call to action to expand Sidekick. Upon user click of the expand button, Sidekick loads in the right gutter of the page. Sidekick pushes page content horizontally to the left. User engages with all of the interactive features of the Sidekick. Page content is still visible and fully interactive. Upon the Sidekick closing, the ad collapses and page content is pushed back to the right. Other Information: Images can be supplied by Advertiser or Autotrader. 29

30 Innovative Ads Sidekick General Guidelines In-page Display unit delivers with call to action to expand Sidekick Sidekick appears on right and expands, pushing editorial content leftward In-page Display Dimension: 300x250px (Additional options include IAB 300x600 and IAB Billboard 970x250) Initial Load File Size: 200KB max Source Format: HTML5 Animation Time: 15 seconds max Animation Loops: Loops within 15 seconds max Frame Rate: 24 FPS max Border: Creative must contain 1-pixel border Expand Method: On click or rollover after visual three-second countdown Media Assets Video Permitted: Video Duration: Video Controls: Sound Permitted: Yes 30 seconds max Must contain toggles for Play/Pause and Audio On/Off Yes. User-initiated on click only (auto play in expansion if click to expand) Alt Image Dimension: Source Format: File Size: Animation Time: Animation Loops: Border: Sidekick Dimension: Initial Load File Size: Source Format: Frame Rate: Allowed Expanded Directions: Border: Close Button: 300x250 px (additional options include IAB 300x600 and IAB Billboard 970x250) GIF, JPG, or layered PSD 50KB max 15 seconds max Loops within 15 seconds max Creative must contain 1-pixel border 850x700px 200KB max (Additional 100KB subload max upon user interaction via click (up to five sub-loads max) HTML5 24 FPS max Expands in right gutter only. Appears to push page to the left Creative must contain 1-pixel border Must be present and clearly defined at all times in the top right corner of ad 30

31 MOBILE PLATFORM SOLUTIONS 31

32 Mobile Superliner 320x136 Advertiser: Ad Size: Tier 1, Tier 2, or Certified 320x136 General Guidelines: expansion allowed animation allowed Max k-weight 30kb Max initial load size 15kb GIF, JPG, PNG supported Ad unit content must be clearly distinguishable from normal webpage content Please See Next Page for Additional Details Video Enabled: Audio Enabled: Animation: Rich Media Enabled: 32

33 Mobile Superliner Width 320px 640px (retina) Height 136px 272 px (retina) Container 1. Creative size 320px by 136px (640px by 272px retina) color white (#ffffff) 2. Header Background Fonts size 320px by 35px (640px by 70px-retina) color light orange (#f8ecdd) padding 12px, 0px, 0px, 10px (24px,0px,0px,20px retina) border bottom 1px, gray (#e1e1e1) 3. Headline font Source Sans Pro, Semi-bold size 15pt (30pt retina) color Dark Gray (#444444) max character count Tagline font Source Sans Pro, Regular size 14pt (28pt retina) color Gray (#666666) max character count 22 (2 lines) 5. Links font Source Sans Pro, Regular size 14pt (28pt retina) color Link Blue (#505fbb) max character count 14 (up to 2 links on 1 line) 6. Disclaimer Link font Source Sans Pro, Regular size 10pt (20pt retina) color Link Blue (#505fbb) max character count 17 (1 line) Image/Logo 7. Thumbnail size 96px by 64px (192px by128px retina) border 1px, gray (#dddddd) 8.. Logo size 50px by 36px (100px by 72px retina) margin-top 5px (10px retina) 33

34 Mobile Superliner 9 Clicking on the disclaimer link within the creative will open a pop-up panel showing disclaimer copy Disclaimer Pop-Up 9. Disclaimer Pop-Up size 320px by 136px (640px by 272px retina) background color black # padding 10px, 10px, 10px, 10px (20px, 20px, 20px, 20px retina) font Source Sans Pro, Regular size 11pt (22pt retina) color White #ffffff max character count 49 per line (9 lines) 294 total counting spaces as well 10 An alternative version to the creative allows for multiple models Multi Vehicle 10. Car Images 11. Logo 12. Link max size 69px by 42px (138px by 84px retina) max amount 3 models size 50px by 36px (100px by 72px retina) margin top 5px (10px retina) font Source Sans Pro, Regular size 14pt color Link Blue (#505fbb) max character count 30 34

35 Mobile Sponsored Link 320x90 Advertiser: Ad Size: Tier 1, Tier 2, or Certified 320x90 General Guidelines: expansion allowed animation allowed Max k-weight 25kb Max initial load size 15kb GIF, JPG, PNG supported Ad unit content must be clearly distinguishable from normal webpage content Please See Next Page for Additional Details Video Enabled: Audio Enabled: Animation: Rich Media Enabled: 35

36 Mobile Sponsored Link Width 320px 640px (retina) Height 90px 180 px (retina) Container 1. Creative size 320px by 90px (620px by 180px retina) color white (#ffffff) 2. Header Background Fonts 3. Headline size 320px by 38px (640px by 76px retina) color light orange (#f8ecdd) padding 15px, 0px, 0px, 10px (30px, 0px, 0px, 20px retina) border bottom 1px, gray (#e1e1e1) font Source Sans Pro, Semi-bold size 15pt (30pt retina) color Dark gray (#444444) max character count Main Link font Source Sans Pro, Regular size 14pt (28pt retina) color Link Blue (#505fbb) max character count 22 per line (2 lines total) 5. Supporting Text font Source Sans Pro, Regular size 14pt (28pt retina) color Gray (#666666) max character count 22 (1 line) 6. Disclaimer Link font Source Sans Pro, Regular size 10pt (20pt retina) color Link Blue (#505fbb) max character count 17 (1 line) Image/Logo 7. Logo size 50px by 36px (100px by 72px retina) margin-top 5px (10px retina) 36

37 Mobile Sponsored Link 8 Clicking on the disclaimer link within the creative will open a pop-up panel showing disclaimer copy. Disclaimer Pop-Up 8. Disclaimer Pop-Up size 320px by 90px (640px by 180px retina) background color black # padding 10px, 10px, 5px, 10px (20px, 20px, 10px, 20px retina) font Source Sans Pro, Regular size 11 pt (22pt retina) color White #ffffff max character count 49 per line (6 lines) 294 total counting spaces as well 9 An alternative version to the creative allows for multiple models Multi Vehicle 9. Car Images max size 69px by 42px (138px by 84px retina) max amount 3 models 10. Logo size 50px by 36px (100px by 72px retina) margin top 5px or (10px retina) 11. Link font Source Sans Pro, Regular size 14pt color Link Blue (#505fbb) max character count 7 per line (2 lines total) 37

38 Mobile Banner 320x50 Advertiser: Ad Size: Tier 1, Tier 2, CPO 320x50 General Guidelines: expansion allowed animation allowed Max initial load size 15kb GIF, JPG, PNG supported Ad unit content must be clearly distinguishable from normal webpage content Video Enabled: Audio Enabled: Animation: Rich Media: 38