Metro Daily Digital Rate Card. Aug 2017

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Veronica Charles
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1 Metro Daily Digital Rate Card Aug 2017

2 Metro Daily Digital rate card Website (Desktop) Ad Format Ad Location Dimension (W x H) File Size Published Rate (HK$) Unit / SOV Crazy Ad Opening 960 x 720 <600KB 30,000 Per Week / 50%SOV Super Banner Homepage + Run of all sections 728 x 90 <100KB 20,000 Per Week / 25%SOV Top Banner Homepage only 970 x 90 <100KB 15,000 Per Week / 25%SOV Fixed Banner Homepage only 728 x 90 <100KB 10,000 Per Week / 25%SOV Large Rectangle (LREC1) Homepage + Run of all sections 300 x 250 <100KB 20,000 Per Week / 25%SOV Large Rectangle (LREC2) Homepage + News page 300 x 250 <100KB 15,000 Per Week / 25%SOV Large Rectangle (LREC3) Homepage + News page 300 x 250 <100KB 15,000 Per Week / 25%SOV Website Feed Specified sections N/A N/A 20,000 Per day Remarks: - Booking Deadline: 7 workings days prior to campaign launch date // Creative submission: 3 working days prior to campaign launch date - No tracking code is supported in advertorial banner and article - Only Weekly impression report will be provided (no daily breakdown) - File Format: JPG / PNG / Gif / Ani. Gif

3 Metro Daily Digital rate card Website (Desktop) Ad Format Ad Location Dimension (W x H) File Size Published Rate (HK$) Unit / SOV LREC1 News page 300 x 250 <100KB 10,000 Per Week / 25%SOV LREC2 News page 300 x 250 <100KB 10,000 Per Week / 25%SOV LREC3 News page 300 x 250 <100KB 10,000 Per Week / 25%SOV LREC4 News page 300 x 250 <100KB 10,000 Per Week / 25%SOV LREC1 News details 300 x 250 <100KB 10,000 Per Week / 25%SOV Head Banner Flipbook 728 x 90 <100KB 8,000 Per Week / 25%SOV Bottom Banner Flipbook 728 x 90 <100KB 8,000 Per Week / 25%SOV Remarks: - Booking Deadline: 7 workings days prior to campaign launch date // Creative submission: 3 working days prior to campaign launch date - No tracking code is supported in advertorial banner and article - Only Weekly impression report will be provided (no daily breakdown) - File Format: JPG / PNG / Gif / Ani. Gif

4 Metro Daily Digital rate card Website (Mobile Site) Ad Format Ad Location Dimension (W x H) File Size Published Rate (HK$) Unit / SOV Crazy Ad Opening 360 x 480 <300KB 15,000 Per Week / 25%SOV Top Banner Run of sections 320 x 100 <100KB 10,000 Per Week / 25%SOV Fixed Banner Run of sections 320 x 250 <100KB 10,000 Per Week / 25%SOV Advertorial Content Specified sections N/A N/A 20,000 Per day Remarks: - Booking Deadline: 7 workings days prior to campaign launch date // Creative submission: 3 working days prior to campaign launch date - No tracking code is supported in advertorial banner and article - Only Weekly impression report will be provided (no daily breakdown) - File Format: JPG / PNG / Gif / Ani. Gif

5 Metro Daily Digital rate card Mobile App (IOS / Android) Ad Format Ad Location Dimension (W x H) File Size Published Rate (HK$) Unit / SOV Opening ad (8 sec video) App Launch 640 x 960 & 640 x 1136 <10MB 60,000 Per Week / 50%SOV Splash Ad App Launch 320 x 480 & 320 x x 960 & 640 x 1136 <80KB 20,000 Per Week / 25%SOV Splash Ad Changing Sections 320 x 480 & 320 x x 960 & 640 x 1136 <80KB 18,000 Per Week / 25%SOV Fixed Banner (Single Row) 1st Row (Today Metro), 320 x 50 & 640 x 100 <30KB Fixed Banner (Double Row) 1st Row (Real Time News) 320 x 100 & 640 x 200 <30KB 10,000 Per Week / 25%SOV Fixed Banner (Single Row) 5th, 9th Row (Today Metro), 320 x 50 & 640 x 100 <30KB Fixed Banner (Double Row) 11th, 21st Row (Real Time News) 320 x 100 & 640 x 200 <30KB 8,000 Per Week / 25%SOV Flip Ad Between Article Page 320 x 420 & 640 x 840 <60KB 10,000 Per Week / 25%SOV Fade In / Out Banner Between Article Page 320 x 50 & 640 x 100 <30KB 15,000 Per Week / 25%SOV Advertorial Content Specified Section N/A N/A 20,000 Per Day Remarks: - Booking Deadline: 7 workings days prior to campaign launch date // Creative submission: 3 working days prior to campaign launch date - No tracking code is supported in advertorial banner and article - Only Weekly impression report will be provided (no daily breakdown) - File Format: JPG / PNG / Gif / Ani. Gif

6 Metro Daily Digital rate card Facebook ( Ad Format Published Rate (HK$) Facebook Newsfeed (Feed posting & performance report) 30,000 Facebook Newsfeed (Copywriting, editing, photo sourcing, feed posting & performance report) Facebook Video Newsfeed (Without production, feed posting & performance report) 35,000 Facebook Video Newsfeed (With production, feed posting & performance report) 40,000 + Negotiable Facebook Live Feed (Copywriting, editing, feed posting & performance report) 50,000 Video Production Service Facebook Boost Handling Fee $80,000 (1-2 mins) $100,000 (3-4 mins) 20% on top of the boost cost WeChat (WeChat ID: MetroDailyHK) WeChat Newsfeed edm Ad Format Ad Format Published Rate (HK$) Negotiable Published Rate (HK$) 5000 edm 10,000 Remarks: - Separate quotation will be provided for video production - Client should responsible for any dispute issue of loyalty right of Facebook feed s visuals - Metro Daily Limited reserves all right of final explanation of the package

7 Metro Daily Website (Desktop/ Mobile Web)

8 Website Metro Daily Website contains all information and contents and of the newspaper. It is a perfect platform for digital user to access the contents anytime anywhere. Source: Google Analytics, Jun ,913,173 Total monthly Page View 877,047 Monthly unique visitors

9 Desktop Online Advertising Format (Home) Crazy Ad (960 x 720) Crazy Ad

10 Desktop Online Advertising Format (Home) Super Banner Top Banner Super Banner (728 x 90) Top Banner (970 x 90) LREC1 LREC1 (300 x 250) Fixed Banner (728 X 90) Fixed Banner LREC2 LREC3 LREC2 (300 x 250) LREC3 (300 x 250)

(728 x 90) LREC LREC (300 x 250) LREC LREC (300 x 250) LREC2 LREC3

11 Desktop Online Advertising Format (News Page/ News Details) Top Banner Super Banner Super Banner (728 x 90) Super Banner super Banner (728 x 90) LREC LREC (300 x 250) LREC LREC (300 x 250) LREC2 LREC3 LREC4 LREC2 LREC3 LREC4 LREC2 (300 x 250) LREC3 (300 x 250) LREC4 (300 x 250)

12 Desktop Online Advertising Format (Flipbook) FLIPBOOK Head Banner Flipbook Head banner (728 x 90) Flipbook bottom banner (728 X 90) FLIPBOOK BOTTOM Banner

13 Mobile Web Online Advertising Format (Home) Crazy Ad (360 x 480) Top Banner CRAZY Ad Top Banner (320 x 50 / 320 x 100)

14 Mobile Web Online Advertising Format (News) Top Banner (Run of sections) (320 x 100) Top Banner Fixed Banner fixed Banner (Run of sections) (320 x 250)

15 Metro Daily Mobile App

Mobile App To provide diversified reading experience to readers, Metro Daily

Readers can download the Mobile App to iphone, Android phone, and ipad to get the

Update new download (ios + Android): 800,000+ Source: Google Analytics, Sep 2016

16 Mobile App To provide diversified reading experience to readers, Metro Daily launched the first Mobile App in Readers can download the Mobile App to iphone, Android phone, and ipad to get the rich and timely contents of Metro Daily. Update new download (ios + Android): 800,000+ Source: Google Analytics, Sep 2016 May 2017 ios +Android + ipad Over 3,100,000 Total monthly screen view Over 150,000 Monthly unique visitors Source: itunes App Store & Play Google from Android. Figures as of April 2016

Mobile App Online Advertising Format Opening

1136) Splash ad (320 x 480 & 640 x 960 & 320

17 Mobile App Online Advertising Format Opening Ad (8 sec video when app Opening) Splash Ad (App Launch) Flip Ad (Display when swiping articles) Opening Ad (640 x 960 & 640 x 1136) Splash ad (320 x 480 & 640 x 960 & 320 x 568 & 640 x 1136) Flip Ad (320 x 420 & 640 x 840)

18 Mobile App Online Advertising Format Fixed Banner Fixed Banner Fade in/out Banner Fixed Banner (Position: 1 st, 5 th, 9 th ) Single row: 320 x 50 & 640 x 100 Double row: 320 x 100 & 640 x 200 Fade in/out banner (320 x 50 & 640 x 100)

19 Metro Daily Limited 都市日報有限公司 Sales Hotline: Address: 12/F, KOHO, Hung To Road Kwun Tong, Kowloon, HK 香港九龍鴻圖道 73 至 75 號 KOHO 12 樓

Super banner. Deliverables. HTML5 + Backup Image / Super Banner. Image

Super banner. Deliverables. HTML5 + Backup Image / Super Banner. Image Super banner Deliverables Ad formats Material set HTML5 + Backup Image / Image Materials File Type Dimensions Max File Size HTML5 HTML 975x100 200KB Image GIF, JPG or PNG 975x100 50KB Backup Image GIF,