Brian Gallagher. Division President, Symmetrix & Virtualization Product Group EMC Corporation. Journey to the Private Cloud: Vision & Execution

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2 Brian Gallagher Division President, Symmetrix & Virtualization Product Group EMC Corporation Journey to the Private Cloud: Vision & Execution

3 The Challenge... bytes of information created since January 1, 2010

4 EMC Virtual Storage physical storage information trapped inside

5 EMC Virtual Storage Unleash information from physical storage

6 EMC Virtual Storage right information right place cost space energy compute $ right time recovery R1 R2 performance

7 The Private Cloud Enterprise FAST Data Center Federation Public Cloud FAST

8 Storage Federation Cooperation across storage elements Data Center Data Center Local Global Data Center Data Center

9 Introducing EMC VPLEX Next Generation Data Mobility and Access

10 Introducing EMC VPLEX scale-out clustering advanced caching open array support

11 Introducing EMC VPLEX Array Aware preserve investments extend new value FAST Array API s Replication R1 R2

12 VPLEX Local & AOL Faster Storage Technology Refreshes 94% less migration time from 100+ days with disruption to 14 days with no impact to users 83% more productivity simplified mobility and provisioning storage provisioning from 2+ hours to 10 minutes

13 VPLEX Local & AOL Faster Storage Technology Refreshes 94% less migration time from 100+ days with disruption to 14 days with no impact to users 83% more productivity simplified mobility and provisioning storage provisioning from 2+ hours to 10 minutes

14 Changing the Game with VPLEX Metro Distributed Cache Coherence Data mobility and access across data centers Provision and share capacity at a distance Enable remote access across sites

15 Changing the Game with VPLEX Metro Non-disruptively move and relocate VMs, applications, and information

16 VPLEX: Your Data Center Teleporter

17 Global Storage Federation SANTA CLARA NEW YORK Access SYDNEY Anywhere PARIS TOKYO RIYADH

18 Global Storage Federation Move thousands of VMs over thousands of miles SANTA CLARA NEW YORK Batch process in low-cost energy locations Access Small data centers into large virtual data centers SYDNEY Anywhere PARIS 24 x forever run applications without restart TOKYO RIYADH

19 VPLEX Metro & Melbourne IT Efficient sever migrations between sites 93% less migration time server moves between sites from 1.6 hours to 7 minutes 75% lower costs/server reduced server migration and maintenance costs

20 VPLEX Metro & Melbourne IT Efficient sever migrations between sites 93% less migration time server moves between sites from 1.6 hours to 7 minutes 75% lower costs/server reduced server migration and maintenance costs

21 EMC VPLEX Metro Proven Solutions Live application migrations between VMAX, CX4, and vblocks over 100KM of Distance

22 EMC VPLEX Metro Proven Solutions Live application migrations between VMAX, CX4, and vblocks over 100KM of Distance

23 Fast, Efficient Application Mobility Boston Hopkinton

24 Fast, Efficient Application Mobility EMC Hopkinton HQ Boston CEC Teleport 26 Virtual Machines 26GB per VM (676GB) 26 miles of distance

25 Fast, Efficient Application Mobility Response Time (ms) VM s x 26GB of data x 26 miles Run Time (minutes) Storage vmotion 2.6 Hours to move apps & data

26 Fast, Efficient Application Mobility 9 26 VM s x 26GB of data x 26 miles EMC Response Time (ms) X Faster VPLEX 42 Minutes to move apps & data Run Time (minutes)

27 Fast, Efficient Application Mobility Response Time (ms) VM s x 26GB of data x 26 miles VM running in Boston 17X Faster Run Time (minutes) VM running in Boston Time to Move VM s EMC VPLEX: 9 Minutes Storage vmotion: 2.6 Hours

Fast, Efficient Application Mobility Response Time (ms) 9 8 7 6 5 4 3 2 1 0 26 VM s x 26GB of data x 26 miles

28 Fast, Efficient Application Mobility Response Time (ms) VM s x 26GB of data x 26 miles Run Time (minutes) FAST Move active data to Flash Drives reduces average RT by 50%

29 Fully Automated Storage Tiering FAST will change storage economics the same way VMware changed server economics

30 FAST Development 30 Ph.D.s we see 100s of customers 1,000s of applications HOT 980,000 storage spots volumes 2,000,000 GB of IO data analyzed 54,000,000,000 application transactions

31 We See HOT Spots Physical Disks Logical Units Addresses we see COLD spots, too

32 FAST to the Fullest Thick Thin Small Green Gone Z Z Z Z Z Z Z Z Z Z Increased Storage Efficiency

33 Enterprise Class Virtual Storage Virtual Storage Integrator DB2 z/os Storage Admin VM Admin discover provision manage

34 New Virtual Storage Protection 24 by Forever

35 New Virtual Storage Protection 24 by Forever

36 The Challenge 129 PB of information created since we started

EMC FORUM NEW YORK 2010

EMC FORUM NEW YORK 2010 Your Journey To The Private Cloud Brian Gallagher President EMC, Enterprise Storage Division The Digital Universe 2009-2020 2009: 0.8 Zettabytes 44x Growth 2020: 35 Zettabytes IT