INTRODUCTION. Contents CATALOGUE. Colours. Sizes. Formats. Two colours. Monochrome. Transparency. Colin Bradford, ICFR Editor November 2016
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1 ICFR Globes & L o g o s Catalogue Visual Identity Artwork Contents Introduction GLOBE - detailed GLOBE - simplified LOGO - detailed LOGO - simplified ICFR at Letterheads For embroidery uses the simplified versions will usually be more suitable - unless the embroidered image is large, more than, say, 100mm across. If in doubt, give both detailed and simplified versions to your embroiderers and seek their advice. All the filenames start with two reference initials. The code is not testing: G = globe L = logo D = detailed S = simplified. Colours Two colours The colour versions the ICFR artwork use only the two principal Rotary colours, blue and gold. The positive colour logos use blue and gold on (usually) a white background. The negative or reverse colour logos use gold and white on (usually) a dark blue background). The specifications for the blue and gold are shown below. INTRODUCTION CATALOGUE In September 2016 the ICFR Executive Committee approved new versions the ICFR globe and the ICFR logo. The new artwork is intended to meet the requirements the Visual Identity Guidelines issued by Rotary International in This catalogue document is a guide to the various versions and formats the ICFR artwork,. The images have been grouped together in a series zip files. You can download these zip files direct from the links given listed at the top each section. The links are shown in underlined, blue, bold italic text. You can also download the zip files from: Formats All the versions and colourways the ICFR globe and logo are supplied in both EPS (Encapsulated PostScript) vector format and PNG (Portable Network Graphics) raster format. If any version is needed in another format (such as jpg, tif or gif) please contact Colin Bradford (but have a very good excuse ready). In line with the RI approach the globe and logo are supplied in both detailed and simplified formats. The simplified formats are for use when the image is fairly small (where the Rotary International text around the wheel would be unreadable). Colour Pantone CMYK RGB Blue PMS 286C Gold PMS 130C Monochrome The monochrome versions the ICFR artwork are for black and white use but can, if need be, be used with any two contrasting colours. Transparency The land areas the ICFR squashed globe are transparent. The seas are blue (or white when reversed) but the continents have the colour whatever background is used. Sizes The EPS files are size-independent and can be scaled up or down as necessary. The main PNG files are supplied at 300dpi for print use. The smaller web versions the PNG files are set at 72dpi for onscreen viewing. The 300dpi PNG images are sized to fit comfortably within the width an A4 page. This gives a fairly large image which can be scaled down as necessary. If for any reason you find you need a much larger image, do not scale the PNG image up. Try to use the EPS file and if this is impossible contact me for a suitably scaled PNG image. Colin Bradford, ICFR Editor November
2 GLOBE - detailed The EPS versions all the detailed ICFR globe images are contained in: GD-EPS.zip The PNG versions can be downloaded in: GD-PNG.zip ICFR Globe-Colour-positive GD01-ICFRglobe-Colour-positive.eps GD02-ICFRglobe-Colour-positive.png GD02web-ICFRglobe-Colour-positive.png ICFR Globe-Colour-reverse GD03-ICFRglobe-Colour-reverse.eps GD04-ICFRglobe-Colour-reverse.png GD04web-ICFRglobe-Colour-reverse.png Shown on a blue background which is not part the image file. ICFR Globe-Monochrome GD05-ICFRglobe-Monochrome.eps GD06-ICFRglobe-Monochrome.png GD06web-ICFRglobe-Monochrome.png ICFR Globe-Monochrome-reverse GD07-ICFRglobe-Monochrome-reverse.eps GD08-ICFRglobe-Monochrome-reverse.png GD08web-ICFRglobe-Monochrome-reverse.png 2
3 ICFR Globe-Greyscale GD09-ICFRglobe-Greyscale.eps GD10-ICFRglobe-Greyscale.png GD10web-ICFRglobe-Greyscale.png ICFR Globe-Greyscale-reverse GD11-ICFRglobe-Greyscale-Reverse.eps GD12-ICFRglobe-Greyscale-Reverse.png GD12web-ICFRglobe-Greyscale-Reverse.png 3
4 GLOBE - simplified The EPS versions all the simplified ICFR globe images are contained in: GS-EPS.zip The PNG versions can be downloaded in: GS-PNG.zip ICFR Globe-Simplified-Colour-positive GS01-ICFRglobe-Simplified-Colour-positive.eps GS02-ICFRglobe-Simplified-Colour-positive.png GS02web-ICFRglobe-Simplified-Colour-positive.png ICFR Globe-Simplified-Colour-reverse GS03-ICFRglobe-Simplified-Colour-reverse.eps GS04-ICFRglobe-Simplified-Colour-reverse.png GS04web-ICFRglobe-Simplified-Colour-reverse.png Shown on a blue background which is not part the image file. ICFR Globe-Simplified-Monochrome GS05-ICFRglobe-Simplified-Monochrome.eps GS06-ICFRglobe-Simplified-Monochrome.png GS06web-ICFRglobe-Simplified-Monochrome.png ICFR Globe-Simplified-Monochrome-reverse GS07-ICFRglobe-Simplified-Monochrome-reverse.eps GS08-ICFRglobe-Simplified-Monochrome-reverse.png GS08web-ICFRglobe-Simplified-Monochrome-reverse.png 4
5 ICFR Globe-Simplified-Greyscale GS09-ICFRglobe-Simplified-Greyscale.eps GS10-ICFRglobe-Simplified-Greyscale.png GS10web-ICFRglobe-Simplified-Greyscale.png ICFR Globe-Simplified-Greyscale-reverse GS11-ICFRglobe-Simplified-Greyscale-reverse.eps GS12-ICFRglobe-Simplified-Greyscale-reverse.png GS12web-ICFRglobe-Simplified-Greyscale-reverse.png 5
6 LOGO - detailed The EPS versions the all detailed ICFR logo images are contained in: LD-EPS.zip The PNG versions can be downloaded in: LD-PNG.zip ICFR Logo-Colour-positive LD01-ICFRlogo-Colour-positive.eps LD02-ICFRlogo-Colour-positive.png ICFR Logo-Colour-reverse LD03-ICFRlogo-Colour-reverse.eps LD04-ICFRlogo-Colour-reverse.png Shown on a blue background which is not part the image file. ICFR Logo-Monochrome LD05-ICFRlogo-Monochrome.eps LD06-ICFRlogo-Monochrome.png ICFR Logo-Monochrome-reverse LD07-ICFRlogo-Monochrome-reverse.eps LD08-ICFRlogo-Monochrome-reverse.png ICFR Logo-Greyscale LD09-ICFRlogo-Greyscale.eps LD10-ICFRlogo-Greyscale.png ICFR Logo-Greyscale-reverse LD11-ICFRlogo-Greyscale-Reverse.eps LD12-ICFRlogo-Greyscale-Reverse.png 6
7 LOGO - simplified The EPS versions the all detailed ICFR logo images are contained in: LS-EPS.zip The PNG versions can be downloaded in: LS-PNG.zip ICFR Logo-Simplified-Colour-positive LS01-ICFRlogo-Simplified-Colour-positive.eps LS02-ICFRlogo-Simplified-Colour-positive.png ICFR Logo-Simplified-Colour-reverse LS03a-ICFRlogo-Simplified-Colour-reverse.eps LS04-ICFRlogo-Simplified-Colour-reverse.png Shown on a blue background which is not part the image file. ICFR Logo-Simplified-Colour-HALF-reverse LS03b-ICFRlogo-Simplified-Colour-HALF-reverse.eps Shown on a grey background which is not part the image file. ICFR Logo-Simplified-Monochrome LS05-ICFRlogo-Simplified-Monochrome.eps LS06-ICFRlogo-Simplified-Monochrome.png ICFR Logo-Simplified-Monochrome-reverse LS07-ICFRlogo-Simplified-Monochrome-reverse.eps LS08-ICFRlogo-Simplified-Monochrome-reverse.png ICFR Logo-Simplified-Greyscale LS09-ICFRlogo-Simplified-Greyscale.eps LS10-ICFRlogo-Simplified-Greyscale.png ICFR Logo-Simplified-Greyscale-reverse LS11-ICFRlogo-Simplified-Greyscale-Reverse.eps LS12-ICFRlogo-Simplified-Greyscale-Reverse.png 7
8 ICFR at 50 A couple design ideas (one formal - one informal) to mark the 50th anniversary the founding ICFR. These ICFR fiftieth anniversary images are contained in: FYoRF-EPS.zip FYoRF-PNG.zip At50-EPS.zip At50-PNG.zip FYoRF-01-Colour-Positive FYoRF-01-Colour-Positive.eps FYoRF-01-Colour-Positive.png FYoRF-02-Colour-reserve FYoRF-02-Colour-reserve.eps FYoRF-02-Colour-reserve.png FYoRF-03-Monochrome FYoRF-03-Monochrome.eps FYoRF-03-Monochrome.png 8
9 FYoRF-04-Monochrome-reverse FYoRF-04-Monochrome-reverse.eps FYoRF-04-Monochrome.png At Colour-Positive At Colour-Positive.eps At Colour-Positive At Colour-Positive.eps At Colour-reverse At Colour-reverse.eps At Colour-Positive-TextBar At Colour-Positive-TextBar.eps At Colour-Positive-TextBar At Colour-Positive-TextBar.eps At Colour-reverse-TextBar.eps At Colour-reverse-TextBar.png 9
10 LETTERHEADS LOGO ONLY For use with a colour printer try LD02-ICFRlogo-Colour-positive.png. If you use a mono printer use LD06-ICFRlogo-Monochrome.png TEMPLATES If you use Microst Word and have some experience with Word templates (*.dotx or *.dotm) there are two templates files which you can edit for your own use. ICFR-letter-Sec.dotx ICFR-letter-NE.dotx These need to be stored in the folder where your Word templates are stored. If you don t know where that is, do a search for *.dot files. You will also need to store copies these three graphics files in the same templates folder. GD02-ICFRglobe-Colour-positive.png GS02-ICFRglobe-Simplified-Colour-positive.png LD02-ICFRlogo-Colour-positive.png You can download the two template files and the three graphics files in one zip file: ICFRtemplates.zip 10
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STYLE GUIDE CONTENT 3 INTRODUCTION 4 APPROVED PRIMARY LOGO 5 USE OF THE PRIMARY LOGO 10 APPROVED BRAND LOGOS 11 CLEAR SPACE 13 INCORRECT LOGO USAGE 14 FONTS 15 WEBSITE 16 SUMMARY Welcome to the EPIC style
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ARTWORK REQUIREMENTS Artwork Submission
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Vector Bitmap EPS Encapsulated PostScript Vector EPS EPS CDR CMX CGM DXF WMF scalable objects independent of resolution (unlimited)
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Prepress Guidelines HAMILTON GRAPHICS ~ PREPRESS DEPARTMENT Phone: (513) 737-1413 Fax: (513)-737-7483 E-mail: bberne@hamiltongp.com or ddodson@hamiltongp.com Our Prepress Department considers customers