Service Unit Training Presentation

Transcription

1 Service Unit Training Presentation 1

2 2

3 The company behind ABC Bakers 138 YEARS of baking We are bakers always have been and always will be. We take pride in our baked foods and how they are made. Baking is not just our profession it is our passion. OVER $2 BILLION in sales OVER 40 BAKERIES across North America 3

4 Our leading history of partners 4

5 $6.3B The US cookie industry is $6.3 billion Industry Trends & Research What we heard: More consumers asked for a new chocolate and caramel cookie than any other flavor provided +3% The Cookie Market is up 3% vs. last year Gluten Free cookies are growing +$12.2MM over last year and expected to grow $70MM over next 5 years 5

6 Caramel Chocolate Chip Produced in a dedicated gluten-free facility Consumer requested on trend flavor profile NEW! Rich caramel, semi-sweet chocolate chips, and a hint of sea salt in a chewy, glutenfree cookie Free from wheat, peanuts, and soy 6

7 Girl Scout cookies are top sellers! 1. Oreo Double Stuff $276 Million 2. Pepperidge Farm $247 Million 3. GS Thin Mints $226 Million 4. GS Caramel delites /Samoas $170 Million 5. Chewy Chips Ahoy! $147 Million 6. Nilla Wafers $141 Million 7. Oreo Thins $133 Million 8. Lofthouse (in-store bakery) $129 Million 9. GS PB Patties/Tagalongs $127 Million Source: GSUSA; Nielsen Answers Core US xaoc for 52 weeks ending June

8 Customers love ABC s unique cookies 28% of the mix Change in mix 2018 vs Caramel delites +0.4% Thin Mints +0.4% Peanut Butter Patties -0.1% Girl Scout S mores -0.1% Lemonades +0.3% Peanut Butter Sandwich -0.1% Shortbread 0.0% Thanks-a-Lot -0.1% 8

9 GSMISTS 2019 Cookie Season Important Dates January 11, 2019 January 29, 2019 January 30, 2019 February 23-24, 2019 February 4, 2019 Girls Take Orders (online sales included) Initial Orders and Rewards due by the Troop SUPSM s submit Orders and Rewards National Girl Scout Cookie Weekend CCB sign ups begin February 13 16, 2019 February 16, 2019 February 18-22, 2019 February 22, 2019 CCB cookie picked up CCB DAY Initial cookie order delivery Booth sales start 9

10 INSPIRE.IMAGINE.INNOVATE Meet Nellie the Narwhal With her flare for imagination, the narwhal is unlike any creature the ocean has seen before, which makes her a perfect Girl Scout mascot! Just like the members of our G.I.R.L. program, the narwhal is a fearless go-getter, willing to take risks and stand out from the crowd in order to guide the way she even has a built-in horn for doing just that! The narwhal is a natural innovator who inspires girls to achieve their own amazing potential every day. Find additional assets on flickr. 10

11 Your 2019 GSMISTS Rewards Lineup 11

12 Recognition - Early (Initial) Reward For EACH Girl in the Troop who sells 180+ packages on the Initial Order, she will earn the 2019 narwhal theme t-shirt. T-shirts will be delivered with main rewards in late April Initial Order Taking Period January 11 January 27, 2019 Initial Order Rewards Submission by Troops January 29, 2019 (date for SUCM is 1/30) Initial Order Rewards Delivery Late April

13 Troop Level Reward and Proceeds Structure ONE LEADER PER TROOP will earn the insulated etote bag for achieving 180+ PGA (per girl SELLING average) for the entire cookie season. etotes will ship with all other main rewards in late April Troop Proceeds: $.57 per box when the average number of boxes sold per Girl is 179 or fewer $.62 per box when the average number of boxes sold per Girl is 180 or greater 13

14 Recognition Girl Reward for 180 Season PGA EVERY Girl who achieves a PGA of 180+ packages will earn the narwhal drawstring bag. Items will ship with all other main rewards in late April

15 Main Reward Orders Important Timing Main Recognition Earning Period January 11 March 17, 2019 Final Cookie Reward Orders Submitted by Troops March 20, 2019 All Rewards shipped to SUPSM s Late April 2019 Reward items are CUMULATIVE. Dates are HARD DEADLINES and system driven. Girls start earning Rewards from the start of the cookie program January 11, All Reward items are shipped together, at the end of the sale, to the SU s. 15

16 Our Council s Goal 180 PGA 16

17 Cookie Program Materials 17

18 Cookie Program Resources Flickr Create your own flyers with cookie season theme clipart. Smart Cookies The new tips & tools section has guidance for before, during, and after the sale. YouTube Channel Learn more about Smart Cookies with online videos. 18

19 Resources Available on abcsmartcookies.com Rally Guide Volunteer Success Guide 5 Essentials Skills Flyer Booth Identifier Poster Digital Art (Flickr Gallery is also available) Links to Training Videos 19

20 Smart Cookies For Girls Our Smart Cookie platform gives Girl Scouts a built-in, online business center that makes every step of the cookie program fast, easy and fun! They simply need to create a profile to: Desktop or App for Girls Set cookie goals Take cookie orders Track customer orders for hand delivery! Check on progress toward goals View recognitions and achievements Upload video introductions Create e-cards for customers 20

21 ABC Helpdesk is available 24/7 for Volunteers If questions arise regarding ABC technology, Volunteers should be directed to the ABC Helpdesk for further assistance Phone or service Volunteers, Parents or Girls 21

22 abcsmartcookies.com Platform review 22

23 abcsmartcookies.com review items: Volunteer Registration Process Girl Registration Process How to place an Initial Order Cookie Share Hometown Heroes / Council VIRTUAL Cookie Share Booths - Troop Secured Booth Requests and First Come First Serve (FCFS) How Troops use Smart Booth Divider How to place a Planned Order How to create Troop to Girl Transfers Navigating the Manage Orders page How to create a Girl Financial Transaction How to create Early, Main, Troop Reward Orders HALF OFF SHIPPING for Direct Ship Orders Direct Ship *NEW* Gift Box feature 23

24 Troop and Girl access to abcsmartcookies.com The website has been optimized for use by any mobile device including tablets. Simply navigate to the url to login Registered Troops should begin receiving Smart Cookies registration invitations by the end of November The abcsmartcookies app is for Girls ONLY. Girls should download the app for on the go sales or visit abcsmartcookies.com from any desktop Council will upload Girls into Smart Cookies in early December. Invitations to register will be sent to parent addresses at that time 24

25 Service Unit users can login NOW at abcsmartcookies.com Your username and password have not changed. Use the Forgot Password feature if necessary, or contact the ABC help desk for assistance 25 25

26 Service Unit Users Verify Service Unit Info 26 26

27 Service Units Make necessary updates within Edit Service Unit Info Screen 27 27

28 How to place an Initial Order 28

29 Under the Orders menu, select Troop Initial Order 29 29

30 Initial Order - Enter Packages by Girl (Top half of the Page) 30 30

31 Initial Order Enter Booth / Extra Cookies, Click Save Order (Bottom of the Page) 31 31

32 Click Save to finalize your Initial Order If your Delivery Station DOES offer pickup times, Troop users will be given pickup dates and times

33 Booth Reservations: First Come First Serve (FCFS) Troop Secured Requests 33

34 Smart Cookies Scheduling a First Come, First Serve (FCFS) Booth First Come First Serve (FCFS) Schedule: Round 1: Opens February 4 at 9:00am, closes February 7 at 11:00pm Troops can reserve a TOTAL OF 2 booth slots 1 of the 2 slots can be a *Premium location Round 2: Opens February 8 at 9:00am, closes March 17 at 11:00pm Troops can reserve as many booth slots as they wish This includes as many *Premium locations as they wish *Premium booth locations are Sam s, Woodland Mall, and WalMart locations and are secured by Council 34

35 Select Schedule Booths 35

36 Select Booth Location to reserve Troop Users will select locations from the left side Details across the top of the screen indicate start and end dates for each round of First Come First Serve The center map displays the physical location of each booth sale Maximum number of reservations available for each round of FCFS is also displayed at the top of the screen 36

37 Select Booth Location Date, Time Slot, and Click Save to reserve 37 37

38 Smart Cookies Requesting a Troop Secured Booth Location Definition: Troop Secured booths are created in Smart Cookies by the Troop user. Troops submit the location requests to Council for approval or denial. The Troop user will receive notification of the approval or denial. Troop Secured Booths are ONLY for the Troop who requests them. Other Troops cannot see or reserve these booths in Smart Cookies When: Troops can begin requesting Troop Secured booth locations on February 4 th and booth sales end March 17 th Troops will receive confirmations within 1-3 business days of booth submission in Smart Cookies 38

39 Troop Users select Troop Secured Booths under the Booth Menu 39 39

40 Fill in the Booth Information Column first, then select Appointment Times 40 40

41 Enter Date and Times within the Appointment Times section, click Save 41 41

42 Confirmation of Troop Secured Booth Requests and all other Troop Reservations 42 42

43 Deleting a Troop Requested Booth Reservation 43 43

44 Posting Troop Booths to Social Media 44

45 Navigate to Booth>Troop Reservations 45 45

46 Click Social Media Desired 46 46

47 Log Into Your Social Media Account 47 47

48 48 48

49 Post appears on Newsfeed 49 49

50 Advertises your troops activities 50 50

51 Details on All Upcoming booths 51 51

52 Smart Booth Divider Definition - Troop Function Only, used to record all packages sold, by variety, at individual booth sales and evenly distribute those packages sold to the girls who participated in that booth. 52

53 Select My Reservations under the Booth Menu 53 53

54 Select the specific Booth Sale to Smart Booth Divide 54 54

55 Add Total Packages by Variety, then click Save and Distribute to Girls 55 55

56 Distribute any remaining packages, click Save at the bottom of the page 56 56

57 Confirmation of successful Smart Booth division is provided on screen 57 57

58 Creating Troop to Girl Transfers 58

59 Select Transfer Order under the Orders Menu 59 59

60 Select Troop to Girl Transfer in the upper left drop down menu 60 60

61 Note columns for Packages versus Booth Packages, click Save 61 61

62 Confirmation of Transfer Order at top, print receipt option at bottom 62 62

63 Manage Orders: Regular Transfer Vs. Smart Booth Divider Transfer 63 63

64 Troop Planned Orders Planned Orders: February 17 th March 18 th, Order in CASE quantity - Can be a case of mixed varieties - 25 cases or more require orders in Smart Cookies or advance notice to the cupboard 64

65 Select Planned Orders from the Orders Menu 65 65

66 Select a Cupboard Location 66 66

67 Planned Order Select Date, Time and Quantity of Order 67 67

68 Click Save at the bottom to confirm your order and/or print a receipt 68 68

69 Navigating the Manage Orders Page 69

70 Select Manage Orders under the Orders Menu 70 70

71 Key metrics displayed at the top, grid and keyword search options below 71 71

72 The bottom displays totals by variety, order type, and dollar amounts 72 72

73 Creating Girl Financial Transactions 73

74 Select Financial Transactions under the Finances Menu 74 74

75 Select Girl Transaction to Create, Click Save when complete 75 75

76 Financial Troop and Girl Summary Reports 76 76

77 Cookie Share Hometown Heroes Virtual Cookie Share 77

78 Hometown Heroes Use the white column on the order card form to capture cookie share orders. These orders are not placed by variety Cookie Share orders are entered into Smart Cookies with the Troop initial order Virtual Cookie Share there is NO physical inventory of cookies Troop and Girls receive credit for sale via Virtual Cookie Share entry in smart cookies, by Girl Council manages inventory distribution at end of the sale 78

79 Entering cookie share donations after the Initial Order period 79 79

80 Enter package quantity, by Girl, be sure to click Save at the bottom 80 80

81 Recognition Order Management Early, Main and Troop Orders 81

82 Under the Recognitions menu, select Create Recognition Order 82 82

83 Managing Recognition Orders during the Sale 83 83

84 Available Reporting in Smart Cookies 84

85 Under the Reports menu, select Current or Archived For 2019 season, all users have archive access to reporting from the season 85 85

86 ABC Smart Cookies Online Sales with E-cards: Managing Girl Contacts for E-cards Invites Girls Sending E-card Invites Girls Viewing E-card Orders My Tools Girls videos and URL Links 86

87 E-card - Create New Contacts 87 87

88 E-card - My Contacts 88 88

89 E-card Contacts Import / Export Contacts 89 89

90 E-card - My Contacts Edit or Delete 90 90

91 Select Send ecard under the ecard Menu 91 91

92 E-card - Review & Confirm 92 92

93 Select View ecard orders under the ecard menu 93 93

94 94 94

95 View e-cards sent 95 95

96 E-card - My Tools Video & URL Links 96 96

97 Direct Ship Updates **NEW** Gift Box Feature 97

98 New Gift Box for Smart Cookies Direct Ship 98

99 Customizable! End consumers now have the ability to create a custom gift box of Girl Scout Cookies for the cookie lover in their lives Consumers have the ability to hand select which varieties of cookies they wish to include in the gift box Consumers are also able to craft a personal note to the gift box recipient Perfect for birthdays, care packages, Valentine s Day or just because! Online Support 99

100 Gift Box Details The new gift box counts as 5 packages of cookies The fee for the actual box is $4 Custom messaging is included inside the box, printed on a custom card. This is a true gift feel for a special treat during the cookie season Girls are automatically credited in Smart Cookies for packages sold and rewards earned Girls dashboards are automatically updated with sales for direct ship cookies no manual entries needed User support is available for consumers with Direct Ship/Gift Box questions 100

101 Direct Ship Updates **NEW** Subsidized Shipping 101

102 Subsidized Shipping is HALF OFF 5-12 packages is the flat fee shipping rate for each 1-12 packages sold Addl fees for shipments to AK/HI will be $40 for each 1-12 packages sold Girls are automatically credited in Smart Cookies for packages sold and rewards earned Girls dashboards are automatically updated with sales for direct ship cookies no manual entries needed 102

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