UNDERSTANDING FACEBOOK BUSINESS MANAGER

Transcription

1 UNDERSTANDING FACEBOOK BUSINESS MANAGER

2 WHAT YOU LL LEARN What Is The Difference Between Ads Manager and Business Manager? How To Setup Business Manager Important Things You Need To Know About Business Manager

3 ADS MANAGER VS. BUSINESS MANAGER ADS MANAGER One Ad Account Per Advertiser Once An Advertiser Is Associated With An Ad Account, It Cannot Be Changed Need To Share Logins To Access Different Ad Accounts BUSINESS MANAGER Allows Businesses To Manage and Share Access To Multiple Ad Accounts and Pages In One Place Great For Advertisers With Multiple Businesses Or Brands Or Agencies With Multiple Clients

4 To Setup Business Manager: Go To Click Create Account

5 Step 1: Name Your Business Manager Usually This Should Be Your Company Name You Can Change This Later On

6 Step 2: Set Up Your Profile Enter First & Last Name Enter Business For Facebook To Send You Notifications Note: Your Business Manager Login Is Your Facebook Profile Login Click Finish And You re Set!

7 Add Ad Account To Your Business Manager Click Add New From The Side Navigation Menu And Select Ad Accounts

8 Enter Ad Account Information Select The Time-Zone & Currency Your Business Is In Choice Of Currency Will Affect Payment Method Options (CAD Cannot Pay With Amex)

9 If You Have An Ads Manager Account, You Can Claim It In Business Manager Click Claim Assets From The Side Navigation Menu And Select Ad Account

10 Enter The Ad Account ID You Want To Claim Access You Can Find This In Your Ads Manager Account Under Ad Settings You Must Be The Account Admin In Order To Claim Access

11 Add Your Facebook Page To Your Business Manager If You Have A Page Already, Click Claim Assets, Then Select Pages Otherwise You Can Create A Page On The Spot By Clicking Add New and Select Pages

12 Enter The Facebook Page URL To Claim Page

13

14 Add People To Your Business Manager View Settings Change Settings Add/Rem ove Employee Manage Employee Permissions Be Assigned To Pages/Ad Accounts/Busines s Assets Add Pages/Ad Accounts/Business Assets BM Employee BM Admin

15 There Are 5 Facebook Page Roles: 1. Admin Has Full Page Control, Able To Send Messages, Post As Page, Create Ads, View Insights, And Assign Page Roles 2. Editor Able To Edit Page, Some Control As Page Admin Except Unable To Assign Page Roles 3. Moderator Able To Respond And Delete Comments On The Page, Send Messages As The Page, Create Ads, and View Insights 4. Advertiser Can Create Ads And View Insights Only 5. Analyst Can View Insights Only

16 There Are 3 Ad Account Roles: 1. Admin Can Manage All Aspects Of Campaigns Including Billing, Reporting, & Assigning Roles 2. Advertiser Can See, Edit, Set Up Ads With The Payment Associated By Cannot Adjust Account Settings 3. Analyst Can View Ad Performance

17 THINGS YOU NEED TO KNOW 2 Ad Accounts At First: If You Want To Add More, You ll Have To Contact Facebook BUT All Existing Accounts Must Be Active! If An Ad Account Is Owned By Your Business Manager, You Cannot Delete It You Must Have Some Ad Spend In Your Business Manager, In Order To Have Access To Facebook s Live Chat Available Monday Friday From 9-5 PM CENTRAL TIME Log In To Your Business Manager And Go To Click Live Chat

18 IPRO S RECOMMENDATIONS Sign-Up For A Business Manager Account No Matter What You Will Get Your Ad Account Suspended If You Advertise Multiple Businesses/Brands In The Same Account Even If One Ad Account Is Flagged, Other Ad Accounts Can Still Run. But If You Want To Add Additional Accounts, All Accounts Must Be Active!