Engage Patients on the #1 Platform for Doctor-Patient Connections. Display Advertising Media Kit 2018

Transcription

1 Engage Patients on the #1 Platform for Doctor-Patient Connections Display Advertising Media Kit 2018

2 This is the moment of truth for pharma advertisers, but only 1% of Americans make a doctor s appointment every day. Advertising on Healthgrades reaches the largest audience of patients who are on their way to the doctor. 2

3 Agenda Healthgrades Overview By the Numbers Pre-Appointment Display Solutions Psychology Today Target Conditions Display Media Ad Specs

4 Healthgrades Overview Healthgrades knows patients: Healthgrades empowers over 250 million doctor patient interactions a year. Healthgrades is the #1 platform for patients to find a doctor and prepare for their appointment. 64% of visitors to Healthgrades will make a doctor s appointment within one week rd party market research on Healthgrades.com, 2014, n=437 4

5 Consumers on Healthgrades Are the Chief Health Officer for the Family GENERAL POPULATION Gender At Least One Chronic Illness Post-Secondary Education Household Income Insurance Status 68% Female 1 77% 5 68% 1 60% make > $75, % Commercially Insured 5 51% Female 2 60% 4 59% 2 40% make > $75, % Commercially Insured 3 Advertising on Healthgrades keeps your brand top of mind when patients are Discussing prescription and OTC options with their doctors Deciding on which pharmacy to use for their Rx or OTC medicine purchases Making the actual OTC decision in the pharmacy or store 1 comscore November US Census Bureau, Rand Multiple Chronic Conditions Study, Stax Study, US Census Bureau,

6 Healthgrades Versus the Competition Insurance claims verify that visitors to Healthgrades go to a doctor more often in the next 30 days than visitors to other sites. More importantly, insurance claims verify that visitors to Healthgrades fill a new prescription more often in the next 30 days than visitors to other sites. 65% 65% 40% more often than Everyday Health 40% more NRx than Everyday Health more often than WebMD more NRx than WebMD Go to a doctor Fill a prescription Source: Symphony and comscore Competitive Analysis of Doctor Office Visits, January 2014 (300,000 consumers over preceding 14 months) 6

7 Healthgrades Pre-Appointment Display Solutions Reach the Right Patient Right Before They See a Doctor On Healthgrades Properties Across the Well-Lit Web Healthgrades Display Reach patients on Healthgrades as they connect with a doctor and prepare for their appointment PATIENTarget Display Expand your reach by messaging patients across the web after they visit Healthgrades to find a doctor, and targeting your most likely future patients based on Healthgrades proprietary predictive modeling 7

8 Healthgrades Is Proud to Partner with Psychology Today! Healthgrades exclusively represents pharma, med device and hospital display inventory on Psychology Today, the leading brand in the mental health space. Engage Americans as they connect with mental health professionals and prepare for their appointments Educate consumers with best-in-class content about topics such as mental health, family/parenting and sexual health Reach a highly desirable demographic (63% female, HHI $90K, 78% attended/graduated college) 8

9 Reach the Patients You Care About Most As They Prepare to See the Doctors You Care About Most Hyper-target over 20,000 condition areas (including high prescribing doctors and condition content) across Healthgrades properties, including: Allergies & Respiratory Allergy Asthma COPD Arthritis & Joints Arthritis Back Pain Chronic Pain Gout Osteoarthritis Rheumatoid Arthritis Brain & Nervous System Headache Migraine Headache Multiple Sclerosis Cancer Breast Cancer Lung Cancer Prostate Cancer Dermatology & Skin Psoriasis Diabetes & Metabolism Obesity Type I Diabetes Type II Diabetes Digestive Health Constipation Heartburn/Reflux Hemorrhoids IBS-C/IBS-D/UC Heart Health Atrial Fibrillation High Cholesterol Heart Disease Mental Health Bipolar Disorder Depression Schizophrenia Men s Health BPH/Enlarged Prostate Erectile Dysfunction Wellness Cold & Flu Sleep Disorders Women s Health Birth Control Fibromyalgia Lupus Osteoporosis Overactive Bladder 9

10 Physician Search & Profile Pages 10

11 Psychology Today Pages 11

12 Condition Content Pages 12

13 Healthgrades Properties Ad Specs Desktop & Tablet Display & Sponsorship Advertising STANDARD DISPLAY BANNER SPECS Ad Sizes Accepted File Formats SSL / HTTPS Tags Max Initial Load Max Subload Animation Looping 3rd Party Calls / Initial Load Preferred Tag Format 728x90 150KB 300KB 300x250 HTML5, HTML, GIF, JPG, PNG REQUIRED 150KB 300KB 15-sec 3 loop max 10 max JavaScript or DFA In-Red 300x KB 400KB RICH MEDIA DISPLAY SPECS EXPANDABLE BANNER (REQUIRES SEPARATE TAG) Ad Sizes Accepted File Formats Max Expanded Dimension Expansion Direction Max Initial Load / Max Subload Animation / Looping 3rd Party Calls / Initial Load Preferred Tag Format 728x90 728x270 Down 150KB/2.2MB 300x250 3rd Party Tag, HTML5 REQUIRED 500x250 Left 150KB/2.2MB 15-sec/3 loop max* 10 max JavaScript 300x x600 Left 200KB/2.2MB Expansion/Retraction is on Click ONLY (no mouse-over). Required Controls are a clearly visible CLOSE (Min 16pt Font) on the expanded panel and Expand on the retracted panel. *Animation must stop after 15 seconds but can resume on user Mouse-over. Site approval is required for any looping over 15 seconds up to 120 seconds Max. IN BANNER VIDEO (FILE LOADED & STREAMING - REQUIRES SEPARATE TAG) Ad Sizes Video Max Initial Load Max Subload Max User Initiated File Size (File Loaded/Streaming) Required Controls 3rd Party Calls / Initial Load Max Video Length 728x90 150KB 300KB 300x250 Host-initiated or User-initiated REQUIRED 150KB 300KB 2.5MB/Unlimited Play, Pause, Stop & Audio Mute* 10 max 30-sec** 300x KB 400KB *Controls must be visible for entire Video duration. Audio must be user initiated on Click; Volume control to zero (0) output may be included instead of, or in addition to, Mute control. **60-sec Video Length Pharmaceutical exception allowed for scrolling ISI. One hotspot per creative; Max 25% of collapsed ad unit initiated after cursor rests on hotspot for 1 second. 13

14 Healthgrades Properties Ad Specs Smartphone Display & Sponsorship Advertising STANDARD SMARTPHONE BANNER SPECS Ad Sizes Accepted File Formats SSL / HTTPS Tags Max Initial Load Max Subload Animation Looping 3rd Party Calls/ Initial Load Preferred Tag Format 300/320x50 300x250 HTML5, HTML, GIF, JPG, PNG REQUIRED 50KB 100KB 15-sec 3 loop max 10 max JavaScript or DFA In-Red RICH MEDIA SMARTPHONE BANNER SPECS Ad Sizes Accepted File Formats SSL / HTTPS Tags Max Initial Load Max Subload Animation / Video Looping 3rd Party Calls / Initial Load Preferred Tag Format 300/320x50 HTML5, JS/DFA Tag, Animated 300KB 15-sec / 30-sec REQUIRED 50KB 300x250 GIF 1MB 15-sec / 30-sec 3 loop max 10 max JavaScript or DFA In-Red EXPANDABLE BANNER (HTML5) Ad Sizes Expansion Size / Direction SSL / HTTPS Tags Max Initial Load Max Subload Animation / Video Looping 3rd Party Calls / Initial Load Preferred Tag Format 300/320x50 ATF 300/320x250 / Down 300/320x480 / Down REQUIRED 50KB 1MB 15-sec / 30-sec 3 loop max 10 max JavaScript or DFA In-Red For tags where more than one set of tracking is present (4th party wrapped), only a single vendor s tracking can be implemented. Two files are required for expandable unit: (1) 320x50 and (2) 320x250 OR 320x480; expansion occurs in portrait view. Ad expansion is upon user initiation. Close button required in top right corner of the expanded ad; minimum 20x20 pixel size. In-Banner Video is host-initiated; audio is user-initiated on click; required video controls: play, pause, stop, & audio mute; Options must be visible for entire duration of video. Maximum 1 linking URL, not to exceed 256 characters. Hard coded URLs have no maximum character length. For tags where more than one set of tracking is present (4th party wrapped), only a single vendor s tracking can be implemented. Healthgrades Properties Include: healthgrades.com, rightdiagnosis.com, psychologytoday.com Creative Lead Time: Five business days prior to campaign launch date to ensure adequate testing Additional Creative Guidelines: - Ads may NOT include telephone numbers or any click-to-call action - Ads cannot be designed to blend into page content, must feature a 1 pixel border clearly distinguishing the ad from page content - The look and feel of the ad cannot match the MS Windows Alert scheme or misrepresent a user s prompts as an ad - False functionality (a.k.a. fake buttons) is not allowed 14

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