Leading Innovation in the Data Center
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1 Partner Logo Leading Innovation in the Data Center Hicham El Alaoui Cisco Systems
2 Agenda IT Challenges Today EMC + Cisco + Intel Cisco Unified Data Center Joint Data Center Solutions 2
3 Business and Technology Impacting the Data Center Business Challenges Operational Challenges Business Agility Managing Capacity 24x7 Business Availability and Business Continuance Security and Compliance Evolving Application Environment Reducing Operational Costs Changing IT Service Delivery Model 3
4 The New Imperatives of IT Any Application Any Location Any Scale Pools of integrated programmable infrastructure Elasticity, scale, and flexibility Adapting Infrastructure to Business Process 41% of total IT budget is consumed by apps 49% of enterprise see cloud as critical to cost reduction/business agility 76% of CIOs state difficulties to stay on budget and time 4
5 Leading Innovation in the Data Center Intel and Cisco: Joined at the Chip on Unified Computing System; Industry partnership of over 10 years Intel and EMC: Deep technology alignment that delivers high-performance, cost-efficient platforms Performance Leadership Advanced Data Protection and Reliability World-Class Economics Cisco and EMC: Industry-Leading Converged Infrastructure Solutions Driving industry standards, market transitions and innovative solutions to IT challenges Cisco Servers Powered by the Intel Xeon Processor Family 5
6 Cisco Unified Data Center Vision The Platform for Delivering IT as a Service (IaaS) Cisco Unified Fabric Cisco Unified Computing cisco unified management Any Workload Any Service Any Scale Physical Virtual Cloud LAN/SAN Switching Routing Security Application Optimization Orchestration & Automation Service Provider/ Massively Scalable Data Centers Enterprise Small & Medium Business Consistent and Simplified Policy, Features, Security, Management, and Programmability 6
7 Cisco Unified Fabric Delivering Architectural Flexibility Consolidated Infrastructure Simplified Management Reduced Cost CONVERGENCE Ethernet Network SCALE INTELLIGENCE Data Center OS and Manageme nt Storage Network Investment Protection Evolves With Business Geographic Span Integrated Application Delivery Seamless VM Networking VM-Aware Security Consistent Networking Across Physical, Virtual, and Cloud Infrastructure 7
8 Wire Once, Enable Everywhere Storage Fabric Cisco DCNM Management NAS iscsi FC EMC Connectrix and Cisco MDS Cisco Nexus Unified Fabric FC FCoE FCoE Cisco NX-OS Operating System iscsi Operational Simplicity Common Management Interface Enterprise Scale Performance and Resiliency 8
9 Cisco Unified Computing System Single System: Computing, Networking, Virtualization, and Storage Access Single Unified System Unified Management Intelligent Infrastructure Pre-integrated infrastructure designed as a whole Bare-metal abstraction and API design for automation and orchestration through industrystandard tools Self-integrating components and policy-based automation Unified Fabric Server Innovations Virtualization awareness and scalability without complexity Industry-standard Intel architecture servers with Cisco innovations Cisco Servers Powered by the Intel Xeon Processor Family 9
10 The Heart of a Next-Generation Data Center Leading Performance Up to 80% performance boost over Intel Xeon processor 5600 seriesbased servers 1 Flexible and Efficient Advanced features automate power consumption across the platform Best combination of performance, power efficiency, and cost Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more information go to intel.com/performance 3 Performance comparison using best submitted/published 2-socket server results on the SPECfp*_rate_base2006 benchmark as of 6 March Configuration details in backup 10 10
11 Provides Performance for Virtualized Environments More Cores More Memory More Integration More Bandwidth Up to DDR New On E Up to 8.0 GT/s 40 lanes PCIe* 3.0 Intel Integrated I/O First server processor with Intel Integrated I/O Reduces I/O latency by as much as 30% 1 Improves IO bandwidth by as much as 2x with PCI Express* 3.0 support Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more information go to 11
12 Unified Management Extending Benefits of UCS Manager to Rack Servers Unified Management A Single Unified System For Blade and Rack Servers UCS Manager C-Series Rack Optimized Servers Service UCS Service Profile: HR_App1 Profile VNIC1 Unified Device Management MAC: 08:00:69:02:01:2E HR_WEB_VLAN (ID=50) VNIC2 MAC: 08:00:69:02:01:2F UCS Service Profile Network Policy Unified Device Management HR_DB_VLAN (ID=210) Network Policy HBA 1 and 2 Storage Policy WWN: Server Policy WWN: VSAN ID: 12 Boot Order: SAN BIOS Settings: Storage Policy Server Policy Turbo On HyperThreading On B-Series Blade Servers A major market transformation in unified server management No management barriers between blades and rack optimized servers Cisco Servers Powered by the Intel Xeon Processor Family Extending fabric computing to rack optimized servers Add capacity without complexity 12
13 ADFA DFA ADFA DFA ADFA DFA ADFA DFA ADFA DFA ADFA DFA ADFA DFA ADFA DFA ADFA DFA ADFA DFA ADFA DFA ADFA DFA ADFA DFA ADFA DFA ADFA DFA Cisco UCS Central Simplifies Operations at Scale Unifies management of multiple Cisco UCS domains and thousands of servers Centralizes global policies, service profiles, ID pools, and templates Simplifies global operations with centralized inventory, faults, logs, and server consoles UCS Central Foundation for efficient global administration, high availability, and workload mobility Built on Cisco UCS Manager technology; combines local performance and tiered control Model-based API for large-scale automation and integration Data Center 1 Data Center 2 Data Center 3 Data Center 4 UCS Manager UCS Manager UCS Manager UCS Manager 13
14 Cisco UCS Leadership and Momentum As of Q3FY13 UCS revenue reached a $2B annualized run rate. In Q3FY13, Data Center revenue was 515M growing 77% Y/Y As of May 2013, there are over 23,000 unique UCS customers which represents 89% Y/Y growth More than half of all Fortune 500 customers have invested in UCS Over 500 customers have booked over 1 Million in UCS solutions and over 1,200 have booked over $500,000 Over 3,400 Channel Partners are actively selling UCS worldwide and over 1700 UCS specialized partners in the channel world wide In CY13 Q1 Cisco is one of the Top 5 Server Vendors based on Worldwide Revenue Share1 73 World Record Performance Benchmarks to date Source: 1 IDC Worldwide Quarterly Server Tracker, Q1 2013, May 2013, Revenue Share Cisco Servers Powered by the Intel Xeon Processor Family 14
15 Customers Have Spoken The Americas X86 Server Blade Market Share, Q1CY13 1 Source: 1 IDC Worldwide Quarterly Server Tracker, Q1 2013, May 2013, Revenue Share Cisco Servers Powered by the Intel Xeon Processor Family UCS momentum is fueled by gamechanging innovation; Cisco is quickly passing established players UCS x86 Blade servers revenue grew 35% Y/Y in Q1CY13 1 UCS #2 in only four years Maintained #2 in N. America (27.9%) and #2 in the US (28.3%) 1 Advanced to #2 worldwide in x86 Blades with 19.3% 15
16 Cisco Unified Data Center Changing the Economics of the Data Center 30% Less Cost 50% Less Cost 90% Less Time Deploy Twice the Capacity with No Staff Increase 60% Less Cost 30% Faster Infrastructure Costs Disaster Recovery Deployment Times IT Staffing Power Cooling Application Performance 16
17 Three Vblock Paths Systems: To Cloud The Fastest Infrastructure Path To The Cloud Foundation For The Next Generation Data Center Single Product Single Point Of Support Managed As Single Product Integrated Data Protection Options Products Partner VSPEX Vblock Systems 17
18 Vblock Solutions Messaging ERP Virtual Desktop Collaboration Database Acceleration Suites Vblock Systems Are Optimized To Deliver World Class Performance And Time-to-market For Mission Critical Work Loads. 18
19 VCE Customers We deliver best-in-class cloud services that meet the needs of UK government, military and national security activities. It is the secure and predictable infrastructure from VCE that enables our team to power key IT initiatives. Simon Hansford, CTO, Skyscape Cloud Services. Vblock Systems provide us with a globally standardized platform that we can offer either as a service or as a private or hybrid cloud solution with the ability to easily replicate services as well as performance and cost benefits. Ken Miyauchi, Representative Director & COO, SOFTBANK TELECOM Vblock Systems demystified our infrastructure, so we no longer talk in terms of servers, storage and networking. Instead, it s all about business enablement, which wouldn t be possible without this amazing technology. Dan Reinbold, Director of Information Services, Plains Midstream Canada 19
20 Cisco Solutions for EMC VSPEX SIMPLE. EFFICIENT. FLEXIBLE. Application Reference Architecture Validated By Cisco & EMC Packaged By Partners Validated Solutions with Choice of OS and Hypervisor Hypervisor x86 Server Network Storage Backup 20
21 VSPEX - Cisco Validated Designs Fast Track , 100, 125, 250 VIRTUAL MACHINES 50, 100 VIRTUAL MACHINES SMALL, ENTERPRISE IMPLEMENTATIONS 500 DESKTOPS 2000 DESKTOPS 500 DESKTOPS PRIVATE CLOUD END USER COMPUTING 21
22 VSPEX Customers Because of the tight integration between EMC, Cisco and VSPEX, we have decided to leverage the VSPEX platform as the primary core of our network and infrastructure for all current and future applications. ~Minor Weir & Willis VSPEX was infinitely simpler compared to the competing solutions. I have one guy doing the entire job that normally I might have to have four involved with in the chain. ~Bowker We have a simple EMC Cisco infrastructure. Our backups are now EMC. Our replication is now EMC and our storage is completely EMC. ~Weltman Weinberg & Reis 22
23 World-Class Connectivity for EMC Storage Broad portfolio of network storage solutions Cisco connectivity options for EMC s Symmetrix, VNX, Atmos. and CLARiiON Seamless converged storage and data networking with Cisco Nexus 7000, 5000, and 3000 Series and EMC Connectrix/Cisco MDS platforms 23
24 Introducing NEXT-GENERATION SAN DIRECTOR Cisco MDS 9710 Multilayer Director 3X THE PERFORMANCE OF ANY DIRECTOR INDUSTRY S MOST RELIABLE STORAGE DIRECTOR NOW! UNMATCHED FLEXIBILITY WITH MULTI-PROTOCOL INNOVATIONS INVESTMENT PROTECTION for the Next Decade! 24
25 Introducing NEXT-GENERATION STORAGE SERVICES Cisco MDS 9250i Multiservice Switch SINGLE PLATFORM FOR STORAGE SERVICES 1/10G FCIP/iSCSI (2 ports) Q3 13 ELIMINATE Service Device Sprawl 16G FC, FICON (40 ports) 16G FC, FICON (40 ports) FCIP High-Bandwidth SAN Extension Across MAN/WAN IO ACCELERATOR Accelerate Tape Backup and Disk Replication DATA MOBILITY MANAGER Migrate Data Between Heterogeneous Arrays Unmatched Flexibility for Cisco MDS and Cisco Nexus 25
26 Cisco MDS 9710: Addressing Your Initiatives DC CONSOLIDATION/TECHNOLOGY REFRESH MDS 9710 NEW APPLICATION ROLLOUT MDS 9710 Backup VSAN FC New Applications FC FCoE FCoE CRM VSAN OLTP VSAN FC Existing Applications MDS 9500 FC VIRTUAL DESKTOP INFRASTRUCTURE (VDI) BUSINESS CONTINUITY/DISASTER RECOVERY Desktop VMs Cisco Nexus LAN NAS Production DC Replication Software FC DWDM/ SONET Optical MAN Disaster Recovery DC FC Solid-State FCIP MDS 9710 IP WAN 26
27 EMC and Cisco Services To Plan, Build, Run, and Optimize Our Integrated Solutions Provide Strategic Guidance Plan & Architect Solutions Deliver Expert Customer Support Deploy & Optimize Technology PROCESSES Manage Operations Train & Educate The Workforce 27
28 DC CONSOLIDATION/TECHNOLOGY REFRESH MDS 9710 NEW APPLICATION ROLLOUT MDS 9710 Backup VSAN FC New Applications FC FCoE FCoE CRM VSAN OLTP VSAN FC Existing Applications MDS 9500 FC VIRTUAL DESKTOP INFRASTRUCTURE (VDI) BUSINESS CONTINUITY/DISASTER RECOVERY Desktop VMs LAN Nexus MDS 9710 FC Solid- State NAS Replication Software FC FCIP DWDM/ SONET Optical MAN IP WAN 28
29 Cisco, EMC, and Intel Leading Innovation in the Data Center Foundational Intel Technology Market leaders in storage, networking, and computing Cooperatively developed offerings: products, services, and solutions Foundational Intel technology at the core of all solutions Deep technology alignment Integrated routes to market Joint venture: VCE coalition Shared vision Cisco Servers Powered by the Intel Xeon Processor Family 29
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