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1 Marketing Guide R
2 One of the advantages of being a Prowler Proof dealer is your access to state-of-the-art marketing materials that help you make the sale. You ll find most of these materials in this Marketing Guide along with some simple rules we all need to follow to protect our brand. Please share this information with your marketing suppliers. We hope you ll find this guide useful please contact us if you have questions or comments. Best regards, Michael Henry Managing Director, Prowler Proof Contents 1 Consumer brochure 2 Product sheets 3 Images 4 Product applications 5 Logos 6 Typography 7 Colours
3 1. Consumer brochure 2. Product sheets Prowler Proof s consumer brochure contains everything a consumer needs to know. Product range and applications are described in detail, and our brand story gives the consumer every reason to choose Prowler Proof ahead of any other brand. The digital product sheets contain most information about Prowler Proof s products on single A4 pages. You ll find separate product sheets on ForceField, Diamond and Heritage designs as well as Insect screens. Use them for a quick overview and attach them to quotes.
4 3. Images FORCEFIELD DIAMOND DESIGNS As a Prowler Proof dealer you have access to a selection of high quality images. Please use the high resolution version of the images for printed materials such as brochures and advertisements. The low resolution version of the images are for websites and other electronic communication. ForceField ForceField_product Diamond Diamond_large_product Diamond_small_product INSECT SCREENS HERITAGE DESIGNS OTHER Insect_screen Insect_screen_product Heritage Heritage_product 10_year_warranty_image Colour_swatch
5 4. Product applications Prowler Proof s products are custom-made to a wide range of applications. Please use the application drawings for your website, brochures and other relevant media. Single door French doors Single slider Biparting slider Stacking slider Sliding Double sliding Double or single-hung Louvre Awning Casement Hinge doors Sliding doors Window screens
6 5. Logos 5.1 Clear space 5.2 Logo versions 10 year warranty logo The Prowler Proof corporate logo consists of two main elements: 1 Corporate mark 2. 2 Technical descriptor Feel free to use the corporate mark on its own. If you use the complete logo, always use it as shown below. Always leave the logo some space to breathe. The guidelines below show how to position each element of the Prowler Proof corporate logo. is the height of the Authorised dealer box which is the minimum amount of clear space allowed. There are several versions of the Prowler Proof logo. Please use the version best suited to your communication task. All logos are available in high resolution for all printed material e.g. brochures and advertisements as well as low resolution for websites and other electronic communication. Corporate mark 10yrwarranty _silver Combined logo 10yrwarranty _bw Combined logo_silver Corporate logo Framed logo Combined logo_bw 1 2
7 5.3 Framed logos 5.4 Colour variations 6. Typography Please use the framed Prowler Proof logos on marketing materials and in ad spaces where the logo needs to distinguish itself from other elements. The framed logos are also ideal for labels. The Prowler Proof logo is available as black on white unframed and framed. No other colours or combinations are allowed. < Use the unframed logo on white background < Use the framed logo on any background other than white The Prowler Proof corporate mark has been created from the typeface Helvetica Neue Black Condensed and the technical descriptor is based on the typeface Myriad Roman. The two main corporate typefaces used in Prowler Proof s external communication are Frutiger Light for printed material and Arial Regular for web and electronic communication. Please use Arial Regular for printed material if Frutiger Light is not available. Helvetica Neue Black Condensed Aa abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWYZ Myriad Roman Aa abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWYZ Frutiger Light Aa abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWYZ Arial Regular Aa abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWYZ
8 7. Corporate colours Black CMYK 0, 0, 0, 100 RGB 0, 0, 0 Black and white are Prowler Proof s main corporate colours. If needed, grey can be used sparingly as a secondary colour. White CMYK 0, 0, 0, 0 RGB 255, 255, 255 Grey CMYK 0, 0, 0, 40 RGB 179, 179, 179 PMS Cool Gray 5 Please find all the information and downloads you need on our website All materials with Prowler Proof logo need to be approved. Please forward any material to marketing@prowlerproof.com.au
9 For more information please contact: 122 Buchanan Road, Banyo Brisbane QLD 4014 T F E marketing@prowlerproof.com.au Copyright 2012 Gershwin Pty Ltd abn
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