Copyright 2012 EMC Corporation. All rights reserved.

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2 TRANSFORM IT+BUSINESS+YOURSELF VSPEX CHOICE WITHOUT COMPLEXITY EMC FORUM 2012 SKOPJE Dejan Živanović Presales Manager 2

3 IT Waves Of Change Mainframe Minicomputer PC/ Microprocessor Networked/ Distributed Computing Cloud Computing 3

4 What Drives IT Transformation? Virtualization X86 Multi-Core Flash Drives Converged Information Growth 4

5 Cloud A New Architecture Old World Physical New World Virtual Dedicated, Vertical Stacks Dynamic Pools Of Compute & Storage 5

6 Private Cloud Is A Top Priority For IT Will You Pursue A Private Cloud Strategy By 2014? 17% Maybe 5% No 78% Yes Source: Gartner, "Top Five Trends for Private Cloud Computing, February,

7 Three Approaches to the Cloud, Your Choice Aggregation Über-cloud Verticalization Applications Middleware Database Operating System Server Storage Virtualization Applications Middleware Database Operating System Virtual CPU Pool Storage Pool Network 7

8 HOW DO YOU BUILD A PRIVATE CLOUD? 8

9 Start Your JURNEY To The CLOUD This Way 9

10 Build Your Own. Using Best Of Breed Components. 10

11 Build Your Own. Flexibility Simplicity 11

12 Vblock Converged. Single Product. Single Point Of Management. Single Point Of Support. 12

13 Which Vendor Would You Perceive To Be The Most Competent To Deliver On A Fabric Based Strategy For Your Enterprise? 25% 20% 23% 20% 20% 15% 10% 9% 8% 7% 5% 0% Source: Gartner Data Center Conference Audience Poll,

14 Two Great Options. Are We Done? Flexibility Simplicity 14

15 Is There Room For Something In The Middle? Flexibility Simplicity 15

16 Introducing Is There Room For Something In The Middle? Efficiency Flexibility Simplicity 16

17 SIMPLE. EFFICIENT. FLEXIBLE. PACKAGED. BY PARTNERS. 17

18 Rich Ecosystem Of Technology Partners 18

19 Three Paths To Private Cloud VCE VBLOCK Best Of Breed Components Converged 19

20 EMC Uniquely Offers All Three VCE VBLOCK Simpler, Faster, Lower TCO 20

21 SIMPLE. EFFICIENT. FLEXIBLE. Application Hypervisor x86 Server Network EMC For Data Center Accelerate Private Cloud Adoption With Best Of Breed Storage 21

22 RICH ECOSYSTEM OF PARTNERS Application Hypervisor x86 Server Network Storage 22

23 Launch Solutions End User Computing VMware View* 250, 500, 1000, 2000 Users Citrix XenDesktop 250, 500, 1000, 2000 Users Private Cloud VMware Private Cloud 50, 100, 125, 250 Virtual Machines Microsoft Private Cloud 50 & 100 Virtual Machines 23

24 Launch Solutions Templates Private Cloud Vmware 50 Users Private Cloud Vmware 100 Users Private Cloud Vmware 125 Users Private Cloud Vmware 250 Users Private Cloud Hyper-V 50 Users Private Cloud Hyper-V 100 Users End User Computing VMWare View 250 Users End User Computing VMWare View 500 Users End User Computing VMWare View 1000 Users End User Computing VMWare View 2000 Users End User Computing Citrix 250 Users End User Computing Citrix 500 Users End User Computing Citrix 1000 Users End User Computing Citrix 2000 Users

25 VSPEX Solution Delivery VSPEX Labs Certification Validations Best Practices Demonstrations Partner Accessible 25

26 VSPEX Labs Partner Accessible Remote Access Lab 24x7x365 Accessibility Self-Service, On-Demand Live Labs Validate New VSPEX s Cloud Based Customer Demos 26

27 Simplifying Solution Support Cooperative Support Agreements Consistent Process For Customer Engagement And Escalations Resolution And Communication Some Partners Offer First Line Support 27

28 Learn More: and Check Your Cloud Readiness with EMC CRA Assessment for Free 28

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