2016 Unified Communications Forecast A Market Sizing of Hosted and Premises-Based UC Solutions

Transcription

1 May Unified Communications Forecast A Market Sizing of and Premises-Based UC Solutions Table of Contents, Terms, and Appendix only Bill Haskins Sr. Analyst & Partner bhaskins@wainhouse.com Caroline Tingley, Research Associate 1

2 Background The following study details the worldwide Unified Communications (UC) market. Data from over 100 vendors and service providers is contained in this report. The vendors included have been selected by Wainhouse Research (WR) as representing >90% of the total worldwide volume in terms of units shipped. The data has been collected directly from each vendor, but in some cases has been estimated by WR from known data points (previous shipment reports, briefing, publically available information, and growth percentages). Because several vendors provide data under NDA, we do not publish revenue market shares (but do for unit shipments). Report researched and compiled by: Bill Haskins, Sr. Analyst & Partner, Caroline Tingley, Research Associate, COPYRIGHT NOTICE Copyright 2016 by Wainhouse Research, LLC. All rights, including that of translation into other languages are specifically reserved. No part of this publication may be reproduced in any form, stored in a retrieval system, or transmitted by any method or means, electrical, mechanical, photographic, or otherwise, without the express written permission of Wainhouse Research, 34 Duck Hill Terrace, Duxbury, MA (Tel ) The following acts are strictly prohibited: Transmittal to another organization outside you immediate organization (i.e. partners, resellers, etc.) in any media format Posting on a web site which is accessible to others outside your immediate organization Reproduction for sale This publication is protected by United States copyright laws and international treaties. Unauthorized distribution or reproduction of this publication, or any portion of it, may result in severe civil and criminal penalties, and will be prosecuted to the maximum extent necessary to protect the rights of the publisher. NOTE: The material presented in this report is based on both primary and secondary market data coupled with our professional interpretation of the facts. We believe that the basic information and recommendations presented in this study should be used in conjunction with other data for making sound business decisions. No warranty as to completeness or accuracy is implied. All market estimates and forecasts are those of the authors, except as noted. We welcome your comments on this report. 2

3 Table of Contents Table of Contents Forecast Overview 4** Key Findings 5 Key Drivers 6 UC Terms and Definitions Seat Types 8** UC Terms and Definitions Deployment Models 9** UC Terms and Definitions Forecast Variables 10** 2015 UC 5 Year Forecast 12 Active vs. Passive UC Seats 13 Total UC Seats On Premises vs. 14 Total UC Revenue On Premises vs. 15 On Premises Seats and Revenue by Type 16 Private- Seats and Revenue by Type 17 Public- Seats and Revenue by Type 18 Total UC-Capable Seats by Type 19 UC Revenue Forecast by Seat Type 20 Regional Revenues Market Share by Active Seats: EV & EV+UC Market Share by Active Seats: UC & EV+UC 23 Appendix 24** About the Authors 29** ** PAGES INCLUDED IN THIS TOC-ONLY DOCUMENT 3

4 Forecast Overview This report delivers a quantified view of the worldwide Unified Communications (UC) market. We gather data from over 100 platform vendors, service providers, and IT decision makers. Sources include shipment reports, briefings, annual reports, and survey data, all combined to create an estimate of purchased seats, active seats, and associated revenues. All solutions included in this forecast are capable of delivering a unified user experience, supporting the following set of features at a minimum: Presence Contact list / directory Instant messaging VoIP audio IP video Desktop (content) sharing Collaboration with three or more participants via IM, audio, video and desktop (content) sharing UC platforms are deployed in one of three models: On Premises or deployed in the enterprise s data center Private deployed in a provider s data center, with the service dedicated to the enterprise Public deployed in a provider s data center in a multitenant model UC seats, or licenses, are provisioned in one of three feature groups: Enterprise Voice (EV) IP telephony-only solutions, primarily using a desk phone Unified Communications (UC) client-only solutions with no PBX calling features and no PSTN access EV+UC telephony-enabled UC solutions When deployment models and seat-types are combined, the market is segmented into 9 distinct categories. This forecast includes aggregate sizing and individual market analysis across these segments. 4

5 Terms and Definitions 7

6 UC Terms and Definitions Seat Types Term Acronym Definition Examples Unified Communications UC UC provides the user with a software client that unifies a specific set of features, including a presence-enabled directory, instant messaging (IM), audio (VoIP), IP video, the ability to share an application or desktop, and the ability to conference with 3 or more participants. Skype for Business - E1, E3 or Enterprise CAL Google Hangouts Enterprise Voice EV EV is focused on the telephony experience PBX features, access to the PSTN as well as VoIP calling, and capable of supporting a UC experience. The user often receives a desk phone and/or a voice-only soft client. Cisco CUCM + desk phone Avaya IP Office + desk phone EV-enabled UC EV+UC EV+UC solutions are simply the combined feature set a user with an EV-enabled UC client can send and receive calls to and from the PSTN, plus all the unified features listed above, i.e. IM and presence, VoIP, video, etc. Skype for Business E5 or Enterprise & Plus CAL Cisco CUCM + Jabber 8

7 UC Terms and Definitions Deployment Models Term Abbreviation Definition Examples On Premises On Prem On Prem solutions are deployed in the enterprise s data center. CUCM, Skype for Business Server, or any other UC solution deployed on prem. Private Priv Private solutions are deployed in a provider s data center, and the application is dedicated to the customer. Cisco HCS, Skype for Business Server, or any other UC solution dedicated per customer, and deployed in a provider s data center. Public Pub Public solutions are deployed in a provider s data center, and the application supports multiple customers (multi-tenant). Office 365 E1/3/5, 8x8, Vonage, Fuze, all BroadSoft hosters, etc. 9

8 UC Terms and Definitions Forecast Variables Term Definition Seats UC-Capable Active UC-Capable Seats Passive UC-Capable Seats Revenues Average Sales Price A seat refers to a current and supported licenses. Note the average user may have more than one active licenses across different UC platforms think of Seats in terms of a given solution, not total number of users. UC-Capable seats refer to every UC seat tracked in this forecast EV, UC, and EV+UC. Active seats are those provisioned and used within the last 30 days. Passive seats have been purchased, but are not actively used. This may be due to provisioning delays, deployment challenges, or UC licenses purchased in a bundle. Calculated based on the following three categories of costs to the enterprise: licensing, support and maintenance, and voice plans; revenues reflect actual street pricing, and are applied based on the license-type in question: i.e. hosted seats include support charges, while prem seats include estimated maintenance; EV seats include a voice plan, while UC seats do not. Reflects the average street price per seat per year. 10

9 Appendix

10 UC solutions are provisioned in three primary configurations as depicted below. Simply put, most IP PBXs support a UC experience today but are often deployed as telephony-oriented solutions, with desk phones as the primary device: Enterprise Voice (EV) these are UC-capable platforms deployed as a telephony-focused experience. The user is provided a deskphone as their primary communication path. Unified Communications (UC) these are UC platforms deployed without the ability to send and receive calls to/from the PSTN but they can communicate with others via IM, VoIP, and video. EV enabled UC the user has a UC client and can send/receive calls to/from the PSTN, in addition to VoIP, video, etc. EV requirements: PBX features / PSTN Telephony support Support IP Telephony - VoIP Support for UC features as an option Enterprise Voice (EV) EV+UC: Telephony-enabled UC experience, including a client, UC, and EV features. EV-enabled UC (EV+UC) UC requirements: Presence-enabled directory, IM, A/V/W Support 2+ participant A/V/W Software client or browser support Unified Communications (UC) 25

11 UC solutions are further deployed in three primary architectures: On Premises these are deployed in the enterprise data center Private deployed in a provider s data center, but the service is dedicated to the enterprise. Because the service is dedicated, the provider s cost model is higher, and provisioning and upgrade cycles are often impacted. Public deployed in a provider s data center, but the service is multi-tenant. This allows for more continuous release cycles, faster upgrades, and lower overall cost models for the provider. EV requirements: PBX features / PSTN Telephony support Support IP Telephony - VoIP Support for UC features as an option Enterprise Voice (EV) Premises EV+UC: Telephony-enabled UC experience, including a client, UC, and EV features. EV-enabled UC (EV+UC) UC requirements: Presence-enabled directory, IM, A/V/W Support 2+ participant A/V/W Software client or browser support Unified Communications (UC) Premises Private Public Private Public 26

12 UC Product Segmentation - Premises 1. Enterprise Voice (EV) TDM PBXs, IP PBX + Deskphone, IP PBX + Softphone Examples: CUCM+Deskphone, Avaya IP Office + Deskphone 2. UC + Enterprise Voice IP PBX + UC Client Examples: CUCM+Jabber, Lync Plus, Avaya Aura + Flare Experience 3. UC w/o Enterprise Voice Examples: Lync Standard/Enterprise, IBM Sametime Premises Enterprise Voice Unified Communications Private Public

13 UC Product Segmentation - Premises Enterprise Voice Unified Communications Private Public Private Enterprise Voice Ex: ATT/BT/etc. HCS/Avaya/etc. + Deskphone 7. Public Enterprise Voice Ex: 8x8/BroadSoft/etc. + Deskphone 5. Private UC + EV Examples: Ex: ATT/BT/etc. HCS+ Jabber, Lync Plus 8. Public UC + EV Ex: 8x8+IP Office, BroadSoft+UC1, Microsoft O365 E5 6. Private UC - EV Examples: ATT hosted Lync w/o EV 9. Public UC w/o EV EX: MS O365 E4, Google Hangouts, IBM Smart Cloud 28

14 About Us About the Authors Bill Haskins is a Senior Analyst at Wainhouse Research with a strategic focus on unified communications products and services. Bill has over 15 years of experience supporting, delivering, and designing converged Collaboration services in a global communications environment. He has authored multiple white papers and articles detailing the keys to a successful UCC implementation and delivered various UCC presentations, highlighting his experience integrating Collaboration solutions into business process and enterprise applications. He can be reached at bhaskins@wainhouse.com. Caroline Tingley is a Research Associate at Wainhouse Research, LLC. Caroline works on both qualitative and quantitative studies for Wainhouse with a specialty focus on consumer insight. About Wainhouse Research Wainhouse Research is an independent analyst firm that focuses on critical issues in the unified communications and collaboration market. The company provides 6 different vendor subscriptions covering unified communications, group videoconferencing, personal & web-based collaboration, audio conferencing, streaming & webcasting, and distance education & e-learning solutions, as well as a single all-inclusive subscription for enterprise users. The company acts as a trusted advisor providing strategic advice and direction for both the UC&C industry and its enterprise users. For further details contact sales@wainhouse.com or see 29