2018 Tourism Operator Advertising Program

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Damon Melton
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1 2018 Tourism Operator Advertising Program

Nova Scotia Trip Planning Tools PRINT 190,000 copies printed (English) 25,000 copies printed (French) How is the travel guide used?

com GUIDE TOURISTIQUE DU RÊVE À L AVENTURE 2017 97% 69% 44% used guide to obtain information about attractions used guide to obtain accommodation contact information used guide to learn about how to

1, 2016 Dec. 31, 2016) 52% Desktop 28% Mobile 20% Tablet 32 cotia.

ACCOMMODATIONS All properties listed have been licensed by the Province of Nova Scotia and approved by at least one of three recognized quality programs (Canada Select, NS Approved, CAA/AAA) to

2 Nova Scotia Trip Planning Tools PRINT 190,000 copies printed (English) 25,000 copies printed (French) How is the travel guide used? 2017 DOERS & DREAMERS TRAVEL GUIDE Welcoming The Tall Ships This Summer. rdv2017ns.com GUIDE TOURISTIQUE DU RÊVE À L AVENTURE % 69% 44% used guide to obtain information about attractions used guide to obtain accommodation contact information used guide to learn about how to get to NS Source: Tourism NS online panel of past visitors Social 237,500 Likes 34.2K Followers 61.2K Followers Web is a trusted source for trip planning information 3.9+ million visitors to (Jan. 1, 2016 Dec. 31, 2016) 52% Desktop 28% Mobile 20% Tablet 32 cotia.com Halifax Accommodations HALIFAX AREA LISTINGS Communities are listed in order as found when travelling into Halifax from other regions. ACCOMMODATIONS All properties listed have been licensed by the Province of Nova Scotia and approved by at least one of three recognized quality programs (Canada Select, NS Approved, CAA/AAA) to ensure that they are clean and comfortable. Most rates are shown as daily rates. For a key to other codes and symbols, see p. 2. HALIFAX AIRPORT ENTRY AREA (UP TO 20 KM RADIUS) ELMSDALE Briarwood Bed & Breakfast ccccd. $ Miller Rd , innkeeper@briarwoodbb.com B&B: 4 ENFIELD Alt Hotel Halifax Airport "pcccc. 40 Silver Dart Dr , reservations.halifax@althotels.ca Hotel: 169 "qcccc. 200 Pratt & Whitney Dr , yhzhg_gm@hilton.com Hotel: 145 Halifax Airport "pcccd $ Pratt & Whitney Dr , frontdesk@hiehalifaxairport.com Hotel: 119 "pcccdjj 60 Sky Blvd reservations@airporthotelhalifax.com breakfast buffet & parking (overnight & extended). Dining room, lounge, business centre, coin laundry, exercise facility. Hotel: 156 See ad p. 43. OAKFIELD q. qcccc $ Hwy 2 25 Lighthouse Lane snowflakemanor@live.com easternpassagebb@gmail.com FALL RIVER pcccc 3009 Hwy , book@innonthelake.com 39 END OF HALIFAX AIRPORT ENTRY AREA HAMMONDS PLAINS p,cccd. $ Hammonds Plains Rd , PAWS pamperedpawsinn@yahoo.ca TIMBERLEA "qccccd/cccch qh 453 Waverley Rd, Dartmouth 1791 St Margaret s Bay Rd , , knightswood@eastlink.ca info@stardustmotel.ca B&B: qccccdh 13 Evans Court, Dartmouth (call collect) q,. $ Old Sambro Rd B&B: susanatsambro@eastlink.ca qcccc. $ B&B: 1 24 Northumberland Lane, Halifax harboursidebandb@gmail.com q,cccch 241 Village Rd B&B: , joan@salsbythesea.com q,cccc Robie St, Halifax B&B: 2 B&B: 2 SAMBRO HERRING COVE FERGUSON S COVE,ccccdH 4 York Redoubt Cres info@staroftheseabandb.ca qjjj 15 Spectacle Lake Dr, Dartmouth , reservations@bestwesterndartmouth.com EASTERN PASSAGE qcccc 1531 Shore Rd , fishermansinn@eastlink.ca 8 qccccd.h 1515 Shore Rd quigleyslanding@eastlink.ca eastern-shore/quigleys-landing-suite Apt.: 1 HALIFAX, DARTMOUTH, BEDFORD, LOWER SACKVILLE, SPRYFIELD "cccc.jjj 1980 Robie St, Halifax , reservations@atlanticahalifax.com & bar. Sauna, whirlpool, wading pool, fitness centre; parking; laundry. Hotel: 230 ENHANCED TEXT LISTINGs A. Basic Listing B. Enhanced Listing qcccd p 12 Evans Court, Dartmouth 6151 Lady Hammond Rd, Halifax , ab@autumnbb.com chebuctoinn@eastlink.ca B&B: 1 30 A. "pcccdh p,jjjh $ Windmill Rd, Dartmouth 250 St Margaret s Bay Rd, Halifax , dartmouth@coastalinns.com res@chocolatelakehotel.com Hotel: 142 Hotel: 56 See ad pp. 24 & 41. "pcccd 98 Chain Lake Dr, Halifax "qc Halifax stay@da Valet park B. pjj 1875 Ba hal.reser Hotel: 2 Since 2015, Tourism Nova Scotia has offered the option to purchase 150 letters/characters to add to your basic text listing as part of the listing renewal process. Enhanced listings are available again for the 2018 guide, but will have a slightly different process. After you receive your listing confirmation form in the mail, The Chronicle Herald sales team be doing follow-up calls to facilitate the enhanced listing purchase and processing the invoice. You will still use the confirmation form to write the 150 letter description and return it to the Doers & Dreamers Guide editorial staff as usual.

2017 DOERS & DREAMERS TRAVEL GUIDE Digital Marketing opportunities Take advantage of the 3.9 million+ visitors to by promoting your operator listing or package to increase traffic to your listing.

A maximum of 24 spaces are available per category and listings will display randomly in the block with six placements above the fold.

2018 Promoted Listings Webpage Page Views Annual 2017* Rate Accommodations 282,900 $550 Attractions 99,265 $275 NEW Eat & Drink Attractions No Page View Data $275 Campgrounds 90,915 $275 Tours 55,755

3 2017 DOERS & DREAMERS TRAVEL GUIDE Digital Marketing opportunities Take advantage of the 3.9 million+ visitors to by promoting your operator listing or package to increase traffic to your listing. Welcoming The Tall Ships This Summer. rdv2017ns.com PROMOTED LISTINGS Promote your existing listing within the first 6 listing tiles of your category. A maximum of 24 spaces are available per category and listings will display randomly in the block with six placements above the fold. Purchases are for a period of one year (January 1, 2018 December 31, 2018). Promoted listings are featured with a red banner in top two rows Promoted Listings Webpage Page Views Annual 2017* Rate Accommodations 282,900 $550 Attractions 99,265 $275 NEW Eat & Drink Attractions No Page View Data $275 Campgrounds 90,915 $275 Tours 55,755 $275 Outdoor Activities 92,760 $275 Shops & Galleries 21,405 $110 Page views may increase based on search and filtering *Year to date June 30, 2017 Click-through snapshot from to operator Cape Breton Centre for Craft & Design 2016 pageviews: pageviews: % increase Bird Island Tours 2016 pageviews: 2, pageviews: 4,120 39% increase New Operator Bike & Bean Cafe and Bike Shop 2016 pageviews: pageviews: % increase Lockport Cottages & Campground 2016 pageviews: pageviews: % increase (Year-to-date June 30, 2017) Please note: unfortunately due to our database hosting structure, we are not able to feature Festival & Events or Restaurants as promoted listings. E-newsletter Sponsored Content A prominently featured advertorial highlighting what makes you a must-experience for visitors while in Nova Scotia. The article you provide will also remain hosted on novascotia. com and includes photos and links. 12 opportunities (one per month) available per year. Audience Engagement rates: Canada - 57% USA - 35% (much higher than industry average at 16%) Per monthly rate $2,750 + HST Listing is viewable a minimum of 25% of the time within relevant search categories (i.e. accommodations). Please note: quired from advertiser content creation not provided by TNS. differ at time of distribution.

4 Advertising in the Doers & Dreamers Guide Planned Distribution 190,000 Annual Copies English 25,000 Annual Copies French Direct request More than 29,000 copies were sent directly to visitors at their request Jan. 1, June 15, Digital Guide Edition Engagement Flipbook Guide Interactions: 426,306 (+61% v 2016) Referrals to Operator Websites from Flipbook: 5685 (+85% v. 2016) 2018 Rate Chart Who is ordering the travel guide? 26% Ontario 18% Quebec 9% New England 13% Other Canada 30% Other US 4% Other Country (Year to date stats ending Oct. 1, 2016) For more information about visitor statistics visit tourismns.ca Publication Trim Size 6.75 wide x 10 high (17.15 cm x 25.4 cm) 2017 Rates English French Full Page (Non-Bleed) $9,570 +HST $1,815 +HST Full Page (Partial Bleed) $9,570 +HST $1,815 +HST Co-op Full Page (Partial Bleed) $8,140 +HST $1,815 +HST 1/2 Page $5,005 +HST $908 +HST 1/2 Page Horizontal $5,005 +HST $908 +HST 1/4 Page $2,640 +HST $440 +HST 1/8 Page Horizontal $1,155 +HST $220 +HST 1/16 Page $550 +HST $110 +HST Inside Back Cover (Full Bleed) $13,750 +HST $2,750 +HST Outside Back Cover (Full Bleed) $17,270 +HST $4,620 +HST Double Page Spread (Partial Bleed) $16,280 $3,360 Ad Cross Reference $55 +HST (Per reference) $55 +HST (Per reference) Enhanced Text Listings (150 character property description) $165 +HST $110 +HST Promoted Listings* on $110-$550/year n/a Sponsored Content in E-newsletter $2,750/monthly n/a Rates do not include HST *See accompanying pricing grid for more details Deadlines for Both Language Guides October 20 Booking Deadline November 1 Ad Materials Deadline for Creation In-house November 30 Ad Sign-off/Camera-ready Artwork Deadline December 6 Payment Deadline All Payments Due December 6, 2017 Tourism Nova Scotia reserves the right to pull any ad or enhanced listing that is not paid in full prior to press date. 30% 18% 4% 13% 26% We also provide... Let us design, resize or translate your ad! Our professional design team can help you build a professional and impactful ad for you. Or, we can help you resize your ad. Ask your Advertising Sales Representative for rates. 9%

5 AD SIZES Back Covers (Full Bleed) Safe Area Trim 6.75 w x 10 h (17.15cm x 25.4cm) Bleed 7.25 w x 10.5 h (8.42cm x 26.67cm) Full Page & Co-ops (Partial Bleed)* *SEE PRODUCTION NOTE BELOW! Safe Area ALL content except background image must stay within this space. Trim 6.75 w x 10 h (17.15cm x 25.4cm) Bleed 7.25 w x 10.5 h (8.42cm x 26.67cm) Full Page (Non-Bleed) 1/2 Page Horizontal 5.75 w x 4.45 h (14.6cm x 11.3cm) 1/2 Page 2.82 w x 9 h (7.16cm x 22.86cm) 1/4 Page 2.82 w x 4.45 h (7.16cm x 11.3cm) 1/8 Page Horizontal 2.82 w x 2.17 h (7.16cm x 5.51cm) 1/16 Page 1.36 w x 2.17 h (3.45cm x 5.51cm) 1/ Production note for Partial Bleed Ads Please be aware that the Doers & Dreamers Travel Guide runs folios along the outside margin of both left and right pages. As a result, any full page bleed ad (including Co-ops), must be constructed in such a way as to allow for the left or right side margin and bleed to be closed or masked by the publisher to allow for the folio to appear. Do not place any important artwork other than a background image outside of the Safe Area ( or 14.6cm x 22.86cm). Production inquiries: Please direct production inquiries to our customer relations specialist Meghan O Neil Ext: 1138 or moneil@herald.ca File Requirements: Acceptable File Format: PDF Files Must Be: CMYK, 300 dpi and built to 100% size with 300 dpi images placed at 100% print size within artwork. Fonts must be embedded or converted to paths. Files Must Be Posted To Our FTP Site: ftp.herald.ca. Complete the online form including publication name, client name and contact information. Advertising sales: Wanda H. Priddle Office ex 2859 Mobile wpriddle@herald.ca

2016 Tourism Operator Advertising Program

2016 Tourism Operator Advertising Program Nova scotia trip Planning tools How is the travel guide used? Print 200,000 copies printed (English) 30,000 copies printed (French) GUIDE TOURISTIQUE DU RÊVE À