EMC IT S CLOUD TRANSFORMATION

Transcription

1 EMC IT S CLOUD TRANSFORMATION EMC Forum, Amsterdam Alan Cooney Regional IT Manager, Europe West & The Nordics 11th September,

2 Agenda EMC IT Overview Our Journey To The Cloud IT-As-A-Service Durham Cloud Data Center Enterprise Application Re-platform Organization Evolution 2

3 EMC IT At A Glance User Profiles 24,000 Internal Users 55,000 Internal Users IT Environment 70,000 Customers And Partners 5 Data Centers, 960 TB Storage 400,000+ Customers And Partners 5 Data Centers, ~12 PB Storage Business Applications ~ 400 Applications And Tools ~500 Applications And Tools Virtualization 2,000 Physical Servers ~ 8000 OS Images (Worldwide) 90% Of All Servers Virtualized Global Support 50+ Countries And 15 Languages 80+ Countries And 20 Languages Finalist 3

4 Today s Realities IT Budget Dilemma Information Security Solution Delivery Time Dedicated Customized Infrastructure Stacks Dramatic Information Growth Aging Data Centers~100% Allocated Under-utilized Complex Monolithic Apps Rapidly Changing Business 4

5 2012 EMC IT Initiatives 1 Efficiency IT-as-a-Service Total Customer Experience Workforce Productivity Architect For The Future EMC IT Proven Next Generation Business Applications Workplace 3.0 Secure Journey To The Cloud & Big Data EMC s First And Best Customer *Sample of 2012 business initiatives 5

6 Agenda EMC IT Overview Cloud Transformation IT-As-A-Service Durham Cloud Data Center Enterprise Application Re-platform Organization Evolution 6

7 Our Cloud Strategy Virtual Clients Traditional Apps Next-Gen Cloud Apps SaaS Integration & Federation Private Cloud Virtualization Information Security Public Cloud 7

8 Key Programs Enabling Our Journey IT PRODUCTION Infrastructure Focus Virtual Hosting Platform Virtual First Strategy Information Lifecycle Mgmt SAN Virtualization Dynamic Tiering FAST BUSINESS PRODUCTION Application Focus Server Virtualization Sweep-The-Floor Data Center OS Storage Optimization Backup And Recovery Deduplication Self-Service Portal Automation Interface Service Design Service Catalog Tiered Services IT-AS-A-SERVICE Business Focus Cloud Delivery Identity & Access Mgmt Subscriber Mgmt Service Management Customer Engagement Market Analysis Authentication manager Data leakage protection CMDB Configuration Mgmt Security Federated identity management Management and Automation Capacity Planning Financial Show-back Applications and Cloud Integration Resource Pooling Elasticity Cloud-Enabled Infrastructure Server Virtualization Storage Virtualization SaaS Spring Source Metering And Billing Performance Analytics PaaS and IaaS Enablement Virtual Data Center Integrated Infrastructure Management & Automation IT Operations Management Unified Management 8

9 Virtual Infrastructure Evolution Dedicated Consolidated Shared Private Cloud Custom Built Lower Capex Dynamic Capacity Self-Service A B A B C C Dedicated Servers DAS And Small SANs Tape Backup Monolithic Apps Virtualized Dedicated Servers Tiered SANs Disk-Based Backup Monolithic Apps Tiered, Virtualized App Hosting Platform Deduplicated Backup Enterprise Services 100% Virtualized x86 Architecture SAN-Driven Replication Architectures 9

10 Server Virtualization Status January % of OS Images Virtualized Remaining Physical OS Images HPC clusters Virtual Physical Non-Intel To be virtualized 43 of 45 MC Apps significantly or fully virtualized 73% of all MC OS images are virtual 86% of Intel infrastructure has been virtualized Virtualization Ratio (V:P) Average 22:1, Highest 38:1 Year-end virtualization target: 96% (Intel only) 10

11 IT Production Infrastructure Focus Consolidated Infrastructure Tiered Storage Standardized On x86 Architecture Introduced Server Virtualization Transitioned To Disk-Based Backup Optimized Data Center 11

12 Business Production Application Focus Swept The Floor Of Legacy Stacks Created Virtualized, Tiered, Shared Platforms Integrated Management And Security Deduplicated Backup Planned Next Generation Data Center 12

13 Mission-Critical Applications Virtualized Exchange 2007 EMC.com eservices Electronic License Management Business Intelligence/ Enterprise Reporting Oracle ebusiness Suite (11i) Product Lifecycle Management Knowledge Management Document Management System Active Directory DNS 13

14 Lessons Learned Socialize With Internal Customers And Gain Executive Buy-In Standardize For Efficiency And Simplify For Savings Define New Measures And Baseline Performance Embrace A Virtual-first Policy And Don t Turn Back Invest In Skills And Education 14

15 Benefits Along The Journey IT PRODUCTION Infrastructure Focus BUSINESS PRODUCTION Applications Focus IT-AS-A-SERVICE Business Focus % VIRTUALIZED $12M Space Development, Savings Test, And IT-Owned Data Center $74M Applications Equipment 170% Storage Admin Productivity Up 30% 34% 15% Power and Savings Increase in Energy Efficiency 60M Pounds of CO 2 Reduced $11M $6M 55% 40% OpEx Savings Data Center Equipment Savings 70% Of OS Images Virtualized Of Mission Critical Apps Virtualized 60% Virtualize Mission Critical Applications 30M Pounds of CO 2 Reduced $$ t C WE ARE HERE Savings & Transparency 90% Time To Market TCE Business Agility 100% IT Transformation Automation

16 Agenda EMC IT Overview Our Journey to the Cloud IT-As-A-Service Durham Cloud Data Center Enterprise Application Re-platform Organization Evolution 16

17 Transforming IT With IT-As-A-Service A NEW IT BUSINESS MODEL Service Oriented Market Driven P & L Focused Broker & Builder ENABLING TECHNOLOGY Private, Hybrid, Public Clouds End-To-End Automation Financial Transparency Self-Service Capabilities DNA, SKILLS, ROLES & ORGANIZATIONAL ALIGNMENT Front Office Capabilities Service Accountabilities Technology Breadth 17

18 IT-As-A-Service = Agility Optimizing IT Production For Business Consumption 18

19 IT-As-A-Service Business Agility Service Consumption Mindset Service-Based Pricing Service Level Expectations Integrated Cloud Architecture Integrated GRC TRANSFORMING OURSELVES INTO A COMPETITIVE SERVICE PROVIDER 19

20 IT-As-A-Service Framework Service Management Standardization Simplification Management and Automation GRC User Experience-As-A-Service Virtual Desktops Choice Computing Mobility Software-As-A-Service Business Applications Security Application/Web Servers Content Management Platform-As-A-Service Integration Layer Development Tools Business Intelligence Database Platforms Infrastructure-As-A-Service Network Compute Storage and Backup Converged Infrastructure 20

21 Hosting And Platform Services L I G H T - W E I G H T G O V E R N A N C E ENSURES THE BUSINESS NEED IS SATISFIED THROUGH THE APPROPRIATE SERVICE OFFERING ENGINEERING LAB SERVICES L A B - AS-A-SERVICE Logistics Installation Networking Infrastructure IT INFRASTRUCTURE SERVICES CLOUD SERVICES Cloud9 MANAGED STORAGE & REMOTE SITE Network File Share Home Directory End User Backup Remote Site Bundle CLOUD SERVICES IaaS MANAGED HOSTING Hosting Bundle FTP Services Shared Web Services Remote App Access Application Hosting PLATFORM SERVICES BIG DATA ANALYTICS Database Hosting/Sandbox Data Modeling BI Tools & Analysis Consulting CONTENT MANAGEMENT Collaboration Tools Workflow SERVICE LEVELS Provision Time HA/DR RTO RPO Change Control Compliance Monitoring Cost SERVICE MANAGEMENT Asset Management Configuration Management Ticketing, Escalation Metering Billing Orchestration 21

22 Cost & Agility Trends IT PRODUCTION Infrastructure Focus BUSINESS PRODUCTION Applications Focus IT-AS-A-SERVICE Business Focus % VIRTUALIZED 90 Days 20% 80 Days 20% 60 Days 21% 40 Days 23% 30 Days 25% 40% 7 Days 42% ~1 Day Percentage of IT Spend On New Capabilities Vs. Lights-On Approximate Time-To-Provision App. Environments

23 Financial Transparency 8-Step Process For Simple, Fair, Accurate Charge/Showback SERVICE COSTING PRICING ANALYSIS METERING/INVOICING Define Services Categories Allocate All Costs Determine Unit Drivers Derive Unit Costs Determine Unit Prices Measure Service Consumption Invoice Business Units Funds Transfer From BU To IT Choose Services That Align To Industry Offerings Both Fixed And Variable To Specific Services For Costs And Prices In Each Service Category By Dividing Service Costs By The Service Unit Driver Prices Should Reflect Corporate Goals For Each Service And Map To The Appropriate Service Unit Drivers Create Monthly Invoices For Business Units For Each Service Set Up A Mechanism For Easy Fund Transfers 23

24 Cost Transparency Transition Before Cost Transparency 5% After Cost Transparency 5% 24% 24% 11% 25% 46% OVERALL CHARGEBACK INCREASED FROM 54% TO 89% CURRENTLY CHARGED BACK 25% 35% DIRECTLY BILLED TO BU NEW CHARGED BACK NOT CHARGED BACK ACQUISITION IT SPEND 24

25 Financial Transparency Benefits VALUE-BASED DECISIONS Drives Value-Based Discussions With Business Units Supports Cost Reduction By Aligning Support Tiers To Business Value Enables Application Rationalization & Right-Sizing Of Existing Tools Reduces Risks And Run-time Costs For Shadow IT AUTOMATION AND STANDARDIZATION Provides Productivity Gains By Implementing Service Management Increases Efficiency By Offering Standardized Applications Eliminates Waste In IT Infrastructure Spending Unleashes A More Agile IT Delivery Model LESSONS LEARNED Analyze Cost Vs. Price Benchmark To External Providers Don t Underestimate Company Culture Challenge Status Quo When Evaluating Real-Time Cost Reassess Legacy Cost Levers Evolve The DNA Of IT Build Consensus 25

26 Agenda EMC IT Overview Cloud Transformation IT-As-A-Service Durham Cloud Data Center Enterprise Application Re-platform Organization Evolution 26

27 EMC Global Data Centers Cork, Ireland Santa Clara, CA Westboro, MA Durham, NC Hopkinton, MA Franklin, MA RTP, NC To Be Decommissioned Enterprise Data Center Regional Data Center Bunker 27

28 Durham Cloud Data Center 100% Virtualized 20,000 Sq. Ft. Data Center Durham and Hopkinton Primary Sites Single Data Center Operating System VCE Vblock Reference Architecture Cloud-Scale Federation Data, Applications Runs EMC s Mission Critical Applications Zero Data Loss Business Continuity Data Deduplication At Source And Target 28

29 Sustainability Tier III Design 1.3 PUE (Power Usage Efficiency) LEED Silver Certification In Progress Saves Energy To Power 2,000 Houses Rain Water Harvesting 4,100 Gallons Reduces City Water Usage By 40% Use Outside Air To Cool For 57% Of The Year Flywheel UPS System Hot And Cold Plenums Note: Durham Facility, Including Data Center 29

30 Data Center Network Architecture Data Center Westborough, MA Data Center Hopkinton, MA Bunker Site Franklin, MA DWDM Ring 10GE and FC EC, WC, EMEA & India AT&T MPLS US Field Vz & ATT 10 GigE* Internet Vz & ATT 10 GigE* EC, WC, EMEA & India Orange MPLS Latin America & APAC Field DWDM Ring 10 GE and FC Bunker Site Research Triangle Park, NC Data Center Durham, NC *10 GE Site To Site Links Service Labs, Replication, And End User Traffic Managed Via QoS 30

31 Enterprise DR Strategy Multi-Site Remote Replication MISSION CRITICAL INFRASTRUCTURE Hosts EMC s Mission Critical Apps Running On VCE Vblock Reference Architecture Zero Data Loss OLTP SRDF/STAR Cascaded Synchronous & Asynchronous Replication Limited Data Loss Non-OLTP SRDF/A Asynchronous Replication Data Loss Of 0-15 Minutes Maximum Maximum Milliseconds Latency Primary Hopkinton, MA R22 SRDF/A R21 R11 Bunker Site Research Triangle Park, NC SRDF/S 10 Miles SRDF/A 600 Miles SRDF/A 600 Miles WAN SRDF/S 10 Miles Bunker Site Franklin, MA R11 R21 R22 Primary Durham, NC BACKUP INFRASTRUCTURE Network / SAN Application Backups Network / SAN Database Backups Bi-directional Avamar Replication Data Domain Archiver For Long- Term Retention Tier 1 Hopkinton Primary Tier 1 Durham Primary 31

32 Agenda EMC IT Overview Cloud Transformation IT-As-A-Service Durham Cloud Data Center Enterprise Application Re-platform Organization Evolution 32

33 Oracle 11i E-Business Suite Replatforming One Of The Largest Single Global Instances Of Oracle 11i Core Mission-Critical Applications: Direct Express (DXP) Channel Express (CXP) Oracle Sales (CRM) Service Contracts Projects 70+ Application Tiers VMware / Linux Oracle Database 10g R2 12 TB Database; 8.8 Billion Rows Of Data 52 Million Transactions Per Day 79,000+ IO Operations Per Second (IOPS) 4,000+ Peak Concurrent Users 33

34 Oracle 11i E-Business Suite Replatforming Overloaded Legacy Hardware Constant CPU Spikes >80% Outdated Technology Low Performance Poor Scalability Costly To Maintain HIGH AVAILABILITY REQUIREMENTS: 7x24x365 Slow Backup Speed Degraded User Experience 34

35 Sun Fire Server Vblock Reference Architecture Sun Fire E25K UltraSPARC IV Processor CPU 224 Cores CPU Utilization 80% OS Solaris 10 Storage Symmetrix DMX-3 Cisco UCS B440 Intel Nehalem EX Processor CPU 128 Cores CPU Utilization 10% OS Red Hat Linux/ VMware vsphere Storage Symmetrix VMAX 35

36 10x PERFORMANCE GAIN* 60-90% Productivity Gains $7 Million Saved * Based on EMC IT Internal Testing 36

37 Oracle 11i Virtualized Application Tier APP TIERS BEFORE 230 Rack Servers APP TIERS NOW 23 Rack Servers 230 App Tier VMs Data Center Efficiency 10:1 Consolidation Ratio 4x Improved Utilization Data Center Space Power and Cooling Application Benefits 25% Performance Improvement Added VMware HA Increased Uptime Improved Agility 37

38 Agenda EMC IT Overview Cloud Transformation IT-As-A-Service Durham Cloud Data Center Enterprise Application Re-platform Organization Evolution 38

39 Preparing Our People TALKING OPENLY ABOUT CLOUD It s A Sea-Change For IT Opens Up Huge Opportunities FOSTERING COLLABORATION Bridge The Silos Facilitate On-the-Job- Training CREATING INCENTIVES TO BE MULTI-SKILLED New Job Families & Tracks Cloud Certifications 39

40 An Organizational Evolution Is Underway Imperative Business And Financial Management IT Service Management New Focus Area Cloud Service Operations Management Infrastructure- As-A-Service Platform- As-A-Service User Interface- As-A-Service Enterprise Applications- As-A-Service New Roles Emerging Cloud Architect, Cloud Admin Cloud Capacity Planner IT Automation Engineer Virtual Infrastructure Architecture Virtual Infrastructure Management Traditional Roles Are Still Essential Systems Storage Backup & Recovery Security 40

41 Takeaways Build Your Cloud Infrastructure Standardize, Automate, Simplify Embrace A Service Mindset Invest In Your People Transform Your IT Organization Run IT As A Business IT-As-A-Service = AGILITY 41

42 EMC IT Proven Customer Briefings White Papers Case Studies Presentations Blogs 42

43